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研究生: 左麗宜
Tso, Li-Yi
論文名稱: 物流策略分析之企業個案研究
A Case Study on the Strategic Analysis of a Firm Logistics
指導教授: 周德瑋
Chou, De-Wai
學位類別: 碩士
Master
系所名稱: 高階經理人企業管理碩士在職專班(EMBA)
Executive Master of Business Administration
論文出版年: 2019
畢業學年度: 107
語文別: 中文
論文頁數: 28
中文關鍵詞: 全球化持續競爭優勢資源整合第三方物流供應鏈
英文關鍵詞: Sustainable competitive advantage, Globalization, Resource integration, 3rd party logistics, Supply chain
DOI URL: http://doi.org/10.6345/THE.NTNU.EMBA.024.2019.F08
論文種類: 學術論文
相關次數: 點閱:190下載:26
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  • 由於外在環境的快速變化及市場全球化潮流的驅使下,企業為能保有持續競爭優勢,已不再局限於在地性或區域性的經濟規模,必須將市場規模擴張至更大的視野。因此,有其重要性與必然性做有效的全球資源整合。本研究以知名運動品牌藉由整合第三方物流服務在台灣成立倉儲物流中心的成功案例來闡述其全球的策略佈局與運作模式。結果顯示此具有競爭力的創新供應鏈垂直整合營運模式不僅大幅提升產品良率、降低營運成本、及有效的流程優化,更獲取利潤與市場優勢。因此本研究案例提供了物流作業流程的垂直整合做為企業維持競爭優勢的重要策略管理觀點之參考。

    Driven by the rapid change of environments and the tide of globalization trends, the enterprise must actively seek to expand the global market in order to enhance the sustainable competitive advantage of its market the size by domestic or regional extended to the bigger figure in overseas. Therefore, effective resource integration around the world becomes inevitable and crucial. This paper conducts a successful case study on the famous company of sports brand building up an operation center with the integration of warehousing, distribution, and 3rd party logistics service to demonstrate the global deployments strategically and integrated service operationally. The evidence reveals that the novel model with the strong competency not only significantly increases the quality level in products, decreases the cost in operations, and improves the efficiency in processes but also gains the accountable profits for the competitive advantage. Thus, this study provides important managerial implications in the strategic aspects to carry out the ultimate goal of sustainable competitive advantage by means of vertically operational integrations in logistics.

    中文摘要 II 英文摘要 III 致謝 IV 目錄 V 表目錄 VII 圖目錄 VIII 第一章 緒論 1 1.1 研究背景與動機 1 1.2 研究目的 1 1.3 論文研究流程與章節安排 2 第二章 文獻探討 3 2.1 物流解釋與物流的演進 3 2.2 第三、四方物流 4 2.3 供應鏈管理 6 2.4 全球化 6 2.5 台灣物流產業發展與特性 7 第三章 研究方法 9 3.1 個案研究法 9 3.2 本文研究方法 9 第四章 個案分析 11 4.1 運動用品K公司物流個案 11 4.2 一般物流與K公司營運模式的差異性分析 13 4.3 競爭者比較分析 20 4.4 SWOT分析 21 4.5 五力分析 22 第五章 結論與建議 25 5.1 結論 25 5.2 建議 26 參考文獻 27

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