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研究生: 陳毅心
Chen, I-Hsin
論文名稱: Discord社群網站使用者體驗與使用行為意向之研究
A Study on the User Experience and User Behavioral Intention of Discord Social Networking Site
指導教授: 張晏榕
Chang, Yen-Jung
口試委員: 張晏榕
Chang, Yen-Jung
王希俊
Wang, Hsi-Chun
張伯謙
Chang, Po-Chien
口試日期: 2024/06/12
學位類別: 碩士
Master
系所名稱: 圖文傳播學系
Department of Graphic Arts and Communications
論文出版年: 2024
畢業學年度: 112
語文別: 中文
論文頁數: 77
中文關鍵詞: Discord社群網站使用者介面使用者體驗持續使用意向使用行為
英文關鍵詞: Discord, Social Networking Site, User Interface, User Experience, Continued Usage Intention, Usage Behavior
研究方法: 調查研究
DOI URL: http://doi.org/10.6345/NTNU202400903
論文種類: 學術論文
相關次數: 點閱:71下載:0
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  • 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 7 第三節 名詞解釋 7 第四節 研究範圍 8 第五節 研究流程 9 第二章 文獻探討 10 第一節 社群網站 10 第二節 使用者體驗與使用者介面 14 第三節 社群網站使用者體驗、使用行為與Discord 20 第三章 研究方法 29 第一節 研究架構 29 第二節 研究假設與操作型定義 30 第三節 研究工具 35 第四節 研究對象 36 第五節 研究實施 36 第六節 資料處理與分析 36 第四章 研究結果與討論 38 第一節 敘述統計 38 第二節 信度與效度 41 第三節 相關 44 第四節 迴歸分析 47 第五章 結論與建議 57 第一節 研究結論 57 第二節 研究貢獻 59 第三節 研究限制 60 第四節 研究建議 61 參考文獻 64 附錄問卷 75

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