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研究生: 徐旻珊
Hsu, Serena Min-San
論文名稱: 幹話幹什麼?以ZMET初探中文語境之幹話定義
Making Sense of the Not-Making-Sense: A ZMET Approach
指導教授: 鄒蘊欣
Chou, Cindy Yunhsin
許書瑋
Hsu, Ryan Shuwei
口試委員: 王妙如
Wang, Miao-Ju
鄒蘊欣
Chou, Cindy Yunhsin
許書瑋
Hsu, Ryan Shuwei
口試日期: 2023/06/03
學位類別: 碩士
Master
系所名稱: 國際時尚高階管理碩士在職專班
Executive Master of Business Administration Program in Global Fashion
論文出版年: 2023
畢業學年度: 111
語文別: 中文
論文頁數: 49
中文關鍵詞: 幹話字詞定義詈罵語中文脈絡隱喻抽取技術
英文關鍵詞: Bullshit, Utterance Definition, Chinese Context, ZMET
研究方法: ZMET(Zaltman Metaphor Elicitation Technique)隱喻抽取技術
DOI URL: http://doi.org/10.6345/NTNU202300607
論文種類: 學術論文
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  • 自2017年以降,「幹話」亦逐漸成為社群媒體和報章雜誌上吸睛的主題。在現今流行文化當中如此熱門的題材,「幹話」一詞的正式定義卻至今不明,也尚未有系統化的整理或與其相關研究。本研究以試圖定義「幹話」一詞為題,透過質性研究方法ZMET隱喻抽取技術進行資料搜集與分析,探討在中文脈絡下的中文使用者對於幹話的認知,並歸納出幹話的四項分類:沒有要幹嘛的廢話、聽到會白眼的好話、沒什麼內容的空話、正大又光明的假話,探討幹話定義以及其脈絡之間關係,期望以此更加了解幹話的意義,以及其未來應用的可能性。

    Since 2017, the Chinese utterance“Ganhua(幹話)” has gradually become an eye-catching topic on various media platforms. Such a popular term in nowadays culture, however, has no relevant research on this topic in the Chinese context. The term has neither a formal definition, nor a systematic sorting class. This study aims to define the term “Ganhua(幹話)” by using the qualitative research method ZMET. In Chinese context, this research collects and analyzes data, explore the perception of Chinese users towards “Ganhua(幹話)”, and summarizes the four categories of the term: “it’s not going anywhere”, “it’s not helping anyone”, “it’s not right anyhow”, and “it’s not true anyway”. The study investigates the definition of bullshit and its relationship with the Chinese context. While making sense of the not-making-sense, this study also hopes to gain a better understanding of its meaning and potential applications in the future.

    摘要 I ABSTRACT II 目錄 III 表目錄 V 第一章 緒論 1 第ㄧ節 研究背景與動機 1 第二節 研究目的 2 第二章 文獻探討 3 第一節 「幹」、「話」、「幹話」 3 第二節 英文脈絡下的BULLSHIT 10 第三章 研究方法 13 第一節 研究方法論基礎 13 第二節 研究對象 16 第三節 研究步驟 17 第四章 研究結果與分析 19 第一節 沒有要幹嘛的廢話 19 第二節 聽了會白眼的好話 24 第三節 沒什麼內容的空話 27 第四節 正大又光明的假話 30 第五章 研究結論與建議 35 第一節 研究結果與討論 35 第二節 研究限制與未來發展 37 參考文獻 38 一 中文文獻 38 二 英文文獻 40 附錄 43 附錄一 訪談事前準備說明 43 附錄二 ZMET深度訪談大綱 46

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