研究生: |
文孟培 Matthias Peter Weßling |
---|---|
論文名稱: |
探究個體主義對學生感知企業社會責任重要之差異性 Exploring the difference of perceived importance of Corporate Social Responsibility among students in Individualistic vs. Collectivistic Countries |
指導教授: |
張佳榮
Chang, Chia-Jung |
學位類別: |
碩士 Master |
系所名稱: |
管理研究所 Graduate Institute of Management |
論文出版年: | 2019 |
畢業學年度: | 107 |
語文別: | 英文 |
論文頁數: | 64 |
中文關鍵詞: | CSR 、Cultural Dimension 、Individualism 、Collectivism |
英文關鍵詞: | CSR, Cultural Dimension, Individualism, Collectivism |
DOI URL: | http://doi.org/10.6345/NTNU201900394 |
論文種類: | 學術論文 |
相關次數: | 點閱:110 下載:13 |
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The main purpose of this paper is to explore the difference between collectivistic and individualistic countries for the perceived importance of corporate social responsibility (CSR), especially among the generation of students between the age of 18 and 30. The author refers to the cultural dimension of individualism of Hofstede (1984) and the three-pillar model of Crane and Matten (2008). A survey in Taiwan and Germany was conducted to find out about the level of individualism and collectivism and the perceived importance of the factors of general perceived importance, individual buying behavior and personal sacrifice.
The survey consisted of 12 questions and was analyzed for statistical significance between the factors with different statistical test like regression, ANOVA and Mann-Whitney-U test. In total, 86 answers were collected with 43 participants in each country.
The empirical evidence demonstrates that individuals in collectivistic countries feel a higher importance for CSR in general, especially for the social factor. For the individual buying behavior, both countries show to value the fact of social and environmental product aspects, also with Taiwanese participants answering to value those aspects more than Germans. The authors justify the results with the high social aspect of the culture in a collectivistic country resulting in a higher sensitivity for social and environmental aspects as part of a long-lasting good relationship between the members of the society as well as with the nature.
The main purpose of this paper is to explore the difference between collectivistic and individualistic countries for the perceived importance of corporate social responsibility (CSR), especially among the generation of students between the age of 18 and 30. The author refers to the cultural dimension of individualism of Hofstede (1984) and the three-pillar model of Crane and Matten (2008). A survey in Taiwan and Germany was conducted to find out about the level of individualism and collectivism and the perceived importance of the factors of general perceived importance, individual buying behavior and personal sacrifice.
The survey consisted of 12 questions and was analyzed for statistical significance between the factors with different statistical test like regression, ANOVA and Mann-Whitney-U test. In total, 86 answers were collected with 43 participants in each country.
The empirical evidence demonstrates that individuals in collectivistic countries feel a higher importance for CSR in general, especially for the social factor. For the individual buying behavior, both countries show to value the fact of social and environmental product aspects, also with Taiwanese participants answering to value those aspects more than Germans. The authors justify the results with the high social aspect of the culture in a collectivistic country resulting in a higher sensitivity for social and environmental aspects as part of a long-lasting good relationship between the members of the society as well as with the nature.
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