環境荷爾蒙(內分泌干擾物質)對人體和生物可能產生不良的影響，在國際 上日趨受到重視。而我國經歷多起的環境荷爾蒙污染事件，所帶來的負面效應已 經引發各界的關切和討論。
本研究透過問卷調查的方式，探討目前我國民眾對於環境荷爾蒙的相關知識、 態度、行動以及對於環境荷爾蒙、持久性有機污染物和塑化劑的風險感知。同時， 透過條件評估法(CVM)的支付卡法詢價方式，計算出我國民眾為了避免食物或容 器中含有環境荷爾蒙的願付價格(WTP)，運用 OLS 和 Ordered Probit 迴歸模式建 立我國民眾的願付價格模型，用以推估我國民眾避免環境荷爾蒙出現在食物和容 器的非市場價值。
研究發現我國民眾的知識題組表現不佳，在態度和行動題組表現趨於保守。 民眾聽聞塑化劑多於環境荷爾蒙和持久性有機污染物，在風險感知上，則是持久 性有機污染物高於塑化劑和環境荷爾蒙。透過以上分析，顯現出我國民眾對於環 境荷爾蒙相關的知識仍相當欠缺。
願付價格調查方面，我國民眾的「年齡」、「月均所得」、「知識」、「態 度」和「行動」為避免環境荷爾蒙願付價格的重要影響變數。在 OLS 迴歸模型 下避免食物中含有環境荷爾蒙的估計值為18.78%。Ordered Probit模型下為15%。 在 OLS 迴歸模型下避免容器會溶出環境荷爾蒙的估計值為 20.21%。Ordered Probit 模型下為 15%，推估非市場價值區間分別為 5.3 億至 6.7 億和 5.3 億至 7.2 億元。同時，本研究透過路徑分析，探究變項與願付價格之關係，發現「知識」、 「風險感知」和「態度」和願付價格存在影響關係。

Endocrine Disrupting Chemicals(EDCs) known as Environmental Hormones, may have adverse effects on living beings and human health. Over the past few decades, the issue of EDCs has widely discussed all over the world, Taiwan is not the exception. With the series of events related with EDCs, the issue of EDCs has received much attention from public in Taiwan.
In this study, a questionnaire survey is conducted to know the knowledge, attitude, action and risk perception toward EDCs of the general public in Taiwan, in which their Willingness to Pay(WTP) for averting from the EDCs were also collected. Methods used in this study are Contingent Valuation Method(CVM) and payment card method. In empirical data analysis, OLS and Ordered Probit regression are employed to establish regression models of WTP.
The results of analysis reveal that residents in Taiwan have insufficient knowledge of EDCs and take more conservative attitude and action to the issues of EDCs. The ratio of knowing plasticizer is higher than EDCs and persistent organic pollutants(POPs). For the risk perception, however, POPs is higher than plasticizer and EDCs.
CVM’s results reveal that resident’s age, monthly income, knowledge, attitude and action are significant factors influencing WTP. In addition, the results show predicted WTP of averting from foods contained with EDCs: the OLS model’s estimate is 18.78%, the Ordered Probit model’s estimate is 15%, non-market value is between NT$5.3 to 6.7 billion. The predicted WTP of averting from containers contained with EDCs: the OLS model’s estimate is 20.21%, the Ordered Probit model’s estimate is 15%, non-market value is between NT$5.3 to 7.2 billion. By the result of path analysis, which shows knowledge, risk perception, attitude have siginificant relation to WTP.

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