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研究生: 楊恩弼
Yan In Pi
論文名稱: 我們為何工作:緬甸本土觀察
Why Do We Work: Local Observations from Burma
指導教授: 許書瑋
Hsu, Shu-Wei
學位類別: 碩士
Master
系所名稱: 全球經營與策略研究所
Graduate Institute of Global Business and Strategy
論文出版年: 2019
畢業學年度: 107
語文別: 中文
論文頁數: 52
中文關鍵詞: 緬甸工作動機方法目的鏈階梯式訪談法新興市場人資管理
英文關鍵詞: Burmese, work motivation, means-end chain, laddering, new market, management of human resources
DOI URL: http://doi.org/10.6345/NTNU201900367
論文種類: 學術論文
相關次數: 點閱:235下載:24
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  • 緬甸號稱亞洲最後一塊市場,在開放市場後吸引眾多外資企業進入,然而這些企業在營運過程中遇到不少阻礙,尤其是此起彼落的罷工示威,成為外商在緬甸管理上的一大阻礙。這樣的問題源自於外商企業與緬甸員工之間的文化隔閡。因此,本研究將會從文化的角度來探究緬甸人的工作動機,以期解決國際企業在緬甸所遇到的勞資摩擦。本研究採用方法目的鏈,總共有74名緬甸工作者參與本次的研究,透過階梯式訪談法,表達他們工作的動機,最後依據內容繪制出階層價值圖,由此可看出緬甸人心中真正的工作動機。

    Burma is thought to be the last pile of markets in Asia. After opening up the market, it has attracted many foreign companies. However, these companies have encountered many obstacles in their operations, especially the strikes and demonstrations emerge in endlessly have become a major obstacle to the management of foreign businesses in Burma. Such problems stem from the estrangement between foreign companies and Burmese employees. Therefore, this study investigates the work motivations of Burmese people through cultural perspectives. In this study, means-end chain theory is used to explore the motivations of working for Burmese. A total of 74 Burmese workers participate in this study. Through the laddering interview, they express the motivations of working for them. Finally, a summary of work motivations, is arranged in a hierarchical value map (HVM) which shows the work motivations of Burmese.

    目錄 第一章 緒論 1 第二章 文獻探討 8 第一節 工作動機 8 第二節 緬甸近代發展 9 第三節 緬甸對東協的影響力 12 第四節 佛教對緬甸的影響 14 第五節 華人對緬甸經濟的影響 15 第三章 研究方法 17 第一節 方法-目的鏈 17 第二節 研究對象 19 第三節 資料搜集、整理與分析 22 第四章 研究結果 25 第五章 結論與建議 40 參考文獻 44

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