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研究生: 莫文哲
Eduardo Jesus Jimenez Moro
論文名稱: The Glocalization of Corporate Social Responsibility and its Effects on Business Performance in Spain and Taiwan
The Glocalization of Corporate Social Responsibility and its Effects on Business Performance in Spain and Taiwan
指導教授: 施正屏
Shih, Cheng-Ping
學位類別: 碩士
Master
系所名稱: 國際人力資源發展研究所
Graduate Institute of International Human Resource Developmemt
論文出版年: 2016
畢業學年度: 104
語文別: 英文
論文頁數: 145
中文關鍵詞: United Nations Global CompactLocal InfluencesCorporate Social ResponsibilityBusiness Performance
英文關鍵詞: United Nations Global Compact, Local Influences, Corporate Social Responsibility, Business Performance
DOI URL: https://doi.org/10.6345/NTNU202205163
論文種類: 學術論文
相關次數: 點閱:176下載:11
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  • This study analyzes the Glocalization of Corporate Social Responsibility in the modern society and how it affects to the Business Performance of organizations in Spain and Taiwan. In order to empirically analyze these factors, the researcher developed the Glocal CSR model including the United Nations Global Compact and the Local Influences as the main dimensions that influence CSR, and lastly relating CSR with Business Performance. The structural equation model was conducted through a quantitative approach by surveying manufacturing organizations from Spain and Taiwan. The results from both countries support the effects of the glocal dimensions on CSR while also demonstrate the influence of CSR on Business Performance in both countries. Moreover, the research includes T-test analyses comparing on one side Spain and Taiwan, while lastly comparing the self-perception scores obtained from the top managers, middle managers and employees included in the sample.

    This study analyzes the Glocalization of Corporate Social Responsibility in the modern society and how it affects to the Business Performance of organizations in Spain and Taiwan. In order to empirically analyze these factors, the researcher developed the Glocal CSR model including the United Nations Global Compact and the Local Influences as the main dimensions that influence CSR, and lastly relating CSR with Business Performance. The structural equation model was conducted through a quantitative approach by surveying manufacturing organizations from Spain and Taiwan. The results from both countries support the effects of the glocal dimensions on CSR while also demonstrate the influence of CSR on Business Performance in both
    countries. Moreover, the research includes T-test analyses comparing on one side Spain and Taiwan, while lastly comparing the self-perception scores obtained from the top managers, middle managers and employees included in the sample.

    TABLE OF CONTENTS ABSTRACT ................................................................................................................. i TABLE OF CONTENTS ............................................................................................ ii LIST OF TABLES ..................................................................................................... iv LIST OF FIGURES ................................................................................................... vi CHAPTER I INTRODUCTION ................................................................................ 1 Background of the Study ........................................................................................... 1 Purpose of the Study .................................................................................................. 5 Questions of the Study ............................................................................................... 5 Significance of the Study ........................................................................................... 6 Delimitations of the Study ......................................................................................... 7 Limitations of the Study ............................................................................................ 7 Definition of the Terms ............................................................................................. 8 List of Acronyms ....................................................................................................... 9 CHAPTER II LITERATURE REVIEW ................................................................. 11 United Nations Global Compact .............................................................................. 11 The Local Influences of CSR ................................................................................... 17 The Necessity of Corporate Social Responsibility in the Global Society .................. 19 The CSR Concept: Evolution, Definition &Characteristics ...................................... 21 CSR & Business Performance ................................................................................. 35 CHAPTER III RESEARCH METHODOLOGY .................................................... 41 Research Framework ............................................................................................... 41 Research Hypotheses ............................................................................................... 42 Research Procedure ................................................................................................. 47 Research Method ..................................................................................................... 49 Population ............................................................................................................... 49 Sample .................................................................................................................... 50 Data Collection........................................................................................................ 51 Measurement Method .............................................................................................. 52 Pilot Study............................................................................................................... 53 iii Validity and Reliability ........................................................................................... 53 Reliability Analysis ................................................................................................. 54 Descriptive Analysis ................................................................................................ 55 Structural Equation Modeling (SEM) ...................................................................... 55 Student T-Test for Independent Samples ................................................................. 56 CHAPTER IV DESCRIPTIVE STATISTICS AND PILOT TEST RESULTS ..... 57 Pilot Test Descriptive Statistics ............................................................................... 57 Main Study Descriptive Statistics ............................................................................ 61 Spanis’s Sample Descriptive Statistic ...................................................................... 65 Taiwan’s Descriptive Statistics ................................................................................ 67 Different Rank Employees Descriptive Statistics ..................................................... 69 CHAPTER V MAIN STUDY FINDINGS ............................................................... 73 Main Sample Results ............................................................................................... 73 Spain’s Sample Results ........................................................................................... 80 Taiwan’s Sample Results ......................................................................................... 87 Paired T-Test Comparative Analysis of Spain and Taiwan ....................................... 94 Paired T-Test Comparative Analysis of Different Rank Employees’ Perceptions ..... 96 CHAPTER VI CONCLUSIONS & RECOMMENDATIONS .............................. 105 Conclusions & Managerial Implications ................................................................ 105 Conclusions from the Comparative Analysis between Spain and Taiwan ............... 109 Conclusions from the Comparative Analysis between Different rank Employees ... 110 Future Research Recommendations ....................................................................... 112 REFERENCES ....................................................................................................... 113 APPENDIX A: QUESTIONNAIRE ENGLISH VERSION………………………121 APPENDIX B: QUESTIONNAIRE CHINESE VERSION .................................. 129 APPENDIX C: QUESTIONNAIRE SPANISH VERSION................................... 136 APPENDIX D: PILOT TEST RESULTS .............................................................. 144

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