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研究生: 王雅萱
Wang, Ya-Xuan
論文名稱: 漢英網路評論的讚美行為對比研究
A Contrastive Analysis of Complimenting Act on Chinese and English Online Reviews
指導教授: 謝佳玲
學位類別: 碩士
Master
系所名稱: 華語文教學系
Department of Chinese as a Second Language
論文出版年: 2019
畢業學年度: 107
語文別: 中文
論文頁數: 155
中文關鍵詞: 讚美言語行為讚美策略漢英對比網路評論
英文關鍵詞: Complimenting speech act, Complimenting strategy, Chinese and English analysis, Online review
DOI URL: http://doi.org/10.6345/NTNU201900390
論文種類: 學術論文
相關次數: 點閱:172下載:66
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  • 在人與人之間的互動中,讚美是常見的言語行為。研究多關注面對面溝通中的讚美行為表現,而網路的讚美行為研究和對比研究尚嫌不足,且較少研究延伸探討讚美行為於語篇中的使用情形。本文聚焦於網路評論平台,對比漢語和英語的讚美策略,並探討不同文化價值對於讚美行為的影響,最後期望將本文之研究結果結合網路科技和華語教學,幫助以英語為母語的華語學習者掌握讚美策略的使用。
    本文從中《大眾點評網》和《YELP》評論網站中的餐廳主題蒐集漢語和英語讚美語料,漢語和英語語料共600筆,分析重點包含讚美行為中的主體策略、輔助策略和序列結構。研究結果顯示,在整體架構上,漢語和英語皆傾向使用兩種主體策略的結構,並以三種策略為輔。在主體策略使用上,漢語和英語皆偏好使用肯定策略,而輔助策略則習慣採用自述策略。然而,英語使用兩種以上主體策略的頻率高於漢語,而使用兩種以上輔助策略的頻率則低於漢語。此外,就整體的序列結構來說,漢語評論中的起始位置以輔助策略為主,而英語評論中的起始位置則以主體策略為主。綜觀而論,網路評論中漢語和英語的讚美策略存在一致性,同時也反映出讚美策略因不同文化背景而形成的差異,可見漢語仍偏向集體主義、高語境文化,而英語則偏向個體主義、低語境文化。
    最後,本文根據研究結果,設計適合華語中級學習者的讚美策略教案,引導學生如何恰當地在網路語境中運用讚美策略閱讀和撰寫評論,以補現行華語教材中讚美行為在網路語境和語篇模式面向的不足。

    In interpersonal interactions, complimenting is a common speech act. Scholars have focused on the importance of compliments in daily face-to-face communications. However, relevant behavioral and comparative research on online compliments is lacking. Few studies have explored how compliments are applied in discourses. This study compared the compliment strategies in Chinese and English online reviews and examined the effect of cultural values on compliment behaviors. The results were then incorporated with the Internet technology and Chinese-as-a-second-language teaching courses to help Chinese language learners who are native English speakers to comprehend the use of compliment strategy.
    This study collected Chinese and English compliment data from threads related to restaurants on two review websites, namely “Dianping.com” and “Yelp.” A total of 600 pieces of compliment data in Chinese and English were collected. The data analysis focused on major strategies, supplementary strategies, and sequence structures of compliments. The results revealed that on the overall structure, both Chinese and English compliments used a structure comprising two major strategies and three supplementary strategies. Regarding the use of major strategies, reviews in both languages predominantly involved using affirmative strategies with a habitual adoption of self-narrative supplementary strategy. However, the frequency of using two or more major strategies was higher in English than in Chinese; however, the use of two or more supplementary strategies was less frequent in English than in Chinese. In addition, the overall sequence structure revealed that Chinese reviews tended to start with supplementary strategies, whereas English reviews tended to start with major strategies. In summary, although compliment strategies of online reviews in Chinese and English exhibited conformity, differences resulting from different cultural backgrounds were observed. Chinese language showed a tendency to collectivism and high-context culture, whereas English language demonstrated a tendency to individualism and low-context culture.
    According to the research results, this study designed compliment-strategy-related teaching plans suitable for intermediate learners of Chinese to teach them to read and write online reviews appropriately with the use of compliment strategies. The results can mitigate the lack of compliment-related Chinese teaching materials in the online context and on the discourse aspect.

    目錄 v 表目錄 viii 圖目錄 x 第一章 緒論 1 第一節 研究背景 1 第二節 研究目的與問題 4 第三節 名詞釋義 6 第四節 本文架構 8 第二章 文獻探討 10 第一節 語用學理論基礎 10 一、言語行為理論 10 二、禮貌原則理論 13 第二節 真實社會文化與溝通 17 一、個體主義與集體主義 17 二、高語境與低語境 20 三、漢語與英語溝通特色 21 第三節 網路社會文化與溝通 23 一、網路文化與虛擬社群 23 二、網路溝通與網路語言 25 第四節 讚美言語行為研究 29 一、讚美言語行為之定義 29 二、讚美言語行為之形式 33 三、讚美言語行為之策略 35 四、讚美言語行為研究 41 第五節 小結 44 第三章 研究方法 46 第一節 研究流程 46 第二節 語料來源 47 一、《大眾點評網》:餐廳 47 二、《YELP》:Restaurants 51 第三節 語料取樣方式 54 第四節 策略分類 56 第五節 小結 59 第四章 研究結果與討論 60 第一節 讚美行為策略類型 60 一、主體策略 60 二、輔助策略 70 第二節 策略分布 78 一、 主體策略分布 78 二、 輔助策略分布 80 第三節 讚美行為序列結構 82 一、主體策略之序列結構 83 二、輔助策略之序列結構 96 三、整體策略之序列結構 110 第四節 結果與討論 114 第五節 小結 123 第五章 教學應用 125 第一節 語用教學理論 125 第二節 篇章教學理論 126 第三節 教材檢視 128 一、 新版實用視聽華語(第三版) 128 二、 中文聽說讀寫(第四版) 130 第四節 教學建議與教學設計 134 一、 教學建議 134 二、 教學設計 136 第五節 小結 145 第六章 結論 146 第一節 研究結論 146 第二節 研究限制與展望 147 參考文獻 149

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