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研究生: 張良珍
Chang, Liang-Cheng
論文名稱: 探討獎勵旅遊之關鍵成功因素
Exploring Critical Success Factors for Incentive Travel
指導教授: 方進義
Fang, Chin-Yi
口試委員: 方進義
Fang, Chin-Yi
翁振益
Wong, Jehn-Yih
印永翔
Ying, Yung-Hsiang
口試日期: 2024/08/26
學位類別: 碩士
Master
系所名稱: 樂活產業高階經理人企業管理碩士在職專班
Executive Master of Business Administration Program in Lifestyles of Health and Sustainability
論文出版年: 2024
畢業學年度: 113
語文別: 中文
論文頁數: 101
中文關鍵詞: 獎勵旅遊重要性-滿意度分析法關鍵成功因素員工激勵
英文關鍵詞: Incentive Travel, Importance-Performance Analysis, Critical Success Factors, Employee Motivation
研究方法: 調查研究重要性-滿意度分析法
DOI URL: http://doi.org/10.6345/NTNU202401910
論文種類: 學術論文
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  • 獎勵旅遊是現代企業管理中有效的工具,特別是在提升員工動機和組織凝聚力方面。本研究旨在識別影響獎勵旅遊成功的關鍵品質屬性及其重要性。具體來說,研究有四個主要目標:
    一、 探討獎勵旅遊如何根據Vroom (1964)的期望理論提升員工的工作表現。
    二、 分析參加者對獎勵旅遊中關鍵品質屬性的重視與滿意度及評估其影響。
    三、 分析主辦方對獎勵旅遊中關鍵品質屬性的重視與滿意度及評估其影響。
    四、 比較主辦方與參加者對旅遊品質屬性的期望與滿意度差異,作為未來企業規劃改進的方向。
    本研究採用了重要性-滿意度分析法 (IPA ) ,收集並分析了151份有效問卷,以描繪參與者與主辦方對品質屬性的不同觀點。結果顯示,參加者的期望與實際體驗在多個品質屬性上存在著差異。本研究確認了獎勵旅遊在提升員工動機和滿意度方面的有效性,並提出具體的改進建議。企業應重點提升參加者高度重視且滿意度高的屬性,同時優先改善那些重要但滿意度較低的屬性,以達到最佳的激勵效果。總結而言,本研究為企業在規劃和實施獎勵旅遊時提供了實用建議,幫助企業在有限資源下創造最大的價值和效果,從而提升員工的滿意度和動機,最終達成組織目標。

    Incentive travel is an effective tool in modern enterprise management, particularly for enhancing employee motivation and organizational cohesion. This study aims to identify the critical quality attributes that influence the success of incentive travel and their significance. The research has four main objectives: first, to explore how incentive travel impacts employee motivation and performance through Vroom's Expectancy Theory; second, to analyze the importance and satisfaction levels of various factors in incentive travel as perceived by participants; third, to assess the views of organizers regarding these attributes and their influence on the success of incentive travel; and fourth, to compare the differences between participants and organizers in expectations and satisfaction, providing insights for future corporate improvements. Using Importance-Performance Analysis (IPA) , 151 valid questionnaires were collected and analyzed to depict the differing perspectives of participants and organizers. The results reveal significant discrepancies between participants' expectations and actual experiences across several quality attributes. This study confirms the effectiveness of incentive travel in enhancing motivation and satisfaction, providing actionable recommendations for improvement. Enterprises should prioritize enhancing highly valued attributes while addressing important yet less satisfactory ones to achieve optimal outcomes. In summary, this study offers practical insights for maximizing value and impact with limited resources in planning and implementing incentive travel programs, ultimately helping organizations achieve their goals.

    第壹章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 4 第三節 研究重要性 4 第四節 研究流程 5 第五節 名詞操作性定義 7 第貳章 文獻探討 10 第一節 MICE之範疇及現況發展 10 第二節 獎勵旅遊定義與相關文獻 15 第三節 期望理論 20 第四節 獎勵旅遊在激勵和動機的重要性 22 第五節 獎勵旅遊在企業管理的運用 24 第六節 重要性-滿意度分析法 25 第參章 研究方法 30 第一節 研究架構 30 第二節 研究對象與抽樣方法 31 第三節 研究工具 32 第四節 研究資料處理與分析 38 第肆章 結果與分析 40 第一節 樣本分布分析 40 第二節 獎勵旅遊參加者對品質屬性之重要性-滿意程度分析 IPA . 44 第三節 獎勵旅遊主辦方對品質屬性之重要性-滿意程度分析 IPA . 52 第四節 獎勵旅遊參加者與主辦方雙方象限比較 60 第五節 分析與討論 63 第伍章 結論與建議 69 第一節 結論 69 第二節 理論意涵 71 第三節 管理意涵 72 第四節 未來研究方向與建議 75 參考文獻 77 附錄 84 附錄一 問卷 84

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