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研究生: 方辛榕
論文名稱: 影響社會網絡的文化及個人特質因素
指導教授: 沈永正
學位類別: 碩士
Master
系所名稱: 管理研究所
Graduate Institute of Management
論文出版年: 2012
畢業學年度: 100
語文別: 中文
論文頁數: 75
中文關鍵詞: 個人主義與集體主義自我構念調節焦點理論社會網絡理論
論文種類: 學術論文
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  • 本研究結合文化、個人特質與社會網絡文獻,探討文化與個人特質對社會網絡中資訊傳遞的影響性。樣本來源為台灣大學生與在台外籍團體,由於問卷採記名方式,因此樣本取得不易,發放79份社會網絡問卷,共回收了57份問卷,使用SPSS統計軟體與ucinet社會網絡軟體分析結果,得以下結論:從文化角度來看,比起個人主義團體,集體主義團體資訊傳遞方式較為緊密。從自我構念角度來看,比起獨立我個體,相依我個體與他人資訊傳遞方式較為緊密,且與其他個體距離較接近。調節焦點理論對社會網絡資訊傳遞方式無顯著影響。

    中文摘要 ........................................ I 第一章 緒論 ........... ................ ........ 3 第一節 研究背景與動機 ........................... 3 第二節 研究問題 ................................ 6 第二章 文獻回顧 ................................ 7 第一節 團體文化與個人特質 ....................... 7 第二節 社會網絡 ................................ 13 第三章 研究方法 ................................ 21 第一節 研究 架構 ................................21 第二節 研究樣本 ................................ 22 第三節 變數操作型定義與衡量 .....................23 第四節 研究程序 ................................ 25 第五節 實驗工具 ................................ 25 第四章 研究結果 ................................ 27 第一節 樣本分析 ................................ 27 第二節 團體文化、個人特質動機取向分析 ......... 28 第三節 文化對社會網絡之影響 .................... 30 第四節 個體自我構念傾向對社會網絡結之影響 ...... 35 第五章 結論 ................................ ... 39 第一節研究結果 ................................ 39 第二節 研究限制與建議 .......................... 41 參考文獻 ................................ ...... 42 一、中文獻 ................................ .... 42 二、英文獻 ................................ .... 42 附錄 ........ ................................ . 45 附錄一 文化-中問卷 ............................ 45 附錄二 文化-英問卷 ............................ 52 附錄三 自我構念 ─中文問卷 ..................... 60 附錄四 自我構念─英文問卷 ...................... 65

    參考文獻
    一、 中文文獻

    劉軍. 整體網分析講義——UCINET軟體應用[R].第二屆社會網與關係管理研討會資料 ,哈爾濱:哈爾濱工程大學社會學系,2007,1,18

    二、英文文獻

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    Markus, H. R., & Kitayama, S. (1991). Culture and the Self: Implication for Cognition, Emotion, and Motivation. Psychological Review, 98, 224-253.
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    Yueh Ting Lee (1993). In-group Preference and Homogeneity Among African American and Chinese American Students

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