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研究生: 吳佳珍
論文名稱: 社會網路結構與組織創新績效-以電影產製組織的知識傳遞為例
指導教授: 王仕茹
學位類別: 碩士
Master
系所名稱: 大眾傳播研究所
Graduate Institute of Mass Communication
論文出版年: 2005
畢業學年度: 93
語文別: 中文
論文頁數: 177
中文關鍵詞: 社會網路結構組織創新績效
論文種類: 學術論文
相關次數: 點閱:276下載:50
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  • 第一章緒論 第一節研究動機與背景…………………………………………………… 1 第二節研究目的與範圍…………………………………………………… 4 第三節研究流程…………………………………………………………… 5 第二章文獻回顧 第一節電影產製組織……………………………………………………… 6 第二節電影產製組織的形成與創新知識的傳遞………………………… 14 第三節社會資本…………………………………………………………… 19 第四節社會網絡結構與創新知識………………………………………… 26 第三章研究方法 第一節研究假說…………………………………………………………… 37 第二節研究方法與資料分析程序………………………………………… 38 第三節研究對象與變項定義……………………………………………… 40 第四節社會網絡分析指標………………………………………………… 44 第四章實證分析 第一節樣本描述…………………………………………………………… 53 第二節社會網絡分析…………………………………………………… 66 第三節複迴歸分析…………………………………………………… 74 第五章結論與建議 第一節研究發現與結論…………………………………………………… 85 第二節研究貢獻與策略義涵……………………………………………… 88 第三節研究限制與建議…………………………………………………… 89 參考文獻……………………………………………………………… 90 附錄一………………………………………………………………… 101 附錄二………………………………………………………………… 102 圖表目次 圖2-1 社會資本創造智識資本的過程………………………………………… 23 圖2-2 人際連帶強度與組織創新績效間的倒U 型關係……………………… 32 圖2-3 凝聚所造成的資訊重複………………………………………………… 34 圖2-4 結構對等所造成的資訊重複…………………………………………… 34 圖2-5 藉由增加結構空洞的數目來擴大網絡………………………………… 35 圖4-1 1211 部電影的年度分布圖……………………………………………… 55 圖4-2 569 部電影的出資分布圖……………………………………………… 55 圖4-3 1211 部電影的產製成員分布圖………………………………………… 57 圖4-4 1211 部電影中平均每部電影個別產製成員人數的分佈圖…………… 58 圖4-5 569 部電影中產製成員人數的分佈圖………………………………… 59 圖4-6 569 部電影中平均每部電影產製成員人數的分佈圖………………… 60 圖4-7 區分569 部電影的發行公司(前七大/其他)分佈圖………………… 61 圖4-8 569 部電影的發行公司分佈圖………………………………………… 62 圖4-9 569 部電影的類型分佈圖……………………………………………… 64 圖4-10 電影”AUSTIN POWERS IN GOLDMEMBER”的MDS 網絡結構圖… 67 圖4-11 電影”AMERICAN PIE 2”的MDS 網絡結構圖……………………… 68 圖4-12 電影”DR. DOLITTLE 2”的MDS 網絡結構圖……………………… 69 圖4-13 電影” MR. DEEDS”的MDS 網絡結構圖……………………………… 70 圖4-14 電影” KING OF THE JUNGLE”的MDS 網絡結構圖………………… 71 圖4-15 電影” DR. SEUSS' HOW THE GRINCH...”的MDS 網絡結構圖……… 73 圖4-16 Betweenness 集中度與總票房的散佈圖……………………………… 76 圖4-17 直接連帶數目與總票房的散佈圖……………………………………… 77 圖4-18 接觸效率與總票房的散佈圖………………………………………… 77 表2-1 社會資本的三大面向…………………………………………………… 22 表2-2 強弱連帶的比較………………………………………………………… 28 表3-1 網絡分析指標與連帶強弱的關係……………………………………… 51 表4-1 研究樣本篩選過程……………………………………………………… 54 表4-2 1211 部電影的年度分布情形…………………………………… 54 表4-3 569 部電影的出資分佈情形……………………………………………… 55 表4-4 569 部電影的平均國內總票房(單位:百萬美元)…………………… 56 表4-5 1211 部電影中產製成員的分佈情況…………………………………… 56 表4-6 1211 部電影中產製成員總人數的分佈情況………………………… 57 表4-7 1211 部電影中單一電影個別產製成員人數的分佈情況……………… 58 表4-8 1211 部電影中平均每部電影個別產製成員人數的分佈情況………… 58 表4-9 569 部電影中產製成員的分佈情況…………………………………… 59 表4-10 569 部電影中產製成員總人數的分佈情況…………………………… 59 表4-11 569 部電影中單一電影個別產製成員人數的分佈情況…………… 60 表4-12 569 部電影中平均每部電影產製成員人數的分佈情況……………… 60 表4-13 區分569部電影的發行公司(前七大/其他)…………………………… 61 表4-14 569 部電影的發行公司分佈狀況……………………………………… 62 表4-15 569 部電影中是否為續集的分佈狀況………………………………… 63 表4-16 569 部電影的類型分佈情況…………………………………………… 63 表4-17 569 部電影中是否於假期上映的分佈狀況…………………………… 64 表4-18 569 部電影的競爭強度分佈狀況……………………………………… 65 表4-19 569 部電影的網絡尺寸分佈狀況……………………………………… 66 表4-20 569 部電影的網絡密度分佈狀況……………………………………… 66 表4-21 569 部電影的直接連帶數目分佈狀況………………………………… 67 表4-22 569 部電影的間接連帶加權計數值分佈狀況………………………… 68 表4-23 569 部電影的Degree 集中度分佈狀況………………………………… 69 表4-24 569 部電影的Closeness 集中度分佈狀況……………………………… 70 表4-25 569 部電影的Betweenness 集中度分佈狀況………………………… 71 表4-26 569 部電影的資訊集中度分佈狀況…………………………………… 72 表4-27 569 部電影的接觸效率分佈狀況……………………………………… 72 表4-28 社會網絡變數的相關分析……………………………………………… 75 表4-29 高度相關的社會網絡變數……………………………………………… 76 表4-30 控制變數的迴歸模式摘要……………………………………………… 79 表4-31 控制變數的迴歸模式係數估計………………………………………… 79 表4-32 控制變數的迴歸模式共線性診斷……………………………………… 80 表4-33 全部變數的迴歸模式摘要……………………………………………… 80 表4-34 全部變數迴歸模式的係數估計………………………………………… 81 表4-35 全部變數迴歸模式的共線性診斷……………………………………… 82 表4-36 迴歸方程式中各變數名稱……………………………………………… 84

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