研究生: |
趙思羽 Chao, Ssu-Yu |
---|---|
論文名稱: |
What slows Hedonic Adaptation: Social Value as a Mediator. What slows Hedonic Adaptation: Social Value as a Mediator. |
指導教授: |
張佳榮
Chang, Chia-Jung 徐美 Hsu, Mei |
學位類別: |
碩士 Master |
系所名稱: |
全球經營與策略研究所 Graduate Institute of Global Business and Strategy |
論文出版年: | 2018 |
畢業學年度: | 106 |
語文別: | 英文 |
論文頁數: | 105 |
中文關鍵詞: | relationship closeness 、social value 、expert opinion 、hedonic adaptation |
英文關鍵詞: | relationship closeness, social value, expert opinion, hedonic adaptation |
DOI URL: | http://doi.org/10.6345/THE.NTNU.GGBS.006.2018.F08 |
論文種類: | 學術論文 |
相關次數: | 點閱:157 下載:7 |
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無中文摘要
Three studies were conducted in this research to investigate the effects of perceived social value on hedonic adaptation, while expert opinion plays the role of moderator. In this research, we explored how companions’ opinions influence hedonic adaptation through perceived social value. Achieving customer retention and make customers' happiness with the product last longer, leads to increased revenue of a brand company; this is a critical issue. Studies 1 and 2 showed the influence of perceived social value on hedonic adaptation in the domain of hedonic product consumption through relationship closeness. Both studies showed that people shopping with high relationship (cf. close friends) have higher perceived social value and slower hedonic adaptation than less close friends. Study 3 tested the moderator effect of expert opinion, and showed that the low relationship closeness companion with high expertise can slow the speed of hedonic adaptation more than high relationship closeness companion with low expertise.
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