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研究生: 黃品維
Huang, Pin-Wei
論文名稱: 員工體驗與雇主品牌吸引力之關聯性-員工世代之差異
The Relationship between Employee Experience and Employer Brand Attractiveness: The Differences between Employee Generations
指導教授: 陳怡靜
Chen, Yi-Ching
口試委員: 熊欣華
Hsiung, Hsin-Hua
胡昌亞
Hu, Chang-Ya
陳怡靜
Chen, Yi-Ching
口試日期: 2022/06/27
學位類別: 碩士
Master
系所名稱: 科技應用與人力資源發展學系
Department of Technology Application and Human Resource Development
論文出版年: 2022
畢業學年度: 110
語文別: 中文
論文頁數: 77
中文關鍵詞: 世代員工體驗雇主品牌吸引力
英文關鍵詞: Different generations, employee experience, employer brand attractiveness
DOI URL: http://doi.org/10.6345/NTNU202201352
論文種類: 學術論文
相關次數: 點閱:210下載:32
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  • 本研究之主要目的,為探討X、Y、Z世代之現職員工對於員工體驗與雇主品牌吸引力關係是否具有顯著差異。本研究採用問卷調查法,使用便利抽樣,共發放221份問卷,並總共回收214份有效問卷。根據研究結果顯示,員工體驗中的文化環境正向影響雇主品牌吸引力;關於員工世代的調節效果,Z世代相較X世代、Y世代在員工體驗中的文化環境與科技環境,與雇主品牌吸引力之關係中具有顯著差異,在文化環境中,X世代員工相較於Y與Z世代員工更能對組織產生雇主品牌吸引力;在科技環境中,Z世代與Y世代員工相較於X世代員工更能對組織產生雇主品牌吸引力。希冀藉由研究得出之結果,提供企業對於組織內如何建立員工體驗以及雇主品牌吸引力具有更廣泛的理解與建議。

    The main purpose of this study is to investigate whether there are significant differences in the relationship between employee experience and employer brand attractiveness among current employees of different generations. This study used convenience sampling to collect data, the survey gathered 214 valid samples. According to the research results, cultural environment positively associated with the attractiveness of employer brand, and the Generation X and Generation Z have significant differences in the relationship between cultural environment and technological environment to employer brand attractiveness. It is hoped that the results of the research will provide companies with a broader understanding and advice on how to build employee experience and employer brand attractiveness within the organization.

    第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 6 第二章 文獻探討 7 第一節 員工世代 7 第二節 員工體驗 10 第三節 雇主品牌吸引力 19 第四節 各變項間之關聯性 27 第三章 研究方法 33 第一節 研究架構與假設 33 第二節 研究方法與對象 34 第三節 研究工具 37 第四節 資料分析與方法 41 第四章 資料分析結果 43 第一節 相關分析 43 第二節 假設驗證 45 第五章 結論與建議 59 第一節 研究結果與討論 59 第二節 管理實務意涵 61 第三節 研究限制與建議 62 參考文獻 63 一、中文部分 63 二、外文部分 64 附 錄 74 附錄一 75

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