近年來韓國影視產業迅速發展，韓流文化崛起席捲全球。韓國電影的成功對台灣閱聽眾的價值觀、審美觀、整形風氣產生影響，同時透過文本再現韓國文化現象。本研究旨在探討隱藏在韓國電影外貌主義下的意識形態，此題材關注了當代社會普遍存在的外貌焦慮和自尊問題。透過文本分析法發掘文本是如何再現外貌主義以及人們對於外貌的追求和社會對美麗標準的刻板印象。本研究將屬於外貌主義題材且在台灣上映過的韓國電影共五部作為樣本，參考過去文獻以三幕劇敘事結構發展出的角色弧線來驗證角色發展興衰是否與形象轉變有關聯性，並論證韓國經常透過影視作品諷刺外貌主義，但次文本是否依然強化了外貌至上主義的重要性？
研究結果發現，韓國電影中主要角色的形象轉變多以體型改變為主，且擅長透過台詞誇張化外貌歧視的現象。敘事內容多以負面觀點批判外貌主義，並對外貌歧視的加害者施以懲罰，結局多以正派或形象轉變的角色勝利作為收場。綜觀五部韓國電影的主要角色在改變外貌後，都能夠在短時間內取得成功，角色弧線比起轉變前趨於正向往上。然而，這些角色的成功卻是基於外貌的改變，反而強化了外貌主義的重要性，這與原本欲批判外貌主義的社會產生矛盾。本研究結果可供閱聽人了解韓國社會對於美貌與身體的標準是如何被呈現在電影中，進而反思當前韓流風氣盛行地區影視裡傳遞的外貌價值觀對於社會與文化的影響。

In recent years, the South Korean film and television industry has experienced rapid development, leading to the global rise of Korean Wave culture. The success of Korean films has influenced the values and aesthetic perspectives of audiences in Taiwan, as well as the prevailing trends in appearance and self-esteem. This research aims to explore the underlying ideology beneath the surface of Korean films' emphasis on physical appearance, focusing on the prevalent issues of appearance anxiety and self-esteem in contemporary society. Through textual analysis, this study seeks to uncover how the texts represent appearance-oriented values, the pursuit of physical beauty, and society's stereotypical beauty standards. Five Korean films, belonging to the theme of appearance-oriented narratives, which were released in Taiwan, have been selected as samples for this study. Building upon existing literature and using a three-act narrative structure, the study examines the character arcs to verify whether character development and decline are related to transformations in appearance. Additionally, the study investigates whether Korean films frequently employ satire to criticize appearance-oriented values, while potentially reinforcing the significance of physical beauty through subtexts.
The research findings reveal that the transformation of main characters in Korean films predominantly revolves around changes in body shape, accompanied by instances of exaggerating appearance discrimination through dialogues. The narrative content often presents a negative perspective to criticize appearance-oriented values and punishes the perpetrators of appearance discrimination. The endings typically involve the triumph of morally upright characters or those who undergo image transformations. Overall, in these five Korean films, the main characters, after altering their appearance, can achieve success within a short period, with their character arcs trending positively and upwards compared to their pre-transformation state. However, these characters' success is contingent upon their changed physical appearance, inadvertently reinforcing the significance of physical beauty and creating a contradiction with the original intention to critique appearance-oriented values. The results of this study can provide audiences with an understanding of how Korean society's standards of physical beauty and body image are portrayed in films, leading to a reflection on the influence of appearance values conveyed in the prevalent Korean Wave media on society and culture.

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