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研究生: 陳柏君
Chen, Po-Chun
論文名稱: 探討後疫情時代從業人員的旅遊知覺風險對遊程設計之影響
Exploring the Effect of Travel Industry Professionals' Perceived Risk on Tour Design in the Post-Pandemic
指導教授: 李晶
Li, Ching
口試委員: 王正平
Wang, Cheng-Ping
夏秉楓
Hsia, Ping-Feng
李晶
Li, Ching
口試日期: 2023/07/21
學位類別: 碩士
Master
系所名稱: 運動休閒與餐旅管理研究所運動休閒與餐旅管理碩士在職專班
Graduate Institute of Sport, Leisure and Hospitality Management_Continuing Education Master's Program of Sport, Leisure and Hospitality Management
論文出版年: 2023
畢業學年度: 111
語文別: 中文
論文頁數: 98
中文關鍵詞: 後疫情時代嚴重特殊傳染性肺炎旅遊知覺風險遊程設計
英文關鍵詞: Post-epidemic, Covid-19, Travel Perceived Risk, Tour Design
研究方法: 半結構式訪談法
DOI URL: http://doi.org/10.6345/NTNU202301450
論文種類: 學術論文
相關次數: 點閱:410下載:33
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  • 疫情趨緩和旅遊業逐漸復甦,旅遊從業人員須重新思考如何安排行程,以滿足消費者需求並維持其競爭力。本研究目的為探討後疫情時代從業人員的旅遊知覺風險對遊程設計之影響。本研究方法以深度訪談法,訪談5位綜合旅行社從業人員,針對後疫情時代知覺風險對遊程設計影響進行分析與整理。研究結果發現後疫情時代從業人員旅遊知覺風險著重於設備與設施風險、時間風險與財務風險。後疫情時代遊程設計之要素為交通工具、飯店等級、景點門票與餐廳安排。研究發現知覺風險對遊程設計要素之影響為了解目的地情況與產品的穩定性、須預留更多時間調整行程、供給面不足易造成旅遊成本增加、獲利短缺或是虧損等狀況。本研究以後疫情時代從業人員對遊程設計之內容,輔助從業人員規劃旅遊行程與設計適應性。建議未來研究可透過比較疫後全球恢復旅遊人次與臺灣目前狀態來作為後續研究數據。

    While the travel industry has gradually recovered, the major issue of travel itineraries arrangement were consumer demands and maintain competitiveness. The purpose of this study was to explore the effect of travel industry professionals' perceived risk on tour design in the post-pandemic. The study used the in-depth interview with travel professionals to collect data.
    The results of the study found that travel professionals' risk perceived were more focused on equipment and facility risk, time risk and financial risk in the post-epidemic. The elements in post-pandemic tour design were transportation, hotel accommodations, attraction tickets, and restaurant arrangements. From perceived risks, the tour design should be understanding more destination conditions, allowing more time for adjustments, increasing potential cost due to supply shortages, and being less profitability. This results contribute to professionals in tour design with adaptable content and serves as a reference for relevant events. For future research, the study suggested to compare the post-pandemic global tourism in recovery period with the current situation in Taiwan.

    第壹章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 3 第三節 研究問題 3 第四節 研究範圍與限制 4 第五節 研究重要性 5 第六節 名詞解釋 6 第貳章 文獻探討 7 第一節 旅遊知覺風險 7 第二節 遊程設計 13 第三節 旅遊知覺風險與遊程之影響 17 第參章 研究方法 21 第一節 研究架構 21 第二節 研究流程與步驟 22 第三節 研究對象 25 第四節 研究工具 26 第五節 資料處理與分析 28 第肆章 結果與討論 31 第一節 後疫情時代從業人員之旅遊知覺風險 31 第二節 後疫情時代遊程設計之要素 44 第三節 後疫情時代從業人員的旅遊知覺風險對遊程設計之影響 51 第伍章 結論與建議 57 第一節 結論 57 第二節 實務應用及未來研究建議 60 參考文獻 61 附錄 69 附錄一 訪談同意書 69 附錄二 訪談逐字稿 70

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