方先梅（2022）。遊山茶訪茶文化產業行銷策略之研究﹝未出版碩士論文﹞。逢甲大學經營管理研究所，台中市。
王狄蕾（2013）。商店氣氛、美學體驗與消費情緒對顧客滿意影響之研究-以藝文咖啡館為例﹝未出版碩士論文﹞。南臺科技大學行銷與流通管理研究所。台南市。
王毓汝（2019）。穿戴式虛擬實境互動感官回饋之設計與應用﹝未出版碩士論文﹞。國立高雄科技大學資訊管理研究所。高雄市。
王季樺（2023）。探討咖啡廳消費者的顧客體驗、顧客愉悅及顧客忠誠度關係之研究﹝未出版碩士論文﹞。實踐大學餐飲管理學系餐飲產業創新研究所。台北市。
朱宏泰（2019）。台灣茶飲連鎖店關鍵成功因素之研究-以A公司為例﹝未出版碩士論文﹞。國立臺北科技大學工業工程與管理研究所，台北市。
朱自振、沈漢（2023）。中國茶酒文化史。台北：文津出版社。
李來春、曹筱玥、陳圳卿（2018）。Interaction Design 互動設計概論。台北市：全華圖書。
李城忠（2018）。應用統計學：SPSS & AMOS範例分析完全手冊（第四版）。新北市：新文京。
李佳駿（2019）。虛擬實境遊戲體驗、功能性互動與購買意願關係之研究﹝未出版碩士論文﹞。國立高雄大學亞太工商管理學研究所，高雄市。
吳德亮（2004）。台北找茶。台北：民生報社。
吳宛儒（2017）。社交網路結合360度全景虛擬實境旅遊之應用研究﹝未出版碩士論文﹞。世新大學數位多媒體設計研究所。台北市。
吳紫嫣（2022）。以環境氛圍、食物品質探討消費者對星馬型態餐廳之消費意願﹝未出版碩士論文﹞。南臺科技大學餐旅管理研究所。台南市。
吳承翰（2023）。在VR虛擬環境中與真實環境進行設計團隊工作之使用者經驗比較研究﹝未出版碩士論文﹞。國立雲林科技大學工業設計研究所。雲林縣。
吳萬益、廖英凱（譯）。（2023）。企業研究方法（第六版）。台北市：華泰文化。
范增平（2003）。台灣茶藝觀。台北：萬卷樓出版：紅螞蟻圖書總經銷。
范桂柑（2012）。客家飲食懷舊與體驗品質之探討-以高雄市五家客家餐廳為例﹝未出版碩士論文﹞。國立高雄應用科技大學觀光與餐旅管理研究所。高雄市。
林星彤（2017）。體驗經濟時代旅行業的創新發展﹝未出版碩士論文﹞。靜宜大學觀光事業研究所，台中市。
林震岩（2018）。多變量分析：SPSS的操作與應用（p. 178）。台北市：智勝。
林紫璇（2024）。以科技為基礎的自助服務對消費者持續使用意願之影響﹝未出版碩士論文﹞。淡江大學國際企業研究所，台北市。
施幸儀（2019）。咖啡廳的商店氛圍、情緒體驗及知覺價值之相關研究─以Yasumi Café為例﹝未出版碩士論文﹞。國立高雄科技大學觀光管理研究所。高雄市。
孫培綸（2023）。知覺自然度對情緒體驗、景觀偏好與飲食體驗之影響：以在戶外景觀餐廳飲茶為情境﹝未出版碩士論文﹞。國立臺灣大學園藝暨景觀研究所。台北市。
胡幼雯（2022）。空間建置與虛擬實境技術之探討－以空間設計結合VR設計案例分析為例﹝未出版碩士論文﹞。國立高雄科技大學文化創意產業研究所。高雄市。
張淑君、張俊傑（2010）。農村產業經營方案之研究：以南投縣鹿谷鄉茶產業為例。《農業推廣文彙》，147-156。https://doi.org/10.29743/AEA.201012.0010
張莉真（2015）。文創型餐飲之環境氣氛、服務品質及食物品質對顧客滿意度與顧客忠誠度之關係研究: 以食養山房為例﹝未出版碩士論文﹞。國立成功大學高階管理研究所。高雄市。
張雅涵（2021）。體驗經濟的數位轉型發展趨勢與啟發。《台灣經濟研究月刊》，44(10)，15。https://doi.org/10.29656/TERM.202110_44(10).0015
許永紘（2016）。在體感模擬操作下情緒設計對虛擬實境系統的臨場感與使用者體驗之影響﹝未出版碩士論文﹞。長榮大學資訊管理研究所，台南市。
陳慈玉（2004）。百年來的台灣茶業發展史。《歷史月刊》，201，82-91。https://doi.org/10.6796/HM.200410.0082
陳澤寶（2005）。國中生對老人的態度及行為之調查研究--以台南縣市國中生為例﹝未出版碩士論文﹞。國立臺灣師範大學人類發展與家庭研究所。台北市。
陳柏丞（2013）。商店環境對消費者情緒及行為意圖之影響─以台中非連鎖咖啡店為例﹝未出版碩士論文﹞。東海大學餐旅管理研究所。台中市。
陳寬裕（2020）。應用統計分析：SPSS的運用（初版三刷，p. 161）。台北市：五南。
陳韋如（2022）。實況劇場遊戲之沉浸體驗空間設計﹝未出版碩士論文﹞。中原大學室內設計研究所。桃園市。
曾于玲（2019）。室內設計應用虛擬實境之建構研究―以居家空間為例﹝未出版碩士論文﹞。中原大學室內設計研究所。桃園市。
彭若雯（2010）。茶藝館之空間氛圍與消費者生活型態及再惠顧意願關係研究－以無為草堂為例﹝未出版碩士論文﹞。國立臺灣師範大學工業教育研究所。台北市。
黃心健（2021）。《食壤》We Are What We Eat。Hsinchien Huang Official Website.https://hsinchienhuang.com/pix/_3artworks/i_tasteSoil/p0.php?lang=ch
黃淑君、林長郁、黃國輝（2023）。2D 影片與 3D 虛擬實境影片環境體驗效果之比較。《觀光旅遊研究學刊》，18(2)，73-74。https://www.airitilibrary.com/Article/Detail?DocID=19936362-N202312230006-00004
董益吾、洪薇婷、陳美燕（2015）。非連鎖咖啡館顧客商店印象與購買行為之研究。《休憩管理研究》，2(1)，35-52。https://www.airitilibrary.com/Article/Detail?DocID=P20151002001-201504-201510020001-201510020001-35-52
詹錦豐、江志民、高淑真、廖文昌（2014）。冷泡烏龍茶抗氧化能力分析與感官品評。《長庚科技學刊》， 20，49-57。https://doi.org/10.6192/CGUST.2014.6.20.7
翁千媖（2009）。五感，知覺消費者利益與美好體驗關聯之實證研究—以咖啡消費為例﹝未出版碩士論文﹞。國立交通大學經營管理研究所。新竹縣。
蔡長清、許淑芬（2011）。台灣都會區美食餐廳顧客之體驗價值與品牌績效之相關研究。《商業現代化學刊》，6(2)，43-57。https://doi.org/10.6132/JCM.2011.6.2.03
衛生福利部（2024，8月28）。衛生類性別統計指標。政府資料開放平台。 https://dep.mohw.gov.tw/DOS/cp-5339-59467-113.html
盧太康（2023）。在頭戴式虛擬實境系統設計中減輕動暈症之研究﹝未出版碩士論文﹞。真理大學資訊工程研究所。台北市。
駱鴻捷（2007）。形塑茶藝－台灣茶文化的展示建構與想像﹝未出版碩士論文﹞。國立臺北藝術大學傳統藝術研究所。台北市。
鄭家皓、蔡青樺（2022, 11月 21）。從餐飲空間發現台灣味，在地飲食文化崛起。直學院。https://ontologyacademy.tw/2022/11/21/%E5%BE%9E%E9%A4%90%E9%A3%B2%E7%A9%BA%E9%96%93%E7%99%BC%E7%8F%BE%E5%8F%B0%E7%81%A3%E5%91%B3%EF%BC%8C%E5%9C%A8%E5%9C%B0%E9%A3%B2%E9%A3%9F%E6%96%87%E5%8C%96%E5%B4%9B%E8%B5%B7/
潘永裕（2007）。商店氣氛、消費者情緒、體驗價值對行為意向之影響—以誠品信義旗艦店為例﹝未出版碩士論文﹞。國立臺北大學企業管理研究所。台北市。
潘家穎（2021）。台灣茶行產業的轉型—一個文創行銷的觀點﹝未出版碩士論文﹞。世新大學傳播管理學研究所。台北市。
職業衛生研究組（2024，8月6）。人體計測資料庫簡介及重要計測值。勞動及職業安全衛生研究所。政府資料開放平台。https://www.ilosh.gov.tw/90734/90811/136452/90837/92842/post

Alba-Martínez, J., Sousa, P. M., Alcañiz, M., Cunha, L. M., Martínez-Monzó, J., & García-Segovia, P. (2022). Impact of context in visual evaluation of design pastry: Comparison of real and virtual. Food Quality and Preference, 97, 104472. https://doi.org/10.1016/j.foodqual.2021.104472
Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785–804. https://doi.org/10.1016/S0160-7383(99)00108-5
Baker, J. (1986). The role of the environment in marketing services: The consumer perspective. In J. A. Czepiel, C. A. Congram, & J. Shanahan (Eds.), The services challenge: Integrating for competitive advantage (pp. 79–84). American Marketing Association.
Baker, J., Grewal, D., & Levy, M. (1992). An experimental approach to making retail store environmental decisions. Journal of Retailing, 64(4), 445-461.
Bangcuyo, R. G., Smith, K. J., Zumach, J. L., Pierce, A. M., Guttman, G. A., & Simons, C. T. (2015). The use of immersive technologies to improve consumer testing: The role of ecological validity, context, and engagement in evaluating coffee. Food Quality and Preference, 41, 84-95. https://doi.org/10.1016/j.foodqual.2014.11.017
Benjamin, P., & Dando, R. (2019). Environmental immersion's influence on hedonics, perceived appropriateness, and willingness to pay in alcoholic beverages. Foods, 8(2), 42. https://doi.org/10.3390/foods8020042
Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57-71. https://doi.org/10.2307/1252042
Bimber, O., & Raskar, R. (2005). Spatial augmented reality: Merging real and virtual worlds. Spatial Augmented Reality: Merging Real and Virtual Worlds, 1, 1–371. https://doi.org/10.1201/B10624
Bogicevic, V., Seo, S., Kandampully, J. A., Liu, S. Q., & Rudd, N. A. (2019). Virtual reality presence as a preamble of tourism experience: The role of mental imagery. Tourism Management, 74, 55–64. https://doi.org/10.1016/j.tourman.2019.02.009
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? How is it measured? Does it affect loyalty? Journal of Marketing, 73(3), 52-68. https://doi.org/10.1509/jmkg.73.3.52
Brooks, F. P., Jr. (1999). What's real about virtual reality? IEEE Computer Graphics and Applications, 19(6), 16–27. https://doi.org/10.1109/38.799723
Burdea, G. C., & Coiffet, P. (2024). Virtual reality technology (3nd ed.). New Jersey,John Wiley & Sons,Inc.,Hoboken.
Canny, I. U. (2014). Measuring the mediating role of dining experience attributes on customer satisfaction and its impact on behavioral intentions of casual dining restaurants in Jakarta. International Journal of Innovation, Management and Technology, 5(1), 25–29. https://doi.org/10.7763/IJIMT.2014.V5.479
Calvo-Porral, C., & Lévy-Mangin, J. P. (2021). Examining the influence of store environment in hedonic and utilitarian shopping. Administrative Sciences, 11(1), 6. https://doi.org/10.3390/admsci11010006
Cardozo, R. N. (1965). An experimental study of customer effort, expectation, and satisfaction. Journal of Marketing Research, 3(3), 244-249. https://doi.org/10.2307/3150182
Carbone, L. P., & Haeckel, S. H. (1994). Engineering customer experiences. Marketing Management, 3(3), 8–19.
Çevik, A., Kazanasmaz, Z. T., Tambellini, G., Salvadori, G., & Leccese, F. (2022). Perception of light in museum environments: Comparison between real-life and virtual visual experiences. Sustainability, 14(21), 14288. https://doi.org/10.3390/su142114288
Chara Yu（2022，3月 3）。世界上最小的廚師 「Le Petit Chef」客座君悅酒店！3D投影打造夢幻餐桌，帶你感受藝術創作的絕美盛宴。Vogue Taiwan。https://www.vogue.com.tw/lifestyle/article/%E5%90%9B%E6%82%85-le-petit-chef
Chen, Y., Huang, A. X., Faber, I., Makransky, G., & Perez-Cueto, F. J. A. (2020). Assessing the influence of visual-taste congruency on perceived sweetness and product liking in immersive VR. Foods, 9(4), 465. https://doi.org/10.3390/foods9040465
Chirico, A., & Gaggioli, A. (2019). When virtual feels real: Comparing emotional responses and presence in virtual and natural environments. Cyberpsychology, Behavior, and Social Networking, 22(3), 220–226. https://doi.org/10.1089/cyber.2018.0393
Czepiel, J. A., Rosenberg, L. J., & Akerele, A. (1974). Perspectives on consumer satisfaction. In R. Curhan (Ed.), 1974 Combined Proceedings (pp. 119-123). American Marketing Association.
Donovan, R. J., & Rossiter, J. R. (1982). Store atmosphere: An environmental psychology approach. Journal of Retailing, 58(1), 34–57.
Donovan, R. J., Rossiter, J. R., Marcoolyn, G., & Nesdale, A. (1994). Store atmosphere and purchasing behavior. Journal of Retailing, 70(3), 283–294. https://doi.org/10.1016/0022-4359(94)90037-X
Dwivedi, A. K., Mallawaarachchi, I., & Alvarado, L. A. (2017). Analysis of small sample size studies using nonparametric bootstrap test with pooled resampling method. Statistics in Medicine, 36(11), 1785-1797. https://doi.org/10.1002/sim.7263
Edwards, B. (2015， August 21). Unraveling the enigma of Nintendo’s virtual boy, 20 years later. Fast Company. http://www.fastcompany.com/3050016/unraveling-the-enigma-of-nintendos-virtual-boy-20-years-later
Eklund, A. A., & Helmefalk, M. (2018). Seeing through touch: A conceptual framework of visual-tactile interplay. Journal of Product & Brand Management, 27(5), 498-513. https://doi.org/10.1108/JPBM-07-2017-1520
Elmezeny, A., Edenhofer, N., & Wimmer, J. (2018). Immersive storytelling in 360-degree videos: An analysis of interplay between narrative and technical immersion. Journal for Virtual Worlds Research, 11(1). https://doi.org/10.4101/jvwr.v11i1.729
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior (6th ed.). Dryden Press.
Errichiello, L., Micera, R., Atzeni, M., & Del Chiappa, G. (2019). Exploring the implications of wearable virtual reality technology for museum visitors' experience: A cluster analysis. Journal of Travel Research. https://doi.org/10.1002/jtr.2283
Eventbrite. (n.d.). Millennials: Fueling the experience economy. Eventbrite All Access. Retrieved December 3, 2024, from https://www.eventbrite.com/blog/academy/millennials-fueling-experience-economy/
Felnhofer, A., Kothgassner, O. D., Schmidt, M., Heinzle, A. K., Beutl, L., Hlavacs, H., & Kryspin-Exner, I. (2015). Is virtual reality emotionally arousing? Investigating five emotion-inducing virtual park scenarios. International Journal of Human-Computer Studies, 82, 48–56. https://doi.org/10.1016/j.ijhcs.2015.05.004
Ferrer-Garcia, M., Gutierrez-Maldonado, J., Treasure, J., & Vilalta-Abella, F. (2015). Craving for Food in Virtual Reality Scenarios in Non-Clinical Sample: Analysis of its Relationship with Body Mass Index and Eating Disorder Symptoms. European eating disorders review : the journal of the Eating Disorders Association, 23(5), 371–378. https://doi.org/10.1002/erv.2375
Gaski, J. F., & Nevin, J. R. (1985). The differential effects of exercised and unexercised power sources in a marketing channel. Journal of Marketing Research, 22(2), 130–142. http://dx.doi.org/10.2307/3151359
Guttentag, D. A. (2010). Virtual reality: Applications and implications for tourism. Tourism Management, 31(5), 637-651. https://doi.org/10.1016/j.apergo.2017.05.006
Hamilton, H.（2018，6月 12）。2018年虛擬實境四種應用趨勢。EDN Taiwan。https://www.edntaiwan.com/20180612nt02-4-virtual-reality-trends-to-expect-in-2018/
Helmefalk, M. (2017). Multi-sensory cues in interplay and congruency in a retail store context: Consumer emotions and purchase behaviors. Linnaeus University Press.
Higuera-Trujillo, J. L., López-Tarruella Maldonado, J., & Llinares Millán, C. (2017). Psychological and physiological human responses to simulated and real environments: A comparison between photographs, 360° panoramas, and virtual reality. Applied Ergonomics, 65, 398-409. https://doi.org/10.1016/j.apergo.2017.05.006
Huang, Y.-C., Backman, S., & Backman, K. F. (2010). The impacts of virtual experiences on people's travel intentions. In U. Gretzel, R. Law, & M. Fuchs (Eds.), Information and Communication Technologies in Tourism 2010. Springer. (pp. 555–566)https://doi.org/10.1007/978-3-211-99407-8_46
Ikeda, T., Morishita, M., Akada, T., Uchida, M., & Matsubara, N. (2022). Multisensory interaction in the evaluation of beverages and environment for Japanese participants: Flavor, palatability, and cultural impressions. Journal of Sensory Studies, 37(1), e12792. https://doi.org/10.1111/joss.12792
Japaholic（2018，8月 14）。日式元素結合光雕投影，TREE by NAKED yoyogi park隱身代代木公園必去餐廳！Japaholic。https://reurl.cc/qkYXGD
Jones, T. O., & Sasser, W. E. (1995). Why satisfied customers defect. Harvard Business Review, 73(6), 88-99.
Kim, M. J., Lee, C.-K., & Jung, T. (2020). Exploring consumer behavior in virtual reality tourism using an extended stimulus-organism-response model. Journal of Travel Research, 59(1), 69-89. https://doi.org/10.1177/0047287518818915
Kotler, P. (1973). Atmospherics as a marketing tool. Journal of Retailing, 49(4), 48-64.
Kansakar, P., Munir, A., & Shabani, N. (2017). Moving forward with augmented reality menu: Changes in food consumption behaviour patterns. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 11(3), 93-95.
Lam, S. Y. (2001). The effects of store environment on shopping behaviors: A critical review. Advances in Consumer Research, 8, 190-197.
Lendvay, T. S., Brand, T. C., White, L., Kowalewski, T., Jonnadula, S., Mercer, L. D., ... & Satava, R. M. (2013). Virtual reality robotic surgery warm-up improves task performance in a dry laboratory environment: a prospective randomized controlled study. Journal of the American College of Surgeons, 216(6), 1181-1192. https://doi.org/10.1016/j.jamcollsurg.2013.02.012
Le Petit Chef. （2024）. Le Petit Chef. http://www.lepetitchef.com/
Low, J. Y. Q., Diako, C., Lin, V. H. F., Yeon, L. J., & Hort, J. (2021). Investigating the relative merits of using a mixed reality context for measuring affective response and predicting tea break snack choice. Food Research International, 150, 110718. https://doi.org/10.1016/j.foodres.2021.110718
Nakano, K., Horita, D., Sakata, N., Kiyokawa, K., Yanai, K., & Narumi, T. (2019). DeepTaste: Augmented reality gustatory manipulation with GAN-based real-time food-to-food translation. In 2019 IEEE International Symposium on Mixed and Augmented Reality (ISMAR) (pp. 212–223). IEEE. https://doi.org/10.1109/ISMAR.2019.00028
Nakamura, M., & Sun, S.（2022，6月29）。Tea Now／日本東京「EN TEA HOUSE幻花亭」傳統與未來的超連結，在茶碗裡綻放虛幻之花。Vogue Taiwan。https://www.vogue.com.tw/lifestyle/article/tea-now-2022-japan
Nesbitt, K., Davis, S., Blackmore, K., & Nalivaiko, E. (2017). Correlating reaction time and nausea measures with traditional measures of cybersickness. Displays, 48, 1–8. https://doi.org/10.1016/j.displa.2017.01.002
Numfu, M., Riel, A., & Noel, F. (2020). Virtual reality technology for maintenance training. Applied Science and Engineering Progress, 13(3). https://doi.org/10.14416/j.asep.2020.04.008
Nygård, M., & Lie, C. L. (2020). How changes in environmental colour hue affect taste expectations, perceptions, and product preferences at different levels of attention towards atmospheric cues: A mixed experimental design (unpublished doctoral dissertation). Norwegian University of Science and Technology. Norwegian University of Science and Technology.
Mano, H., & Oliver, R. L. (1993). Assessing the dimensionality and structure of the consumption experience: Evaluation, feeling, and satisfaction. Journal of Consumer Research, 20(3), 451–466. https://doi.org/10.1086/209361
Marín-Morales, J., Higuera-Trujillo, J. L., Greco, A., Guixeres, J., Llinares, C., Gentili, C., Scilingo, E. P., Alcañiz, M., & Valenza, G. (2019). Real vs. immersive-virtual emotional experience: Analysis of psycho-physiological patterns in a free exploration of an art museum. PLOS ONE, 14(10), e0223881. https://doi.org/10.1371/journal.pone.0223881
Mattila, A., & Wirtz, J. (2001). Congruency of scent and music as a driver of in-store evaluations and behavior. Journal of Retailing, 77(2), 273-289. https://doi.org/10.1016/S0022-4359(01)00042-2
Martin, C.L.(1988). Enhancing children’s satisfaction and participation: Using a predictive regression model of bowling performance norms. The physical Educator, 45(4), 196-209.
Meiselman, H. L., Johnson, J. L., Reeve, W., & Crouch, J. E. (2000). Demonstrations of the influence of the eating environment on food acceptance. Appetite, 35(3), 231–237. https://doi.org/10.1006/appe.2000.0360
Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. The MIT Press.
Mollen, A., & Wilson, H. (2010). Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives. Journal of Business Research, 63(9-10), 919–925. https://doi.org/10.1016/j.jbusres.2009.05.014
Musion 3D（2021，October 6）。Dan Olsen hologram concert – Fanshare live interactive event [Video]。YouTube。 https://www.youtube.com/watch?v=m_B3tgVt25s
Pairet, P.（2012，5月）。PAUL PAIRET 。http://paulpairet.com/
Pantano, E., & Servidio, R. (2011). An exploratory study of the role of pervasive environments for promotion of tourism destinations. Journal of Hospitality and Tourism Technology, 2(1), 50-65. https://doi.org/10.1108/17579881111112412
Picket, B., & Dando, R. (2019). Environmental immersion's influence on hedonics, perceived appropriateness, and willingness to pay in alcoholic beverages. Foods, 8(2), 42. https://doi.org/10.3390/foods8020042
Pine, B. J., II, & Gilmore, J. H.（2023）。體驗經濟時代（20週年紀念版）：如何設計體驗，抓住顧客的時間、注意力和金錢（夏業良、魯煒和江麗美，譯）。台北：經濟新潮社。（原著出版於1999年）
Quartier, K., Vanrie, J., & Van Cleempoel, K. (2014). As real as it gets: What role does lighting have on consumer's perception of atmosphere, emotions and behaviour? Journal of Environmental Psychology, 39, 32-39. https://doi.org/10.1016/j.jenvp.2014.04.005
Raja, M., & Lakshmi Priya, G. G. (2021). An analysis of virtual reality usage through a descriptive research analysis on school students' experiences: A study from India. International Journal of Early Childhood Special Education, 13(2), 990–1005. https://doi.org/10.9756/INT-JECSE/
Roballey, T. C., McGreevy, C., Rongo, R. R., Schwantes, M. L., Steger, P. J., Wininger, M. A., & Gardner, E. B. (1985). The effect of music on eating behavior. Bulletin of the Psychonomic Society, 23(3), 221–222. https://doi.org/10.3758/BF03329832
Russell Jones（2021）。跨感官心理學（陳松筠譯）。台北：商周出版。
Russell, J. A., & Pratt, G. (1980). Affective quality attributed to environments. Environment and Behavior, 13(3), 259–288. https://doi.org/10.1177/001391658113300
Schubert, T., Friedmann, F., & Regenbrecht, H. (2001). The Experience of Presence: Factor Analytic Insights. Presence: Teleoperators and Virtual Environments, 10, 266-281. https://doi.org/10.1162/105474601300343603
Schmitt, B. H.（2003）。體驗行銷（Experiential marketing）。（王育英、梁曉鶯譯）。台北：經典傳訊文化公司。（原著出版年2000）
Sharma, V., & Tiwari, P. (2023). An augmented reality-based approach for designing interactive food menu of restaurant using Android. Artificial Intelligence and Applications, 1(1), 27-29. https://doi.org/10.47852/bonviewAIA2202354
Spangenberg, E. R., Grohmann, B., & Sprott, D. E. (2005). It's beginning to smell (and sound) a lot like Christmas: The interactive effects of ambient scent and music in a retail setting. Journal of Business Research, 58(11), 1583-1589. https://doi.org/10.1016/j.jbusres.2004.09.005
Steuer, J. (1992). Defining virtual reality: Dimensions determining telepresence. Journal of Communication, 42(4), 73–93. https://doi.org/10.1111/j.1460-2466.1992.tb00812.x
Stelick, A., Penano, A. G., Riak, A. C., & Dando, R. (2018). Dynamic Context Sensory Testing-A Proof of Concept Study Bringing Virtual Reality to the Sensory Booth. Journal of food science, 83(8), 2047–2051. https://doi.org/10.1111/1750-3841.14275
Sweeney, J. C., & Wyber, F. (2002). The role of cognitions and emotions in the music-approach-avoidance behavior relationship. Journal of Services Marketing, 16(1), 51–69. https://doi.org/10.1108/08876040210419415
Tantanatewin, W., & Inkarojrit, V. (2016). Effects of color and lighting on retail impression and identity. Journal of Environmental Psychology, 46, 197–205. https://doi.org/10.1016/j.jenvp.2016.04.015
Torrico, D. D., Han, Y., Sharma, C., Fuentes, S., Gonzalez Viejo, C., & Dunshea, F. R. (2020). Effects of context and virtual reality environments on the wine tasting experience, acceptability, and emotional responses of consumers. Foods, 9(2), 191. https://doi.org/10.3390/foods9020191
TrendForce（2024，8月 22）。AR/VR裝置出貨量：加總。TrendForce DataTrack。https://datatrack.trendforce.com.tw/Chart/content/47/arvr-device-shipment-total
Turley, L. W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: A review of the experimental evidence. Journal of Business Research, 49(2), 193-211. https://doi.org/10.1016/S0148-2963(99)00010-7
Tussyadiah, I. P., Wang, D., Jung, T. H., & tom Dieck, M. C. (2018). Virtual reality, presence, and attitude change: Empirical evidence from tourism. Tourism Management, 66, 140-154. https://doi.org/10.1016/j.tourman.2017.12.003
Vasconcelos-Raposo, J., Melo, M., Barbosa, L., Bessa, M., & others. (2016). Adaptation and validation of the Igroup Presence Questionnaire (IPQ) in a Portuguese sample. Presence: Teleoperators & Virtual Environments, 25(2). https://doi.org/10.1162/PRES_a_00261
Vinitzky, G., & Mazursky, D. (2011). The effects of cognitive thinking style and ambient scent on online consumer approach behavior, experience approach behavior, and search motivation. Psychology & Marketing, 28(5), 496–519. https://doi.org/10.1002/mar.20398
Verhulst, I., Woods, A., Whittaker, L., Bennett, J., & Dalton, P. (2021). Do VR and AR versions of an immersive cultural experience engender different user experiences? Computers in Human Behavior, 125, 106951. https://doi.org/10.1016/j.chb.2021.106951
Wei, W., Qi, R., & Zhang, L. (2019). Effects of virtual reality on theme park visitors' experience and behaviors: A presence perspective. Tourism Management, 71(2), 282-293. https://doi.org/10.1016/j.tourman.2018.10.024
Westbrook, R. A. (1980). Intrapersonal affective influences on consumer satisfaction with products. Journal of Consumer Research, 7(1), 49–54. https://doi.org/10.1086/208792
Witmer, B. G., & Singer, M. J. (1998). Measuring presence in virtual environments: A presence questionnaire. Presence: Teleoperators and Virtual Environments, 7(3), 225–240. https://doi.org/10.1162/105474698565686
Yung, R., Khoo-Lattimore, C., & Potter, L. E. (2021). VR the world: Experimenting with emotion and presence for tourism marketing. Journal of Hospitality and Tourism Management, 46, 160–171. https://doi.org/10.1016/j.jhtm.2020.11.009
Zhao, W., Cheng, Y., & Lee, Y.-I. (2023). Exploring 360-degree virtual reality videos for CSR communication: An integrated model of perceived control, telepresence, and consumer behavioral intentions. Computers in Human Behavior, 144, 107736. https://doi.org/10.1016/j.chb.2023.107736
Zhuang, M.（2018，3月 9）。解析度提升78%！穿戴更舒適方便的 HTC Vive Pro。數位時代。https://www.bnext.com.tw/article/48322/resolution-increased-more-comfortable-htc-vive-pro