簡易檢索 / 詳目顯示

研究生: 蕭郁甄
Hsiao, Yu-Zhen
論文名稱: 運動品牌APP的消費者體驗對其品牌依附之研究:以自我決定理論作為中介機制
A Study of Consumer Experience Value on Brand Attachment of Sports Brand App: Employing the Self-Determination Theory as the Mediating Mechanism
指導教授: 洪秀瑜
Hung, Hsiu-Yu
口試委員: 沈永正
Shen, Yung-Cheng
蔡顯童
Tsai, Hsien-Tung
洪秀瑜
Hung, Hsiu-Yu
口試日期: 2023/06/27
學位類別: 碩士
Master
系所名稱: 管理研究所
Graduate Institute of Management
論文出版年: 2023
畢業學年度: 111
語文別: 中文
論文頁數: 71
中文關鍵詞: 運動品牌 APP體驗價值自我決定理論品牌依附
英文關鍵詞: sports brand APP, experience value, self-determination theory, brand attachment
DOI URL: http://doi.org/10.6345/NTNU202300874
論文種類: 學術論文
相關次數: 點閱:138下載:14
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 消費者的需求隨著時代與大環境的變化漸漸產生改變,從過去的農業經濟、工業經濟、服務經濟,進入到下一個階段是重視體驗經濟的時代,同時科技快速的進步以及普遍使用於大家的生活之中,在加上受從2019年年底開始爆發漸漸席捲全世界的COVID-19影響,全球消費者的需求以及行為也走向不同的趨勢。根據Business of Apps所提供的統計資料顯示,在健康與運動類別的應用程式下載使用量急速成長,各家運動品牌也推出了自家的運動APP,讓使用者能夠隨時隨地運動鍛鍊,並增加使用者的運動動機。

    因此本研究的目的是希望了解運動品牌APP提供給使用者的體驗價值與自我決定理論中心理需求這兩個面向,是否能延伸至其品牌,並提高使用者對品牌的品牌依附。根據研究結果顯示,情感價值對自主感會產生正向影響;認知價值與行動價值對勝任感會產生正向影響;情感價值與社交價值對連結感會產生正向影響,且自主感、勝任感以及連結感對品牌依附有正向影響。

    The needs of consumers have gradually changed with the changes of the times and the general environment. From the past agricultural economy, industrial economy, and service economy, the next stage is the era of emphasizing the experience economy. At the same time, the rapid advancement of technology and the widespread use of everyone In addition to the impact of the COVID-19 outbreak that has gradually swept the world since the end of 2019, the needs and behaviors of global consumers are also moving towards different trends. According to statistics provided by Business of Apps, the number of downloads and usage of health and sports apps has grown rapidly. Various sports brands have also launched their own sports apps, allowing users to exercise anytime, anywhere, and increasing the number of users exercise motivation.
    Therefore, the purpose of this study is to understand whether the experience value provided by sports brand APP to users and the psychological needs in self-determination theory can be extended to its brand and improve users' brand attachment to the brand. According to the research results, emotional value has a positive impact on autonomy; cognitive value and action value have a positive impact on competence; emotional value and social value have a positive impact on connection, and autonomy, competence And the sense of connection has a positive impact on brand attachment.

    摘要 i Abstract iii 目錄 iv 第一章 緒論 1 第一節 研究背景 1 第二節 研究動機與目的 3 第三節 研究流程 6 第二章 文獻探討 8 第一節 消費者體驗 8 第二節 自我決定理論的心理需求 15 第三節 品牌依附 20 第三章 研究方法 21 第一節 研究架構及假說 21 第二節 研究變數 23 第三節 抽樣方法及研究步驟 28 第四節 研究方法 29 第四章 研究結果 33 第一節 樣本結構及敘述性統計 33 第二節 信度分析 38 第三節 效度分析 44 第四節 共線性檢驗 45 第五節 模型解釋力、預測力與配適度 46 第六節 假說檢定 48 第七節 中介效果檢定 49 第五章 結論與建議 50 第一節 研究結論 50 第二節 管理意涵 51 第三節 研究限制與未來研究建議 53 第六章 參考資料 54

    Akaka, M. A., & Vargo, S. L. (2015). Extending the Context of Service: From Encounters to Ecosystems. Journal of Services Marketing, 29(6/7), 453–462. https://doi.org/10.1108/JSM-03-2015-0126
    Assche, J. V., Kaap-deeder, jolene Van der, Audenaert, E., Schryver, M. D., & Vansteenkiste, M. (2018). Are the Benefits of Autonomy Satisfaction and the Costs of Autonomy Frustration Dependent on Individuals’ Autonomy Strength? J Pers, 86(6), 1017–1036. https://doi.org/10.1111/jopy.12372
    Baldus, B. J., Voorhees, C., & Calantone, R. (2015). Online Brand Community Engagement: Scale Development and Validation. Journal of Business Research, 68(5), 978–985. https://doi.org/10.1016/j.jbusres.2014.09.035
    Ball, A. D., & Tasaki, L. H. (1992). The Role and Measurement of Attachment in Consumer Behavior. Journal of Consumer Psychology, 1(2), 155–172. https://doi.org/10.1016/S1057-7408(08)80055-1
    Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182. https://doi.org/10.1037//0022-3514.51.6.1173
    Baumeister, R. F., & Leary, M. R. (1995). The need to belong: Desire for interpersonal attachments as a fundamental human motivation. Psychological Bulletin, 117(3), 497–529. https://doi.org/10.1037/0033-2909.117.3.497
    Belsley, D. A., Kuh, E., & Welsch, R. E. (1980). Regression diagnostics: Identifying influential data and sources of collinearity. John Wiley & Sons. https://doi.org/10.1002/0471725153
    Bentler, P. M., & Bonett, D. G. (1980). Significance tests and goodness of fit in the analysis of covariance structures. Psychological Bulletin, 88(3), 588-606. https://doi.org/10.1037/0033-2909.88.3.588
    Berraies, S., Ben Yahia, K., & Hannachi, M., (2017). Identifying the Effects of Perceived Values of Mobile Banking Applications on Customers: Comparative Study between Baby Boomers, Generation X and Generation Y. International Journal of Bank Marketing, 35(6), 1018–1038. https://doi.org/10.1108/IJBM-09-2016-0137.
    Bettiga, D., & Lamberti, L., (2017). Exploring the Adoption Process of Personal Technologies: A Cognitive-Affective Approach. The Journal of High Technology Management Research, 28 (2), 179–187. https://doi.org/10.1016/J.HITECH.2017.10.002.
    Bowlby, John (1979), The Making and Breaking of Affectional Bonds. London: Tavistock.
    Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience:What is it? How is it measured? Does it affect loyalty? Journal of Marketing, 73(3), 52–68. https://doi.org/10.1509/jmkg.73.3.052
    Breidbach, C. F., & Brodie, R. J. (2017). Engagement Platforms in the Sharing Economy: Conceptual Foundations and Research Directions. Journal of Service Theory and Practice, 27(4), 761–777. https://doi.org/10.1108/JSTP-04-2016-0071
    Breidbach, C. F., Brodie, R., & Hollebeek, L. (2014). Beyond Virtuality: From Engagement Platforms to Engagement Ecosystems. Managing Service Quality: An International Journal, 24(6), 592–611. https://doi.org/10.1108/MSQ-08-2013-0158
    Brodie, R. J., Fehrer, J. A., Jaakkola, E., & Conduit, J. (2019). Actor Engagement in Networks: Defining the Conceptual Domain. Journal of Service Research, 22(2), 173–188. https://journals.sagepub.com/doi/10.1177/1094670519827385
    Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer Engagement in a Virtual Brand Community: An Exploratory Analysis. Journal of Business Research, 66(1), 105–114. https://doi.org/10.1016/j.jbusres.2011.07.029
    Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer Engagement in a Virtual Brand Community: An Exploratory Analysis. Journal of Business Research, 66(1), 105–114. https://doi.org/10.1016/j.jbusres.2011.07.029
    Chahal, H., Wirtz, J., & Verma, A. (2020). Social Media Brand Engagement: Dimensions, Drivers and Consequences. Journal of Consumer Marketing, 37(2), 191–204. https://doi.org/10.1108/JCM-11-2018-2937
    Coatsworth, J. D., & Conroy, D. E. (2009). The effects of autonomy-supportive coaching, need satisfaction, and self-perceptions on initiative and identity in adolescent swimmers. Developmental Psychology, 45(2), 320–328. https://doi.org/10.1037/a0014027
    de Charms, R. (1983). Personal Causation: The Internal Affective Determinants of Behavior (1st ed.). Routledge. https://doi.org/10.4324/9781315825632
    Deci, E. L., & Ryan, R. M. (1985). Intrinsic Motivation and Self-Determination in Human Behavior. Berlin: Springer Science & Business Media. https://doi.org/10.1007/978-1-4899-2271-7
    Deci, E. L., & Ryan, R. M. (1987). The support of autonomy and the control of behavior. Journal of Personality and Social Psychology, 53(6), 1024–1037. https://doi.org/10.1037/0022-3514.53.6.1024
    Deci, E. L., & Ryan, R. M. (2000). The “What” and “Why” of Goal Pursuits: Human Needs and the Self-Determination of Behavior. Psychological Inquiry, 11(4), 227–268. https://doi.org/10.1207/S15327965PLI1104_01
    Deci, E. L., & Ryan, R. M. (2002). Handbook of Self-Determination Research. University of Rochester Press. https://psycnet.apa.org/record/2002-01702-000
    Efron, B. (1992). Bootstrap Methods: Another Look at the Jackknife. In: Kotz, S., Johnson, N.L. (eds) Breakthroughs in Statistics. Springer Series in Statistics. Springer, New York, NY. https://doi.org/10.1007/978-1-4612-4380-9_41
    Epstein, D. A., Caraway, M., Johnston, C., Ping, A., Fogarty, J., & Munson, S. A. (2016). Beyond abandonment to next steps: Understanding and designing for life after personal informatics tool use. Conference on Human Factors in Computing Systems, 1109–1113. https://doi.org/10.1145/2858036.2858045
    Epstein, D. A., Kang, J. H., Pina, L. R., Fogarty, J., & Munson, S. A. (2016). Reconsidering the device in the drawer: Lapses as a design opportunity in personal informatics. ACM International Joint Conference on Pervasive and Ubiquitous Computing, 829–840. https://doi.org/10.1145/2971648.2971656
    Etkin, J. (2016). The hidden cost of personal quantification. Journal of Consumer Research, 42(6), 967–984. https://doi.org/ 10.1093/jcr/ucv095
    Ferreira, M., Zambaldi, F., & Guerra, D. D. sousa. (2020). Consumer Engagement in Social Media: Scale Comparison Analysis. Journal of Product & Brand Management, 29(4), 491–503. https://doi.org/10.1108/JPBM-10-2018-2095
    Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. https://doi.org/10.2307/3151312
    Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research, 24(4), 343–353. https://doi.org/10.1086/209515
    Frow, P., Mccoll-kennedy, J. R., Hilton, T., Davidson, A., Payne, A., & Brozovic, D. (2014). Value Propositions: A Service Ecosystems Perspective. Marketing Theory, 14(3), 327–351. https://doi.org/10.1177/1470593114534346
    Fulk, J., (1993). Social Construction of Communication Technologies. Academy of Management Journal, 36(5), 921–950. https://doi.org/10.2307/256641
    Gentile, C., N. Spiller, & G. Noci. (2007). How to sustain the customer experience: An overview of experience components that co-create value with the customer. European Management Journal, 25(5), 395–410. https://doi.org/10.1016/j.emj.2007.08.005
    Gjesdal, S., Wold, B., & Ommundsen, Y. (2019). Promoting additional activity in youth soccer: A half-longitudinal study on the influence of autonomy-supportive coaching and basic psychological need satisfaction. Journal of Sports Sciences, 37(3), 268–276. https://doi.org/10.1080/02640414.2018.1495394
    Hadden, B. W., Smith, C. V., & Webster, G. D. (2014). Relationship Duration Moderates Associations Between Attachment and Relationship Quality: Meta-Analytic Support for the Temporal Adult Romantic Attachment Model. Personality and Social Psychology Review, 18(1), 42–58. https://doi.org/10.1177/1088868313501885
    Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis. Cengage Learning.
    Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM) (2nd ed.). Sage Publications.
    Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool in Business Research. European Business Review, 26, 106–121. https://doi.org/10.1108/EBR-10-2013-0128
    Hair, J., Ringle, C. and Sarstedt, M. (2011) PLS-SEM: Indeed a Silver Bullet. Journal of Marketing Theory and Practice, 19, 139-151. https://doi.org/10.2753/MTP1069-6679190202
    Hamari, J., Hassan, L., & Dias, A. (2018). Gamification, quantified‐self or social networking? Matching users' goals with motivational technology. User Modeling and User‐Adapted Interaction, 28(1), 35–74. https://doi.org/10.1007/s11257‐ 018‐9200‐2
    Harmeling, C. M., Moffett, J. W., Arnold, M. J., & Carlson, B. D. (2017). Toward a Theory of Customer Engagement Marketing. Journal of the Academy of Marketing Science, 45, 312–335. https://doi.org/10.1007/s11747-016-0509-2
    Hee, O. C. (2014). Validity and Reliability of the Customer-Oriented Behaviour Scale in the Health Tourism Hospitals in Malaysia. International Journal of Caring Sciences, 7(3), 771-775. https://doi.org/10.3389/fpubh.2022.893439
    Hollebeek, L. D., Juric, B., & Tang, W. (2017). Virtual Brand Community Engagement Practices: A Refined Typology and Model. Journal of Services Marketing, 31(3), 204–217. https://doi.org/10.1108/JSM-01-2016-0006
    Hollebeek, L. D., Sprott, D. E., Andreassen, T. W., Costley, C., Klaus, P., Kuppelwieser, V., Karahasanovic, A., Taguchi, T., Islam, J. U., & Rather, R. A. (2019). Customer Engagement in Evolving Technological Environments: Synopsis and Guiding Propositions. European Journal of Marketing, 53(9), 2018–2023. https://doi.org/10.1108/EJM-09-2019-970
    Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55. https://doi.org/10.1080/10705519909540118
    Hwang, E., Baloglu, S., & J Tanford, S.(2019). Building Loyalty through Reward Programs: The Influence of Perceptions of Fairness and Brand Attachment. International Journal of Hospitality Management, 76, 19-28.
    Jakicic, J. M., Davis, K. K., Rogers, R. J., King, W. C., Marcus, M. D., Helsel, D., Rickman, A. D., Wahed, A. S., & Belle, S. H. (2016). Effect of Wearable Technology Combined with a Lifestyle Intervention on Long-Term Weight Loss: The IDEA Randomized Clinical Trial. The Journal of the American Medical Association, 316(11), 1161–1171. https://doi.org/10.1001/jama.2016.12858
    Karahanna, E., Xu, S. X., Xu, Y., & Zhang, A. (2018). The Needs–Affordances–Features Perspective for the Use of Social Media. Management Information Systems Quarterly, 42(3), 737–756. https://doi.org/10.25300/MISQ/2018/11492
    Kaur, P., Dhir, A., Talwar, S., & Ghuman, K., (2021). The Value Proposition of Food Delivery Apps from the Perspective of Theory of Consumption Value. International Journal of Contemporary Hospitality Management, 33 (4), 1129–1159. https://doi.org/10.1108/IJCHM-05-2020-0477.
    Keller, Kevin L. (2003), Strategic Brand Management. New York: Prentice Hall.
    Kennedy, P. (2008). A guide to econometrics. John Wiley & Sons.
    Kim, H.W., Chan, H.C., & Gupta, S., (2007). Value-Based Adoption of Mobile Internet: An Empirical Investigation. Decision Support Systems, 43 (1), 111–126. https://doi.org/ 10.1016/J.DSS.2005.05.009.
    Kleine, S. S., & Baker, S. M. (2004). An Integrative Review of Material Possession Attachment. Academy of Marketing Science Review. https://www.uwyo.edu/MGTMKT/faculty-staff/faculty-pages/docs/baker/Material%20Possession%20Attachment.pdf
    La Guardia, J. G., Ryan, R. M., Couchman, C. E., & Deci, E. L. (2000). Within-Person Variation in Security of Attachment: A Self-Determination Theory Perspective on Attachment, Need Fulfillment, and Well-Being. Journal of Personality and Social Psychology, 79(3), 367–384. https://doi.org/10.1037//0022-3514.79.3.367
    Lamkin, P. (2016, February 17). Wearable Tech Market To Be Worth $34 Billion By 2020. Forbes. https://www.forbes.com/sites/paullamkin/2016/02/17/wearable-tech-market-to-be-worth-34-billion-by-2020/?sh=4f9ba7533cb5
    Lampel, J., & Bhalla, A. (2007). The role of status seeking in online communities: Giving the gift of experience. Journal of Computer‐Mediated Communication, 12(2), 100–120. https://doi.org/10.1111/j.1083-6101.2007.00332.x
    Laroche, M., Bergeron, J., & Barbaro‐forleo, G. (2001). Targeting Consumers Who Are Willing to Pay More for Environmentally Friendly Products. Journal of Consumer Marketing, 18(6), 503–520. https://doi.org/10.1108/EUM0000000006155
    Li, L. P., Juric, B., & Brodie, R. J. (2017). Dynamic Multi-Actor Engagement in Networks: The Case of United Breaks Guitars. Journal of Service Theory and Practice, 27(4), 738–760. https://doi.org/10.1108/JSTP-04-2016-0066
    Lin, P. C., & Huang, Y. H. (2012). The Influence Factors on Choice Behavior Regarding Green Products Based on the Theory of Consumption Values. Journal of Cleaner Production, 22(1), 11–18. https://doi.org/10.1016/j.jclepro.2011.10.002
    López-walle, J., Balaguer, I., Castillo, I., & Tristán, J. (2012). Autonomy Support, Basic Psychological Needs and Well-Being in Mexican Athletes. Span J Psychol, 15(3), 1283–1292. https://doi.org/10.5209/rev_sjop.2012.v15.n3.39414
    MacKinnon, D. P., Fairchild, A. J., & Fritz, M. S. (2007). Mediation analysis. Annual Review of Psychology, 58, 593-614. https://doi.org/10.1146/annurev.psych.58.110405.085542
    Maslow, A. H. (1943). A Theory of Human Motivation. Psychological Review, 50(4), 370–396. https://doi.org/https://doi.org/10.1037/h0054346
    Molinillo, S., Aguilar-illescas, R., Anaya-sánchez, R., & Liébana-cabanillas, F. (2021). Social Commerce Website Design, Perceived Value and Loyalty Behavior Intentions: The Moderating Roles of Gender, Age and Frequency of Use. Journal of Retailing and Consumer Services, 63. https://doi.org/https://doi.org/10.1016/j.jretconser.2020.102404
    Montgomery, D. C., Peck, E. A., & Vining, G. G. (2012). Introduction to linear regression analysis. John Wiley & Sons.
    Muhamed, A.A., Ab Rahman, M.N., Mohd Hamzah, F., Che Mohd Zain, C.R., & Zailani, S., 2019. The Impact of Consumption Value on Consumer Behaviour: A Case Study of Halal-Certified Food Supplies. British Food Journal, 121(11), 2951–2966. https://doi.org/10.1108/BFJ-10-2018-0692
    Muntiga, D. G., Moorman, M., & Smit, E. G. (2011). Introducing COBRAs exploring motivations for brand‐related social media use. Journal of International Advertising, 30(1), 13–46. https://doi.org/10.2501/IJA-30-1-013-046
    Patel, M. S., Asch, D. A., & Volpp, K. G. (2015). Wearable devices as facilitators, not drivers, of health behavior change. Journal of the American Medical Association, 313(5), 459–460. https://doi.org/10.1001/jama.2014.14781
    Pavlou, P. A., & Fygenson, M. (2006). Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior. MIS Quarterly, 30(1), 115-143. https://doi.org/10.2307/25148720
    Petit, O., Velasco, C., & Spence, C. (2019). Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience. Journal of Interactive Marketing, 45(1), 42–61. ttps://doi.org/10.1016/j.intmar.2018.07.004
    Pine, B. J., & Gilmore, J. H. (1998). Welcome to the Experience Economy. Harvard Business Review, 78(1), 97–150. https://hbr.org/1998/07/welcome-to-the-experience-economy
    Pine, B. J., & Gilmore, J. H. (1999). The Experience Economy: Work Is Theater & Every Business a Stage. Harvard Business School Press.
    Prahalad, C.K., and V. Ramaswamy. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5–14. https://doi.org/10.1002/dir.20015
    Prochaska, J. O., & Velicer, W. F. (1997). The Transtheoretical Model of Health Behavior Change. American Journal of Health Promotion, 12(1), 38–48. https://doi.org/10.4278/0890-1171-12.1.38
    Pulido, J. J., Sanchez-Oliva, D., Amado, D., Gonzalez-Ponce, I., & Sanchez-Miguel, P. A. (2014). Influence of motivational processes on enjoyment, boredom and intention to persist in young sportspersons. South African Journal for Research in Sport Physical Education and Recreation, 36(3), 135–149. https://doi.org/10.4314/SAJRS.V36I3
    Rapp, A., & Cena, F. (2016). Personal Informatics for Everyday Life: How Users without Prior Self-Tracking Experience Engage with Personal Data. International Journal of Human-Computer Studies, 94, 1–17. https://doi.org/10.1016/j.ijhcs.2016.05.006
    Reis, H. T., Sheldon, K. M., Gable, S. L., Roscoe, J., & Ryan, R. M. (2000). Daily well-being: The role of autonomy, competence, and relatedness. Personality and Social Psychology Bulletin, 26(4), 419-435. https://doi.org/
    Ringle, C. M., Wende, S., & Becker, J.-M. (2015). SmartPLS 3. SmartPLS. Retrieved from http://www.smartpls.com
    Ruckenstein, M. (2014). Visualized and Interacted Life: Personal Analytics and Engagements with Data Doubles. MDPI, 4(1), 68–84. https://doi.org/10.3390/soc4010068
    Ryan, R. M. (1995). Psychological needs and the facilitation of integrative processes. Journal of Personality, 63(3), 397–427. https://doi.org/10.1111/j.1467-6494.1995.tb00501.x
    Ryan, R. M., & Connell, J. P. (1989). Perceived locus of causality and internalization: Examining reasons for acting in two domains. Journal of Personality and Social Psychology, 57(5), 749–761. https://doi.org/10.1037/0022-3514.57.5.749
    Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68-78. https://doi.org/10.1037/0003-066X.55.1.68
    Ryan, R. M., & Deci, E. L. (2004). Autonomy Is No Illusion: Self-Determination Theory and the Empirical Study of Authenticity, Awareness, and Will. In Handbook of Experimental Existential Psychology; Guilford Press: New York, NY, USA. 449–479.
    Schau, H. J., Muñiz, jr., A. M., & Arnould, eric J. (2009). How Brand Community Practices Create Value. Journal of Marketing, 73(5), 30–51. https://doi.org/10.1509/jmkg.73.5.30
    Schmitt, B.H. (1999) Experiential Marketing. How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands. The Free Press, New York.
    Schmitt, B.H. (1999). Experiential Marketing. Journal of Marketing Management, 15, 53–67. https://doi.org/10.1362/026725799784870496
    Schouten, J. W., & Mcalexander, J. H. (1995). Subcultures of Consumption: An Ethnography of the New Bikers. Journal of Consumer Research, 22(1), 43–61. https://doi.org/10.1086/209434
    Schuler, R.S. and Tarique, I. (2010) Global Talent Management: Literature Review, Integrative Framework, and Suggestions for Further Research. Journal of World Business, 45, 122-133. https://doi.org/10.1016/j.jwb.2009.09.019
    Seebohm, P., Chaudhary, S., Boyce, M., Elkan, R., Avis, M., & Munn-Giddings, C. (2013). The Contribution of Self-Help/Mutual Aid Groups to Mental Well-Being. Health & Social Care in the Community, 21(4), 391–401. https://doi.org/10.1111/hsc.12021
    Shah Alam, S., & Mohamed Sayuti, N., (2011). Applying the Theory of Planned Behavior (TPB) in Halal Food Purchasing. International Journal of Commerce and Management, 21(1), 8–20. https://doi.org/10.1108/10569211111111676.
    Shaw, C., and J. Ivens. (2005). Building great customer experiences. Palgrave Macmillan.
    Sheldon, K. M., & Gunz, A. (2009). Psychological needs as basic motives, not just experiential requirements. Journal of Personality, 77(5), 1467-1492. https://doi.org/10.1111/j.1467-6494.2009.00589.x
    Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159–170. https://doi.org/10.1016/0148-2963(91)90050-8
    Shin, D. H., & Biocca, F. (2017). Health Experience Model of Personal Informatics: The Case of a Quantified Self. Computers in Human Behavior, 69, 62–74. https://doi.org/10.1016/j.chb.2016.12.019
    Singh, N., Sinha, N., & Li´ebana-Cabanillas, F.J., (2020). Determining Factors in the Adoption and Recommendation of Mobile Wallet Services in India: Analysis of the Effect of Innovativeness, Stress to Use and Social Influence. International Journal of Information Management, 50, 191–205. https://doi.org/10.1016/J.IJINFOMGT.2019.05.022.
    Singu, H.B., & Chakraborty, D., (2021). I Have the Bank in My Pocket: Theoretical Evidence and Perspectives. Journal of Public Affairs. https://doi.org/10.1002/PA.2568.
    Sjöklint, M., Constantiou, I. D., & Trier, M. (2015). The Complexities of Self-Tracking - An Inquiry into User Reactions and Goal Attainment. European Conference on Information Systems. https://doi.org/10.18151/7217479
    Sweeney, J.C., & J Soutar, G.N., (2001). Consumer Perceived Value: The Development of a Multiple Item Scale. Journal of Retailing, 77(2), 203–220. https://doi.org/10.1016/S0022-4359(01)00041-0
    Taylor, D. G., Strutton, D., & Thompson, K. (2013). Self‐Enhancement as a motivation for sharing online advertising. Journal of Interactive Advertising, 2(2), 13–28. https://doi.org/10.1080/15252019.2012.10722193
    Teixeira, P. J., Carraça, E. V., Markland, D., Silva, M. N., & Ryan, R. M. (2012). Exercise, Physical Activity, and Self-Determination Theory: A Systematic Review. International Journal of Behavioral Nutrition and Physical Activity, 9(78). https://doi.org/10.1186/1479-5868-9-78
    Teng, C. I. (2018). Look to the Future: Enhancing Online Gamer Loyalty from the Perspective of the Theory of Consumption Values. Decision Support Systems, 114, 49–60. https://doi.org/10.1016/j.dss.2018.08.007
    Thomson, M. (2006). Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities. Journal of Marketing, 70(3), 104–119. https://doi.org/10.1509/jmkg.70.3.104
    Tsai, S.P. (2005). Integrated marketing as management of holistic consumer experience. Business Horizons, 48(5), 431–441. https://doi.org/10.1016/j.bushor.2005.02.005
    Tynan, C.; McKechnie, S. (2009). Experience marketing: a review and reassessment. Journal of Marketing Management, 25(5–6), 501–517. https://doi.org/10.1362/026725709X461821
    Vansteenkiste, M., Simons, J., Lens, W., Sheldon, K. M., & Deci, E. L. (2004). Motivating learning, performance, and persistence: The synergistic effects of intrinsic goal contents and autonomy-supportive contexts. Journal of Personality and Social Psychology, 87(2), 246-260. https://doi.org/10.1037/0022-3514.87.2.246
    Veloutsou, C., & Mafe, C. R. (2020). Brands as Relationship Builders in the Virtual World: A Bibliometric Analysis. Electronic Commerce Research & Application, 39(January-February), 1–13. https://doi.org/10.1016/j.elerap.2019.100901
    Venkatesan, R. (2017). Executing on a Customer Engagement Strategy. Journal of the Academy of Marketing Science, 45, 289–293. https://doi.org/10.1007/s11747-016-0513-6
    Verleye, K., Gemmel, P., & Rangarajan, D. (2009). Managing Engagement Behaviors in a Network of Customers and Stakeholders: Evidence From the Nursing Home Sector. Journal of Service Research, 17(1), 68–84. https://doi.org/10.1177/1094670513494015
    Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer Engagement: Exploring Customer Relationships beyond Purchase. Journal of Marketing Theory and Practice, 20(2), 122–146. https://doi.org/10.2753/MTP1069-6679200201
    Walter, U., Edvardsson, B., & Öström, Å. (2010). Drivers of Customers’ Service Experiences: A Study in the Restaurant Industry. Managing Service Quality: An International Journal, 20(3), 236–258. https://doi.org/10.1108/09604521011041961
    Wang, H.-Y., Liao, C., & J Yang, L.-H., (2013). What Affects Mobile Application Use? The Roles of Consumption Values. International Journal of Marketing Studies, 5(2) https://doi.org/10.5539/ijms.v5n2p11
    Wang, X., Yu, C., & J Wei, Y., (2012). Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework. Journal of Interactive Marketing, 26(4), 198–208. https://doi.org/10.1016/j.intmar.2011.11.004
    White, R. W. (1959). Motivation reconsidered: The concept of competence. Psychological Review, 66(5), 297–333. https://doi.org/10.1037/h0040934
    Wilson, P. M., Rogers, W. T., Rodgers, W. M., & Wild, T. C. (2006). The Psychological Need Satisfaction in Exercise Scale. Journal of Sport and Exercise Psychology, 28(3), 231–251. https://doi.org/10.1123/jsep.28.3.231
    Wirtz, J., Ambtman, A. D., Bloemer, J., Horváth, C., Ramaseshan, B., Klundert, J. V. de, Canli, Z. G., & Kandampully, J. (2013). Managing Brands and Customer Engagement in Online Brand Communities. Journal of Service Management, 24(3), 223–244. https://doi.org/10.1108/09564231311326978
    Wu, Y., Kankanhalli, A., & Huang, K.‐W. (2015). Gamification in fitness apps: How do leaderboards influence exercise? International Conference on Information Systems. https://aisel.aisnet.org/icis2015/proceedings/IShealth/14
    Xiao, G., & Kim, J.-O., (2009). The Investigation of Chinese Consumer Values, Consumption Values, Life Satisfaction, and Consumption Behaviors. Psychology & Marketing, 26(7), 610–624. https://doi.org/10.1002/MAR.20291.
    Yang, K., & Jolly, L. D. (2009). The Effects of Consumer Perceived Value and Subjective Norm on Mobile Data Service Adoption Between American and Korean Consumers. Journal of Retailing and Consumer Services, 16(6), 502–508. https://doi.org/10.1016/j.jretconser.2009.08.005
    Zarantonello, L., & B.H. Schmitt. (2010). Using the brand experience scale to profile consumers and predict consumer behaviour. Journal of Brand Management, 17(7), 532–540. https://doi.org/10.1057/bm.2010.4
    Zhang, J., & Mao, E. (2012). What’s Around Me? Applying the Theory of Consumption Values to Understanding the Use of Location-Based Services (LBS) on Smart Phones. (n.d.). International Journal of E-Business Research, 8(3), 33–49. https://doi.org/10.4018/jebr.2012070103
    Zhou, Y., Kankanhalli, A., & Huang, K. (2017). Predicting Exercise Behavior in Fitness Applications: A Multi-Group Study. International Conference on Information Systems. https://aisel.aisnet.org/icis2017/IT-and-Healthcare/Presentations/5
    Zolkepli, I.A., Hasno, H. & Syed Mukhiar, S.N. (2015). Online Social Network Citizen Engagement on Instagram Crowdsourcing: A Conceptual Framework. Electronic Journal of Knowledge Management, 13(4), 255-292.

    下載圖示
    QR CODE