研究生: |
廖芸瑄 Liao, Yun-Hsuan |
---|---|
論文名稱: |
米其林會改變餐飲消費意願嗎?探討臺灣米其林星級餐廳奢華感知價值及創新性對消費者願付溢價之研究 Will Michelin Change Dining Intention? Exploring the Impact of Luxury Perception Value and Customers’ Perceived Innovativeness of Michelin-Starred Restaurants on Customer Willingness-to-Pay in Taiwan |
指導教授: |
方進義
Fang Chin-Yi |
口試委員: |
方進義
Fang Chin-Yi 翁振益 WENG, ZHEN-YI 羅印呈 LUO, YIN-CHENG |
口試日期: | 2024/06/21 |
學位類別: |
碩士 Master |
系所名稱: |
運動休閒與餐旅管理研究所 Graduate Institute of Sport, Leisure and Hospitality Management |
論文出版年: | 2024 |
畢業學年度: | 112 |
語文別: | 中文 |
論文頁數: | 164 |
中文關鍵詞: | 米其林星級 、餐廳創新性 、顧客滿意度 、顧客參與度 、願付價格 |
英文關鍵詞: | Michelin Star, Customers’ Perceived Restaurant Innovativeness, Customer satisfaction, Customer engagement, Willingness-to-pay |
研究方法: | 量化研究 |
DOI URL: | http://doi.org/10.6345/NTNU202401201 |
論文種類: | 學術論文 |
相關次數: | 點閱:133 下載:0 |
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