簡易檢索 / 詳目顯示

研究生: 劉侑儒
Liu, You-Ju
論文名稱: 以模糊能力集合擴展規劃定義旅遊企業價值主張發展策略
Defining Value Proposition Development Strategies for Creating the Travel Firm Based on Fuzzy Competence Set Expansion Programming
指導教授: 黃啟祐
Huang, Chi-Yo
學位類別: 碩士
Master
系所名稱: 工業教育學系
Department of Industrial Education
論文出版年: 2018
畢業學年度: 106
語文別: 英文
論文頁數: 150
中文關鍵詞: 電子商務價值主張藍海策略多目標決策分析法模糊能力集合擴展
英文關鍵詞: Electronic-commerce, Value proposition, Blue ocean strategy, MODM (Multiple Objects Decision Making), Fuzzy competence set expansion
DOI URL: http://doi.org/10.6345/THE.NTNU.DIE.007.2018.E01
論文種類: 學術論文
相關次數: 點閱:146下載:0
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 傳統的旅遊業者正在被新型態的旅遊電商所衝擊,消費者旅遊的模式已經逐漸朝向旅遊電商的方向。就價值主張而言,旅遊電商針對消費者提供更便利的購物方式、更多元的產品內容。此篇研究以不同目標來發展新的價值主張策略:建設在地體驗。然而公司提供的價值對顧客來說不一定都是有價值的,在提供新的服務也要花費額外成本,如果沒有任何貢獻,這對經理人來說會是很大的問題。 然而,少有學者探討相關議題,更遑論如何導入藍海戰略、創新價值。因此,本研究擬訂定研究架構,導入藍海策略,擴展企業價值主張,以達理想值 (Aspired Value)。為針對目標,本篇研究導入價值主張設計與Kim和Mauborgne倡議之藍海策略,定義企業價值主張發展策略。首先,本研究將回顧文獻,訂定企業價值之組成要素,並針對前述要素,訂定對應之能耐,並邀集專家,確認能耐 (competence),並評估標的公司現階段之能耐水準與理想值之差距,為能耐缺口。為跨越標的公司之每一能耐與缺口,達到完善水準 (Aspired Level),本研究以利潤最大與最大服務滿意度為目標,導入模糊能力集合擴展模式,以模糊多目標決策分析(Fuzzy Multiple Objective Decision Making,FMODM)規劃求解,可得利潤最大以及最大服務滿意度的擴展能力集合之路徑圖。本研究將以旅遊電子商務公司之策略能力集合擴展為例,實證本規劃模式之可行性,分析結果亦可以作為電商公司擴展價值主張,邁向藍海之策略。而最後的研究結果決策方案擴張順序依序最先為第一階段發展行銷相關能力,接著發展行程及產品的品質以及旅遊資訊相關的能力,最後階段發展創新的行程及產品的能力。

    Traditional travel agency is been changed by e-travel business. Consumption pattern of travel industry are already turned to e-travel pattern. In terms of Value Proposition, e-travel business provide more convenience and more various product and service to customer. This thesis use different objects to develop a new value proposition strategy which is to establish a value of new local experience. However, the value which the company provide are not always valuable to customer. Especially, when company want to provide new service, simultaneously they have many cost. If the company performance can’t achieve the expecting profit, it’s an extremely big problem. Nevertheless, little or no researchers explored the topic, let alone the introduction of blue ocean strategy and value innovation. Therefore, the research work aims to define an analytic framework then introduce blue ocean strategy and expand business value proposition for aspired level. In order to achieve the goal, this article introduces two strategy tools “Alex Osterwalder’s value proposition design” and “Kim and Mauborgne’s blue ocean strategy”, to identify the business value proposition expansion strategy. First, the study reviews the literature and identifies the comprising value elements of the business value proposition. After, the competence set expansion process will be derived based on the value proposition. Following that, the study invites experts to identify the gaps between the firm’s current competence level to the aspire competence level which calls competence gaps. In order to cross all competence gaps of the firm to the aspire level, the study uses the maximum satisfaction and maximum profit as research goal. Then, we will introduce competence set expansion method which base on the fuzzy multiple objective decision making (FMOFM). According to the result being derived by these method, we can obtain the maximum profit and service quality and competence expansion route map. Further to close the competence gaps of business. The optimal solutions can make the optimal necessary budget. An empirical study based on e-travel business, a competence set expansion of the strategy capability, as well as be used to demonstrate the feasibility of the proposed analytic framework. The analytic results can also act as the e-commerce firm value proposition expansion to blue ocean strategy. The result of the expansion route is: Fist stage, develop the competence about marketing. Second stage, develop the competence of the itinerary/product quality and the travel information. At last stage, the competence of creating new itinerary or product.

    摘要 i Abstract ii Table of Contents iv List of Figures vi List of Table vii Chapter 1 Introduction 1 1.1 Research Background 1 1.2 Motivations 3 1.3 Research Purposes 5 1.4 Research Scope and Structure 6 1.5 Research Limitations 6 1.6 Thesis Structure 7 Chapter 2 Literature Review 9 2.1 Sharing Economy 9 2.2 Value Proposition 15 2.3 Blue Ocean Strategy 17 2.4 Competence 24 2.5 Competence Set 28 2.6 Competence Set Expansion 32 Chapter 3 Methodology 35 3.1 Principal Component Analysis (PCA) 35 3.2 Fuzzy Competence Set Expansion 38 3.3 Decision Making Trial And Evaluation Laboratory (DEMATEL) 47 3.4 DEMATEL based Network Process (DNP) Technique 51 Chapter 4 Empirical Study 55 4.1 Background of Smart Tourism 55 4.2 Company Competence Searching 57 4.3 Competence Selection by Customer Value 65 4.4 Influence Relation With Each Competence 79 4.5 Competence Sets Expansion 82 Chapter 5 Discussion 89 5.1 Managerial Implications 90 5.2 Contribution of the Methodology 94 5.3 Suggestion for Future Work 96 Chapter 6 Conclusion 97 Reference 101 Appendix A: The Competence of Tourism E-Commerce Selection Questionnaire Analyze 117 Appendix B: Modify Delphi Method Experts Questionnaire of the Tourism E-Commerce Customer Value Analyze 123 Appendix C: Customer Value Relationship Analyze 133 Appendix D: Relationship Between the Competence of Tourism E-Commerce and Customer Value Questionnaire 137 Appendix E: Questionnaire of the Selected Competence of Tourism E-Commerce Relationship 143 Appendix F: Questionnaire of the Competence Set of Tourism E-Commerce Expansion A 147 Appendix G: Questionnaire of the Competence Set of Tourism E-Commerce Expansion B 149

    Aguiar-Quintana, T., Moreno-Gil, S., & Picazo-Peral, P. (2016). How could traditional travel agencies improve their competitiveness and survive? A qualitative study in Spain. Tourism Management Perspectives, 20, 98-108.

    Allen, D., & Berg, C. (2014). The sharing economy. How over-regulation could destroy an economic revolution. Instiute of Public Affairs, Australia. Online zugänglich retrieve from: https://ipa. org. au/portal/uploads/Sharing_Economy_December_2014. pdf [Zuletzt besucht am 07.11. 2015].

    Alsever, J. (2013). The" mega trend" that swallowed Silicon Valley. CNN Money.

    Anderson, J. C., Narus, J. A., & Van Rossum, W. (2006). Customer value propositions in business markets. Harvard business review, 84(3), 90.

    Baker, M. J., & Cameron, E. (2008). Critical success factors in destination marketing. Tourism and hospitality research, 8(2), 79-97.

    Ballantyne, D., Frow, P., Varey, R. J., & Payne, A. (2011). Value propositions as communication practice: Taking a wider view. Industrial Marketing Management, 40(2), 202-210.

    Belk, R. (2014a). Sharing versus pseudo-sharing in Web 2.0. The Anthropologist, 18(1), 7-23.

    Belk, R. (2014b). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(8), 1595-1600.

    Belk, R., & Llamas, R. (2011). The nature and effects of sharing in consumer behavior. Transformative consumer research for personal and collective well-being, 625-646.

    Boguslauskas, V., & Kvedaraviciene, G. (2015). Difficulties in identifying Company‘s Core Competencies and Core Processes. Engineering Economics, 62(2).
    Botsman, R., & Rogers, R. (2011). What's mine is yours: how collaborative consumption is changing the way we live: Collins London.

    Bourletidis, D. (2014). The strategic model of innovation clusters: Implementation of blue ocean strategy in a typical Greek region. Procedia-Social and Behavioral Sciences, 148, 645-652.

    Bower, M., & Garda, R. A. (1985). The role of marketing in management. McKinsey Quarterly, 3(1).

    Buczynski, B. (2013). Sharing is good: How to save money, time and resources through collaborative consumption: New Society Publishers.

    Bughin, J., Chui, M., & Manyika, J. (2015). An executive’s guide to the Internet of Things. McKinsey Quarterly, McKinsey&Company.

    Carlsson, C., & Korhonen, P. (1986). A parametric approach to fuzzy linear programming. Fuzzy sets and systems, 20(1), 17-30.

    Chang, S.-C. (2010). Bandit cellphones: A blue ocean strategy. Technology in society, 32(3), 219-223.

    Chen, T.-Y. (2001). Using competence sets to analyze the consumer decision problem. European Journal of Operational Research, 128(1), 98-118.

    Cheng, M. (2016). Sharing economy: A review and agenda for future research. International Journal of Hospitality Management, 57, 60-70.

    Christensen, C., & Raynor, M. (2013). The innovator's solution: Creating and sustaining successful growth: Harvard Business Review Press.

    Cohen, B., & Kietzmann, J. (2014). Ride on! Mobility business models for the sharing economy. Organization & Environment, 27(3), 279-296.

    Council, Q. T. I. (2014a). The sharing economy: how it will impact the tourism landscape and what business can do. In: Queensland Tourism Industry Council Brisbane.

    Council, Q. T. I. (2014b). The sharing economy: how it will impact the tourism landscape and what business can do. In: Queensland Tourism Industry Council Brisbane.

    Daunorienė, A., Drakšaitė, A., Snieška, V., & Valodkienė, G. (2015). Evaluating Sustainability of Sharing Economy Business Models. Procedia-Social and Behavioral Sciences, 213, 836-841.

    Demary, V. (2015). Competition in the sharing economy. Retrieved from

    Ding, J.-F., Shyu, W.-H., Yeh, C.-T., Ting, P.-H., Ting, C.-T., Lin, C.-P., . . . Wu, S.-S. (2016). Assessing customer value for express service providers: An empirical study from shippers’ perspective in Taiwan. Journal of Air Transport Management, 55, 203-212.

    Dredge, D., & Gyimóthy, S. (2015). The collaborative economy and tourism: Critical perspectives, questionable claims and silenced voices. Tourism Recreation Research, 40(3), 286-302.

    Dubelaar, C., Sohal, A., & Savic, V. (2005). Benefits, impediments and critical success factors in B2C E-business adoption. Technovation, 25(11), 1251-1262.

    El-Adly, M. I., & Eid, R. (2015). Measuring the perceived value of malls in a non-Western context: the case of the UAE. International Journal of Retail & Distribution Management, 43(9), 849-869.

    El-Adly, M. I., & Eid, R. (2016). An empirical study of the relationship between shopping environment, customer perceived value, satisfaction, and loyalty in the UAE malls context. Journal of Retailing and Consumer Services, 31, 217-227.

    Ert, E., Fleischer, A., & Magen, N. (2016). Trust and reputation in the sharing economy: The role of personal photos in Airbnb. Tourism Management, 55, 62-73.

    Esfahani, S., Soltani, I., & Jafarpishep, J. (2013). Represent a Pattern for Extract and Prioritize Core Competence and Factors of Competitive Advantage using Multi-criteria Decision Methods. International Journal of Economy, Management and Social Sciences, 2(9), 737-745.

    Feng, J. W., & Yu, P. (1998). Minimum spanning table and optimal expansion of competence set. Journal of Optimization theory and Applications, 99(3), 655-679.

    Gabus, A., & Fontela, E. (1972). World problems, an invitation to further thought within the framework of DEMATEL. Battelle Geneva Research Center, Geneva, Switzerland.

    Galbraith, C. S., Ehrlich, S. B., & DeNoble, A. F. (2006). Predicting technology success: identifying key predictors and assessing expert evaluation for advanced technologies. The Journal of Technology Transfer, 31(6), 673-684.

    Galloway, T. L., Miller, D. R., Sahaym, A., & Arthurs, J. D. (2017). Exploring the innovation strategies of young firms: Corporate venture capital and venture capital impact on alliance innovation strategy. Journal of Business Research, 71, 55-65. retrieve from:http://dx.doi.org/10.1016/j.jbusres.2016.10.017

    Gandellini, G., & Venanzi, D. (2011). Purple Ocean Strategy: How To Support SMEs’ Recovery. Procedia-Social and Behavioral Sciences, 24, 1-15.

    Geron, T. (2013). Airbnb and the unstoppable rise of the share economy. Forbes, Jan. 23, 2013. retrieve from http://www. forbes. com/sites/tomiogeron/2013/01/23/airbnb-and-theunstoppable-rise-of-the-share-economy.

    Gimzauskiene, E., & Staliuniene, J. D. (2015). Model of Core Competence Ranking in Audit Business. Engineering Economics, 21(2).

    Glass, R. (2015). The impact of disruptive technology: The internet of things.

    Grassmuck, V. R. (2012). The Sharing Turn: Why we are generally nice and have a good chance to cooperate our way out of the mess we have gotten ourselves into.
    Grefenstette, J. J. (1991). Strategy acquisition with genetic algorithms: Navy Research Laboratory, Navy Center for Applied Research in Artificial Intelligence.

    Guillaume, R., Houé, R., & Grabot, B. (2014). Robust competence assessment for job assignment. European Journal of Operational Research, 238(2), 630-644.

    Guttentag, D. (2015). Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector. Current issues in Tourism, 18(12), 1192-1217.

    Gwinner, K. P., Gremler, D. D., & Bitner, M. J. (1998). Relational benefits in services industries: the customer’s perspective. Journal of the academy of marketing science, 26(2), 101-114.

    Hall, R. (1992). The strategic analysis of intangible resources. Strategic management journal, 13(2), 135-144.

    Hamari, J., Sjöklint, M., & Ukkonen, A. (2015). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology.

    Hsieh, Y.-l., Tzeng, G.-h., Lin, G. T.-R., & Yu, H.-c. (2010). Wafer sort bitmap data analysis using the PCA-based approach for yield analysis and optimization. IEEE Transactions on Semiconductor Manufacturing, 23(4), 493-502.

    Hu, Y.-C., Chen, R.-S., & Tzeng, G.-H. (2002). Generating learning sequences for decision makers through data mining and competence set expansion. IEEE Transactions on Systems, Man, and Cybernetics, Part B (Cybernetics), 32(5), 679-686.

    Hu, Y.-C., Chen, R.-S., Tzeng, G.-H., & Chiu, Y.-J. (2003). Acquisition of compound skills and learning costs for expanding competence sets. Computers & Mathematics with Applications, 46(5), 831-848.

    Hu, Y.-C., Chiu, Y.-J., Chen, C.-M., & Tzeng, G.-H. (2003). Competence set expansion for obtaining scheduling plans in intelligent transportation security systems. In Multi-Objective Programming and Goal Programming (pp. 347-352): Springer.

    Huang, C.-Y., & Shyu, J. Z. (2006). Developing e-commerce business models for enabling silicon intellectual property transactions. International journal of information technology and management, 5(2-3), 114-133.

    Huang, C. D., Goo, J., Nam, K., & Yoo, C. W. (2017). Smart Tourism Technologies in Travel Planning: The Role of Exploration and Exploitation. Information & Management.

    Huang, C. Y., & Shyu, J. Z. (2006). Developing e-commerce business models for enabling silicon intellectual property transactions. International journal of information technology and management, 5(2), 114-133.

    Huang, C. Y., Shyu, J. Z., & Tzeng, G. H. (2007). Reconfiguring the innovation policy portfolios for Taiwan's SIP Mall industry. Technovation, 27(12), 744-765.

    Huang, C. Y., Tzeng, G. H., & Ho, W. R. J. (2011). System on chip design service e-business value maximization through a novel MCDM framework. Expert Systems with Applications, 38(7), 7947-7962.

    Huang, J.-J., Tzeng, G.-H., & Ong, C.-S. (2006). Optimal fuzzy multi-criteria expansion of competence sets using multi-objectives evolutionary algorithms. Expert Systems with Applications, 30(4), 739-745.

    Javidan, M. (1998). Core competence: what does it mean in practice? Long range planning, 31(1), 60-71.

    Ji, G. (2012). Research on the Intrinsic Relationship of Customer Value and Corporate Core Competence. Physics Procedia, 33, 1894-1898.

    Ju Rebecca Yen, H., & Gwinner, K. P. (2003). Internet retail customer loyalty: the mediating role of relational benefits. International Journal of Service Industry Management, 14(5), 483-500.
    Junwen, F. (2012a). Competence System Management. Management Science and Engineering, 6(4), 7.

    Junwen, F. (2012b). A Study on Competence Sets Expansion Facing on Engineering Management Decision. Management Science and Engineering, 6(4), 1.

    Juul, M. (2015). The sharing economy and tourism: Tourist accommodation. retrieve from http://www.europarl.europa.eu/RegData/etudes/BRIE/2015/568345/EPRS_BRI(2015)568345_EN.pdf

    Kaplan, R. S., & Norton, D. P. (2001). Transforming the balanced scorecard from performance measurement to strategic management: Part I. Accounting horizons, 15(1), 87-104.

    Kaplan, R. S., & Norton, D. P. (2006). How to implement a new strategy without disrupting your organization. Harvard business review, 84(3), 100.

    Kaplan, R. S., & Norton, D. P. (2008). Mastering the management system. Harvard business review, 86(1), 62.

    Kathan, W., Matzler, K., & Veider, V. (2016a). The sharing economy: Your business model's friend or foe? Business Horizons.

    Kathan, W., Matzler, K., & Veider, V. (2016b). The sharing economy: Your business model's friend or foe? Business Horizons, 59(6), 663-672.

    Keršienė, K., & Savanevičienė, A. (2015). Defining and understanding organization multicultural competence. Engineering Economics, 42(2), 45-52.

    Khoong, C. M. (1997). Business Process Reengineering: Breakpoint Strategies for Market Dominance. Interfaces, 27(3), 112-114.

    Kim, W. C., & Mauborgne, R. (2000). Knowing a winning business idea when you see one. Harvard business review, 78(5), 129-138.

    Kim, W. C., & Mauborgne, R. (2005a). Blue ocean strategy: From theory to practice. California management review, 47(3), 105-121.

    Kim, W. C., & Mauborgne, R. (2005b). How to create uncontested market space and make the competition irrelevant. Harvard business review, 4(13), 1-2.

    King, A. W., & Zeithaml, C. P. (2001). Competencies and firm performance: Examining the causal ambiguity paradox. Strategic management journal, 22(1), 75-99.

    Koo, C., Park, J., & Lee, J.-N. (2017). Smart Tourism: Traveler, Business, and Organizational Perspectives. In: Elsevier.

    Lai, A. W. (1995). Consumer values, product benefits and customer value: a consumption behavior approach. NA-Advances in Consumer Research Volume 22.

    Lai, Y.-J., & Hwang, C.-L. (1994). Fuzzy multiple objective decision making. In Fuzzy Multiple Objective Decision Making (pp. 139-262): Springer.

    Larbani, M., & Yu, P. L. (2014). Effective Decision Making in Changeable Spaces, Covering and Discovering Processes: A Habitual Domain Approach. In Human-Centric Decision-Making Models for Social Sciences (pp. 131-161): Springer.

    Lehmann, D. R., & Winer, R. S. (2002). Analysis for marketing planning: McGraw-Hill College.

    Li, H., & Yu, P. (1994). Optimal competence set expansion using deduction graphs. Journal of Optimization theory and Applications, 80(1), 75-91.

    Lin, S.-W. (2016). The critical success factors for a travel application service provider evaluation and selection by travel intermediaries. Tourism Management, 56, 126-141.

    Lin, S.-W., & Fu, H.-P. (2012). Uncovering critical success factors for business-to-customer electronic commerce in travel agencies. Journal of Travel & Tourism Marketing, 29(6), 566-584.
    Lindberg, O., & Rantatalo, O. (2014). Competence in professional practice: A practice theory analysis of police and doctors. Human relations, 0018726714532666.

    Liu, C. H., Tzeng, G. H., & Lee, M. H. (2012). Improving tourism policy implementation–The use of hybrid MCDM models. Tourism Management, 33(2), 413-426.

    Lyons, K., & Wearing, S. (2015). The sharing economy: Issues, impacts, and regulatory responses in the context of the NSW Visitor Economy. In: Final Report: NSW Business Chamber Inc.

    Małachowski, B., & Korytkowski, P. (2016). Competence-based performance model of multi-skilled workers. Computers & Industrial Engineering, 91, 165-177.

    Martin, C. J. (2016). The sharing economy: A pathway to sustainability or a nightmarish form of neoliberal capitalism? Ecological Economics, 121, 149-159.

    Masters, B., & Thiel, P. (2014). Zero to one: notes on start ups, or how to build the future: Random House.

    MIAO, C.-l., FENG, J.-w., & WANG, H.-t. (2010). Competence Set Expansion Decision-Making Analysis Based on Important Degree Coefficient. Canadian Social Science, 3(6), 49-52.

    Mills, J., Platts, K., & Bourne, M. (2003). Competence and resource architectures. International Journal of Operations & Production Management, 23(9), 977-994.

    Mirabile, R. J. (1997). Everything you wanted to know about competency modeling. Training & Development, 51(8), 73-78.

    Moore, G. A. (2014). Crossing the Chasm: Marketing and Selling Technology Project: HarperCollins e-Books.

    Murry Jr, J. W., & Hammons, J. O. (1995). Delphi: A versatile methodology for conducting qualitative research. The Review of Higher Education, 18(4), 423-436.

    Nadler, S. S. N. (2014). The Sharing Economy: What is it and where is it going? , Massachusetts Institute of Technology,

    Öberg, C. (2013). Competence integration in creative processes. Industrial Marketing Management, 42(1), 113-124.

    Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: how to create products and services customers want: John Wiley & Sons.

    Owyang, J., Tran, C., & Silva, C. (2013). The Collaborative Economy: Products, services, and market relationships have changed as sharing startups impact business models. To avoid disruption, companies must adopt the Collaborative Economy Value Chain. Altimeter Research Theme: Digital Economies.

    Pani, A. K., Amin, K. G., & Mohanta, H. K. (2016). Soft sensing of product quality in the debutanizer column with principal component analysis and feed-forward artificial neural network. Alexandria Engineering Journal, 55(2), 1667-1674.

    Parr, S. (1996). The quest for competencies: competency studies can help you make HR decision, but the results are only as good as the study. Training, 33, 48-56.

    Paschen, J. (2017). Choose wisely: Crowdfunding through the stages of the startup life cycle. Business Horizons, 60(2), 179-188. retrieve from:https://doi.org/10.1016/j.bushor.2016.11.003

    Patala, S., Jalkala, A., Keränen, J., Väisänen, S., Tuominen, V., & Soukka, R. (2016). Sustainable value propositions: Framework and implications for technology suppliers. Industrial Marketing Management.
    Patterson, P. G., & Smith, T. (2001). Relationship benefits in service industries: a replication in a Southeast Asian context. Journal of services marketing, 15(6), 425-443.

    Phillips-Wren, G. (2010). Advances in Intelligent Decision Technologies: Proceedings of the Second KES International Symposium IDT 2010 (Vol. 4): Springer.

    Porter, M. E. (1985). Competitive advantage. 1985. Competitive Advantage-Creating and Sustaining Superior Performance, New York.

    Prahalad, C. K., & Hamel, G. (1990a). The core competence of the corporation.
    Prahalad, C. K., & Hamel, G. (1990b). The core competence of the corporation. Harvard business review, 68(3), 79-91.

    Rauch, D. E., & Schleicher, D. (2015). Like Uber, But for Local Governmental Policy: The Future of Local Regulation of the'Sharing Economy'.

    Rebón, F., Ocariz, G., Gerrikagoitia, J. K., & Alzua-Sorzabal, A. (2015). Discovering Insights within a Blue Ocean Based on Business Intelligence. Procedia-Social and Behavioral Sciences, 175, 66-74.

    Rebentisch, E., Schuh, G., Riesener, M., Gerlach, M., & Zeller, P. (2016). Determination of a Customer Value-oriented Product Portfolio. Procedia CIRP, 50, 82-87.

    Rintamäki, T., & Kirves, K. (2016). From perceptions to propositions: Profiling customer value across retail contexts. Journal of Retailing and Consumer Services.

    Rintamäki, T., Kuusela, H., & Mitronen, L. (2007). Identifying competitive customer value propositions in retailing. Managing Service Quality: An International Journal, 17(6), 621-634.

    Saaty, T. L. (1990). Multicriteria Decision Making: The Analytic Hierarchy Process: Planning, Priority Setting. Resource Allocation, 2.

    Sacks, D. (2011). The sharing economy. Fast company, 155, 88-93.
    Schor, J. B., & Fitzmaurice, C. J. (2015a). 26. Collaborating and connecting: the emergence of the sharing economy. Handbook of research on sustainable consumption, 410.

    Schor, J. B., & Fitzmaurice, C. J. (2015b). 26. Collaborating and connecting: the emergence of the sharing economy. Handbook of research on sustainable consumption, 410.

    Shahin, A., & Janatyan, N. (2011). Estimation of customer dissatisfaction based on service quality gaps by correlation and regression analysis in a travel agency. International Journal of Business and Management, 6(3), 99.

    Shee, D. Y. (2006). An analytic framework for competence set expansion: lessons learned from an SME. Total Quality Management, 17(8), 981-997.
    Sheehan, N. T., & Bruni-Bossio, V. (2015). Strategic value curve analysis: Diagnosing and improving customer value propositions. Business Horizons, 58(3), 317-324.

    Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159-170.

    Shi, D., & Yu, P. (1996). Optimal expansion and design of competence sets with asymmetric acquiring costs. Journal of Optimization theory and Applications, 88(3), 643-658.

    Shi, D., & Yu, Y. J. (2011). Design of linear phase FIR filters with high probability of achieving minimum number of adders. IEEE Transactions on Circuits and Systems I: Regular Papers, 58(1), 126-136.

    Shi, Y., & Yu, P. (1987). HABITUAL DOMAIN ANALYSIS FOR EFFECTIVE DECISION-MAKING. Asia-Pacific Journal of Operational Research, 4(2), 131-150.
    Singh, R., & Tandon, P. (2016). User values based evaluation model to assess product universality. International Journal of Industrial Ergonomics, 55, 46-59.
    Spencer, L. M., & Spencer, P. S. M. (2008). Competence at Work models for superior performance: John Wiley & Sons.
    Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203-220.

    Tabari, M., Ziabari, M., & Radmard, M. (2014). The role of a blue ocean strategy on performance evaluation. Management Science Letters, 4(8), 1611-1618.

    Tamura, M., Nagata, H., & Akazawa, K. (2002). Extraction and systems analysis of factors that prevent safety and security by structural models.

    Thomas, R., & Long, J. (1999). Improving competitiveness. Critical success factors for tourism development. Local Economy, 14(4), 313-328.

    Tsai, J.-F., Wang, P.-C., & Lin, M.-H. (2012). Optimal expansion of competence sets with multilevel skills. Computers & Industrial Engineering, 62(3), 770-776.

    Tussyadiah, I. P. (2015). An exploratory study on drivers and deterrents of collaborative consumption in travel. In Information and Communication Technologies in Tourism 2015 (pp. 817-830): Springer.

    Tussyadiah, I. P., & Pesonen, J. (2015). Impacts of peer-to-peer accommodation use on travel patterns. Journal of Travel Research, 0047287515608505.

    Tzeng, G.-H., & Huang, J.-J. (2013). Fuzzy multiple objective decision making: CRC Press.

    Tzeng, G. H., Chiang, C. H., & Li, C. W. (2007). Evaluating intertwined effects in e-learning programs: A novel hybrid MCDM model based on factor analysis and DEMATEL. Expert Systems with Applications, 32(4), 1028-1044.

    Tzeng, G. H., & Huang, C. Y. (2012). Combined DEMATEL technique with hybrid MCDM methods for creating the aspired intelligent global manufacturing & logistics systems. Annals of Operations Research, 1-32.

    Wang, X., Li, X. R., Zhen, F., & Zhang, J. (2016). How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach. Tourism Management, 54, 309-320.

    Wang, Y., Po Lo, H., Chi, R., & Yang, Y. (2004). An integrated framework for customer value and customer-relationship-management performance: a customer-based perspective from China. Managing Service Quality: An International Journal, 14(2/3), 169-182.

    Waters, E., & Sroufe, L. A. (1983). Social competence as a developmental construct. Developmental review, 3(1), 79-97.

    Wilson, H., & Daniel, E. (2007). The multi-channel challenge: A dynamic capability approach. Industrial Marketing Management, 36(1), 10-20.

    Wittel, A. (2011). Qualities of sharing and their transformations in the digital age. International Review of Information Ethics, 15(9), 3-8.

    Wouters, M., & Kirchberger, M. A. (2015). Customer value propositions as interorganizational management accounting to support customer collaboration. Industrial Marketing Management, 46, 54-67. retrieve from:http://dx.doi.org/10.1016/j.indmarman.2015.01.005

    Xiang, Z., Magnini, V. P., & Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244-249.

    Ylhäinen, I. (2017). Life-cycle effects in small business finance. Journal of Banking & Finance, 77, 176-196. retrieve from:https://doi.org/10.1016/j.jbankfin.2017.01.008

    Yoo, C. W., Goo, J., Huang, C. D., Nam, K., & Woo, M. (2016). Improving travel decision support satisfaction with smart tourism technologies: A framework of tourist elaboration likelihood and self-efficacy. Technological Forecasting and Social Change.

    Yu, P.-L. (1991). Habitual domains. Operations Research, 39(6), 869-876.
    Yu, P.-L., & Chen, Y.-C. (2010). Dynamic MCDM, habitual domains and competence set analysis for effective decision making in changeable spaces. In Trends in multiple criteria decision analysis (pp. 1-35): Springer.

    Yu, P.-L., & Chen, Y.-C. (2012). Dynamic multiple criteria decision making in changeable spaces: from habitual domains to innovation dynamics. Annals of Operations Research, 197(1), 201-220.

    Yu, P. (1990). Forming winning strategies-An integrated theory of Habitual Domains Springer. New York.

    Yu, P., & Zhang, D. (1992). Optimal expansion of competence sets and decision support. INFOR: Information Systems and Operational Research, 30(2), 68-84.

    Yu, P., & Zhang, D. (1993). Marginal analysis for competence set expansion. Journal of Optimization theory and Applications, 76(1), 87-109.

    Zehir, C., Acar, A., & Tanriverdi, H. (2006). Identifying organizational capabilities as predictors of growth and business performance. The Business Review, 5(2), 109-116.

    Zervas, G., Proserpio, D., & Byers, J. W. (2014). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of Marketing Research.

    Zhang, M., Guo, L., Hu, M., & Liu, W. (2016). Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation. International Journal of Information Management.

    Zhang, R., Li, G., Wang, Z., & Wang, H. (2016). Relationship value based on customer equity influences on online group-buying customer loyalty. Journal of Business Research, 69(9), 3820-3826.

    無法下載圖示 本全文未授權公開
    QR CODE