研究生: |
張煦 Chang, Sheu |
---|---|
論文名稱: |
公益旅行資訊需求與動機探究 A Study on Volunteer Tourism of Information Needs and Motivation |
指導教授: |
柯皓仁
Ke, Hao-Ren |
學位類別: |
碩士 Master |
系所名稱: |
圖書資訊學研究所 Graduate Institute of Library and Information Studies |
論文出版年: | 2015 |
畢業學年度: | 103 |
語文別: | 中文 |
論文頁數: | 201 |
中文關鍵詞: | 公益旅行 、國際志工 、動機 、資訊需求 |
英文關鍵詞: | volunteer tourism, international volunteer, motivation, information needs |
論文種類: | 學術論文 |
相關次數: | 點閱:228 下載:21 |
分享至: |
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
近年來不論是公部門或民間單位均致力推動青年參與國際服務,除了服務主體以外,亦包括旅行的成份,這樣的形式除了讓志工進行文化交流、服務人群和拓展人生經驗,同時也體驗在異國生活的挑戰和自我探索,又有學者稱作公益旅行。在過往的研究中較多關注在志工的學習成長、服務成效和組織運作方面,少以志工角色為主體,探討志工在從事公益旅程當中需要何種資訊解決問題或減少不安感。
本研究目的在瞭解從事國際公益旅行的資訊需求認知情況和動機傾向,並探討動機與資訊需求的相關情形。研究主要採用問卷調查法,以網路問卷形式,針對2012年至2015年已從事公益旅行的參與者進行調查,排除扮演資訊提供者角色較重且以志工團進行服務的民間組織參與管道來源。
研究結果發現:(1)志工參與公益旅行動機可分六類,分別為旅遊動機、同行暨有親友動機、利他動機、專案動機、生涯成長動機、外在證明動機;(2)參與公益旅行動機,以專案動機為優先,利他動機和旅遊動機分別次之;(3)參與動機具有多重組合現象,又以外在證明動機分別與生涯成動機和旅遊動機相關性較為顯著;(4)志工認知的資訊需求主題可分六類,分別為服務週邊規劃、旅行個人準備、服務執行內容、探索與分享、國家基本資訊、旅遊景點與其它;(5)志工從事公益旅行認知需要的資訊以國家基本資訊最高,其次為旅行個人準備和服務執行內容;(6)資訊需求主題之「國家基本資訊」與「探索與分享」各自與其它主題較具有相關性,而服務執行內容資訊獨立性高;(7)動機與資訊需求存在三種典型相關;(8)共有七項背景變項對志工動機或資訊需求主題具有差異。
依據上述八點,針對志工召募管理單位和個人提出綜合建議:(1)依本研究結果得出32種資訊需求與其分類,志工召募管理單位可以重新檢視資訊的編排並聚類相關的資訊,有意從事公益旅行者可以思索未來從事活動時的資訊藍圖;(2)召募管理單位可依動機與資訊需求的相關特質,給予志工需要強化或加強的資訊、課程或訓練;(3)組織需強化專案特色與區隔,個人需慎選服務計畫;(4)正視旅行動機在公益旅行中的角色。
Recently, not only public sectors but also private units devote to promote the young to engage international service. Within the main purpose of international service, including the travel factors, it's also called volunteer tourism which lead the young to experience the cultural exchange and service activities, and to meet life-challenge and self-discovery abroad. In past studies, researchers concern about the issues of volunteers' learning and growing, effectiveness of the services and operation of the organization. In the volunteer tourism area, there are only few works discussing what sort of information volunteers need to solve their problems or reduce the anxiety during whole period.
This study attempts to reveal information need cognition and motivation intent of volunteer and bring to light what kind of correlation between information needs and motivations. This study focuses on the volunteers who completed services from 2012 to 2015 and adopts quantitative approach to collect data via Internet questionnaire. To avoid over non-volunteer initiative cognition of information, the volunteers who join volunteer tourism by private units and most volunteers in that service groups come from same country, do not match this research requirement.
The findings of this thesis are as follows: (1) There are six motivations of volunteers, which are travel, relatives and friends, altruism, project, career growth, and extrinsic prove. (2) The main reason of participating volunteer tourism is project motivation. The second and third motivations are altruism and travel respectively. (3) Multi-motivation combinations of volunteers are found. Combination 1 "career growth and extrinsic prove" and combination 2 "travel and extrinsic prove" are highly relevant respectively. (4) There are six subjects of cognition of information needs, which are services related planning, personal trip preparing, service content, exploration and sharing, basic information of country , and tourist attractions and others. (5) The subject which volunteers mainly perceived is basic country information. The second and third subjects are personal trip preparing and service content respectively. (6) The subjects "basic country information" and "exploration and sharing" are highly relevant with other subjects and the service content is quite independent. (7) There are three canonical correlations between motivations and subjects of information needs. (8) Significant difference is found in volunteers' motivations among subjects of information needs by seven demographic variables.
Based on the results, this study proposes the following suggestions for volunteer recruitment units and volunteers. According to the six subjects of information need found in this study, volunteers could explore information for preparing trip and recruitment units could organize their information by relevance. Further, with the relevance of motivations and subjects of information need, the recruitment units could arrange courses and training or give information which volunteers’ desire or lack. Units should put in mind on strengthening the project features and segmentation, and volunteers should carefully pick up the project which is suit for them.
公益勸募條例(民國95年5月17日)。
王石番(1991)。傳播內容分析法:理論與實證。臺北市:幼獅。
王秀卿(2001)。網路使用與資訊尋求行為之文獻探討。大學圖書館學報, 5(1),144-162。
王鈴雅(2007)。教育系所碩士在職專班學生學習動機與學習滿意度之調查研究(碩士論文)。取自臺灣博碩士論文系統http://handle.ncl.edu.tw/11296/ndltd/39448479568036210637
以立國際服務(2014)。報名計劃。檢自:http://www.elivtw.com/participate_gj.php
社團法人臺灣微客公益行動協會(2014)。微客海外志工說明會。檢自:http://www.waker.org.tw/activity.php
李法琳(2003)。大台北地區大學服務性社團學生參與志願服務之動機與滿意度研究(碩士論文)。 取自http://handle.ncl.edu.tw/11296/ndltd/36611665012172060662
林珊如(2004)。台灣地區國小鄉土教育教師資訊需求與搜尋行為之探討:質的訪談。圖書館學與資訊科學,30(2),116-133。
林清山(1988)。多變項分析統計法。臺北市:東華。
林萬億(1992)。臺灣地區社會意向調查。中央研究院中山人文社會科學研究所。
吳依軒(2012)。逢甲大學國際志工服務學習之研究(碩士論文)。取自臺灣博碩士論文系統http://handle.ncl.edu.tw/11296/ndltd/95568745851731200135
吳靜吉(1994)。心理學。臺北市:空大。
邱皓政(2005)。量化研究法二:統計原理與分析技術,臺北市:雙葉。
邱道生、林宗輝(2009)。臺灣觀光學院學生之學習動機、滿意度與學習績效之相關研究。臺灣觀光學報,6,75-94。
背包客棧(2014)。志工旅行版。檢自:http://www.backpackers.com.tw/forum/forumdisplay.php?f=112
洪玉雪(2008)。大學生參與國際性志願服務經驗探討-以輔大2007年菲律賓海外服務方案為例(碩士論文)。取自臺灣博碩士論文系統http://handle.ncl.edu.tw/11296/ndltd/74256222481204352349
區域和平志工團(2014)。區域和平志工團介紹。檢自:https://gysd.yda.gov.tw/gysd/cht/index.php?code=list&ids=16
國際合作發展基金會(2014)。認識國合會總覽。檢自:http://www.icdf.org.tw/ct.asp?xItem=2293&CtNode=29782&mp=1
張云芳(2009)。國際青年自助旅遊者到訪台灣與泰國旅遊動機之比較(碩士論文)。 取自http://handle.ncl.edu.tw/11296/ndltd/08337908920972561458
張春興(1989)。張氏心理學辭典。臺北市:東華。
張春興(1995)。教育心理學。臺北市:東華。
教育部青年發展署(2014a)。99至102年度中程施政計畫。檢自:http://www.yda.gov.tw/Content/Messagess/contents.aspx?SiteID=563426067575657313&MmmID=563426074600577505
教育部青年發展署(2014b)。行政院青年輔導委員會97 年度施政績效報告。檢自:http://www.yda.gov.tw/WebTools/FilesDownload.ashx?Siteid=563426067575657313&Mmmid=564044613567305316&fd=Downloads_NFiles&RD=2&pname=97年度績效報告.pdf
教育部青年發展署(2014c)。行政院青年輔導委員會98 年度施政績效報告。檢自:http://www.yda.gov.tw/WebTools/FilesDownload.ashx?Siteid=563426067575657313&Mmmid=564044613567305316&fd=Downloads_NFiles&RD=2&pname=98年度績效報告.pdf
教育部青年發展署(2014d)。臺灣小飛俠中程計畫(102至105年度)。檢自:http://www.yda.gov.tw/WebTools/FilesDownload.ashx?Siteid=563426067575657313&MmmID=563426074723206157&fd=Messagess_Flies&RD=1&Pname=臺灣小飛俠中程計畫(102至105年度).pdf
陳心瑜(2014/10/28)。回鄉服務吧!別再趕流行當國際志工【聯合新聞網】。取自:http://www.udn.com/2014/10/28/NEWS/WORLD/WOR4/9029043.shtml?ch=fb_share
陳正昌、程炳林、陳新豐、劉子鍵(2011)。多變量分析方法:統計軟體應用(第六版)。臺北市:五南。
陳武雄(2004)。志願服務理念與實務(第一版)。臺北市:揚智文化。
陳雅文(1991)。資訊尋求行為的探討。中國圖書館學會會報,48,223-232。
陳憶寧(2011)。電視新聞戲劇化效果研究:由議題設定與收視動機角度來看。新聞學研究,(109),77-120。
陳韻婷(2009)。青年國際志工基本需求滿足與動機自我調節之研究(碩士論文)。取自臺灣博碩士論文系統http://handle.ncl.edu.tw/11296/ndltd/00139621606552953250
曾華源、曾騰光(2003)。志願服務概論(第一版)。臺北市:揚智文化。
黃冠綺(2010)。海外志工旅遊參與動機及自我發展之探索-以臺灣學生為例(碩士論文)。取自南華大學數位論文全文系統http://libserver2.nhu.edu.tw/ETD-db/ETD-search-c/view_etd?URN=etd-0719110-170016
廖志昇(2004)。研究生學習動機與學習滿意度關係之研究──以師院在職進修碩士班為例(碩士論文)。 取自http://handle.ncl.edu.tw/11296/ndltd/80126300396236959860
榮泰生(2009)。SPSS與研究方法(第二版)。臺北市:五南。
臺灣志願服務國際交流協會(2014)。IAVE與IAVE Taiwan 。檢自:http://www.iavetaiwan.org/?page_id=59
劉翠芬(2005)。大專生參與校園志願服務的動機與組織承諾之研究—以大專院校諮商中心志工為例(碩士論文)。 取自http://handle.ncl.edu.tw/11296/ndltd/60086213685890639368
蔡承志(譯)(1986)。組織行為(原著者Stephen P. Robbins)。臺北市:桂冠。
蔡盈緩(2014)。沙發客的旅遊動機、參與特性及旅遊體驗(碩士論文)。 取自http://handle.ncl.edu.tw/11296/ndltd/01239429233097752865
賴樹盛(2008)。邊境漂流。臺北市:天下雜誌。
謝欣樺(2011)。大學院校國際志工參與海外服務學習動機與自我效能關係之研究(碩士論文)。取自臺灣博碩士論文系統http://handle.ncl.edu.tw/11296/ndltd/30124007466257326429
魏米秀、洪文綺(2010)。都市與偏遠社區成人的健康資訊尋求經驗:焦點團體訪談結果。健康促進與衛生教育學報,34,93-114。
簡鈺青(2008)。大專青年參與志願服務動機之研究-以「全球青年服務日」(GYSD)為例(碩士論文)。取自臺灣博碩士論文系統http://handle.ncl.edu.tw/11296/ndltd/34461668154765094858
願景青年行動網(2014)。團體志工。檢自http://www.volunteermatch.org.tw/IW/3-1-group-pariticipant.htm
蘇慧捷(2002)。自助旅遊者資訊尋求與資訊使用行為之探討。圖書館學與資訊科學,28(2),1-23。
Allardt, E. & Littunen,Y.(1975). sosiologia. WSOY:Porvoo.
Bang, H., & Ross, S. D. (2009). Volunteer motivation and satisfaction. Journal of Venue and Event Management, 1(1), 61-77.
Belkin, N. J. (1980). Anomalous states of knowledge as a basis for information retrieval. Canadian Journal of Information Science, 5, 133-143.
Benson, A. M. (2010). Volunteer tourism: theory framework to practical applications. Routledge, Taylor & Francis.
Berelson, B. (1952). Content analysis in communication research. Glencoe, IL: Free Press.
Berger, P. L., & Luckmann, T. (1998/1966). Todellisuuden sosiaalinen rakentuminen.(The Social construction of Reality). Gaudeamus:Helsinki.
Broad, S. (2003). Living the Thai life-a case study of volunteer tourism at the Gibbon Rehabilitation Project, Thailand. Tourism Recreation Research, 28(3), 63-72.
Brown, S. (2005). Travelling with a purpose: Understanding the motives and benefits of volunteer vacationers. Current Issues in Tourism, 8(6), 479-496.
Brown, S., & Morrison, A. M. (2003). Expanding volunteer vacation participation-an exploratory study on the mini-mission concept. Tourism Recreation Research, 28(3), 73-82.
Campbell, L. M., & Smith, C. (2006). What makes them pay? Values of volunteer tourists working for sea turtle conservation. Environmental management, 38(1), 84-98.
Callanan, M., & Thomas, S. (2005). Volunteer tourism. Niche Tourism, 183-200.
Chen, C.C., & Hernon P. (1982) Information Seeking: Assessing and Anticipating User Need. New York: Neal-Schuman.
Chen, L. J., & Chen, J. S. (2011). The motivations and expectations of international volunteer tourists: A case study of “Chinese Village Traditions”.Tourism Management, 32(2), 435-442.
Christopher, M.T., & Arthur, D.K., & Jocabel, M.(2001). Giving and volunteering in the United States. Retrieved from http://www.cpanda.org/pdfs/gv/GV01Report.pdf
Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). New Jersey: Lawrence Erlbaum.
Cohen, S. (2010). Searching for escape, authenticity and identity: Experiences of' lifestyle travellers'. The Tourism and Leisure Experience: Consumer and Managerial Perspectives. Bristol: Channel View Publications, 27-42.
context. (n.d.). Merriam-webster. Retrieved from http://www.merriam-webster.com/dictionary/context
Coordinating Committee for International Voluntary Service. (2014a).Origins. Retrieved from http://ccivs.org/aboutus_origins.php
Coordinating Committee for International Voluntary Service. (2014b).Social Inclusion and Active Participation > In theory。Retrieved from http://www.ccivs.org/health_in_theory.php
Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of tourism research, 6(4), 408-424.
Dann, G. (1977). Anomie, ego-enhancement and tourism. Annals of tourism research, 4(4), 184-194.
Derr, R. L. (1983). A Conceptual Analysis of Information Need. Information Processing & Management, 19(5), 273-278.
Dervin, B., & Nilan, M. (1986). Information needs and uses. Annual review of information science and technology, 21, 3-33.
Dervin, B. (1983). An overview of sense-making research: Concepts, methods and results. Paper presented at the annual meeting of the International Communication Association, Dallas, TX, May. [On-line]. Available: http://communication.sbs.ohio-state.edu/sense-making/art/artdervin83.html
Desforges, L. (2000). Traveling the world: Identity and travel biography. Annals of tourism research, 27(4), 926-945.
Edensor, T. (2000). Staging Tourism: Tourists as Performers. Annals of Tourism Research, 27, 322-344.
Fischer, L. R., & Schaffer, K. B. (1993). Older Volunteers. Newbury Park, CA: Sage Publications, Inc.
Hartel, J. (2003). The serious leisure frontier in library and information science: hobby domains. Knowledge organization, 30(3-4), 228-238.
Line, M. B. (1974). Draft definitions: information and library needs, wants, demands and uses. In Aslib proceedings, 26(2), 87-87.
Lough, B. J. (2010). International Volunteerism in the United States, 2008.
Ilsley, P. J.(1990). Enhancing the Volunteer Experience:New Insights on Strengthening Volunteer Participation, Learning, and Commitment. San Francisco:Jossey – Bass Inc.
Kassarjian, H. H. (1977). Content analysis in consumer research. Journal of Consumer Research, 4(1), 8-18.
Krippendorff, K. (1980). Content Analysis: an Introduction to Its Methodology. Newbury Park, CA: Sage.
Kotler, P.(1994). Marketing Management:Analysis, planning, implementation and control. Englewood Cliffs, N. J.:Prentice Hall.
Kuhlthau, C. C. (1991). Inside the search process: Information seeking from the user's perspective. Journal of the Association for Information Science and Technology, 42(5), 361-371.
Kuhlthau, C. C. (2004). Seeking meaning: A process approach to library and information services (2nd edition). Westport, CT: Libraries Unlimited.
Krikelas, J. (1983). Information-Seeking Behavior: Patterns and Concepts.Drexel library quarterly, 19(2), 5-20.
MacCannell, D. (1976). The tourist: A new theory of the leisure class. Univ of California Press.
Marchionini, G. (1997). Information Seeking in Electronic Environments. Cambridge University Press
Mayo, E. & Jarvis, L. (1981). The Psychology of Leisure Travel, Boston: CBI Publishing Company
McIntosh, A. J., & Zahra, A. (2007). A cultural encounter through volunteer tourism: Towards the ideals of sustainable tourism? Journal of Sustainable Tourism, 15(5), 541-556.
Mustonen, P. (2006). Volunteer tourism: Postmodern pilgrimage? Journal of Tourism and Cultural Change, 3(3), 160-177.
Pine, B. J., & Gilmore, J. H. (1999). The experience economy: work is theatre & every business a stage. Harvard Business Press.
Rehberg, W. (2005). Altruistic individualists: Motivations for international volunteering among young adults in Switzerland. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 16(2), 109-122.
Save the Children UK. (2010). Misguided Kindness - Making the right decisions for children in emergencies. Retrieved from http://www.savethechildren.org.uk/sites/default/files/docs/Misguided_Kindness_3.pdf
Sherraden, M. S., Stringham, J., Sow, S. C., & McBride, A. M. (2006). The forms and structure of international voluntary service. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 17(2), 156-173.
Simpson, K. (2004). ‘Doing development’: The gap year, volunteer‐tourists and a popular practice of development. Journal of International Development, 16(5), 681-692.
Sin, H. L. (2009). Volunteer tourism—“involve me and I will learn”? Annals of Tourism Research, 36(3), 480-501.
situation. (n.d.). Merriam-webster. Retrieved from http://www.learnersdictionary.com/definition/situation
Sonnenwald, D. H. (1999). Evolving perspectives of human information behavior: Contexts, situations, social networks and information horizons. In Exploring the contexts of information behavior: Proceedings of the Second International Conference in Information Needs. Taylor Graham.
Stebbins, R. A. (1982). Serious leisure: A conceptual statement. Pacific Sociological Review, 251-272
Stebbins, R. A. (2005). Project‐based leisure: theoretical neglect of a common use of free time. Leisure Studies, 24(1), 1-11.
Stebbins, R. A. (2008). Serious Leisure: A Perspective for Our Time. Piscataway, NJ, USA: Transaction Publishers. Retrieved from http://www.ebrary.com
Steers, R. M., & Porter, L. M. (1991). Motivation and work behavior (5th ed.). New York: McGraw-Hill.
Tomazos, K., & Butler, R. (2008). Volunteer Tourism: Tourism, Serious Leisure, Altruism or Self Enhancement? CAUTHE 2008: Tourism and Hospitality Research, Training and Practice "Where the 'Bloody Hell' Are We?"
United Nation Volunteers. (2014). what is UNV? Retrieved from http://www.unv.org/about-us/faqs.html
UN (United Nations), EUROSTAT, Organization for Economic Co-operation and Development (OECD), and World Tourism Organization (WTO) (2001). Tourism satellite account: Recommended methodological framework. New York. Retrieved from http://unstats.un.org/unsd/publication/SeriesF/SeriesF_80e.pdf
Wearing, S. (2001). Volunteer tourism: Experiences that make a difference. New York: CABI Publishing.
Wearing, S. (2004). Examining best practice in volunteer tourism. In Stebbins, R. A. & Graham, M (Eds.), Volunteering as leisure/leisure as volunteering: An international assessment (pp.209-224). New York: CABI Publishing.
Wearing, S., Deville, A., & Lyons, K. (2008). The volunteer’s journey through leisure into self. In K. D. Lyons, & S. Wearing (Eds.), Journey of discovery in volunteer tourism(pp.63-71). New York: CABI Publishing.
Wilson, T. D. (1981). On user studies and information needs. Journal of documentation, 37(1), 3-15.
Wilson, T. D. (1997). Information behaviour: an interdisciplinary perspective. Information processing & management, 33(4), 551-572.
Wilson, T. D. (1999). Models in information behaviour research. Journal of documentation, 55(3), 249-270.
Yoon, Y., & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism management, 26(1), 45-56.
Zahra, A. & McIntosh, A. (2007). Volunteer tourism: Evidence of cathartic tourist experiences. Tourism Recreation Research, 32(1), 115-119.