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研究生: 洪佩萱
Hung, Pei-Hsuan
論文名稱: 使用者對行動裝置健康體能管理應用程式之接受程度與持續使用行為意向
Users’ Satisfaction and Continuous Intention to Use the Application of Health and Fitness Management Mobile Devices
指導教授: 洪榮昭
Hong, Jon-Chao
學位類別: 碩士
Master
系所名稱: 工業教育學系
Department of Industrial Education
論文出版年: 2019
畢業學年度: 107
語文別: 中文
論文頁數: 147
中文關鍵詞: 健康體能管理應用程式科技創新意識科技接受模式理論期望確認理論持續使用行為意向
英文關鍵詞: Health and Fitness Application, Technology Innovativeness, Technology Acceptance Model, Expectation Confirmation Theory, Continuous Intention
DOI URL: http://doi.org/10.6345/NTNU201900791
論文種類: 學術論文
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  • 健康體能管理應用程式之使用者在全球仍持續成長,在台灣對於健康體能管理應用程式之使用亦持續增加,使用健康體能管理應用程式是否確實受益於使用者尚不明確,本研究以科技接受模式理論及期望確認理論,以透過個人科技創新意識及使用健康體能管理應用程程式的易用性和有用性的交互感知,預測個人之使用意圖。本研究以問卷調查法為研究方法,以十五歲以上之一般大眾且瞭解健康健能管理應用程式的接受程度和持續使用情況者為研究對象,總共回收379份問卷。研究假設之驗證結果係基於驗證性因素分析及結構方程模型,研究結果為具有顯著性:(1)具有高科技創新意識者,相對具有高易用性認知及實用性認知;(2)具有高易用性認知及實用性認知者,相對具有高滿意度;(3)具有高滿意度者,相對具有高持續使用行為意向,基於適配的假設模型,本研究結果顯示,管理者可以目標對於具有高科技創新意識的人行銷推廣健康體能管理應用程式。

    The users of the health and fitness management applications grow successively and globally, and the numbers of users also grow up simultaneously in Taiwan. The issue of using mobile Apps is really benefited to those users is unclear. Thus, this study adapted expectancy confirmation model and technology acceptance model to explore how the usage intention can be predicted by individual technology innovativeness, and the interactive perceptions of ease of use and usefulness in using Apps of health and fitness management. The research method is questionnaire survey with 379 total respondents aged 15 and older, which understanding the acceptable and subsequent use of the health and fitness management application. The verification of the hypothesis is based on the confirmatory factor analysis and structural equation modelling. The research statistics come up with significant results: (1) The higher level of individual technogy innovativeness participants had, the higher level of ease of use and usefulness they would have; (2) The higher level of ease of use and usefulness participants had, the higher level of satisfaction they would have; and (3) the higher level of satisfaction participants had, the higher level of intention to use they would have. According to the fit model, the implication of this study suggested that managers can target those people with high level of technology innovativeness to promote the marketing sharing.

    摘 要 i Abstract ii 目 次 iii 表 次 v 圖 次 vii 第一章 導論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 5 第三節 名詞解釋 7 第四節 研究方法與流程 9 第五節 研究範圍與限制 12 第二章 文獻探討 15 第一節 健康體能管理應用程式 15 第二節 科技創新意識 20 第三節 科技接受模式理論 22 第四節 期望確認理論 26 第三章 研究設計 35 第一節 研究架構 35 第二節 研究假設 37 第三節 研究對象 42 第四節 研究工具 42 第五節 資料處理與分析方法 49 第四章 研究結果與討論 51 第一節 樣本特徵分析 51 第二節 描述性統計分析 55 第三節 項目分析 60 第四節 信效度分析 72 第五節 研究結果 80 第六節 研究討論 88 第五章 結論與建議 111 第一節 研究結論 111 第二節 研究建議 114 參考文獻 117 附錄 正式問卷內容 143

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