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研究生: 藍心
Lan, Shin
論文名稱: 探討發問問題對品牌愛之影響:以認知需求為調節變數
The Influence of Question-Asking on Brand Love- Need for Cognition as a Moderator
指導教授: 張佳榮
Chang, Chia-Jung
口試委員: 鄒蘊欣
Chou, Yun-Hsin
張佳榮
Chang, Chia-Jung
劉素娟
Liu, Su-Chuan
口試日期: 2022/01/24
學位類別: 碩士
Master
系所名稱: 管理研究所
Graduate Institute of Management
論文出版年: 2022
畢業學年度: 110
語文別: 英文
論文頁數: 30
中文關鍵詞: 發問問題品牌愛認知需求消費者學習
英文關鍵詞: Question-asking, Brand love, Need for Cognition, Consumer learning
研究方法: 實驗設計法
DOI URL: http://doi.org/10.6345/NTNU202200213
論文種類: 學術論文
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  • 謝辭Acknowledgments I 中文摘要 II Abstract III Table of Contents IV List of Tables V List of Figures VI 1 Introduction 1 2 Literature Review 5 2.1 Brand Love 5 2.2 Question-Asking 6 2.3 Question-Asking and Brand Love 7 3 Method 11 3.1 Pilot Study 11 3.2 Study 1 12 3.2.1 Participants and Design 12 3.2.2 Materials and Procedure 12 3.2.3 Results 16 3.3 Study 2 17 3.3.1 Participants and Design 17 3.3.2 Materials and Procedure 18 3.3.3 Results 20 4 General Discussion 23 4.1 Theoretical Implications 23 4.2 Practical Implications 25 4.3 Limitations and Future Research 27 Reference 28

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