本研究探討叩應節目中語言與政治立場、族群認同之關係。以目前最受歡迎的大話新聞為例，我們採用了2008年總統大選的前兩個禮拜叩應內容，總共22個段落，叩應題目與政黨、族群相關。並將這些語料，驗證於巴寇和霍爾(Bucholtz and Hall)於2004和2005提出之認同分析的架構(framework of analyzing identity)與泰伏和透納於1986年提出之社會認同理論(social identity theory)。主要採用巴寇和霍爾提出的其中三個策略做為本研究的主要分類依據，分別為同化(adequation)、異化(distinction)，以及證實(authentication)。分析結果顯示原本存在之泛綠泛藍的族群衝突，透過語言策略的應用而越發強烈。
證實的策略可透過引用、反問句，打油詩，和隱喻達成。同化和異化的策略則可透過代詞、認同標記、否定動詞、被字句和言談策略達成。其中，言談策略又可進一步分為反義詞、否定標記、對比標記、反問句和語碼轉換。
簡而言之，本研究證實了對同族群的成員，在語言策略上，大多以正面且肯定的面向呈現。相對的，對不同族群的成員，則是以負面且否定的面向呈現。亦即驗證了泰伏和透納的社會認同理論。

The thesis aims to examine the relations among language use, political stance and ethnic identity. The popular call-in show, Da Hwa News, renowned for the pungent comments attributed by the call-in audience, was selected as the research target. A total of 22 call-in sections, from May 5 to May 19, 2008, whose call-in topics were associated with political party or ethnology were downloaded from Youtube and qualitatively measured based on Bucholtz and Hall’s framework (2004, 2005) of analyzing identity and social identity theory (Tajfel and Turner 1986). Three tactics of intersubjectivity were further adopted as main categories, including adequation, distinction, and authentication. Results of the analyses revealed that the already existed ethnic contradiction between the pan-green and the pan-blue has been aggrandized through the linguistic devices.
The tactic of authentication was linguistically achieved through quotations, rhetorical questions, doggerels, and metaphors. The tactics of adequation and distinction were linguistically achieved through deixis, identity labels, negative verbs, bei-constructions, and discourse devices inclusive of semantic opposites, negative markers, contrastive markers, rhetorical questions, and codeswitching.
In sum, the thesis has demonstrated that the in-group members are linguistically favored and out-group members are linguistically derogated. The discrepancy between the groups is aggrandized by the call-in audiences.

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