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研究生: 劉宇庭
Liu, Yu-Ting
論文名稱: 英國國家劇院現場的全球傳播:台灣觀眾的文化消費與實踐
The Global Communication of UK National Theatre Live: On the Cultural Consumption and the Practices of Taiwanese Audience
指導教授: 賴嘉玲
Lai, Chia-Ling
口試委員: 王俐容
Wang, Li-Jung
魏玓
Wei, Ti
賴嘉玲
Lai, Chia-Ling
口試日期: 2022/06/14
學位類別: 碩士
Master
系所名稱: 歐洲文化與觀光研究所
Graduate Institute of European Cultures and Tourism
論文出版年: 2023
畢業學年度: 111
語文別: 中文
論文頁數: 165
中文關鍵詞: 文化全球化數位媒介傳播文化資本文化消費英國國家劇院
英文關鍵詞: cultural globalization, digital media communication, cultural capital, cultural consumption, Royal National Theatre
研究方法: 深度訪談法內容分析法田野調查法
DOI URL: http://doi.org/10.6345/NTNU202301231
論文種類: 學術論文
相關次數: 點閱:97下載:14
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  • 英國國家劇院(Royal National Theatre)自推出英國國家劇院現場(NT Live)後,已成為劇場數位轉播重要的代表性品牌,將舞台劇利用衛星技術,在全球的電影院轉播,讓數位播映的觀看受眾擴及全球,而在新冠疫情(Covid-19)出現後將NT at Home以線上串流的形式推出。本研究以NT Live作為探討劇場跨國文化傳播之對象,從英國文化政策的生產影響層面、數位媒介的傳播中介層面,以及文化觀眾的參與和消費等三個部分進行。
    本研究方法以文獻資料分析,蒐集英國官方部門、英國國家劇院和線上雜誌媒體的相關報導為主要資料來源,同時也使用田野調查法,以及透過線上視訊的方式,與20位台灣觀眾進行個別的深度訪談。研究的三個重點面向,分別為英國文創及數位政策的發展與推動,如何從政策面影響對外的文化輸出,以及文化全球化的傳播中,實體空間和線上平台如何影響戲劇的傳散和接收。最後是透過文化資本及品味建構理論,分析文化消費者的品味建構過程和偏好的影響,和接收NT Live海外傳播產生的文化差異和影響。

    The Royal National Theatre of UK has become an important representative brand of theatre broadcasting since the launch of NT Live, applying satellite technology to broadcast theatre plays in cinemas around the world. The digital broadcasting has expanded the number of audiences around the world, and it has also launched the online streaming of NT at Home in time of COVID-19. This research takes NT Live as the object to explore the transnational cultural communication of theatre, and is carried out in three parts: British cultural policy at the production level, digital media as the intermediary level of communication, and the cultural audience’s participation and consumption.
    The method of this research is based on a literature review, and the sources include a collection of relevant reports from the British official department, the Royal National Theatre and the online magazine media as the main data. Also, it uses the field survey method and conducts individual, in-depth interviews with 20 Taiwanese audiences through online video. The three key aspects of the research are: first, the development and promotion of British cultural, creative, and digital policies; and how to influence external cultural output from the policy aspect. Second, how physical space and online platforms affect the dissemination and reception of drama in the broadcasting of cultural globalization. Finally, based on the theory of cultural capital and taste construction, it analyzes the influence of the process and preferences of cultural consumers' taste construction and the cultural differences and influences produced by NT Live’s broadcast overseas.

    目 錄 謝辭 i 中文摘要 ii 英文摘要 iii 目錄 iv 圖表目錄 vii 第一章 緒論 01 第一節 研究動機 01 第二節 研究對象 03 第三節 研究目的及問題意識 09 第二章 文獻回顧 10 第一節 英國文創政策及數位推動 10 一、 英國文化政策發展與創意產業的興起 10 二、 英國數位政策對劇場的影響 14 第二節 數位媒介作為文化傳散的中介者 19 一、 文化全球化與媒體中介 19 二、 數位媒體作為劇場傳播的中介 22 三、 數位發展與文化的民主化 26 第三節 文化資本與消費品味的建構 30 一、 布爾迪厄的區分理論 30 二、 跨國的文化品味差異 33 三、 文化消費與藝術參與 35 第三章 研究方法 40 第一節 研究對象及範圍 40 第二節 研究方法 48 第四章 英國國家劇院現場的海外傳播 56 第一節 英國國家劇院現場的傳散 56 一、 英國的文化機構與海外傳播 56 二、 數位媒介與戲劇傳散 61 第二節 英國國家劇院現場的台灣播映 71 一、 運作方式及空間 71 二、 劇目類型探討 73 三、 NT Live與台灣的文化活動 81 四、 台灣播映之高票房劇目 87 五、 NT Live的線上播映 91 第五章 台灣藝文消費者的戲劇文化實踐 98 第一節 台灣觀眾參與NT Live的文化消費 98 一、 觀眾的文化資本與品味的建構 100 二、 觀眾的文化消費及影響 108 第二節 劇場與數位參與 127 一、 戲劇觀眾的在線參與 127 二、 數位的文化傳散及民主化 133 第六章 結論 141 第一節 研究成果 141 第二節 研究限制及未來發展 145 參考文獻 148 附錄一 訪談同意書 159 附錄二 田野筆記 161

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