本研究的主要目的欲瞭解參加運動健身俱樂部的會員，在人口統計特徵分佈、會員參與動機、俱樂部服務品質、會員對服務品質的滿意度及服務品質高低與滿意度的關係。
本研究採問卷調查法，以「桃竹苗地區運動健身俱樂部服務品質與會員滿意度問卷調查」為研究工具，調查內容分為四個部分：分別是參與動機量表、服務品質量表、會員滿意度量表以及會員基本資料。調查對象包括桃竹苗地區七家運動健身俱樂部的會員。根據實際調查所得資料，以描述統計、單因子變異數分析及皮爾遜積差相關等統計方法處理，結果發現：
一、人口統計的特性：
桃竹苗地區運動健身俱樂部會員以女性會員人數稍多，年齡分佈在21-40歲最多，學歷在高中以上佔九成，其中又以大學學歷居多，職業分佈則以從商者居多，每月收入在20,001~35,000元佔多數，婚姻狀況則是已婚者居多。會員每週參加運動的次數以2-3次者最多，而每次使用的時數大部份在2小時以內，使用俱樂部時段較集中在晚上6點以後，而參加俱樂部的年資，在3年內為最多。
二、會員參與動機的分析：
會員之參與動機與每週參加次數及參與時段等因素有關‧每週參加次數較高者其「成就需求」及「社會需求」均高於每週參加次數低者；參加晚上18:01~21:00的會員，其「成就需求」高於參加下午15:01~18:00的會員。
三、會員評估服務品質現況分析：
每週使用4-5次的會員，在肯定俱樂部服務品質的「確實性」及「獨特性」的構面上明顯的高於每週使用1次(含) 以下的會員。
四、俱樂部會員滿意度的現況分析：
會員對俱樂部的滿意度，在學歷及每週參加次數兩項上有明顯差異。學歷在小學以下(含)的會員對「產品滿意」的滿意度高於研究所程度以上(含)的會員；每週參加次數在2-3次及4-5次的會員，在「地點及促銷」構面上較每週只參加1次的會員，有較高的滿意度。
五、服務品質與會員滿意相關分析：
會員對業者服務品質的「服務人員」、「專業能力」、「軟硬體設備」三個構面及會員滿意度的「俱樂部印象」、「位置及廣告」、「產品滿意」三個構面，兩兩間的相關皆達顯著水準，亦即服務品質要求愈高，會員的滿意程度即會愈高。

The purposes of the present study is to find out (a) the demographic characteristics of sport & health club members and their motivation for joining clubs, (b) club service quality, (c) member satisfaction with club service quality, and (d) the relationship between member satisfaction and club service quality.
The questionnaire "Survey of the Service Quality of Sports & Health Clubs in Taoyuan, Hsinchu, and Miaoli" was used to determine member satisfaction. The survey contained four parts: motivation for joining, club service, member satisfaction, and member demographic information. Subjects were members from seven sport & health clubs in study locations. The data collected were further analyzed with descriptive statistics, One-way ANOVA, and Pearson's Coefficients. It was found that:
1. Member demographic characteristics: Female members outnumbered male members. Most were of age 21-40. 90% graduated from senior high school. Most had BA degrees. Most were engaged in some form of business enterprise. Monthly income ranged from NT $20,001-NT$35,000. Married club members outnumbered single members. Most attended the club after 6 p.m. and stayed for less than 2 hours. Most attended twice or three times a week and had belonged to their clubs for less than 3 years.
2. Motivation Analysis: Motivation for joining was found to be related to the frequency and time of attendance. All members joined clubs for reasons of personal achievement and social contact. Frequency of attendance was based on relative need in these areas. Members who attended clubs at between 18-21 o'clock expressed a higher need for achievement than those who attended between 15-18 o'clock.
3. Member evaluation of club service quality: Members who attended their clubs four or five times per week confirmed the reliability and uniqueness of a club's services more than members who attended only once or less than once per week.
4. Analysis of member satisfaction: Members' satisfaction with a club showed significant difference in terms of educational background and attendance frequency. Members who had only elementary school education expressed greater satisfaction with club services than those who had graduate or professional school education. Those who attended their clubs more than once a week were more satisfied in the aspects of club location and marketing than those who attend only once per week or less.
5. Correlation analysis between service quality and member satisfaction: Club member satisfaction depended on the following factors: the professionalism of club staff, equipment, location, and advertising. The more members obtained from their club in service quality, the more they felt satisfied.

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