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研究生: 邱鈺雅
Chiu, Yu-Ya
論文名稱: 企業接班者背景與策略更新關聯性之研究
A Study on The Relation between Successor’s Background and Strategic Renewal
指導教授: 康敏平
Kang, Min-Ping
學位類別: 碩士
Master
系所名稱: 全球經營與策略研究所
Graduate Institute of Global Business and Strategy
論文出版年: 2016
畢業學年度: 104
語文別: 中文
論文頁數: 55
中文關鍵詞: 中小企業策略更新接班經營者學經歷背景
英文關鍵詞: education background, strategic renewal
DOI URL: https://doi.org/10.6345/NTNU202204423
論文種類: 學術論文
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  • 中小型企業,由於其規模小並且具備高度的經營管理彈性,因此靈活的策略變更以及敏銳的市場洞悉能力,是公司能夠不斷因應外部科技與商業環境變更的關鍵,台灣多數中小企業在經營績效表現上都具備有優異的成效,然而永續性卻無法持久,關鍵就在於企業是否能夠在接班經營者的領導之下,發掘市場商機,並且能夠將公司的競爭優勢再策略執行中發揮,因此公司的策略動態影響公司的存續性。然而,策略的制定與接班經營者有密不可分的關聯,身為公司治理的主權者,接班經營者的眼界、經驗與能力將主導其策略擬定的方向以及規模性,而接班經理人所具備的知能則來自於教育與職場的歷練,本研究發現,不具備海外工作經驗、無跨領域工作經驗,並且無公司外部工作經驗者,在接班短期內有較高的比例進行策略更新,制定出符合公司現有核心競爭能力的策略。

    The special feature of SME is flexible management ability because of its scale. The key factors for the company to deal with the dynamic business environment and innovative technology are strategic flexibility and observing skill. Most of SMEs in Taiwan show good management but fail to make company sustainable, and that depends on whether their successor could discover the new opportunities and make them into strategy, accord with the advantage of company, or not. Therefore, high dynamic of strategy will strongly affect the sustainability of a company. Formulating strategy is connected to the successor of company, as a manager of the company, successor formulates the strategy bases on own experience and capability, which accumulated from years of education and work experience. This researcher found that successor who has foreign education and work experience has higher potential to change strategy. Because the oversea experience strengthen successors’ observation, innovative thinking, and international viewpoint, they will be able to develop strategies according to company’s core competency.

    第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究問題 2 第三節 研究對象 3 第二章 文獻回顧 4 第一節 中小企業之定義與研究 4 一、中小企業定義 4 二、中小企業發展之總體經濟情勢 5 三、我國中小企業經營現況 6 第二節 策略變更與公司發展影響之研究 9 第三節 接班人背景與策略變更之研究 11 一、 海外經驗對策略變更之影響 11 二、 跨領域經驗對策略變更之影響 13 三、 外部工作經驗對策略變更之影響 14 四、 家族接班對策略變更之影響 16 第三章 研究方法 18 第一節 質性訪談 19 一、 受訪者 19 二、 受訪企業基本資料: 20 三、 受訪企業基本資料: 21 四、訪談過程 22 五、 資料分析 22 第二節 量化分析 23 一、 資料蒐集 23 二、 獨立變數 23 三、 依變數 25 四、 控制變數 25 第四章 結果 27 第一節 個案分析 27 一、 A個案分析 27 二、 B個案分析 28 三、 C個案分析 29 四、 D個案分析 30 五、 E個案分析 31 六、 F個案分析 32 第二節 量化分析 35 第五章 結論與建議 41 第一節 研究討論 41 第二節 研究限制與未來研究建議 45

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