研究生: |
藍心 Lan, Shin |
---|---|
論文名稱: |
探討發問問題對品牌愛之影響:以認知需求為調節變數 The Influence of Question-Asking on Brand Love- Need for Cognition as a Moderator |
指導教授: |
張佳榮
Chang, Chia-Jung |
口試委員: |
鄒蘊欣
Chou, Yun-Hsin 張佳榮 Chang, Chia-Jung 劉素娟 Liu, Su-Chuan |
口試日期: | 2022/01/24 |
學位類別: |
碩士 Master |
系所名稱: |
管理研究所 Graduate Institute of Management |
論文出版年: | 2022 |
畢業學年度: | 110 |
語文別: | 英文 |
論文頁數: | 30 |
中文關鍵詞: | 發問問題 、品牌愛 、認知需求 、消費者學習 |
英文關鍵詞: | Question-asking, Brand love, Need for Cognition, Consumer learning |
研究方法: | 實驗設計法 |
DOI URL: | http://doi.org/10.6345/NTNU202200213 |
論文種類: | 學術論文 |
相關次數: | 點閱:158 下載:0 |
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