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研究生: 洪譽凌
Hong, Yu-Ling
論文名稱: 臉書使用者的自我呈現對於主觀幸福感之影響- 以感知社會支持為中介變數
Impact of Self-presentation on Subject Well-being on Facebook: Perceived social support as a mediator
指導教授: 王仕茹
Wang, Shih-Ju
學位類別: 碩士
Master
系所名稱: 管理研究所
Graduate Institute of Management
論文出版年: 2018
畢業學年度: 106
語文別: 中文
論文頁數: 59
中文關鍵詞: 自我呈現感知社會支持主觀幸福感
英文關鍵詞: Self-presentation, Perceived social support, Subjective well-being
DOI URL: http://doi.org/10.6345/THE.NTNU.GIM.016.2018.F08
論文種類: 學術論文
相關次數: 點閱:329下載:40
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  • 全球Facebook使用人數在2017年時已達20億人口,因此有非常多的學者在探討在Facebook中的使用行為與人們之間的關聯,例如人格特質或是心理因素對於使用臉書的影響 (Ross et al., 2009;Moore & McElroy, 2011)
    過往研究(Kim & Lee, 2011)在探討臉書中的自我呈現時,多為探討自我呈現與幸福感的直接效果,或是加入感知社會支持作為中介效果,但是沒有深入探討不同類型的感知社會支持的是否會對自我呈現與幸福感之間造成差異。因而本研究將深入探討兩種類型的自我呈現與兩種類型的感知社會支持與幸福感之關聯。
    本研究以Facebook使用者作為研究對象,透過mySurvey平台建置問卷,並聘請市調公司進行問卷收集,整理後共收集371份有效問卷。經問卷分析結果後顯示,誠實的自我呈現在經過感知工具性社會支持的中介效果後,影響主觀幸福感的程度比正向自我呈現的路徑來的高。其他研究發現及管理建議置於末章討論。

    關鍵字: 自我呈現、感知社會支持、主觀幸福感

    The number of Facebook users has reached 2 billion in 2017 in the world. Many scholars are exploring the use of Facebook behavior connected with people, such as personality traits or psychological factors on the use of Facebook (Ross Et al., 2009; Moore & McElroy, 2011)
    Past research (Kim & Lee, 2011) explores the self-presentation in Facebook, mostly to explore the direct effect of self-presentation and happiness, or to add perceived social support as a mediated effect, but there is no in-depth discussion of whether different types of perceived social support can make a difference between self-presentation and happiness. Therefore, the study will explore in depth the relationship between two types of self-presentation and two types of perceived social support and subjective well-being.
    In this study, Facebook users were used as research objects to build questionnaires through the mySurvey online platform, and the market research company was hired to collect the questionnaires. After the compilation, a total of 371 valid questionnaires were collected. After the results of the questionnaire analysis, it is shown that the honest self-presentation has a higher degree of influence on subjective well-being than the path of positive self-presentation after the mediated effect of perceived instrumental social support. Other research findings and management recommendations are discussed in the last chapter.

    Key words: Self-presentation, Perceived social support, subjective well-being.

    第一章 緒論 7 第一節 研究背景與動機 7 第二節 研究目的與問題 10 第二章 文獻探討 11 第一節 自我呈現 11 一、自我呈現 (Self-presentation) 11 第二節 幸福感 12 一、幸福感之定義 12 第三節 社會支持 14 一、社會支持 (Social support)之定義 14 二、自我呈現、社會支持與幸福感之關聯 16 第三章 研究方法 20 第一節 研究變數定義與衡量 20 一、 自我呈現 (Self-presentation) 20 二、 感知社會支持 (Perceived social support) 21 三、 主觀幸福感 (Subject Well-Being) 26 第二節 研究設計 27 一、 研究對象 27 二、 問卷設計與收集 28 第四章 分析結果 29 第一節 基本資料分析 29 一、 樣本組成 29 二、 臉書使用行為分析 30 第二節 信效度檢定 35 第三節 結構關係模式分析 40 一、 配適度檢定 40 二、 假說檢定 41 第五章 結論與建議 43 第一節 研究貢獻 43 第二節 管理意涵 45 第三節 研究限制 46 第四節 未來研究建議 46 參考文獻 47 附錄一 問卷 53

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