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研究生: 許祐嘉
Hsu, Yu-Chia
論文名稱: 雇主品牌與員工留任意願關係:以心理契約的中介效果
The Relationship between Employer Brand and Employee Retention:The Mediating Effect of Psychological contract
指導教授: 陳怡靜
Chen, Yi-Ching
學位類別: 碩士
Master
系所名稱: 科技應用與人力資源發展學系
Department of Technology Application and Human Resource Development
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 54
中文關鍵詞: 雇主品牌心理契約留任意願工作滿意度組織承諾
英文關鍵詞: Employer brand, Retention, Psychological contract, Job satisfaction, Organizational commitment
DOI URL: http://doi.org/10.6345/NTNU202100377
論文種類: 學術論文
相關次數: 點閱:323下載:79
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  • 本研究的目的在探討雇主品牌與留任意願的關聯性,及心理契約為中介效果的影響。本研究方法採用問卷調查法,研究對象以企業在職員工為問卷實施對象,回收有效問卷為379份,研究結果發現:(1) 雇主品牌與心理契約具有正相關(2)心理契約與留任意願具有正相關(3)雇主品牌與留任意願具有正相關(4)心理契約在雇主品牌與留任意願間,具有中介效果。本研究透過分析結果,提出管理意涵及未來研究者參考。

    The purpose of this research is to explore the relationship among employer brand, retention and the psychological contract. This research method adopts the questionnaire survey method, the research object is the company's employees as the object of the questionnaire, and the number of valid questionnaires is 379. The research results found: (1) Employer brand and psychological contract is a positive correlation (2) Psychological contract and retention is a positive correlation (3) Employer brand and retention is a positive correlation (4) Psychological contract affected to the employer brand and retention through the psychological contract as a mediator. Through the analysis of the results, this research proposes management implications and as bases for future empirical researchers.

    誌 謝 i 中文摘要 ii ABSTRACT iii 目 次 iv 表 次 vi 圖 次 vii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與待確認問題 4 第三節 研究範圍與限制 4 第二章 文獻探討 5 第一節 雇主品牌 5 第二節 心理契約 11 第三節 留任意願 15 第四節 各變項之關聯性 18 第三章 研究設計與實施 21 第一節 研究架構與假設 21 第二節 研究流程 22 第三節 研究工具 23 第四節 資料分析方法 29 第四章 資料分析 31 第一節 敘述性統計分析 31 第二節 相關分析 33 第三節 階層迴歸分析 35 第五章 研究結果與建議 39 第一節 討論與發現 39 第二節 實務意涵 41 第三節 研究限制與建議 43 參考文獻 44 一、 中文部分 44 二、 外文部分 44 附 錄 50 附錄一 研究問卷 50

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