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研究生: 林湘庭
Lin, Hsiang-Ting
論文名稱: 臉書邊界動盪對自我揭露的影響—以印象管理為調節變數
Impact of Boundary Turbulence on Facebook Self-Disclosure — Impression Management as a Moderator
指導教授: 王仕茹
Wang, Shih-Ju
口試委員: 黃恆獎
Huang, Heng-Chiang
潘令研
Pan, Ling-Yen
王仕茹
Wang, Shih-Ju
口試日期: 2023/07/19
學位類別: 碩士
Master
系所名稱: 管理研究所
Graduate Institute of Management
論文出版年: 2023
畢業學年度: 111
語文別: 中文
論文頁數: 85
中文關鍵詞: 邊界動盪自我揭露傳播隱私管理自我監控感知印象管理能力
英文關鍵詞: Boundary Turbulence, Self-disclosure, Communication Privacy Management, Self-monitoring, Perceived Impression Management Capabilities
研究方法: 問卷調查
DOI URL: http://doi.org/10.6345/NTNU202301306
論文種類: 學術論文
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  • 近年來,社群網路服務(Social Network Service, SNS)的興起,讓人們通過網絡的建立來維繫情感,因此成為人們在線的社交的重要平台。由於在SNS中發表文章可以讓用戶建立和維持社會關係並增強社會資本。然而,隨著線上使用的頻率愈高,越來越多地SNS用戶因為個人隱私管理不當,使得私人信息流出而產生邊界動盪。本研究要探討Facebook用戶所經歷過的邊界動盪、自我監控與傳播隱私管理、自我揭露之間的關係,並探討感知印象管理能力所扮演的調節角色。
    本研究針對Facebook用戶作為研究對象,蒐集348份有效樣本,使用結構方程式模型的分析結果摘要如下:(1)邊界動盪會提升自我揭露的行為,且亦提升傳播隱私管理的程度。(2)自我監控會提升傳播隱私管理的程度。(3)感知印象管理能力會強化邊界所有權與自我揭露之間的關係。

    Recently, the rise of social network service (Social Network Service, SNS) allows people to maintain their emotions through the establishment of the network, so it has become an important platform for people to socialize online. Because publishing articles in SNS allows users to establish and maintain social relationships and enhance social capital. However, with the increasing frequency of online use, more and more SNS users have boundary turmoil due to improper personal privacy management, which makes private information flow out. This study explores the relationship between border turmoil experienced by Facebook users, self-monitoring and communication privacy management, and self-disclosure, and explores the moderating role of perceived impression management ability.
    This study aimed at Facebook users as the research object, and finally collected 348 valid samples. The analysis results using the structural equation model are summarized as follows: (1) Boundary turbulence enhances self-disclosure behavior and increases the degree of communication privacy management. (2) Self-monitoring increases the degree of communication privacy management. (3) Perceived impression management capabilities enhance the relationship between boundary ownership and self-disclosure.

    第一章 緒論 1 第一節 研究動機 1 第二節 研究目的 5 第三節 研究流程 6 第二章 文獻探討 8 第一節 自我揭露 8 第二節 邊界動盪 10 第三節 傳播隱私管理理論 13 第四節 自我監控 18 第五節 印象管理理論 21 第三章 研究方法 29 第一節 研究變數定義與衡量 29 第二節 研究設計 35 第四章 分析結果 36 第一節 基本資料分析 36 第二節 信效度檢定 43 第三節 結構關係模型分析 48 第五章 結論與建議 54 第一節 研究貢獻 54 第二節 管理意涵 55 第三節 研究限制與未來研究方向 56 參考文獻 57 一、中文文獻 57 二、西文文獻 58 附錄一 問卷 76

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