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研究生： 黃妮可
Niko Yrastinne Huang
論文名稱： GQSHOP.COM: A Business Proposal
GQSHOP.COM: A Business Proposal
指導教授： 蕭中強
Hsiao, Chung-Chiang
學位類別： 碩士
Master
系所名稱： 國際企業管理雙碩士學位學程(NTNU-USC DIMBA)
Double Degree Program for International Master of Business Administration
論文出版年： 2018
畢業學年度： 106
語文別： 英文
論文頁數： 43
中文關鍵詞： website 、inbound marketing 、manufacturing 、production
英文關鍵詞： website, inbound marketing, manufacturing, production
DOI URL： http://doi.org/10.6345/THE.NTNU.DIMBA.002.2018.F08
論文種類： 學術論文
相關次數： 點閱：416  下載：9 
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    • Due to leaps made in technology, buyers have access to information at their fingertips. Smarter buyers are making use of search engines to research information about their potential suppliers. This paper describes the value added of T&H Corporation to their existing market and enumerates the potential benefit of establishing a website to increase their presence to potential buyers. The purpose of this paper is to provide additional information to the executive officers of T&H Corporation to help them make an investment decision.

    Keywords: website, inbound marketing, manufacturing, production

    ABSTRACT…………………………………………………………………………… I TABLE OF CONTENTS ……….……………………………………… II EXECUTIVE SUMMARY…………………………………………………… 1 GENERAL COMPANY DESCRIPTION ……………………… 2 About T&H Corporation ……………………………………… 2 Business Strategy ………………………………………………… 2 Business Organization ……………………………………… 3 Corporate Culture ………………………………………………… 3 PRODUCT AND SERVICES ………………………………………… 5 MARKET ANALYSIS ……………………………………………………… 6 Economic Environment ………………………………………… 6 Target Customer ……………………………………………………… 7 Competition ……………………………………………………..……… 7 SWOT Analysis …………………………………………………………… 9 Five Forces Analysis ………………………………………… 11 OPERATIONAL PLAN …………………………………………………… 12 Website Function ………………………………………….……… 12 Personnel ………………………………………………………………….… 13 Content Production ……………………………………………… 15 Analytics ………………………………………………………………….… 15 Location …………………………………………………………………..… 15 MARKETING PLAN …………………..………………………………… 17 FINANCIAL PLAN ………………………………………………………… 18 REFERENCES……………...………………………………………………… 22 APPENDIX …….……………..………..………………………………… 23

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