研究生: |
林柏逸 Lin, Po-Yi |
---|---|
論文名稱: |
The Relationship Between Perceived Autonomy on CSR, CSR Participation and Employee Brand Love: The Mediation of CSR Participation and Moderation of CSR Credibility The Relationship Between Perceived Autonomy on CSR, CSR Participation and Employee Brand Love: The Mediation of CSR Participation and Moderation of CSR Credibility |
指導教授: |
盧承杰
Lu, Cheng-Chieh |
口試委員: |
賴志樫
Lai, Chih-Chien 李栢浡 Lee, Pai-Po 盧承杰 Lu, Cheng-Chieh |
口試日期: | 2022/04/26 |
學位類別: |
碩士 Master |
系所名稱: |
國際人力資源發展研究所 Graduate Institute of International Human Resource Developmemt |
論文出版年: | 2022 |
畢業學年度: | 110 |
語文別: | 英文 |
論文頁數: | 76 |
英文關鍵詞: | corporate social responsibility, perceived autonomy, employee CSR participation, employee brand love, CSR credibility |
DOI URL: | http://doi.org/10.6345/NTNU202201377 |
論文種類: | 代替論文:專業實務報告(專業實務類) |
相關次數: | 點閱:146 下載:0 |
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Corporate social responsibility (CSR) has been widely accepted and researched both in business and academic fields. However, the domain of research has focused on macro-CSR or from internal stakeholders' perspectives, and regarding how to maximize the benefits of CSR initiatives is also under-researched. Consequently, this research aims to explore the relationships between the employee perceived autonomy on CSR and their positive attitudes toward the company’s brand, and the underlying mechanism of CSR participation. In addition, this research would also like to explore if the relationship between employee perceived autonomy on CSR and their CSR participation could be strengthened by CSR credibility. This study was conducted among 260 employees in the X insurance industry operating in Taiwan. IBM SPSS 23.0 was used to conduct descriptive statistics, Pearson correlation analysis and hierarchical regression analysis to analyze participants and test hypotheses. The results show that employee perceived autonomy on CSR is critical to enhancing employee brand love, CSR participation plays the mediating role in this relationship. The implications derived from the findings are also discussed.
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