研究生: |
楊令廷 Yang, Ling-Ting |
---|---|
論文名稱: |
獨立歌手品牌與歌迷自我意識關聯性之探討 - 以社群媒體Instagram為例 Exploring the Relationship between Independent Singer Brands and Fans’ Self-Concept in Social Media: Taking Instagram as an Example |
指導教授: |
王仕茹
Wang, Shih-Ju |
學位類別: |
碩士 Master |
系所名稱: |
管理研究所 Graduate Institute of Management |
論文出版年: | 2020 |
畢業學年度: | 108 |
語文別: | 中文 |
論文頁數: | 61 |
中文關鍵詞: | 歌手品牌 、獨立音樂 、Instagram 、自我意識 、獨特性 |
英文關鍵詞: | singer brands, independent music, Instagram, self-concept, distinctiveness |
DOI URL: | http://doi.org/10.6345/NTNU202001280 |
論文種類: | 學術論文 |
相關次數: | 點閱:215 下載:0 |
分享至: |
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
從過去的研究顯示,自我意識與品牌的連結被視為一種展現自我的手段,隨著獨立音樂逐漸佔據音樂產業,自我意識的研究也開始關注到與歌手品牌之連結。獨立歌迷將歌手品牌視為一種反射,在評斷獨立歌手時,若能符合歌迷自我概念中的真實自我(real self)及理想自我(ideal self),將進而追隨並支持該歌手品牌,以滿足自我意識動機之需求。本研究希望能夠探索獨立歌迷如何藉由Instagram上獨立歌手品牌的展現其自我意識,與歌迷在追蹤歌手品牌時,如何產生差異之手段,使自己產生一種「獨特性」。利用質化研究的深度訪談方式,搜集8位獨立歌迷的訪談資料,觀察其8位受訪者在Instagram所發布及張貼的歌手品牌資訊,並藉由下列三個面向呈現:
1. 獨立歌手品牌反映真實的自我:針對在社群媒體上之獨立歌手品牌,觀察獨立歌迷是否會追蹤這些品牌作為展現真實自我的表現,並將採訪結果分為「獨立歌迷之追蹤動機」及「分享真實自我歌手品牌資訊之社會贊同(social approval)」進行探討及剖析。
2. 獨立歌手品牌反映理想的自我:透過詢問受訪者,希望成為的獨立歌手(Who I Could Be),以及希望好友如何看待自己追蹤的對象(Who I Want to Be Perceived),並且觀察受訪對象對於好友知道追蹤對象時,對於自身追蹤此歌手的影響程度。
3. 獨立歌手品牌展現歌迷獨特性:藉由瞭解獨立歌迷使用使用社群軟體追蹤歌手品牌的目的,觀察受訪者社群媒體上是否有目的性的通過歌 手品牌進行自我表達自身的獨特性。
Previous researches show that the connection between self-concept and brand is considered as a purpose of self-expression. With the independent music gradually play an important role of the music industry, the study of self-concept has begun to pay close attention to the independent singer's brand. Usually, Independent fans regard the singer brand as a reflection. When they judge independent singer, they will review their real self and ideal self by their self-concept, and then will further support the singer brands to fulfill their motivation of self-concept. This research expects to explore how independent fans reflect their self-concept through independent singer brands on Instagram, and how to reflect independent fans’ "distinctiveness" by following independent singer brands. Researcher will use the in-depth interview method of qualitative research, interviewing 8 independent fans to collect the data. In addition, observing the singer brand information on Instagram given by 8 interviewees posted. It will be presented by the following three aspects:
1.Independent singer brands reflect independent fan’s real self: For independent singer brands on social media, observe whether independent fans will track these brands as an expression of their true self, and divide the interview results into "tracking motivation for independent fans" and "Social approval of share the brand information which reflects real self ".
2.Independent singer brands reflect independent fan’s ideal self: by asking the interviewee, which independent singer you want to be, and how friends think about the independent singer they follow. Then observe the influence level to the independent fans.
3.Independent singer brands reflect independent fan’s distinctiveness: By understanding the purpose of independent fans follow their independent singer brand, observing whether the interviewees express their distinctiveness purposefully.
中文文獻
胡幼慧 (1996). "質性研究: 理論, 方法及本土女性研究實例." 台北: 巨流.
梁麗萍 (2004). 量化研究与質化研究——社會科學研究方法的歧异与整合.
黃秋霞 (2016). "淺談量化與質性研究的反思."
萬文隆 (2004). "深度訪談在質性研究中的應用." 生活科技教育月刊.
冒牌生 (2018). "超越地表最強小編!社群創業時代:FB+IG經營這本就夠,百萬網紅的實戰筆記." 如何出版社
英文文獻
Ahmadi, M. (2015). "Key Factors Affecting Consumer Music Procurement Behavior (Observing Music Sites)." International Business and Management 11(3): 5-10.
Alicke, M. D. and C. Sedikides (2009). "Self-enhancement and self-protection: What they are and what they do." European Review of Social Psychology 20(1): 1-48.
Anderton, C., et al. (2012). Understanding the music industries, Sage.
Arksey, H. and P. T. Knight (1999). Interviewing for social scientists: An introductory resource with examples, Sage.
Ashforth, B. E. and F. Mael (1989). "Social identity theory and the organization." Academy of management review 14(1): 20-39.
Back, M. D., et al. (2010). "Facebook profiles reflect actual personality, not self- idealization." Psychological science 21(3): 372-374.
Brewer, M. B. (1991). "The social self: On being the same and different at the same time." Personality and social psychology bulletin 17(5): 475-482.
Brewer, M. B. (2003). "Optimal distinctiveness, social identity, and the self."
Burnett, R. (2002). The global jukebox: The international music industry, Routledge.
Choi, H. and B. Burnes (2017). "Bonding and spreading." Management Decision 55(9): 1905-1923.
Click, M. A., et al. (2013). "Making monsters: Lady Gaga, fan identification, and social media." Popular Music and Society 36(3): 360-379.
Driver, C. (2011). "Embodying hardcore: rethinking ‘subcultural’authenticities." Journal of Youth Studies 14(8): 975-990.
Ellemers, N., et al. (1999). "Self‐categorisation, commitment to the group and group self‐esteem as related but distinct aspects of social identity." European journal of social psychology 29(2‐3): 371-389.
Elliott, R. (1999). "Editor's introduction to special issue on qualitative psychotherapy research: Definitions, themes and discoveries." Psychotherapy Research 9(3): 251-257.
Fazeli, M. (2006). "Sociology of Music Consumption."
Frith, S. (1981). "Sound effects; youth, leisure, and the politics of rock'n'roll." Sound effects; youth, leisure, and the politics of rock'n'roll.
Frith, S. (2001). "The popular music industry." The Cambridge companion to pop and rock 26.
Graham, G., et al. (2015). "Future cities and self-organising value chains: The case of the independent music community in Seoul." Supply Chain Management: An International Journal.
Haenfler, R. (2010). Goths, gamers, and grrrls: Deviance and youth subcultures, Oxford University Press.
Hargreaves, D. J. and A. C. North (1999). "The functions of music in everyday life: Redefining the social in music psychology." Psychology of music 27(1): 71-83.
Hodkinson, P. (2006). "Subcultural blogging? Online journals and group involvement among UK Goths." Uses of blogs: 187-198.
Hogg, M. A. and D. I. Terry (2000). "Social identity and self-categorization processes in organizational contexts." Academy of management review 25(1): 121-140.
Hollenbeck, C. R. and A. M. Kaikati (2012). "Consumers' use of brands to reflect their actual and ideal selves on Facebook." International Journal of Research in Marketing 29(4): 395-405.
Hracs, B. J. and D. Leslie (2014). "Aesthetic labour in creative industries: the case of independent musicians in T oronto, C anada." Area 46(1): 66-73.
Laing, D. (2003). "Music and the market: the economics of music in the modern world." The cultural study of music: a critical introduction: 309-320.
Larsen, G., et al. (2009). "The consumption of music as self-representation in social interaction." Australasian Marketing Journal (AMJ) 17(1): 16-26.
Leary, M. R. and A. B. Allen (2011). "Self-presentational persona: Simultaneous management of multiple impressions." Journal of personality and social psychology 101(5): 1033.
Leonardelli, G. J. and M. B. Brewer (2001). "Minority and majority discrimination: When and why." Journal of Experimental Social Psychology 37(6): 468-485.
Malone, C. and S. T. Fiske (2013). The human brand: How we relate to people, products, and companies, John Wiley & Sons.
Marcia, J. E. (1980). "Identity in adolescence." Handbook of adolescent psychology 9(11): 159-187.
Markus, H. and P. Nurius (1986). "Possible selves." American psychologist 41(9): 954.
Marwick, A. and D. Boyd (2011). "To see and be seen: Celebrity practice on Twitter." Convergence 17(2): 139-158.
Mattar, Y. (2003). "Virtual communities and hip‐hop music consumers in Singapore: Interplaying global, local and subcultural identities." Leisure Studies 22(4): 283-300.
Merriam, A. P. and V. Merriam (1964). The anthropology of music, Northwestern University Press.
Meyer, J. P. and N. J. Allen (1991). "A three-component conceptualization of organizational commitment." Human resource management review 1(1): 61-89.
Murphy, S. (2015). "Independent music marketing in the digital age: an examination of the decision making process and key issues facing an independent singer- songwriter producing and marketing an album (LP) in the digital age."
Novara, V. J. and S. Henry (2009). "A guide to essential American indie rock (1980- 2005)." Notes 65(4): 816-833.
Parks, M. (2007). "Personal networks and personal relationships." Mahwah, NJ.
Roberts, K. (2005). Lovemarks: The future beyond brands, Powerhouse books.
Romero, D. M., et al. (2011). Influence and passivity in social media. Joint European Conference on Machine Learning and Knowledge Discovery in Databases, Springer.
Saboo, A. R., et al. (2016). "Evaluating the impact of social media activities on human brand sales." International Journal of Research in Marketing 33(3): 524- 541.
Schenk, C. T. and R. H. Holman (1980). "A sociological approach to brand choice: the concept of situational self image." ACR North American Advances.
Schlenker, B. R. and M. R. Leary (1982). "Social anxiety and self-presentation: A conceptualization model." Psychological bulletin 92(3): 641.
Shin, H. (2011). "The success of hopelessness: The evolution of Korean indie music." Perfect Beat 12(2): 147.
Sirgy, M. J. (1982). "Self-concept in consumer behavior: A critical review." Journal of consumer research 9(3): 287-300.
Stasser, G. (1999). "The uncertain role of unshared information in collective choice." Shared cognition in organizations: The management of knowledge 49(9).
Stern, S. R. (2004). "Expressions of identity online: Prominent features and gender differences in adolescents' World Wide Web home pages." Journal of Broadcasting & Electronic Media 48(2): 218-243.
Suhr, H. C. (2011). "Understanding the Hegemonic Struggle between Mainstream Vs. Independent Forces: The Music Industry and Musicians in the Age of Social Media." International Journal of Technology, Knowledge & Society 7(6).
Usakli, A. and S. Baloglu (2011). "Brand personality of tourist destinations: An application of self-congruity theory." Tourism management 32(1): 114-127.
Wang, S. (2018). "Music, social media and public pedagogy: indie music in the post-Cantopop epoch." Asian Education and Development Studies 7(1): 42-52.
Weisberg, H., et al. (1996). An introduction to survey research, polling, and data analysis, Sage.
Wellman, B. (2001). Little boxes, glocalization, and networked individualism. Kyoto workshop on digital cities, Springer.
Wheeldon, E., et al. (1975). "Dieldrin poisoning in a captive bird of prey." Veterinary Record 97(21).