簡易檢索 / 詳目顯示

研究生: 林冠錡
Lin, Kuan-Chi
論文名稱: 以眼動分析大學圖書館網頁使用者心智模式與物件位置典型性之研究
A Study on Users' Mental Model for Location Typicality of Academic Library Web Objects by Eye Tracking Analysis
指導教授: 謝吉隆
Hsieh, Ji-Lung
學位類別: 碩士
Master
系所名稱: 圖書資訊學研究所
Graduate Institute of Library and Information Studies
論文出版年: 2016
畢業學年度: 104
語文別: 中文
論文頁數: 81
中文關鍵詞: 心智模式網頁物件位置典型性眼動追蹤
英文關鍵詞: Mental model, Web object, location typicality, eye-tracking
DOI URL: https://doi.org/10.6345/NTNU202204447
論文種類: 學術論文
相關次數: 點閱:121下載:31
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 本研究主要探討大學圖書館網站使用者對於首頁版面的既定印象,以及網頁物件的位置和使用的經驗對於使用者的搜尋任務表現之影響。共有62為大學生及研究生參與本研究。本研究利用繪圖方式呈現使用者對於首頁排版的既定印象,以相似程度不同的網頁測驗受試者的視覺行為,透過眼動儀器記錄受試者的眼動數據以及任務表現行統計分析。
    繪圖結果說明使用者對於大學圖書館網站首頁的版面配置具有心智模式,在眼動實驗結果顯示(1)網頁物件的位置會影響使用者的視覺行為及任務表現(2)使用圖書館網站的頻率對使用者的視覺行為及任務表現沒有影響,最後本研究依據研究結果進行討論,並針對大學圖書館網站首頁設計及未來研究提出相關建議。

    This study aims to explore the users’ expectations towards the layouts of university library website home pages and the influences of the locations of website objects and usage frequency towards the users’ retrieval tasks. There are 62 undergraduate or graduate students participate in this study. Drawing is used to reveal the users’ expectations for the home page layouts. Participants with different typicality of gaze behaviors are tested. Eye tracker is used to record the participants’ eye movements and their task performances. Statistical analyses are used to analyze the results.
    The results of the drawings show that users have mental models towards the layouts of university library website home pages. The results of the eye tracking experiment reveal the following conclusions: First, the locations of web objects on the website pages do affect the users’ gaze behaviors and their task performances. Second, the frequency of library website usage does not affect the users’ gaze behavior and task performance. Finally, a discussion is made according to research results and related advices are given to university library website home page design and future researches.

    第一章 緒論 1 第一節 研究動機與背景 1 第二節 研究目的與問題 5 第三節 研究範圍與限制 7 第四節 名詞解釋 8 第二章 文獻探討 11 第一節 網頁心智模式研究 11 一、心智模式與網頁行為 11 二、不同使用者群體心智模式的差異 14 三、網頁物件位置典型性 15 第二節 眼動追蹤技術用於網頁互動 16 一、眼動與網頁瀏覽行為 17 二、眼動指標的研究應用 19 第三節 圖書館網站使用者心智模式與眼動應用研究 20 第三章 研究方法 23 第一節 研究架構與設計 23 第二節 研究對象 24 第三節 實驗材料 25 第四節 實驗工具 31 第五節 實驗流程 33 第六節 資料收集與分析 36 第四章 研究結果 37 第一節 受試者基本資料分析 37 第二節 繪圖實驗結果分析 39 一、位置相似值 39 二、繪圖圖像結果 42 三、分組圖像相似程度 44 第三節 眼動實驗結果分析 45 一、首次凝視目標時間 47 二、目標前凝視點數量 52 三、完成任務時間 56 四、任務難易度 60 第四節 綜合討論 65 第五章 結論與建議 71 第一節 研究結論 71 第二節 研究建議 76 參考文獻 77

    陳學志、賴惠德、邱發忠(2010)。眼球追蹤技術在學習與教育上的應用。教育科學研究期刊,4,39-68。
    謝建成、劉至逢(2009)。大學圖書館網站使用性評估之探討。教育資料與圖書館學,47(2),163-197。
    謝建成、林黃瑋(2012)。基於網站廣度與深度之網站尋獲度研究。教育資料與圖書館學,50(2),255-288。
    謝寶煖(2004年11月)。大學圖書館網站資訊組織之研究。「2004年現代資訊組織與檢索研討會」發表之論文,淡江大學淡水校園驚聲國際會議廳。
    Al-Wabil, A., Alabdulqader, E., Al-Abdulkarim, L., & Al-Twairesh, N. (2010, November). Measuring the user experience of digital books with children: An eyetracking study of interaction with digital libraries. Paper presented at Internet Technology and Secured Transactions (ICITST), 2010 International Conference for (pp. 1-7). London, England: IEEE.
    Baharum, A., & Jaafar, A. (2014a). Investigating adaptive ASEAN cultural diversity through users’ mental models for user interface design. Journal of Theoretical and Applied Information Technology, 61(3), 617-629.
    Baharum, A., & Jaafar, A. (2014b). Evaluation of ASEAN mental models pattern of web user-centered interface design using eye-tracking technology. Journal of Computer Science, 10(12), 2494 -2506.
    Bernard, M. (2001). User expectations for the location of web objects. In ACM (ed.), Conference on Human Factors in Computing Systems: Vol. 31. CHI'01 extended abstracts on Human factors in computing systems (pp. 171-172). Seattle, Washington.
    Bernard, M. (2002). Examining user expectations for the location of common e-commerce web objects. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, USA, 47, 1356-1360. doi: 10.1177/154193120304701108
    Bernard, M., & Sheshadri, A. (2004). Preliminary examination of global expectations of users' mental models for e-commerce web layouts. Usability News, 6(2), 1-9.
    Bruce, H. (1999). Perceptions of the Internet: what people think when they search the Internet for information. Internet Research, 9(3), 187-199.
    Chevalier, A., Kicka, M., 2006. Web designers and web users: influence of the
    ergonomic quality of the web site on the information search. International
    Journal of Human Computer Studies, 64(10), 1031–1048.
    Chow, A. S., Bridges, M., & Commander, P. (2014). The Website Design and Usability of US Academic and Public Libraries. Reference & User Services Quarterly, 53(3), 253-265.
    Cohen, J., (1988). Statistical power analysis for the behavioral sciences. New York, NY : ACADEMI C PRESS , INC.
    Cyr, D., & Head, M. (2013). The impact of task framing and viewing timing on user website perceptions and viewing behavior. International Journal of Human-Computer Studies, 71(12), 1089-1102.
    Farris, J. S., Jones, K. S., & Elgin, P. D. (2002). Users' schemata of hypermedia: what is so ‘spatial’about a website? Interacting with Computers, 14(5), 487-502.
    Just, M.A., & Carpenter, P.A. (1984). Using eye fixations to study reading comprehension. In D.E. Kieras & M.A. Just (Eds.), New methods in reading comprehension research (pp. 151–182). Hillsdale, NJ: Erlbaum.
    Katzeff, C. (1990). System demands on mental models for a fulltext database. International Journal of Man-Machine Studies, 32(5), 483-509.
    Kules, B., & Capra, R. (2012). Influence of training and stage of search on gaze behavior in a library catalog faceted search interface. Journal of the American Society for Information Science and Technology, 63(1), 114-138. doi: 10.1002/asi.21647
    Leuthold, S., Schmutz, P., Bargas-Avila, J. A., Tuch, A. N., & Opwis, K. (2011). Vertical versus dynamic menus on the world wide web: Eye tracking study measuring the influence of menu design and task complexity on user performance and subjective preference. Computers in human behavior, 27(1), 459-472.
    Li, M., Song, Y., Lu, S., & Zhong, N. (2009). The layout of web pages: A study on the relation between information forms and locations using eye-tracking. In L. Jiming, N. Toyoaki, W. Jinglong, & Y. Yiyu (Series Ed.), Lecture Notes in Computer Science: Active Media Technology (pp. 207-216). doi: 10.1007/978-3-642-04875-3_24
    Naughton, R., & Agosto, D. E. (2012). Favorite websites: Understanding prior knowledge of teens' mental models of public library websites for teens. Proceedings of the American Society for Information Science and Technology, 49(1), 1-11.
    Nielsen, J. (2006). F-Shaped Pattern For Reading Web Content. Retrieved from http://www.nngroup.com/articles/f-shaped-pattern-reading-web-content/
    Nielsen, J. (2010a). Mental models. Retrieved from https://www.nngroup.com/articles/mental-models/
    Nielsen, J. (2010b). Photos as Web content. Retrieved from http://www.nngroup.com/articles/photos-as-web-content/
    Nielsen, J. (2010c). Scrolling and attention.. Retrieved from http://www.nngroup.com/articles/scrolling-and-attention/
    Nielsen, J. (2015). The Fold Manifesto: Why the Page Fold Still Matters. Retrieved from http://www.nngroup.com/articles/page-fold-manifesto/
    Oulasvirta, A. (2004). Task demands and memory in web interaction: a levels of processing approach. Interacting with Computers, 16(2), 217-241. doi: 10.1016/j.intcom.2003.12.004
    Oulasvirta, A., Kärkkäinen, L., & Laarni, J. (2005). Expectations and memory in link search. Computers in Human Behavior, 21(5), 773-789. doi: 10.1016/j.chb.2004.02.018
    Papastergiou, M. (2005). Students’ mental models of the Internet and their didactical exploitation in informatics education. Education and Information Technologies, 10(4), 341-360.
    Rohrer, C. (2014). When to use which user experience research methods. Retrieved from http://www.nngroup.com/articles/which-ux-research-methods/
    Roth, S. P., Schmutz, P., Pauwels, S. L., Bargas-Avila, J. A., & Opwis, K. (2010). Mental models for web objects: Where do users expect to find the most frequent objects in online shops, news portals, and company web pages? Interacting with computers, 22(2), 140-152. doi:10.1016/j.intcom.2009.10.004
    Roth, S. P., Tuch, A. N., Mekler, E. D., Bargas-Avila, J. A., & Opwis, K. (2013). Location matters, especially for non-salient features–An eye-tracking study on the effects of web object placement on different types of websites. International journal of human-computer studies, 71(3), 228-235.
    Santa-Maria, L., & Dyson, M. C. (2008, September). The effect of violating visual conventions of a website on user performance and disorientation: how bad can it be? In Proceedings of the 26th annual ACM international conference on Design of communication (pp. 47-54). Lisbon, Portugal.
    Sinkinson, C., Alexander, S., Hicks, A., & Kahn, M. (2012). Guiding design: Exposing librarian and student mental models of research guides. portal: Libraries and the Academy, 12(1), 63-84.
    Slone, D. J. (2002). The influence of mental models and goals on search patterns during web interaction. Journal of the American society for information science and technology, 53(13), 1152-1169. doi: 10.1002/asi.10141
    Spool, J. (2008). The wheres and whens of users’ expectations. Retrieved from http://www.uie.com/articles/user_expectations/
    The Eye Tribe. (2016). The Eye Tribe. Retrieved from https://theeyetribe.com/
    Tuch, A. N., Presslaber, E. E., StöCklin, M., Opwis, K., & Bargas-Avila, J. A. (2012). The role of visual complexity and prototypicality regarding first impression of websites: Working towards understanding aesthetic judgments. International Journal of Human-Computer Studies, 70(11), 794-811.
    The University of Kansas. (2002). Study reveals key to making Web sites easier to use. Retrieved from http://www.eurekalert.org/pub_releases/2002-06/ksu-srk060402.php
    Vasantha, R. N., & Harinarayana, N. S. (2011). Identifying the location of Web objects: A Study of library Websites. In Proceedings of the 8th International CALIBER (pp. 28-39). Taleigao Plateau, Goa, India.
    Vosskühler, A., Nordmeier, V., Kuchinke, L., & Jacobs, A. M. (2008). OGAMA (Open Gaze and Mouse Analyzer): open-source software designed to analyze eye and mouse movements in slideshow study designs. Behavior Research Methods, 40(4), 1150-1162. doi:10.3758/BRM.40.4.1150
    Wang, Q., Yang, S., Liu, M., Cao, Z., & Ma, Q. (2014). An eye-tracking study of website complexity from cognitive load perspective. Decision support systems, 62, 1-10. doi:10.1016/j.dss.2014.02.007
    W3schools. (2015). Browser Display Statistics. Retrieved from http://www.w3schools.com/browsers/browsers_display.asp
    Zhang, Y. (2008a). Undergraduate students' mental models of the Web as an information retrieval system. Journal of the American Society for Information Science and Technology, 59(13), 2087-2098. doi: 10.1002/asi.20915
    Zhang, Y. (2008b). The influence of mental models on undergraduate students’ searching behavior on the Web. Information Processing & Management, 44(3), 1330-1345. doi:10.1016/j.ipm.2007.09.002

    下載圖示
    QR CODE