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研究生: 劉芸嘉
Liu, Yin-Chia
論文名稱: 臺灣華語幽默策略──網路迷因之語用研究與教學應用
Humor Strategies in Taiwan Mandarin: A Pragmatic Study of Internet Memes with Pedagogical Application
指導教授: 謝佳玲
Hsieh, Chia-Ling
口試委員: 謝佳玲
Hsieh, Chia-Ling
王珩
Wang, Heng
歐秀慧
Ou, Hsiu-Hui
口試日期: 2024/07/25
學位類別: 碩士
Master
系所名稱: 華語文教學系
Department of Chinese as a Second Language
論文出版年: 2024
畢業學年度: 112
語文別: 中文
論文頁數: 140
中文關鍵詞: 臺灣華語幽默策略網路迷因跨文化溝通
英文關鍵詞: Taiwan Mandarin, humor strategies, Internet memes, cross-cultural communication
研究方法: 社會網路分析內容分析法
DOI URL: http://doi.org/10.6345/NTNU202401452
論文種類: 學術論文
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  • 幽默在十九世紀中期以後開始受到西方社會的重視,到了二十一世紀,幽默更被視為全球化時代跨文化溝通中不可或缺的能力之一。幽默深受文化的影響,因此,臺灣華語作為一個獨立的語言變體,其幽默具有特殊性。本文旨在研究臺灣華語幽默策略,以圖文為主的網路迷因作為分析文本,並依據相關文獻及前人研究建立分析理論架構,從三個面向分析一共150筆的網路迷因。研究結果顯示,從幽默風格面向來看,臺灣華語網路迷因幽默策略主要以親和型為主;從幽默主題來看,臺灣華語網路迷因幽默策略人際關係為主。從幽默手法的面向來看,臺灣華語網路迷因的幽默手法主要以婉曲為主。臺灣華語幽默策略不僅反映了網路迷因的幽默本質,也展現了Hofstede(2011)文化構面理論中臺灣社會的文化特色。本文根據研究結果,以零點計畫「可見思考」的思考工具作為教學活動基礎,呈現臺灣華語幽默策略的教學應用。最後,本文提出研究限制與未來研究建議,作為後續相關研究的參考。

    Humor began to gain recognition in Western society in the mid-19th century, and by the 21st century, it has been regarded as an indispensable skill in cross-cultural communication in the era of globalization. Humor is deeply influenced by culture; thus, Taiwan Mandarin, as an independent language variation, exhibits unique humor characteristics. This study aims to investigate the humor strategies of Taiwan Mandarin, using Internet memes. Based on relevant literature and previous studies, an analytical framework was established to analyze 150 Internet memes from three perspectives. The results indicate that, from the perspective of humor styles, the humor strategies of Taiwan Mandarin Internet memes belong to affiliative humor styles. From the perspective of humor topics, the main strategy belongs to interpersonal relationships. From the perspective of humor forms, the primary technique belongs to indirect speech. The humor strategies of Taiwan Mandarin highlight the cultural characteristics of Taiwanese society as outlined in Hofstede’s (2011) cultural dimensions theory. Furthermore, this study proposes a course design framework using the Visible Thinking tools from Harvard' s Project Zero. Finally, the study presents its limitations and offers suggestions for future studies.

    第一章 緒論 1 第一節 研究背景 1 第二節 研究目的與問題 5 第三節 名詞解釋 6 第四節 章節架構 7 第二章 文獻探討 9 第一節 幽默的概念與理論9 一、幽默基本定義 9 二、幽默理論應用 13 第二節 幽默分類相關研究 16 一、幽默風格分類研究 16 二、幽默主題分類研究 19 三、幽默手法分類研究 23 第三節 臺灣華語幽默研究 28 一、臺灣華語的語言獨立性 28 二、臺灣華語的幽默特色 30 第四節 網路迷因相關研究 36 一、網路迷因來由與定義 36 二、網路迷因特性與功能 37 三、網路迷因的相關理論 39 第五節 小結 41 第三章 研究方法 43 第一節 本文研究流程 43 第二節 語料來源說明 44 一、Instagram應用程式介紹 44 二、Instagram帳號介面說明 48 第三節 語料取樣方式 50 第四節 分析理論架構 51 第五節 語料分析流程 59 第四章 研究結果與討論 63 第一節 分析研究結果 63 第二節 研究結果討論 105 第三節 小結 110 第五章 教學應用 111 第一節 教學設計 111 第二節 小結 126 第六章 總結 127 參考文獻 129

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