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研究生: 林曉瑩
論文名稱: 新聞電子媒體善因行銷執行方式之效果研究
指導教授: 王仕茹
學位類別: 碩士
Master
系所名稱: 大眾傳播研究所
Graduate Institute of Mass Communication
論文出版年: 2005
畢業學年度: 93
語文別: 中文
論文頁數: 91
中文關鍵詞: 電子媒體行銷執行方式
論文種類: 學術論文
相關次數: 點閱:303下載:127
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  • 一、中文部份
    江明修等(1994)。〈非營利組織領導行為之研究〉。行政院國家科學委員會研究
    計畫成果報告。
    江雨潔(2002)。《善因行銷對品牌權益及非營利組織形象影響之研究》。國立臺
    灣大學國際企業學研究所碩士論文。
    李欣蕙(2003)。《青少年音樂盗版行為因素之探討》。國立政治大學國際貿易研
    究所碩士論文。
    周科鈞(1995)。《電腦軟體盜版行為之結構性分析》。國立台灣大學國際貿易學
    碩士論文。
    林欣怡(2003)。《不同倫理原則下個人道德決策過程之研究─以醫療產業為例》。
    國立嘉義大學行銷與流通管理研究所碩士論文。
    林音因(1999)。《善因行銷對企業經營績效影響之研究》。私立淡江大學管理科
    學研究所碩士論文。
    邱創棟(1991)。《理念行銷之分類與策略》。國立中山大學企業管理研究所碩士
    論文。
    翁景民(1996)。〈公益廣告效果態度中介模式之研究〉。《台大管理論叢》。
    翁煌哲(2002)。《以道德強度模型檢測道德判斷與軟體盗版意圖》。國立中正大
    學企業管理研究所碩士論文。
    高希均(1985 年7 月)。〈企業形象─良性循環的原動力〉。《天下雜誌》,第93
    頁。
    康永華(1991)。《國內企業公益形象與消費者行為研究》。國立交通大學管理科學研究所碩士論文。
    張玉涵(2000)。《媒體訊息可信度、第三人效應與媒體管制-以公元2000 年台灣
    總統大選為例》。輔仁大學大眾傳播學研究所碩士論文。
    張明賢(1989)。《我國大眾傳播媒介政治公信力研究》。國立政治大學新聞研究
    所碩士論文。
    張家琳(1996)。《企業採行善因行銷行為之研究》。東吳大學企業管理學研究所
    碩士論文。
    梁欣如(1986)。《影響閱聽人解讀型態之因素研究:電視新聞之神話敘事體為
    例》。私立輔仁大學大眾傳播研究所碩士論文。
    陳怡伶(2003)。《電視購物頻道與製造商品牌聯盟對知覺品質之影響》。國立台
    灣師大學大眾傳播研究所碩士論文。
    陳湘霏(1996)。《觀眾選看衛星與三臺電視新聞評估因素及使用行為關聯性之比
    較:以台北地區大學生為例》。私立銘傳管理學院大眾傳播研究所碩士論文。
    陳楷植(1989)。《証卷經紀商企業形象定位之研究》。國立台灣大學商學研究所
    碩士論文。
    陳嘉爵(1996)。〈電視新聞可信度比較之研究〉。《民意研究季刊》。第一百九十
    七期。
    游舒惠(2000)。《企業參與公益活動與公益行銷之研究》。國立政治大學企業管
    理研究所碩士論文。
    程紹同(1998)。《運動贊助策略學:未來企業行銷新趨勢》,台北:漢文書店。
    黃玉容(1994)。《觀眾價值觀與選看電視新聞評估因素之關聯性研究》。國立政
    治大學新聞研究碩士論文。
    張重昭(1985),〈探討社會行的意義、內涵及未來發展〉。《社會科學論叢》,第
    三十三期。
    楊炳韋(1994)。《企業贊助公益活動行為之研究》。國立政治大學企業管理研究
    所碩士論文。
    葉恆芬(1999)。《網路媒體可信度及其影響因素初探研究-以台灣地區網路使用
    者為例》。國立中正大學電訊傳播研究所碩士論文。
    葛健生(1991)。《報紙和電視新聞可信度比較之研究》。私立中國文化大學新聞
    研究所碩士論文。
    詹孟真(1996)。《理念相關行銷與涉入程度對品牌權益關係之研究》。私立中
    原大學企業管理研究所碩士論文。
    蒯光武(1989)。《受播者評價新聞媒介可信度之研究》。私立輔仁大學大眾傳播
    研究所碩士論文。
    劉念寧(1990)。《大型企業贊助公益活動之研究》。國立台灣大學商學研究所
    碩士論文。
    蔡淑芬(1989)。《電視新聞性節目觀賞者生活型態之研究》。國立政治大學新聞
    研究所碩士論文。
    鄭展瑋(1998)。《企業贊助文化藝術事業之研究》。國立臺灣大學商學研究所碩
    士論文。
    鄭惠文(1991)。《企業贊助公益活動與企業形象之研究》。國立中興大學企業管
    理研究所碩士論文。
    盧鴻毅(1992)。《新聞媒介可信度之研究》。國立政治大學新聞研究所碩士論文。
    蕭思文(1999)。《非營利組織採行善因行銷行為之研究》。國立臺灣大學商學研
    究所碩士論文。
    韓維中(2000)。《服務缺失、顧客歸因與補救回復之滿意度模式》。國立臺灣大
    學商學研究所碩士論文。
    簡良夙(2000)。《公益團體租稅優惠問題之研究》。私立中原大學財經法律研究所碩
    士論文。
    羅文輝、林文琪、牛隆光、蔡卓芬(2003)。〈媒介依賴與媒介使用對選舉新聞可
    信度的影響:五種媒介的比較〉。《新聞學研究》,第74期:19-44。
    羅文輝、陳世敏(1993)。《新聞媒介可信度之研究》。行政院國科會專題研究計
    畫成果報告。
    蘇衍如(1999)。《大眾傳播媒體贊助公益活動之決策及其影響因素之研究》。私
    立輔仁大學大眾傳播研究所碩士論文。
    二、英文部份
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