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研究生: 黃晟羽
Huang, Sheng-Yu
論文名稱: Developmental Issues & Human Resource Management: The Current Status and Future Perspective of Taiwanese Independent Bookstores
Developmental Issues & Human Resource Management: The Current Status and Future Perspective of Taiwanese Independent Bookstores
指導教授: 賴志樫
Lai, Chih-Chien
口試委員: 賴志樫
Lai, Chih-Chien
張媁雯
Chang, Wei-Wen
葉俊偉
Yeh, Chun-Wei
口試日期: 2021/06/30
學位類別: 碩士
Master
系所名稱: 國際人力資源發展研究所
Graduate Institute of International Human Resource Developmemt
論文出版年: 2021
畢業學年度: 109
語文別: 英文
論文頁數: 60
英文關鍵詞: independent bookstore, developmental issues, survival tactics, future expectation
研究方法: 參與觀察法文件分析法深度訪談法半結構式訪談法
DOI URL: http://doi.org/10.6345/NTNU202101435
論文種類: 代替論文:專業實務報告(專業實務類)
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  • Independent bookstores in Taiwan are very diverse and distinguished. With the
    uniqueness of the operators, thematic book-selection, and well-designed physical
    environment, Taiwanese independent bookstores are getting more and more attention from the public in recent years. However, due to the innovation of technology, the situation of publication industry and book retailing market had been drastically changed. This research intends to figure out the current situation in Taiwanese independent bookstores. What are the main challenges that independent bookstores are facing? What kind of tactics that independent bookstores conduct to survive in the market? What are the future expectations of independent bookstore? As stated above, this research conducted in-depth interviews with seven independent bookstores in Taiwan as research units. The researcher interviewed either owner or employees from these independent bookstores, and combined with document review and observation to obtain
    the result. After data analysis, this study summarized the results and provided
    suggestion for government, independent bookstore operators, and future scholars, as well as urging more individuals to pay attention to this fascinating cultural treasure.

    CHAPTER I INTRODUCTION 1 Background of the Study 1 Statement of the Problem 2 Research Purposes and Questions 3 Significance of the Study 3 Scopes of the Study 3 Definition of Key Terms 3 CHAPTER II LITERATURE REVIEW 5 Characteristics of Independent Bookstore 5 Current Status of Independent Bookstore 7 CHAPTER III RESEARCH DESIGN 11 Research Methods 11 Research Conceptual Framework 12 Research Procedure 13 Sampling Criteria and Research Participants of the Study 16 Data Collection 19 Data Analysis 23 Research Quality 25 CHAPTER IV FINDINGS AND DISSCUSION 27 Main Challenges of Independent Bookstore 27 Survival Tactics of Independent Bookstore 31 Future Expectations of Independent Bookstore 39 Discussion 41 CHAPTER V CONCLUSIONS AND SUGGESTIONS 43 Conclusions 43 Implications 44 Research Limitations 45 Suggestions for Future Study 46 REFERENCES 47 APPENDIX A: INTERVIEW QUESTIONS (CHINESE) 51 APPENDIX B: INTERVIEW QUESTIONS (ENGLISH) 53 APPENDIX C: INTERVIEW CONSENT 55 APPENDIX D: OBSERVATION FIELD NOTE EXAMPLES 57

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