簡易檢索 / 詳目顯示

研究生: 許祐嘉
Hsu, Yu-Chia
論文名稱: 雇主品牌與員工留任意願關係:以心理契約的中介效果
The Relationship between Employer Brand and Employee Retention:The Mediating Effect of Psychological contract
指導教授: 陳怡靜
Chen, Yi-Ching
學位類別: 碩士
Master
系所名稱: 科技應用與人力資源發展學系
Department of Technology Application and Human Resource Development
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 54
中文關鍵詞: 雇主品牌心理契約留任意願工作滿意度組織承諾
英文關鍵詞: Employer brand, Retention, Psychological contract, Job satisfaction, Organizational commitment
DOI URL: http://doi.org/10.6345/NTNU202100377
論文種類: 學術論文
相關次數: 點閱:357下載:79
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 本研究的目的在探討雇主品牌與留任意願的關聯性,及心理契約為中介效果的影響。本研究方法採用問卷調查法,研究對象以企業在職員工為問卷實施對象,回收有效問卷為379份,研究結果發現:(1) 雇主品牌與心理契約具有正相關(2)心理契約與留任意願具有正相關(3)雇主品牌與留任意願具有正相關(4)心理契約在雇主品牌與留任意願間,具有中介效果。本研究透過分析結果,提出管理意涵及未來研究者參考。

    The purpose of this research is to explore the relationship among employer brand, retention and the psychological contract. This research method adopts the questionnaire survey method, the research object is the company's employees as the object of the questionnaire, and the number of valid questionnaires is 379. The research results found: (1) Employer brand and psychological contract is a positive correlation (2) Psychological contract and retention is a positive correlation (3) Employer brand and retention is a positive correlation (4) Psychological contract affected to the employer brand and retention through the psychological contract as a mediator. Through the analysis of the results, this research proposes management implications and as bases for future empirical researchers.

    誌 謝 i 中文摘要 ii ABSTRACT iii 目 次 iv 表 次 vi 圖 次 vii 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與待確認問題 4 第三節 研究範圍與限制 4 第二章 文獻探討 5 第一節 雇主品牌 5 第二節 心理契約 11 第三節 留任意願 15 第四節 各變項之關聯性 18 第三章 研究設計與實施 21 第一節 研究架構與假設 21 第二節 研究流程 22 第三節 研究工具 23 第四節 資料分析方法 29 第四章 資料分析 31 第一節 敘述性統計分析 31 第二節 相關分析 33 第三節 階層迴歸分析 35 第五章 研究結果與建議 39 第一節 討論與發現 39 第二節 實務意涵 41 第三節 研究限制與建議 43 參考文獻 44 一、 中文部分 44 二、 外文部分 44 附 錄 50 附錄一 研究問卷 50

    一、 中文部分
    林惠珊(2015)。家長式領導、組織氣候對留任意願之影響─以心理契約為中介變項 (未出版之碩士論文)。國立臺灣師範大學,台北市。
    殷志平(2007)。雇主吸引力维度:初次求职者与再次求职者之间的对比。東南大學學報(哲學社會科學版),9(3),57-61。
    張芝婷(2007)。心理契約破壞對公職人員態度和行為之影響(未出版之碩士論文)。 國立臺北大學,新北市。
    郭美香(2008)。會計人員心理契約對組織公民行為、工作績效與離職意圖之影響研究-以知覺組織支持為干擾變項(未出版之碩士論文)。國立彰化師範大學,彰化縣。
    黃吉宏(2015)。心理契約、工作滿意度與離職傾向之研究-以外派顧問人員為例(未出版之碩士論文)。朝陽科技大學,台中市。
    黃忠發、許文瓊、張力云(2005)。營建業工程人員離職行爲之調查與分析。工程科技與教育學刊,(4),427。
    蔡綺芬(2003)。心理契約量表之建立(未出版之碩士論文)。國立中央大學,桃園縣。
    蕭妃伶(2006)。雇主品牌之研究─內部與外部行銷觀點(未出版之碩士論文)。國立中山大學,高雄市。

    二、 外文部分
    Addae, H., Parboteeah, K., & Davis, E. (2006). Organizational commitment and intentions to quit: An examination of the moderating effects of psychological contract breach in Trinidad and Tobago. International Journal of Organizational Analysis, 14, 225-238.
    Argyris, C. (1960). Understanding organizational behavior. Oxford, England: Dorsey.
    Aselage, J., & Eisenberger, R. (2003). Perceived organizational support and psychological contracts: a theoretical integration. Journal of Organizational Behavior, 24(5), 491-509.
    Backhaus, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International, 9, 501-517.
    Baron, R., & Kenny, D. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173-1182.
    Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating company: Dimensions of attractiveness in employer branding. International Journal of Advertising, 24, 151-172.
    Biswas, M., & Suar, D. (2014). Antecedents and Consequences of Employer Branding. Journal of Business Ethics,136 (1), 57-72.
    Blau, P. M. (1964). Justice in Social Exchange. Sociological Inquiry, 34(2), 193-206.
    Cammann, C., Fichman, M., Jenkins, D., & Klesh, J. (1979). The Michigan organizational assessment questionnaire. Unpublished manuscript, University of Michigann, Ann Arbor, Michigan.
    Chandler, G. E. (1990). Retention: has it obstructed nursing's view? Nursing administration quarterly, 14(4), 70-75.
    Cooper, J., & Cronin, J. J. (2000). Internal Marketing: A Competitive Strategy for the Long-Term Care Industry. Journal of Business Research, 48(3), 177-181.
    Coyle-Shapiro, J., & Kessler, I. (2000). Consequences Of The Psychological Contract For The Employment Relationship: A Large Scale Survey*. Journal of Management Studies, 37(7), 903-930.
    Davis, K. E., & Newstrom, J. W. (1989). Human behavior at work : organizational behavior.New York:McGraw Hill.
    DeNisi, A. S., & Griffin, R. W. (2005). Human Resource Management. , Trans. 2nd ed.
    Dugoni, B. L., & Ilgen, D. R. (1981). Realistic job previews and the adjustment of new employees. Academy of Management Journal, 24(3), 579-591.
    Edwards, M. (2010). An integrative review of employer branding and OB theory. Personnel Review, 39, 5-23.
    Foster, C., Punjaisri, K., & Cheng, R. (2010). Exploring the relationship between corporate, internal and employer branding. Journal of Product & Brand Management, 19 (6), pp, 401-409.
    George, W. R. (1990). Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level. Journal of Business Research, 20(1), 63-70.
    Greene Walter, E. (1994). Internal Marketing. Journal of Services Marketing, 8(4), 5-13.
    Greene, W. E., Walls, G. D., & Schrest, L. J. (1994). Internal Marketing: The Key to External Marketing Success. Journal of Services Marketing, 8, 5-13.
    Herzberg, F., Mausner, B., & Snyderman, B. B. (1959). The motivation to work. New York: John Wiley & Sons.
    Hui, C., Lee, C., & Rousseau, D. M. (2004). Psychological Contract and Organizational Citizenship Behavior in China: Investigating Generalizability and Instrumentality. Journal of Applied Psychology, 89(2), 311-321.
    Jenner, S., & Taylor, S. (2007). Employer branding: fad or the future for HR? , Employer branding: the latest fad or the future for HR?, Chartered
    Institute of Personnel and Development Research Insight, London.
    Kickul, J., & Lester, S. (2001). Broken Promises: Equity Sensitivity as a Moderator Between Psychological Contract Breach and Employee Attitudes and Behavior. Journal of Business and Psychology, 16, 191-217.
    Lenaghan, J., & Eisner, A. (2006). Lenaghan, Janet A. & Eisner, Alan B. 2006. Employers of choice and competitive advantage: the proof of the pudding is in the eating. Journal of Organizational Culture, Communications and Conflict, 10, 99-109.
    Levinson, H., Price, C. R., Munden, K. J., Mandl, H. J., & Solley, C. M. (1962). Men, management, and mental health. Cambridge, MA, US: Harvard University Press.
    Lievens, F., & Highhouse, S. (2003). The relation of instrumental and symbolic attributes to a company's attractiveness as an employer. Personnel Psychology, 56(1), 75-102.
    Locke, E. (1976). The Nature and Causes of Job Satisfaction. The handbook of industrial and organizational psychology, 31. Chicago, IL: Rand McNally.
    Lusch, R. F., Boyt, T., & Schuler, D. (1996). Employees as Customers: The Role of Social Controls and Employee Socialization in Developing Patronage, Journal of Business Research, 35(3),179-187.
    MacNeil. (1985). Relational contracts: What we do and do not know. Wisconsin Law Review, 483-525.
    Meglino, B. M., & Ravlin, E. C. (1998). Individual values in organizations: Concepts, controversies, and research. Journal of Management, 24(3), 351-389.
    Mobley, W. H., Griffeth, R. W., Hand, H. H., & Meglino, B. M. (1979). Review and conceptual analysis of the employee turnover process. Psychological Bulletin, 86(3), 493-522.
    Moroko, L., & Uncles, M. (2008). Characteristics of successful employer brands. Journal of Brand Management, 16, 160-175.
    Morrison, E. W., & Robinson, S. L. (1997). When employees feel betrayed: A model of how psychological contract violation develops. The Academy of Management Review, 22(1), 226-256.
    Mowday, R. T., Steers, R. M., & Porter, L. W. (1979). The measurement of organizational commitment. Journal of Vocational Behavior, 14(2), 224-247.
    Northcraft, G. B., & Neale, M. A. (1994). Organizational behavior : a management challege : teaching tools and video teaching notes. Fort Worth, Tex.: Dryden Press.
    Nunnally, J. C. (1978). Psychometric theory. New York: McGraw-Hill.
    Parasuraman, A., Berry, L. L., & Zeithaml, V. A. (1991). Perceived service quality as a customer-based performance measure: An empirical examination of organizational barriers using an extended service quality model. Human Resource Management, 30(3), 335-364.
    Porter, L. W., Steers, R. M., Mowday, R. T., & Boulian, P. V. (1974). Organizational commitment, job satisfaction, and turnover among psychiatric technicians. Journal of Applied Psychology, 59(5), 603-609.
    Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments, & Computers, 36(4), 717-731.
    Robinson, S. L., & Rousseau, D. M. (1994). Violating the psychological contract: Not the exception but the norm. Journal of Organizational Behavior, 15(3), 245-259.
    Rousseau, D. M. (1989). Psychological and implied contracts in organizations. Employee Responsibilities and Rights Journal, 2(2), 121-139.
    Rousseau, D. M. (1990). New hire perceptions of their own and their employer's obligations: A study of psychological contracts. Journal of Organizational Behavior, 11(5), 389-400.
    Rousseau, D. M. (1995). Psychological contracts in organizations: Understanding written and unwritten agreements. Thousand Oaks, CA, US: Sage Publications, Inc.
    Schein, E. H. (1980). Organizational psychology. Englewood Cliffs, N.J.: Prentice-Hall.
    Schein, E. H. (1990). Organizational culture. American Psychologist, 45(2), 109-119.
    Shore, L. M., & Tetrick, L. E. (1994). The psychological contract as an explanatory framework in the employment relationship. In Trends in organizational behavior, 91-109. Oxford, England: John Wiley & Sons.
    Singh, S. (2011). Simon Barrow and Richard Mosley, The Employer Brand: Bringing the Best of Brand Management to People at Work, 12(2), 353-354.
    Sivertzen, A.-M., Nilsen Etty, R., & Olafsen Anja, H. (2013). Employer branding: employer attractiveness and the use of social media. Journal of Product & Brand Management, 22(7), 473-483.
    Storsten, H., & Ampuero, D. (2013). Who are we? : A quantitative study on the employer brand of Lycksele municipality.(Unpublished master's thesis). Business Administration of Umeå University, Sweden.
    Suazo, M., Turnley, W., & Mai, R. (2005). The Role of Perceived Violation in Determining Employees' Reactions to Psychological Contract Breach. Journal of Leadership & Organizational Studies, 12(1). 24-36.
    Swystun, J. (2007). In: Swystun J. (eds) The Brand Glossary. : Palgrave Macmillan, London.
    Turnley, W. H., & Feldman, D. C. (1999). The impact of psychological contract violations on exit, voice, loyalty, and neglect. Human Relations, 52(7), 895-922.

    下載圖示
    QR CODE