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研究生: 陳靜玫
論文名稱: 點子獲取方式與技法適用情境之研究
指導教授: 洪榮昭
學位類別: 碩士
Master
系所名稱: 工業教育學系
Department of Industrial Education
論文出版年: 2004
畢業學年度: 92
語文別: 中文
論文頁數: 198
中文關鍵詞: 創意創造力創造技法點子獲取點子獲取情境
英文關鍵詞: Creative idea, creativity, creative thinking technique, idea generation, idea generation context
論文種類: 學術論文
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  • 本研究在探討民間顧問團體之技術輔導人員之思考點子獲取方式與創造技法適用情境,針對技術輔導人員在個人思考點子獲取方式、個人整理點子常用方式、團隊創造技法運用頻率、團隊創造技法在創造情境的適用性及團隊整理點子常用方式等的表現情形進行分析。研究方法採用問卷調查法,針對技術輔導人員進行思考點子獲取方式與創造技法適用情境之調查,總共發出問卷315份,總回收有效問卷280,總回收率為88.9%。本研究結果可做為個人與團隊創造發想的參考。本研究發現所得的結論如下:
    1. 研究結果顯示,技術輔導人員在點子獲取方式(如:資料查詢、與人洽談及自我沈思)上,以「資料查詢」為第一優先。
    2. 在個人及團隊整理點子常用方式上(如:二維表、魚骨圖…等16項),以「流程圖」的使用頻率為最高。
    3. 團隊創造技法(如:列舉法、SCAMPER法…等10項)使用頻率以「腦力激盪法」為最高。
    4. 在成員差異性大、願嘗試錯誤性、民主式領導、討論活潑化、期望點子多元化的創造情境下,極適當的團隊創造技法為腦力激盪法;在背景知識夠的創造情境下,極適當的團隊創造技法為腦力激盪法及NGT法。

    This study aims to investigate the idea generation methods of technical consultants in private consultancies as well as the contexts where their creative thinking techniques can apply. Specially, this study will analyze the following: individual idea generation methods, individual idea sorting methods, use frequency of team creative thinking techniques, applicability of team creative thinking techniques in various creative contexts, and the common methods for team idea sharing. For the purpose of this study, a questionnaire survey on idea generation methods and the applicable contexts for creative thinking techniques was conducted. A total of 315 copies of the questionnaire were issued to technical consultants meeting the requirement of this study, and 280 were completed and returned, making a return rate of 88.9%. This study has found the following:
    1. Among the various idea generation methods (e.g. data search, consulting others, and self-thinking), technical consultants tended to adopt the data search method as their first priority.
    2. In terms of individual and team idea sorting methods (e.g. 2-D chart, fishbone diagram, etc., totaling 16 items), the flowchart method appeared to be the most frequently used technique.
    3. Of all the variety of team creative thinking techniques (e.g. itemization, SCAMPER, etc., totaling 10 items), the brainstorming technique ranked the top in terms of use frequency.
    4. Under a creative context where the team members had a relatively diverse background and were more willing to engage in trial-and-error activities, and where the team operated under a democratic leadership with enthusiastic discussion generally encouraged and idea diversity expected, the most suitable team creative thinking technique appeared to be the brainstorming method, while in a creative context where the background knowledge is sufficient, both brainstorming and NGT methods were considered to be the appropriate techniques.
    It is believed that the findings of this study would benefit both the research and the practice of individual and team creative thinking.

    第一章 緒論…………………………………………………………………1 1 第一節 研究背景與動機………………………………………………… 1 第二節 研究目的………………………………………………………… 4 第三節 研究問題與研究假設…………………………………………… 5 第四節 名詞釋義………………………………………………………… 7 第五節 研究範圍與限制………………………………………………… 9 第二章 文獻探討…………………………………………………………… 11 第一節 創造力的意義與內涵…………………………………………… 12 第二節 點子獲取………………………………………………………… 22 第三節 點子整理………………………………………………………… 35 第四節 創造情境………………………………………………………… 39 第三章 研究設計與實施…………………………………………………… 44 第一節 研究架構………………………………………………………… 45 第二節 研究方法………………………………………………………… 46 第三節 研究工具………………………………………………………… 48 第四節 研究樣本………………………………………………………… 54 第五節 資料分析………………………………………………………… 57 第四章 研究結果與討論…………………………………………………… 59 第一節 「思考點子獲取方式」分析……………………………………… 60 第二節 「思考點子整理方式」分析……………………………………… 82 第三節 「團隊創造技法」分析…………………………………………… 123 第四節 「團隊創造技法適用情境」分析………………………………… 145 第五節 綜合討論………………………………………………………… 161 第五章 結論與建議………………………………………………………… 169 第一節 結論……………………………………………………………… 169 第二節 建議……………………………………………………………… 173 參考文獻……………………………………………………………………… 175 中文部分…………………………………………………………………… 175 外文部分…………………………………………………………………… 177 附 錄……………………………………………………………………… 183 附錄一:問卷(初稿)…...…………………………………………………… 183 附錄二:問卷(正式稿)...…………………………………………………… 189 附錄三:問卷填答說明..…………………………………………………… 195

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