Employee in Denmark has experienced a sudden and increased conflict in their work-life balance during the COVID-19 pandemic as a string of telecommuting has been implemented. However, there is limited understanding of how Danish employees are dealing with the increased technostress as every individual differs in the underlying factors, such as segmentation preferences and coping strategies, that influences them when reacting to certain events. This study used the quantitative data collection and statistical analysis approach to examine how Danish employees deal with technostress on their work-life conflict, moderated by segmentation preferences and coping strategies. In order to test the relationships, the research study collected 221 responses from Danes telecommuting during COVID-19 in Demark. The collected data was analyzed using IBM SPSS Statistics 23 to test the proposed hypothesis. The results of the research confirmed that technostress positively predicted work-life conflict, and that problem focused coping strategy weakened the effect of techno-overload on work-life conflict. The study contributed to existing literature and theory by placing it in the context of COVID-19.

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