研究生: |
黃晟羽 Huang, Sheng-Yu |
---|---|
論文名稱: |
Developmental Issues & Human Resource Management: The Current Status and Future Perspective of Taiwanese Independent Bookstores Developmental Issues & Human Resource Management: The Current Status and Future Perspective of Taiwanese Independent Bookstores |
指導教授: |
賴志樫
Lai, Chih-Chien |
口試委員: |
賴志樫
Lai, Chih-Chien 張媁雯 Chang, Wei-Wen 葉俊偉 Yeh, Chun-Wei |
口試日期: | 2021/06/30 |
學位類別: |
碩士 Master |
系所名稱: |
國際人力資源發展研究所 Graduate Institute of International Human Resource Developmemt |
論文出版年: | 2021 |
畢業學年度: | 109 |
語文別: | 英文 |
論文頁數: | 60 |
英文關鍵詞: | independent bookstore, developmental issues, survival tactics, future expectation |
研究方法: | 參與觀察法 、 文件分析法 、 深度訪談法 、 半結構式訪談法 |
DOI URL: | http://doi.org/10.6345/NTNU202101435 |
論文種類: | 代替論文:專業實務報告(專業實務類) |
相關次數: | 點閱:112 下載:13 |
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Independent bookstores in Taiwan are very diverse and distinguished. With the
uniqueness of the operators, thematic book-selection, and well-designed physical
environment, Taiwanese independent bookstores are getting more and more attention from the public in recent years. However, due to the innovation of technology, the situation of publication industry and book retailing market had been drastically changed. This research intends to figure out the current situation in Taiwanese independent bookstores. What are the main challenges that independent bookstores are facing? What kind of tactics that independent bookstores conduct to survive in the market? What are the future expectations of independent bookstore? As stated above, this research conducted in-depth interviews with seven independent bookstores in Taiwan as research units. The researcher interviewed either owner or employees from these independent bookstores, and combined with document review and observation to obtain
the result. After data analysis, this study summarized the results and provided
suggestion for government, independent bookstore operators, and future scholars, as well as urging more individuals to pay attention to this fascinating cultural treasure.
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