簡易檢索 / 詳目顯示

研究生: 俞芷儒
Yu, Chih-Ru
論文名稱: Instagram影響者行銷策略、影響者類型及廣告格式對廣告效果之影響
The Effects of Influencer Marketing Strategy, Social Media Influencer Type, and Advertising Format on Advertising on Instagram
指導教授: 林慧斐
Lin, Hui-Fei
口試委員: 陳聖智
Chen, Sheng-Chih
蔣旭政
Chiang, Hsu-Cheng
林慧斐
Lin, Hui-Fei
口試日期: 2024/06/13
學位類別: 碩士
Master
系所名稱: 大眾傳播研究所
Graduate Institute of Mass Communication
論文出版年: 2024
畢業學年度: 112
語文別: 中文
論文頁數: 221
中文關鍵詞: 社群媒體影響者影響者行銷策略影響者類型廣告格式擬社會互動擬社會關係影響者可信度
英文關鍵詞: Influencer marketing, Influencer marketing strategy, Social media influencer type, Advertising format, Parasocial interaction, Parasocial relationships, Influencers’ credibility
研究方法: 實驗設計法
DOI URL: http://doi.org/10.6345/NTNU202401473
論文種類: 學術論文
相關次數: 點閱:250下載:9
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 影響者掌握的影響力與商機龐大,成為行銷與廣告產業的主流趨勢,是當今重要的數位廣告資源。然而,人們逐漸對影響者業配策略感到疲乏,導致社群廣告成本提高與廣告投放精準度下降,使得廣告商轉而採用更高效的影響者團購策略,是一新興影響者行銷策略。在挑選影響者類型時,近年相關從業者傾向與較為中小型影響者合作,在產品推廣上有較佳的效益。社群媒體的廣告格式也不斷推陳出新,限時動態的豐富功能特徵與樣式,更有助於提高廣告成功率。因此,本研究以Instagram影響者行銷為探討主軸,以了解何種影響者廣告會對消費者產生較佳的廣告效果,同時加入影響者可信度作為中介變項。

    本研究採2(影響者行銷策略:團購 vs. 業配)×2(影響者類型:奈米影響者 vs. 超級影響者)×2(廣告格式:限時動態 vs. 動態貼文)三因子組間實驗設計,探討其對消費者廣告效果(廣告態度、產品態度、購買意願)之影響,以及影響者可信度分別在影響者行銷策略、影響者類型與廣告效果(廣告態度、產品態度、購買意願)之間的中介效果。

    研究結果顯示,(一)團購策略相較於業配策略會使消費者產生較佳的廣告效果;(二)奈米影響者相較於超級影響者會使消費者產生較佳的產品態度;(三)限時動態相較於動態貼文會使消費者產生較佳的廣告效果;(四)採用團購策略,限時動態相較於動態貼文,會使消費者產生較佳的購買意願;(五)採用團購策略,奈米影響者搭配限時動態相較於動態貼文,會使消費者產生較佳的廣告效果;(六)影響者可信度分別在影響者行銷策略與廣告態度、產品態度之間具有中介效果;(七)影響者可信度在影響者類型與任何廣告效果之間不存在中介效果。

    In today's digital marketing landscape, influencer marketing has become a mainstream trend with substantial commercial opportunities, representing a vital digital advertising resource. However, people are becoming fatigued with influencer sponsorship strategies, leading to increased costs in social media advertising and decreased precision in advertising targeting. This has prompted advertisers to adopt more efficient influencer online group buying strategies, representing a novel influencer marketing approach. When selecting influencer types, recent industry trends favor collaborations with smaller influencers, which have shown better results in product promotions. Additionally, social media advertising formats continue to evolve, with features and styles in ephemeral content showcasing rich functionalities, contributing to increased advertising success rates. Hence, this study focuses on influencer marketing to understand which influencer advertisements generate better advertising effects on consumers, while also incorporating influencers’ credibility as a mediating variable.

    This study adopted a two (influencer marketing strategy: online group buying vs. sponsorship) × two (social media influencer type: nano influencer vs. mega influencer) × two (advertising format: story vs. post) three-factor between-subjects experimental design to explore the effect of these three factors on advertising effects. Also, the study examined the mediating effects of influencers’ credibility on the relationships between influencer marketing strategy, influencer type, and dependent variables (advertising attitude, product attitude, and purchase intention).

    The study results showed that: (1) Compared with sponsorship strategy, the online group buying strategy generated more favorable advertising effects from consumers; (2) Compared with mega influencers, nano influencers result in better product attitude from consumers; (3) Compared with posts, stories generated more favorable advertising effects from consumers; (4) When adopting the online group buying strategy, pairing with stories leads to better purchase intention from consumers than posts; (5) When adopting the online group buying strategy, the nano influencer creates advertising content via stories, which will lead to better advertising effects; (6) Influencers’ credibility mediates the relationship between influencer marketing strategy and advertising attitude, product attitude; (7) Influencers’ credibility does not mediate the relationship between influencer type and any advertising effects.

    第壹章 緒論 1 第一節 研究背景與目的 1 第二節 研究問題 8 第貳章 文獻探討 9 第一節 社群媒體影響者(Social Media Influencer, SMI) 9 一、社群媒體影響者定義與發展 9 二、社群媒體影響者之相關研究 14 第二節 影響者行銷策略(Influencer Marketing Strategy) 20 一、影響者行銷策略定義與發展 20 二、影響者團購行銷策略(Online Group Buying) 27 三、影響者業配行銷策略(Sponsorships) 28 四、影響者行銷之相關研究 30 第三節 影響者類型(Social Media Influencer Type) 32 一、影響者類型之分類 32 二、奈米影響者與超級影響者(Nano Influencer & Mega Influencer) 37 第四節 廣告格式(Advertising Format) 39 一、Instagram廣告格式 39 二、限時動態與動態貼文(Story & Post) 41 第五節 擬社會理論(Parasocial Theory) 44 一、擬社會互動與擬社會關係定義與發展 44 二、擬社會理論與影響者行銷 46 第六節 影響者可信度(Influencers’ Credibility) 48 一、影響者可信度定義 48 二、影響者可信度與影響者行銷 49 第七節 社群媒體廣告效果 51 一、廣告態度(Advertising Attitude) 51 二、產品態度(Product Attitude) 52 三、購買意願(Purchase Intention) 53 第八節 假設推導 55 一、影響者行銷策略與廣告效果 55 二、影響者類型與廣告效果 57 三、廣告格式與廣告效果 58 四、影響者行銷策略與影響者類型之交互作用 60 五、影響者行銷策略與廣告格式之交互作用 61 六、影響者類型與廣告格式之交互作用 63 七、影響者行銷策略、影響者類型及廣告格式之交互作用 64 八、影響者可信度之中介效果 66 第參章 研究方法 69 第一節 研究架構 69 第二節 實驗設計與自變項操弄 71 一、實驗設計 71 二、自變項之定義與操弄測量 71 第三節 前測:確認刺激物 75 一、前測一:擬定影響者行銷策略之廣告文案 76 二、前測二:擬定實驗影響者 78 第四節 依變項與中介變項測量 84 一、依變項之定義與測量 84 二、中介變項之定義與測量 86 第五節 主實驗刺激物與實驗程序 88 一、主實驗刺激物呈現 88 二、實驗程序 97 第肆章 研究結果 99 第一節 樣本結構與敘述統計 99 一、年齡 100 二、生理性別 100 三、教育程度 101 四、職業 101 第二節 信度分析 102 第三節 正式實驗操弄檢定 103 一、影響者行銷策略操弄結果 103 二、影響者類型操弄結果 104 三、廣告格式操弄結果 105 第四節 研究假設驗證 107 一、影響者行銷策略對廣告效果之影響 111 二、影響者類型對廣告效果之影響 111 三、廣告格式對廣告效果之影響 112 四、影響者行銷策略與影響者類型之交互作用 113 五、影響者行銷策略與廣告格式之交互作用 113 六、影響者類型與廣告格式之交互作用 115 七、影響者行銷策略、影響者類型及廣告格式之三者交互作用 115 八、影響者可信度之中介效果 116 第五節 研究假設檢定結果彙整 129 第伍章 結論與建議 131 第一節 研究發現與討論 131 一、「團購」策略相較於「業配」策略會使消費者產生較佳的廣告效果 131 二、「奈米」影響者相較於「超級」影響者會使消費者產生較佳的產品態度 133 三、「限時動態」相較於「動態貼文」會使消費者產生較佳的廣告效果 134 四、影響者行銷策略與影響者類型之交互作用未顯著影響任何廣告效果 136 五、「團購」策略搭配「限時動態」相較於搭配「動態貼文」會使消費者產生較佳的購買意願 137 六、影響者類型與廣告格式之交互作用未顯著影響任何廣告效果 139 七、影響者行銷策略、影響者類型及廣告格式之交互作用顯著影響廣告效果 141 八、「影響者可信度」分別在影響者行銷策略與廣告態度、產品態度之間具有中介效果 143 九、「影響者可信度」在影響者類型與任何廣告效果之間不存在中介效果 145 第二節 研究貢獻 146 一、學術貢獻 146 二、實務貢獻 147 第三節 研究限制 148 一、虛構社群平台之限制 148 二、虛構影響者類型操弄之限制 148 三、影響者可信度之限制 149 第四節 未來研究方向與建議 150 一、探討社群媒體新廣告格式之研究 150 二、採用真實影響者作為實驗刺激物 150 三、實驗應納入更多元的性別認同 150 參考文獻 151 附錄一:前測一問卷 203 附錄二:前測二問卷 206 附錄三:主實驗刺激物網站操作流程 212 附錄四:主實驗篩選問卷 216 附錄五:主實驗問卷 217

    AD POST編輯部(2023年4月10日)。〈網紅名單推薦誰?如何找網紅合作?就這篇TOP10網紅排名!〉,《AD PODT》。https://blog.adpost.com.tw/KOL_marketing/what-is-influencer
    AsiaKOL亞洲達人通(2019年7月22日)。〈用人氣帶買氣!台灣中小型網紅銷售力超強,到底有什麼祕訣?〉。https://www.asiakol.com/article/141
    AsiaKOL亞洲達人通(2022年1月24日)。〈如何最大化微網紅行銷效益 讓業績翻倍成長?|微網紅任務派遣〉。https://www.asiakol.com/article/262
    AsiaKOL亞洲達人通(2023年9月25日)。〈2023最熱門美食KOL排行出爐!50大網紅與美食行銷趨勢一次揭密|AIE網紅評測數據庫〉。https://www.asiakol.com/article/482
    FTNN新聞網財經中心(2023年10月13日)。〈網路名人行銷策略 業配 vs. 團購的關鍵差異〉,《FTNN新聞網》。https://reurl.cc/M4XLLn
    i-Buzz 網路口碑研究中心(2022年2月22日)。〈中小型網紅出頭天!2021 KOL團購趨勢及團購王大揭秘|AsiaKOL亞洲達人通〉。https://www.i-buzz.com.tw/article/article?atype=community&id=358
    Influenxio 圈圈(2021年9月16日)。〈Instagram 微網紅行銷數據趨勢報告書〉。https://www.marketing.influenxio.com/?utm_source=Blog&utm_medium=Blog_Post&utm_campaign=202304_blog_2021wp
    Instagram Business(2018年6月21日)。〈用戶如何看待及使用 Instagram Stories 和動態消息?〉。https://business.instagram.com/blog/how-do-people-perceive-and-use-instagram-stories-and-feed?locale=zh_TW
    KOL Radar(2021)。〈網紅與社群促購調查報告書〉。https://www.kolradar.com/reports/social-commerce
    KOL Radar(2022)。〈2022 網紅行銷趨勢洞察報告書〉。https://www.kolradar.com/reports/2022-influencer-marketing-trend
    KOL Radar(2023)。〈2023 網紅行銷趨勢洞察報告書〉。https://www.kolradar.com/reports/2023-influencer-marketing-trend
    KOL Radar(2024)。〈2024台灣網紅行銷與社群趨勢洞察報告書〉。https://www.kolradar.com/reports/2024-influencer-marketing-trend
    KOL Radar(2024年1月23日)。〈網紅團購怎麼做?3 大業配地雷與 3 大社群策略一次揭秘!〉。https://www.kolradar.com/blog/trend-sharing/how-to-do-group-buying/
    王一芝(2021年9月29日)。〈Dyson旋風後,再創小V鍋奇蹟 搜不到的粉絲專屬團購賣場怎麼做到?〉,《天下雜誌》。https://www.cw.com.tw/article/5118306
    王毓莉(2014)。〈台灣新聞記者對「業配新聞」的馴服與抗拒〉,《新聞學研究》,(119), 45-79。https://doi.org/10.30386/mcr.201404_(119).0002
    古豪數位行銷有限公司(2023)。〈Team Buying Initiator〉。https://kol.digital/influencer-introduction/team-buying-initiator/
    台灣資訊社會研究學會(2022)。〈2022台灣網路報告〉。https://www.twnic.tw/doc/twrp/202207c.pdf
    台灣數位媒體應用暨行銷協會(2022年6月20日)。〈2021台灣數位廣告量統計報告〉。https://reurl.cc/jl2KNZ
    任玲(2021)。《探討Instagram限時動態贊助型廣告中廣告格式、訊息類型、訊息負荷量對消費者行為之影響——以來源可信度為中介變項》。臺灣師範大學大眾傳播研究所碩士論文。
    江淑君、邱紹群(2022)。〈疫情年代 你適合社群團購嗎?〉,《管理資訊計算》,11(2): 49-63。https://doi.org/10.6285/mic.202209_11(2).0005
    李雅靖、何宜玲(2023)。〈微網紅代言人類型、訴求類型、語言風格之效果研究:以輕奢珠寶為例〉,《傳播與社會學刊》,(66), 97-133。https://doi.org/10.30180/cs.202310_(66).0006
    周軒逸、廖冠聿(2021)。〈第一或第三人稱視角:業配文圖片視角對於消費者產品態度與購買意願之影響〉,《資訊管理學報》,28(3), 247-280。
    周得媛、康學真、呂佳妍、謝泓晉(2019)。〈網路紅人可信度影響消費者態度之研究-以YouTube表演類網紅為例〉,《圖文傳播藝術學報》,87-101。
    林妙雀、溫福星、商懿勻(2011)。〈影響團購部落格網友購買意願因素之跨層次研究-以主購者特性與商品品牌形象為調解變數〉,《資訊管理學報》,18(4), 21-42。https://doi.org/10.6382/jim.201110.0021
    徐于婷(2023)。《消費者購買網紅團購之因素探討》。中原大學資訊管理學系碩士論文。
    高婷婷(2021)。《美學設計與網紅可信度對社群網站團體動力之影響》。南臺科技大學行銷與流通管理系碩士論文。
    許舒涵(2016年6月)。〈你相信部落客嗎?以文章性質和互動性高低探討部落客和粉絲間關係和可信度與廣告效果〉【論文發表】。「2016年中華傳播學會」,嘉義市,臺灣。
    陳怡如(2009年11月30日)。〈2009十大網路事件(1)~網路版全民運動,你今天團購了嗎?〉,《Meet創業小聚》。https://meet.bnext.com.tw/articles/view/13020
    陳俊媛(2021)。《鐵粉究竟愛什麼?網紅「不完美」的自我揭露與粉絲第一人生的親密關係》。政治大學傳播學院碩士在職專班碩士論文。
    陳思伶(2022)。《網紅為主購者對線上團購意願之影響》。暨南國際大學國際企業學系碩士論文。
    凱絡媒體週報(2021年11月11日)。〈已經是2021了,你還在做「拋棄式」網紅合作嗎?告別一次性操作,擴大KOL/KOC的行銷價值〉,《凱絡媒體週報 ‧ 數位智庫》。https://reurl.cc/RWOEmn
    彭國芳、郭建明(2012)。〈團購網之可用性對信任與持續使用意願之影響〉。《資訊與管理科學》,5(1): 74-92。
    程倚華(2022年10月11日)。〈【圖解】「葉佩雯」太多超疲乏!企業開團購、找網紅當團主,為何讓粉絲更買單?〉,《數位時代》。https://www.bnext.com.tw/article/71904/collective-buying-oct-mag
    黃君珺(2020)。《以人際互動視角探討Instagram使用者追蹤微名人之動機與實踐》。政治大學傳播學院傳播碩士學位學程碩士論文。
    楊采蓉(2021)。《品牌贊助式貼文與影響者贊助式貼文對購買意圖之影響─以Instagram為例》。中原大學企業管理研究所碩士論文。
    楊運秀、郭芳伃(2017)。〈網紅業配文的說服效果:懷疑人格、熟悉度及專業性的影響〉,《行銷評論》,14(2): 163-189。
    資策會產業情報研究所(2021年11月29日)。〈【社群與通訊消費者調查系列一】「限動」最吸引網友 行銷掌握黃金1分鐘原則 網友起床優先看Line群組 年輕族群更愛看IG〉。https://mic.iii.org.tw/news.aspx?id=611&List=6
    劉又銓(2018)。《業配文作者吸引力與產品關聯性對於產品判斷之影響》。臺灣大學商學研究所碩士論文。
    劉元立(2012)。成功廣告影片的創意與製作。臺北市:國家出版社。
    數位時代、KOL Radar(2021)。〈2021百大影響力網紅數據洞察報告書〉。https://www.kolradar.com/reports/2021-top100-kol
    數位時代、KOL Radar(2022)。〈2022百大影響力網紅數據洞察報告書〉。https://www.kolradar.com/reports/2022-top100-kol
    蔡茹涵(2022年1月27日)。〈疫情爆發,13萬電商新手開啟新購物模式 粉絲破千「微網紅」狂帶貨 人人團購主時代來臨!〉,《商業週刊》。https://www.businessweekly.com.tw/archive/Article/Index?StrId=7005317
    鄧舒澤(2022年2月17日)。〈帶貨力驚人!奈米網紅當道,如何善用 KOL 商機創造雙贏?〉,《未來商務》。https://fc.bnext.com.tw/articles/view/2033
    鄭佳宜(2020)。《網路紅人之業配適配性與專業性對其廣告效果與消費者購買意願影響之研究》。臺北商業大學國際商務所碩士論文。
    蕭扞丞(2022年10月15日)。〈【專題報導】網紅開團 透過品牌合作創造利潤〉,《電子商務時報》。https://www.ectimes.org.tw/2022/10/%E7%B6%B2%E7%B4%85%E9%96%8B%E5%9C%98%E3%80%80%E9%80%8F%E9%81%8E%E5%93%81%E7%89%8C%E5%90%88%E4%BD%9C%E5%89%B5%E9%80%A0%E5%88%A9%E6%BD%A4/
    賴芷芸(2022)。《以擬社會關係、品牌熟悉度與知覺價值探討消費者參與網紅團購之購買意圖〉。成功大學企業管理學系碩士論文。
    謝聰伶(2023)。《網紅帶貨訊息揭露程度對消費者團購意願之影響:以從眾行為與網路口碑為干擾》。銘傳大學國際企業學系碩士在職專班碩士論文。
    蘇耘萱、林蕙雯、李睿廷(2021年6月26日)。〈從廣告價值模型初探網紅追蹤人數及主題標籤之廣告效果〉【論文發表】。「中華傳播學會2021年年會」,線上。
    Abidin, C. (2015). Communicative intimacies: Influencers and perceived interconnectedness. Ada: A Journal of Gender, New Media, and Technology, 8, 1-16. https://doi.org/10.7264/N3MW2FFG
    Abidin, C. (2016a). “Aren’t these just young, rich women doing vain things online?”: Influencer selfies as subversive frivolity. Social Media + Society, 2(2), 2056305116641342. https://doi.org/10.1177/2056305116641342
    Abidin, C. (2016b). Visibility labour: Engaging with influencers’ fashion brands and #OOTD advertorial campaigns on Instagram. Media International Australia, 161(1), 86-100. https://doi.org/10.1177/1329878x16665177
    Abidin, C., & Thompson, E. C. (2012). Buymylife.com: Cyber-femininities and commercial intimacy in blogshops. Women's Studies International Forum, 35(6), 467-477. https://doi.org/10.1016/j.wsif.2012.10.005
    Adeleke, B. L., Yahya, W. B., & Usman, A. (2015). A comparison of some test statistics for multivariate analysis of variance model with non-normal responses. Journal of Natural Sciences Research, 5, 1-9.
    Adrian, D., & Mulyandi, M. R. (2020). Manfaat pemasaran media sosial Instagram pada pembentukan brand awareness toko online. Jurnal Indonesia Sosial Sains, 2(02), 215 - 222. https://doi.org/10.59141/jiss.v2i02.195
    Agrawal, J., & Kamakura, W. (1995). The economic worth of celebrity endorsers: An event study analysis. Journal of Marketing, 59, 56-92. https://doi.org/10.2307/1252119
    Agustinus, A., & Junaidi, A. (2020). Pengaruh sosial media (Instagram) dalam meningkatkan brand awareness kopi kenangan. Prologia, 4(2), 339-346. https://doi.org/10.24912/pr.v4i2.6605
    Akbari, M. (2015). Different impacts of advertising appeals on advertising attitude for high and low involvement products. Global Business Review, 16(3), 478-493. https://doi.org/10.1177/0972150915569936
    Albarracin, D., & Shavitt, S. (2018). Attitudes and attitude change. Annual Review of Psychology, 69(1), 299-327. https://doi.org/10.1146/annurev-psych-122216-011911
    AlFarraj, O., Alalwan, A., Obeidat, Z., Baabdullah, A., Aldmour, R., & Al-Haddad, S. (2021). Examining the impact of influencers’ credibility dimensions: Attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry. Review of International Business and Strategy, 31(3), 355-374. https://doi.org/10.1108/RIBS-07-2020-0089
    Alhidari, A., Iyer, P., & Paswan, A. (2015). Personal level antecedents of eWOM and purchase intention, on social networking sites. Journal of Customer Behaviour, 14, 107-125. https://doi.org/10.1362/147539215X14373846805707
    Alperstein, N. M. (1991). Imaginary social relationships with celebrities appearing in television commercials. Journal of Broadcasting & Electronic Media, 35, 43-58.
    Alruwaily, A., Mangold, C., Greene, T., Arshonsky, J., Cassidy, O., Pomeranz, J. L., & Bragg, M. (2020). Child social media influencers and unhealthy food product placement. Pediatrics, 146(5). https://doi.org/10.1542/peds.2019-4057
    Alsulaiman, K., Forbes, S. L., Dean, D. L., & Cohen, D. A. (2015). Relationships between perceived product values and three word of mouth variables. Journal of Customer Behaviour, 14, 277-294.
    Amos, C., Holmes, G., & Strutton, D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness. International Journal of Advertising, 27(2), 209-234. https://doi.org/10.1080/02650487.2008.11073052
    Anand, K. S., & Aron, R. (2003). Group Buying on the Web: A Comparison of Price-Discovery Mechanisms. Management Science, 49(11), 1546-1562. https://doi.org/10.1287/mnsc.49.11.1546.20582
    Anita, E., & Jeroen, V. (2012). The economic value of celebrity endorsements. Journal of Advertising Research, 52(2), 149. https://doi.org/10.2501/JAR-52-2-149-165
    Arora, A., Bansal, S., Kandpal, C., Aswani, R., & Dwivedi, Y. (2019). Measuring social media influencer index- insights from Facebook, Twitter and Instagram. Journal of Retailing and Consumer Services, 49, 86-101. https://doi.org/10.1016/j.jretconser.2019.03.012
    Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27. https://doi.org/https://doi.org/10.1002/mar.20761
    Ateş, C., Kaymaz, Ö., Kale, H. E., & Tekindal, M. A. (2019). Comparison of test statistics of nonnormal and unbalanced samples for multivariate analysis of variance in terms of Type-I error rates. Comput Math Methods Med, 2019, 2173638. https://doi.org/10.1155/2019/2173638
    atisfyreach. (2022, October 11). Go Viral With Nano-Influencers (Yes, You Heard Us Right!). https://medium.com/@lavinia_66559/go-viral-with-nano-influencers-yes-you-heard-us-right-eb069c377ac6
    Audrezet, A., de Kerviler, G., & Guidry Moulard, J. (2020). Authenticity under threat: When social media influencers need to go beyond self-presentation. Journal of Business Research, 117, 557-569. https://doi.org/10.1016/j.jbusres.2018.07.008
    Auter, P. J. (1992). Psychometric: TV that talks back: An experimental validation of a parasocial interaction scale. Journal of Broadcasting & Electronic Media, 36(2), 173-181. https://doi.org/10.1080/08838159209364165
    Bakshy, E., Hofman, J. M., Mason, W. A., & Watts, D. J. (2011). Everyone's an influencer: quantifying influence on twitter. Proceedings of the fourth ACM international conference on Web search and data mining, Hong Kong, China. https://doi.org/10.1145/1935826.1935845
    Balaban, D. C., Szambolics, J., & Chirică, M. (2022). Parasocial relations and social media influencers' persuasive power. Exploring the moderating role of product involvement. Acta Psychologica, 230, 103731. https://doi.org/10.1016/j.actpsy.2022.103731
    Balaban, D., & Mustățea, M. (2019). Users’ perspective on the credibility of social media influencers in Romania and Germany. Romanian Journal of Communication and Public Relations, 21(1), 31-46. https://doi.org/10.21018/rjcpr.2019.1.269
    Balabanis, G., & Chatzopoulou, E. (2019). Under the influence of a blogger: The role of information-seeking goals and issue involvement. Psychology & Marketing, 36(4), 342-353. https://doi.org/10.1002/mar.21182
    Balaji, M. S., Jiang, Y., & Jha, S. (2021). Nanoinfluencer marketing: How message features affect credibility and behavioral intentions. Journal of Business Research, 136, 293-304. https://doi.org/10.1016/j.jbusres.2021.07.049
    Bastrygina, T., & Lim, W. (2023). Foundations of consumer engagement with social media influencers. International Journal of Web Based Communities, 19, 222-242. https://doi.org/10.1504/IJWBC.2023.131410
    Bayer, J. B., Ellison, N. B., Schoenebeck, S. Y., & Falk, E. B. (2016). Sharing the small moments: Ephemeral social interaction on Snapchat. Information, Communication & Society, 19(7), 956-977. https://doi.org/10.1080/1369118X.2015.1084349
    Belanche, D., Casaló, L. V., Flavián, M., & Ibáñez-Sánchez, S. (2021a). Understanding influencer marketing: The role of congruence between influencers, products and consumers. Journal of Business Research, 132, 186-195. https://doi.org/10.1016/j.jbusres.2021.03.067
    Belanche, D., Casaló, L. V., Flavián, M., & Ibáñez-Sánchez, S. (2021b). Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer. Journal of Retailing and Consumer Services, 61, 102585. https://doi.org/10.1016/j.jretconser.2021.102585
    Belanche, D., Cenjor, I., & Pérez-Rueda, A. (2019). Instagram stories versus Facebook wall: An advertising effectiveness analysis. Spanish Journal of Marketing - ESIC, 23(1), 69-94. https://doi.org/10.1108/SJME-09-2018-0042
    Belanche, D., Flavián, C., & Pérez-Rueda, A. (2017). Understanding interactive online advertising: Congruence and product involvement in highly and lowly arousing, skippable video ads. Journal of Interactive Marketing, 37, 75-88. https://doi.org/10.1016/j.intmar.2016.06.004
    Belanche, D., Flavián, M., & Ibáñez-Sánchez, S. (2020). Followers’ reactions to influencers’ Instagram posts. Spanish Journal of Marketing - ESIC, 24, 37-53. https://doi.org/10.1108/SJME-11-2019-0100
    Bergkvist, L., & Zhou, K. Q. (2016). Celebrity endorsements: A literature review and research agenda. International Journal of Advertising: The Review of Marketing Communications, 35(4), 642-663. https://doi.org/10.1080/02650487.2015.1137537
    Berryman, R., & Kavka, M. (2017). ‘I guess a lot of people see me as a big sister or a friend’: The role of intimacy in the celebrification of beauty vloggers. Journal of Gender Studies, 26(3), 307-320. https://doi.org/10.1080/09589236.2017.1288611
    Beta, A. (2019). Commerce, piety and politics: Indonesian young muslim women’s groups as religious influencers. New Media & Society, 21, 2140 - 2159. https://doi.org/10.1177/1461444819838774
    Biaudet, S. (2017). Influencer marketing as a marketing tool: The process of creating an influencer marketing campaign on Instagram. Yrkeshögskolan Arcada, Finland. http://www.theseus.fi/handle/10024/134139
    Boerman, S. C. (2020). The effects of the standardized Instagram disclosure for micro- and meso-influencers. Computers in Human Behavior, 103, 199-207. https://doi.org/10.1016/j.chb.2019.09.015
    Boerman, S. C., & Kruikemeier, S. (2016). Consumer responses to promoted tweets sent by brands and political parties. Computers in Human Behavior, 65, 285-294. https://doi.org/10.1016/j.chb.2016.08.033
    Boerman, S. C., & Müller, C. M. (2022). Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment. International Journal of Advertising, 41(1), 6-29. https://doi.org/10.1080/02650487.2021.1986256
    Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations. Psychology & Marketing, 31(3), 214-224. https://doi.org/10.1002/mar.20688
    Boerman, S. C., Willemsen, L. M., & Van Der Aa, E. P. (2017). “This post is sponsored”: Effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook. Journal of Interactive Marketing, 38, 82-92. https://doi.org/10.1016/j.intmar.2016.12.002
    Bonsón Ponte, E., Carvajal-Trujillo, E., & Escobar-Rodríguez, T. (2015). Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents. Tourism Management, 47, 286-302. https://doi.org/https://doi.org/10.1016/j.tourman.2014.10.009
    Borchers, N. S. (2019). Social media influencers in strategic communication. International Journal of Strategic Communication, 13(4), 255-260. https://doi.org/10.1080/1553118X.2019.1634075
    Borges-Tiago, T., M., Santiago, J., & Tiago, F. (2023). Mega or macro social media influencers: Who endorses brands better? Journal of Business Research, 157, 113606. https://doi.org/ 10.1016/j.jbusres.2022.113606
    Breves, P. L., Liebers, N., Abt, M., & Kunze, A. (2019). The perceived fit between Instagram influencers and the endorsed brand. Journal of Advertising Research, 59(4), 440-454. https://doi.org/10.2501/jar-2019-030
    Breves, P., Amrehn, J., Heidenreich, A., Liebers, N., & Schramm, H. (2021). Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers. International Journal of Advertising, 40(7), 1209-1229. https://doi.org/10.1080/02650487.2021.1881237
    Bright, L., & Daugherty, T. (2012). Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments. Journal of Marketing Communications, 18(1), 19-37. https://doi.org/10.1080/13527266.2011.620767
    Britt, R. K., Hayes, J. L., Britt, B. C., & Park, H. (2020). Too big to sell? A computational analysis of network and content characteristics among mega and micro beauty and fashion social media influencers. Journal of Interactive Advertising, 20(2), 111–118. https://doi.org/10.1080/15252019.2020.1763873
    Brown, M., Pope, N., & Voges, K. (2003). Buying or browsing? European Journal of Marketing, 37(11/12), 1666-1684. https://doi.org/10.1108/03090560310495401
    Brown, S. P., & Stayman, D. M. (1992). Antecedents and consequences of attitude toward the ad: A meta-analysis. Journal of Consumer Research, 19(1), 34-51. https://doi.org/10.1086/209284
    Burke, K. E. (2017). Social butterflies: How social media influencers are the new celebrity endorsement. Virginia Polytechnic Institute and State University, Virginia. http://rightsstatements.org/vocab/InC/1.0/
    Campbell, C., & Farrell, J. R. (2020). More than meets the eye: The functional components underlying influencer marketing. Business Horizons, 63(4), 469-479. https://doi.org/10.1016/j.bushor.2020.03.003
    Campbell, C., & Grimm, P. E. (2019). The challenges native advertising poses: Exploring potential federal trade commission responses and identifying research needs. Journal of Public Policy & Marketing, 38(1), 110-123. https://doi.org/10.1177/0743915618818576
    Carter, D. (2016). Hustle and brand: The sociotechnical shaping of influence. Social Media + Society, 2(3), 2056305116666305. https://doi.org/10.1177/2056305116666305
    Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, 117, 510-519. https://doi.org/10.1016/j.jbusres.2018.07.005
    Caughey, J. L. (1984). Imaginary Social Worlds: A Cultural Approach. University of Nebraska Press.
    Celuch, K. G., & Slama, M. (1993). Program content and advertising effectiveness: A test of the congruity hypothesis for cognitive and affective sources of involvement. Psychology & Marketing, 10(4), 285-299. https://doi.org/10.1002/mar.4220100404
    Černikovaitė, M. (2019). The Impact of influencer marketing on consumer buying behavior in social networks. Contemporary Issues in Business, Management and Economics Engineering, 805-812.
    Chae, J. (2018). Explaining females’ envy toward social media influencers. Media Psychology, 21(2), 246-262. https://doi.org/10.1080/15213269.2017.1328312
    Chapple, C. & Cownie, F. (2017). An investigation into viewers’ trust in and response towards disclosed paid-for endorsements by YouTube lifestyle vloggers. Journal of Promotional Communications, 5 (2), 110-136
    Chatterjee, P. (2008). Are unclicked ads wasted? Enduring effects of banner and pop-up ad exposures on brand memory and attitudes. Journal of Electronic Commerce Research, 9, 56-61. https://ssrn.com/abstract=1861220
    Chayka, K. (2016, September 22), Instagram’s creepy new ads look like posts from your friends. The Atlantic. https://www.theatlantic.com/technology/archive/2016/09/the-uncanny-valley-of-instagram-ads/501077/.
    Chen, K. J. & Cheung, H. L. (2019). Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement. Computers in Human Behavior 97, 67–74. https://doi.org/10.1016/j.chb.2019.03.007
    Childers, C. C., Lemon, L. L., & Hoy, M. G. (2019). #Sponsored #Ad: Agency perspective on influencer marketing campaigns. Journal of Current Issues & Research in Advertising, 40(3), 258-274. https://doi.org/10.1080/10641734.2018.1521113
    Choi, T. R., & Sung, Y. (2018). Instagram versus Snapchat: Self-expression and privacy concern on social media. Telematics and Informatics, 35(8), 2289-2298. https://doi.org/10.1016/j.tele.2018.09.009
    Chu, S.-C., & Kamal, S. (2008). The effect of perceived blogger credibility and argument quality on message elaboration and brand attitudes. Journal of Interactive Advertising, 8(2), 26-37. https://doi.org/10.1080/15252019.2008.10722140
    Chung, S., & Cho, H. (2017). Fostering parasocial relationships with celebrities on social media: Implications for celebrity endorsement. Psychology & Marketing, 34(4), 481-495. https://doi.org/https://doi.org/10.1002/mar.21001
    Cohen, J., Weimann-Saks, D., & Mazor-Tregerman, M. (2018). Does character similarity increase identification and persuasion? Media Psychology, 21(3), 506-528. https://doi.org/10.1080/15213269.2017.1302344
    Colliander, J., & Dahlén, M. (2011). Following the fashionable friend: The power of social media. Weighing Publicity Effectiveness of Blogs versus Online Magazines, 51(1), 313-320. https://doi.org/10.2501/jar-51-1-313-320
    Conde, R., & Casais, B. (2023). Micro, macro and mega-influencers on Instagram: The power of persuasion via the parasocial relationship. Journal of Business Research, 158, 113708. https://doi.org/10.1016/j.jbusres.2023.113708
    Connor, B.(2022, December 13). Does vertical video make a difference? We spent $6,000 on tests to find out. Business2Community. https://www.business2community.com/brandviews/buffer/does-vertical-video-make-a-difference-we-spent-6000-on-tests-to-find-out-02172955
    Coursaris, C. K., Van Osch, W., & Kourganoff, C. (2018). Designing the medium and the message for sponsorship recognition on social media: The interplay of influencer type, disclosure type, and consumer culture. SIGHCI 2018 Proceedings. 15. https://aisel.aisnet.org/sighci2018/15
    Cronbach, L. J. (1963). Educational Psychology (2nd ed.). Harcourt, Brace & World.
    Dabbous, A., & Barakat, K. A. (2020). Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention. Journal of Retailing and Consumer Services, 53, 101966. https://doi.org/10.1016/j.jretconser.2019.101966
    Dahiya, S., & Mahapatra, S. (2022). Role of social media influencer’s credibility in consumer’s purchase decisions. Journal of Contemporary Issues in Business and Government, 27(2). https://doi.org/10.47750/cibg.2021.27.02.659
    D'Astous, A., & Chartier, F. (2000). A study of factors affecting consumer evaluations and memory of product placements in movies. Journal of Current Issues & Research in Advertising, 22(2), 31-40. https://doi.org/10.1080/10641734.2000.10505106
    Davidson, E., & Vaast, E. (2009). Tech talk: An investigation of blogging in technology innovation discourse. IEEE Transactions on Professional Communication, 52(1), 40-60. https://doi.org/10.1109/TPC.2008.2012285
    De Jans, S., Cauberghe, V., & Hudders, L. (2018). How an advertising disclosure alerts young adolescents to sponsored vlogs: The moderating role of a peer-based advertising literacy intervention through an informational vlog. Journal of Advertising, 47(4), 309-325. https://doi.org/10.1080/00913367.2018.1539363
    De Jans, S., Spielvogel, I., Naderer, B., & Hudders, L. (2021). Digital food marketing to children: How an influencer's lifestyle can stimulate healthy food choices among children. Appetite, 162, 105182. https://doi.org/10.1016/j.appet.2021.105182
    De Jans, S., Van de Sompel, D., De Veirman, M., & Hudders, L. (2020). #Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations. Computers in Human Behavior, 109, 106342. https://doi.org/10.1016/j.chb.2020.106342
    De Veirman, M., & Hudders, L. (2020). Disclosing sponsored Instagram posts: The role of material connection with the brand and message-sidedness when disclosing covert advertising. International Journal of Advertising, 39(1), 94–130. https://doi.org/10.1080/02650487.2019.1575108
    De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798-828. https://doi.org/10.1080/02650487.2017.1348035
    De Vries, L., Gensler, S., & Leeflang, P. (2017). Effects of traditional advertising and social messages on brand-building metrics and customer acquisition. Journal of Marketing, 81(5), 1-15. https://doi.org/10.1509/jm.15.0178
    Deborah, A., Michela, A., & Anna, C. (2019). How to quantify social media influencers: An empirical application at the teatro alla scala. Heliyon, 5(5), e01677. https://doi.org/https://doi.org/10.1016/j.heliyon.2019.e01677
    Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. Computers in Human Behavior, 49, 597-600. https://doi.org/10.1016/j.chb.2015.03.051
    Demiray, M., & Burnaz, S. (2019). Exploring the impact of brand community identification on Facebook: Firm-directed and self-directed drivers. Journal of Business Research, 96, 115-124. https://doi.org/10.1016/j.jbusres.2018.11.016
    Dhanesh, G., & Duthler, G. (2019). Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement. Public Relations Review, 45. https://doi.org/10.1016/j.pubrev.2019.03.002
    Dibble, J., Hartmann, T., & Rosaen, S. (2016). Parasocial interaction and parasocial relationship: Conceptual clarification and a critical assessment of measures. Human Communication Research, 42(1), 21-44. https://doi.org/10.1111/hcre.12063
    Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1-7. https://doi.org/10.1016/j.chb.2016.11.009
    Djafarova, E., & Trofimenko, O. (2019). ‘Instafamous’ – Credibility and self-presentation of micro-celebrities on social media. Information, Communication & Society, 22(10), 1432-1446. https://doi.org/10.1080/1369118X.2018.1438491
    Doll, W. J., Xia, W., & Torkzadeh, G. (1994). A Confirmatory Factor Analysis of the End-User Computing Satisfaction Instrument. MIS Quarterly, 18(4), 453–461. https://doi.org/10.2307/249524
    Domingues Aguiar, T., & van Reijmersdal, E. (2018). Influencer marketing. SWOCC Amsterdam.
    Duffy, A., & Kang, H. Y. P. (2019). Follow me, I’m famous: Travel bloggers’ self-mediated performances of everyday exoticism. Media, Culture & Society, 42(2), 172-190. https://doi.org/10.1177/0163443719853503
    Duffy, B. E., & Hund, E. (2015). “Having it All” on social media: Entrepreneurial femininity and self-branding among fashion bloggers. Social Media + Society, 1(2), 2056305115604337. https://doi.org/10.1177/2056305115604337
    Duguay, S. (2019). “Running the Numbers”: Modes of microcelebrity labor in queer women’s self-representation on Instagram and Vine. Social Media + Society, 5, 205630511989400. https://doi.org/10.1177/2056305119894002
    Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168
    Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Harcourt Brace Jovanovich College Publishers.
    Eisend, M. (2006). Two-sided advertising: A meta-analysis. International Journal of Research in Marketing 23, no. 2:187–198.
    Eisend, M., van Reijmersdal, E. A., Boerman, S. C., & Tarrahi, F. (2020). A meta-analysis of the effects of disclosing sponsored content. Journal of Advertising, 49(3), 344-366. https://doi.org/10.1080/00913367.2020.1765909
    Enke, N., & Borchers, N. S. (2019). Social media influencers in strategic communication: A conceptual framework for strategic social media influencer communication. International Journal of Strategic Communication, 13(4), 261-277. https://doi.org/10.1080/1553118X.2019.1620234
    Erdogan, B. Z. (1999). Celebrity endorsement: A literature review. Journal of Marketing Management, 15(4), 291-314. https://doi.org/10.1362/026725799784870379
    Erdogan, B. Z., Baker, M., & Tagg, S. (2001). Selecting celebrity endorsers: The practitioner's perspective. Journal of Advertising Research, 41, 39-48. https://doi.org/10.2501/JAR-41-3-39-48
    Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47-55. https://doi.org/10.1016/j.chb.2016.03.003
    Escalas, J. E., & Bettman, J. R. (2017). Connecting with celebrities: How consumers appropriate celebrity meanings for a sense of belonging. Journal of Advertising, 46(2), 297-308. https://doi.org/10.1080/00913367.2016.1274925
    Establés, M.-J., Guerrero-Pico, M., & Contreras Espinosa, R. (2019). Gamers, writers and social media influencers: Professionalisation processes among teenagers. Revista Latina de Comunicacion Social, 74, 214-236. https://doi.org/10.4185/RLCS-2019-1328en
    Evans, N. J., Hoy, M. G., & Childers, C. C. (2018). Parenting “YouTube Natives”: The impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos. Journal of Advertising, 47(4), 326-346. https://doi.org/10.1080/00913367.2018.1544952
    Evans, N. J., Phua, J., Lim, J., & Jun, H. (2017). Disclosing Instagram influencer advertising: The effects of disclosure language on advertising recognition, attitudes, and behavioral intent. Journal of Interactive Advertising, 17(2), 138-149. https://doi.org/10.1080/15252019.2017.1366885
    Evans, S. K., Pearce, K. E., Vitak, J., & Treem, J. W. (2017). Explicating affordances: A conceptual framework for understanding affordances in communication research. Journal of Computer-Mediated Communication, 22(1), 35-52. https://doi.org/10.1111/jcc4.12180
    Fabrigar, L. R., Wegener, D. T., MacCallum, R. C., & Strahan, E. J. (1999). Evaluating the use of exploratory factor analysis in psychological research. Psychological Methods, 4(3), 272-299. https://doi.org/10.1037/1082-989X.4.3.272
    Farivar, S., Wang, F., & Yuan, Y. (2021). Opinion leadership vs. Para-social relationship: Key factors in influencer marketing. Journal of Retailing and Consumer Services, 59, 102371. https://doi.org/https://doi.org/10.1016/j.jretconser.2020.102371
    Federal Trade Commission. (2019). Disclosures 101 for social media influencers. Washington, DC: Online.
    Feick, L. F., & Price, L. L. (1987). The market maven: A diffuser of marketplace information. Journal of Marketing, 51(1), 83-97. https://doi.org/10.2307/1251146
    Fernandez, C. (2020, February 4). How to launch an influencer brand in 2020. The Business of Fashion. https://www.businessoffashion.com/articles/marketing-pr/how-to-launch-an-influencer-brand-in-2020/
    Filieri, R., & McLeay, F. (2014). E-WOM and accommodation: An Analysis of the factors that influence travelers’ adoption of information from online reviews. Journal of Travel Research, 53(1), 44-57. https://doi.org/10.1177/0047287513481274
    Flanagin, A. J., & Metzger, M. J. (2007). The role of site features, user attributes, and information verification behaviors on the perceived credibility of web-based information. New Media & Society, 9(2), 319-342. https://doi.org/10.1177/1461444807075015
    Flavián, C., Gurrea, R., & Orús, C. (2009). The effect of product presentation mode on the perceived content and continent quality of web sites. Online Information Review, 33(6), 1103-1128. https://doi.org/10.1108/14684520911011034
    Freberg, K., Graham, K., McGaughey, K., & Freberg, L. (2011). Who are the social media influencers? A study of public perceptions of personality. Fuel and Energy Abstracts, 37(1), 90-92. https://doi.org/10.1016/j.pubrev.2010.11.001
    Freepik. (2023a). Woman with delicious donuts ai generated. [Online image]. Freepik. https://pse.is/mastersthesispic2
    Freepik. (2023b). Side view cook making delicious pasta. [Online image]. Freepik. https://pse.is/mastersthesispic4
    Freepik. (2023c). Medium shot man eating delicious pizza. [Online image]. Freepik. https://pse.is/mastersthesispic5
    Freepik. (2023d). Close-up of happy asian woman eating healthy salad. [Online image]. Freepik. https://pse.is/mastersthesispic9
    Freepik. (2023e). Redhead woman eating some street food. [Online image]. Freepik. https://pse.is/mastersthesispic10
    Gaenssle, S., & Budzinski, O. (2021). Stars in social media: new light through old windows? Journal of Media Business Studies, 18(2), 79-105. https://doi.org/10.1080/16522354.2020.1738694
    Gannon, V., & Prothero, A. (2018). Beauty bloggers and YouTubers as a community of practice. Journal of Marketing Management, 34(7-8), 592-619. https://doi.org/10.1080/0267257X.2018.1482941
    Ge, J., & Gretzel, U. (2018). Emoji rhetoric: a social media influencer perspective. Journal of Marketing Management, 34(15-16), 1272-1295. https://doi.org/10.1080/0267257X.2018.1483960
    George, D., & Mallery, P. (2019). IBM SPSS Statistics 26 Step by Step: A Simple Guide and Reference (16th ed.). Routledge. https://doi.org/10.4324/9780429056765
    Gerlich, M. (2023). The power of personal connections in micro-influencer marketing: A study on consumer behaviour and the impact of micro-influencers. Transnational Marketing Journal, 11(1), 131-152. https://doi.org/10.58262/tmj.v11i1.1010
    Geyser, W. (2022, July 29). The State of Influencer Marketing 2021: Benchmark Report. Influencer Marketing Hub. https://influencermarketinghub.com/influencer-marketing-benchmark-report-2021/.
    Geyser, W. (2023, October 30). The State of Influencer Marketing 2023: Benchmark Report. Influencer Marketing Hub. https://influencermarketinghub.com/influencer-marketing-benchmark-report-2023/
    Geyser, W. (2024, January 30). Nano vs. Micro-Influencer Marketing: What’s the Difference?. Influencer Marketing Hub. https://influencermarketinghub.com/nano-vs-micro-influencer-marketing/
    Ghasemaghaei, M., & Hassanein, K. (2016). A macro model of online information quality perceptions: A review and synthesis of the literature. Computers in Human Behavior, 55, 972-991. https://doi.org/10.1016/j.chb.2015.09.027
    Giuffredi-Kähr, A., Petrova, A., & Malär, L. (2022). Sponsorship disclosure of influencers – A curse or a blessing? Journal of Interactive Marketing, 57(1), 18-34. https://doi.org/10.1177/10949968221075686
    Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands. Journal of Advertising, 29(3), 43-54. https://doi.org/10.1080/00913367.2000.10673616
    Gorlier, T., & Michel, G. (2020). How special rewards in loyalty programs enrich consumer–brand relationships: The role of self-expansion. Psychology & Marketing, 37(4), 588-603. https://doi.org/10.1002/mar.21328
    Guruge, M. (2018). Comparison between attributes related to celebrity endorsement and social media influencer marketing: A conceptual review. Sri Lanka Journal of Marketing, 4(1), 17-37.
    Hamilton, M., Kaltcheva, V. D., & Rohm, A. J. (2016). Social media and value creation: The role of interaction satisfaction and interaction immersion. Journal of Interactive Marketing, 36, 121-133. https://doi.org/10.1016/j.intmar.2016.07.001
    Han, H., Yi, J., Jun, S., & Ahn, S. (2021). How do followers infer the motives behind an influencer's advertising disclosures? Asia Pacific Journal of Marketing and Logistics, 33(5), 1159-1174. https://doi.org/10.1108/APJML-06-2019-0397
    Hargittai, E., & Litt, E. (2011). The tweet smell of celebrity success: Explaining variation in Twitter adoption among a diverse group of young adults. New Media & Society, 13(5), 824-842. https://doi.org/10.1177/1461444811405805
    Hartmann, T., & Goldhoorn, C. (2011). Horton and Wohl revisited: Exploring viewers' experience of parasocial interaction. Journal of Communication, 61(6), 1104-1121. https://doi.org/10.1111/j.1460-2466.2011.01595.x
    Hasim, M. A., Shahrin, M., Wahid, R. B., & Shamsudin, M. (2020). A review on media richness affecting purchase intention on Instagram: The mediating role of brand loyalty. International Journal of Psychosocial Rehabilitation, 24, 3894-3902. https://doi.org/10.37200/ijpr/v24i7/pr270386
    Hatton, G. (2018, February 13). Micro influencers vs macro influencers. Social media today. https://www.socialmediatoday.com/news/micro-influencers-vs-macro-influencers/516896/.
    Haverkamp, R. (2018, March 14). Het verschil tussen mega, macro, meso, micro en nano influencers. Brand Ambassadors. https://brandambassadors.nl/mega-macro-meso-micro-nano-influencer/.
    Hearn, A., & Schoenhoff, S. (2015). From Celebrity to Influencer: Tracing the Diffusion of Celebrity Value across the Data Stream. In A Companion to Celebrity (pp. 194-212). https://doi.org/https://doi.org/10.1002/9781118475089.ch11
    Herrando, C., & Martín-De Hoyos, M. J. (2022). Influencer endorsement posts and their effects on advertising attitudes and purchase intentions. International Journal of Consumer Studies, 46(6), 2288-2299. https://doi.org/10.1111/ijcs.12785
    Hill, D. J., & Gandhi, N. (1992). Service advertising: A framework to its effectiveness. Journal of Services Marketing, 6(4), 63-76. https://doi.org/10.1108/08876049210037168
    Hoffner, C. (1996). Children's wishful identification and parasocial interaction with favorite television characters. Journal of Broadcasting & Electronic Media, 40(3), 389-402. https://doi.org/10.1080/08838159609364360
    Horton, D., & Richard Wohl, R. (1956). Mass Communication and Para-Social Interaction. Psychiatry, 19(3), 215-229. https://doi.org/10.1080/00332747.1956.11023049
    Hosie, R. (2019, April 4). Why brands are turning away from big Instagram influencers to work with people who have small followings instead. Business Insider. https://www.businessinsider.com/brands-turning-to-micro-influencers-instead-of-instagram-stars-2019-4
    Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Public Opinion Quarterly, 15(4), 635-650. https://doi.org/10.1086/266350
    Hovland, C. I., Janis, I. L., & Kelley, H. H. (1953). Communication and persuasion; psychological studies of opinion change. Yale University Press.
    Hsieh, Y. C., Chiu, H. C., & Chiang, M. Y. (2005). Maintaining a committed online customer: A study across search-experience-credence products. Journal of Retailing, 81(1), 75-82. https://doi.org/10.1016/j.jretai.2005.01.006
    Hsu, C. L., Chuan-Chuan Lin, J., & Chiang, H. S. (2013). The effects of blogger recommendations on customers’ online shopping intentions. Internet Research, 23(1), 69-88.
    Hu, L., Min, Q., Han, S., & Liu, Z. (2020). Understanding followers’ stickiness to digital influencers: The effect of psychological responses. International Journal of Information Management, 54, 102169. https://doi.org/https://doi.org/10.1016/j.ijinfomgt.2020.102169
    Huarng, K.-H., Yu, T. H.-K., & Huang, J. J. (2010). The impacts of instructional video advertising on customer purchasing intentions on the internet. Service Business, 4(1), 27-36. https://doi.org/10.1007/s11628-009-0081-7
    Hudders, L., & Lou, C. (2022). A new era of influencer marketing: Lessons from recent inquires and thoughts on future directions. International Journal of Advertising, 41(1), 1-5. https://doi.org/10.1080/02650487.2022.2031729
    Hudders, L., De Jans, S., & De Veirman, M. (2021). The commercialization of social media stars: A literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising, 40(3), 327-375. https://doi.org/10.1080/02650487.2020.1836925
    Hudson, S., & Elliott, C. (2013). Measuring the impact of product placement on children using digital brand integration. Journal of Food Products Marketing, 19(3), 176-200. https://doi.org/10.1080/10454446.2013.724370
    Hughes, C., Swaminathan, V., & Brooks, G. (2019). Driving brand engagement through online social influencers: An empirical investigation of sponsored blogging campaigns. Journal of Marketing, 83(5), 78-96. https://doi.org/10.1177/0022242919854374
    Hui, M. K., & Bateson, J. E. G. (1991). Perceived control and the effects of crowding and consumer choice on the service experience. Journal of Consumer Research, 18(2), 174-184. https://doi.org/10.1086/209250
    Hung, S.-W., Cheng, M.-J., & Lee, C.-J. (2022). A new mechanism for purchasing through personal interactions: fairness, trust and social influence in online group buying. Information Technology & People, 35(5), 1563-1589. https://doi.org/10.1108/ITP-05-2020-0329
    Hwang, J., & Choi, L. (2020). Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty. Journal of Business Research, 106, 365-376. https://doi.org/10.1016/j.jbusres.2019.01.031
    Hwang, K., & Zhang, Q. (2018). Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge. Computers in Human Behavior, 87, 155-173. https://doi.org/10.1016/j.chb.2018.05.029
    Hwang, Y., & Jeong, S.-H. (2016). “This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts. Computers in Human Behavior, 62, 528-535. https://doi.org/10.1016/j.chb.2016.04.026
    Janssen, L., Schouten, A. P., & Croes, E. A. J. (2022). Influencer advertising on Instagram: Product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification. International Journal of Advertising, 41(1), 101-127. https://doi.org/10.1080/02650487.2021.1994205
    Jin, S. V. (2018). Interactive effects of Instagram foodies' hashtagged #Foodporn and peer users' eating disorder on eating intention, envy, parasocial interaction, and online friendship. Cyberpsychol Behav Soc Netw, 21(3), 157-167. https://doi.org/10.1089/cyber.2017.0476
    Jin, S. V., & Muqaddam, A. (2019). Product placement 2.0: “Do brands need influencers, or do influencers need brands?”. Journal of Brand Management, 26(5), 522-537. https://doi.org/10.1057/s41262-019-00151-z
    Jin, S. V., & Ryu, E. (2020a). “I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce. Journal of Retailing and Consumer Services, 55, 102-121. https://doi.org/ 10.1016/j.jretconser.2020.102121
    Jin, S. V., & Ryu, E. (2020b). Instagram fashionistas, luxury visual image strategies and vanity. Journal of Product & Brand Management, 29(3), 355-368. https://doi.org/10.1108/JPBM-08-2018-1987
    Jin, S. V., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Marketing Intelligence & Planning, 37(5), 567-579. https://doi.org/10.1108/MIP-09-2018-0375
    Jin, S.-A. A., & Phua, J. (2014). Following celebrities’ tweets about brands: The impact of Twitter-based electronic word-of-mouth on consumers’ source credibility perception, buying intention, and social identification with celebrities. Journal of Advertising, 43(2), 181-195. https://doi.org/10.1080/00913367.2013.827606
    Joshi, Y., Lim, W. M., Jagani, K., & Kumar, S. (2023). Social media influencer marketing: Foundations, trends, and ways forward. Electronic Commerce Research. https://doi.org/10.1007/s10660-023-09719-z
    Jun, S., & Yi, J. (2020). What makes followers loyal? The role of influencer interactivity in building influencer brand equity. Journal of Product & Brand Management, 29(6), 803-814. https://doi.org/10.1108/JPBM-02-2019-2280
    Jung, N., & Im, S. (2021). The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure. International Journal of Advertising, 40(8), 1265-1293. https://doi.org/10.1080/02650487.2021.1991107
    Kahle, L. R., & Homer, P. M. (1985). Physical attractiveness of the celebrity endorser: A social adaptation perspective. Journal of Consumer Research, 11(4), 954-961. https://doi.org/10.1086/209029
    Kamins, M. A. (1990). An Investigation into the "Match-up" hypothesis in celebrity advertising: When beauty may be only skin deep. Journal of Advertising, 19(1), 4-13. http://www.jstor.org/stable/4188750
    Kamins, M. A., & Marks, L. J. (1987). Advertising puffery: The impact of using two-sided claims on product attitude and purchase intention. Journal of Advertising, 16(4), 6-15. http://www.jstor.org/stable/4188649
    Kapitan, S., & Silvera, D. H. (2016). From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness. Marketing Letters, 27(3), 553-567. https://doi.org/10.1007/s11002-015-9363-0
    Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68. https://doi.org/10.1016/j.bushor.2009.09.003
    Kapoor, P. S., Balaji, M. S., & Jiang, Y. (2021). Effectiveness of sustainability communication on social media: role of message appeal and message source. International Journal of Contemporary Hospitality Management, 33(3), 949-972. https://doi.org/10.1108/IJCHM-09-2020-0974
    Karouw, D. E. Z., Worang, F. G., & Pandowo, M. H. C. (2019). Millennial trust through endorser credibility on local influencer endorsement on Instagram. Jurnal EMBA, 7(3), 3818–3827.
    Katz, E., & Lazarsfeld, P. F. (1955). Personal influence: the part played by people in the flow of mass communications. Free Press.
    Kay, S., Mulcahy, R., & Parkinson, J. (2020). When less is more: The impact of macro and micro social media influencers’ disclosure. Journal of Marketing Management, 36(3-4), 248-278. https://doi.org/10.1080/0267257X.2020.1718740
    Kelley, H. H. (1973). The processes of causal attribution. American Psychologist, 28(2), 107-128. https://doi.org/10.1037/h0034225
    Kelman, H. C. (1958). Compliance, identification, and internalization three processes of attitude change. Journal of Conflict Resolution, 2(1), 51-60. https://doi.org/10.1177/002200275800200106
    Kemp, S. (2023a, February 13). Digital 2023: Taiwan. https://datareportal.com/reports/digital-2023-taiwan
    Kemp, S. (2023b, January 26). Digital 2023: Global overview report. https://datareportal.com/reports/digital-2023-global-overview-report.
    Khamis, S., Ang, L., & Welling, R. (2017). Self-branding, ‘micro-celebrity’ and the rise of social media influencers. Celebrity Studies, 8(2), 191-208. https://doi.org/10.1080/19392397.2016.1218292
    Ki, C.-W. C., & Kim, Y.-K. (2019). The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic. Psychology & Marketing, 36(10), 905-922. https://doi.org/10.1002/mar.21244
    Ki, C.-W., Cuevas, L. M., Chong, S. M., & Lim, H. (2020). Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. Journal of Retailing and Consumer Services, 55, 102133. https://doi.org/10.1016/j.jretconser.2020.102133
    Ki, C.-W., Park, S., & Kim, Y.-K. (2022). Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults. Journal of Business Research, 144, 264-277. https://doi.org/10.1016/j.jbusres.2022.01.071
    Kim, D. Y., & Kim, H.-Y. (2021). Trust me, trust me not: A nuanced view of influencer marketing on social media. Journal of Business Research, 134, 223-232. https://doi.org/10.1016/j.jbusres.2021.05.024
    Kim, H., Ko, E., & Kim, J. (2015). SNS users' para-social relationships with celebrities: Social media effects on purchase intentions. Journal of Global Scholars of Marketing Science, 25(3), 279-294. https://doi.org/10.1080/21639159.2015.1043690
    Kim, K., Chung, T.-L., & Fiore, A. M. (2023). The role of interactivity from Instagram advertisements in shaping young female fashion consumers’ perceived value and behavioral intentions. Journal of Retailing and Consumer Services, 70, 103159. https://doi.org/10.1016/j.jretconser.2022.103159
    Kim, M., & Song, D. (2018). When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type. International Journal of Advertising, 37(1), 105-124. https://doi.org/10.1080/02650487.2017.1349031
    Kim, Y. J., & Han, J. (2014). Why smartphone advertising attracts customers: A model of web advertising, flow, and personalization. Computers in Human Behavior, 33, 256-269. https://doi.org/https://doi.org/10.1016/j.chb.2014.01.015
    Kline, R. B. (2016). Principles and practice of structural equation modeling, 4th ed. Guilford Press.
    Knoll, J., & Matthes, J. (2017). The effectiveness of celebrity endorsements: A meta-analysis. Journal of the Academy of Marketing Science, 45(1), 55-75. https://doi.org/10.1007/s11747-016-0503-8
    Kozinets, R. V., De Valck, K., Wojnicki, A. C., & Wilner, S. J. S. (2010). Networked narratives: Understanding word-of-mouth marketing in online communities. Journal of Marketing, 74(2), 71-89. https://doi.org/10.1509/jm.74.2.71
    Kreling, R., Meier, A., & Reinecke, L. (2022). Feeling authentic on social media: Subjective authenticity across Instagram stories and posts. Social Media + Society, 8(1), 20563051221086235. https://doi.org/10.1177/20563051221086235
    Kumar, V., & Pansari, A. (2016). Competitive advantage through engagement. Journal of Marketing Research, 53(4), 497-514. https://doi.org/10.1509/jmr.15.0044
    Kuo, Y. F., Hu, T. L., & Yang, S. C. (2013). Effects of inertia and satisfaction in female online shoppers on repeat‐purchase intention. Managing Service Quality: An International Journal, 23(3), 168-187. https://doi.org/10.1108/09604521311312219
    Kuyper, L., & Wijsen, C. (2014). Gender identities and gender dysphoria in the Netherlands. Arch Sex Behav, 43(2), 377-385. https://doi.org/10.1007/s10508-013-0140-y
    Labrecque, L. I. (2014). Fostering consumer–brand relationships in social media environments: The role of parasocial interaction. Journal of Interactive Marketing, 28(2), 134-148. https://doi.org/https://doi.org/10.1016/j.intmar.2013.12.003
    Ladhari, R., Massa, E., & Skandrani, H. (2020). YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise. Journal of Retailing and Consumer Services, 54, 102027. https://doi.org/10.1016/j.jretconser.2019.102027
    Lafferty, B. A., & Goldsmith, R. E. (1999). Corporate credibility’s role in consumers’ attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad. Journal of Business Research, 44(2), 109-116. https://doi.org/10.1016/S0148-2963(98)00002-2
    Lane, J. M., Russell, L., & Khan, S. N. (2000). Osteoporosis. Clinical Orthopaedics and Related Research (372), 139-150. https://doi.org/10.1097/00003086-200003000-00016
    Lawson, C. E. (2021). Skin deep: Callout strategies, influencers, and racism in the online beauty community. New Media & Society, 23(3), 596-612. https://doi.org/10.1177/1461444820904697
    Leban, M., Thomsen, T. U., von Wallpach, S., & Voyer, B. G. (2021). Constructing personas: How high-net-worth social media influencers reconcile ethicality and living a luxury lifestyle. Journal of Business Ethics, 169(2), 225-239. https://doi.org/10.1007/s10551-020-04485-6
    Lee, D., Hosanagar, K., & Nair, H. S. (2018). Advertising content and consumer engagement on social media: Evidence from Facebook. Management Science, 64(11), 5105-5131. https://doi.org/10.1287/mnsc.2017.2902
    Lee, E.-B., Lee, S.-G., & Yang, C.-G. (2017). The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising. Industrial Management & Data Systems, 117(6), 1011-1036. https://doi.org/10.1108/IMDS-06-2016-0229
    Lee, J. E., & Watkins, B. (2016). YouTube vloggers' influence on consumer luxury brand perceptions and intentions. Journal of Business Research, 69(12), 5753-5760. https://doi.org/10.1016/j.jbusres.2016.04.171
    Lee, J., Kim, S., & Ham, C.-D. (2016). A double-edged sword? Predicting consumers’ attitudes toward and sharing intention of native advertising on social media. American Behavioral Scientist, 60(12), 1425-1441. https://doi.org/10.1177/0002764216660137
    Lee, J., Sudarshan, S., Sussman, K., Bright, L., & Eastin, M. (2021). Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism. International Journal of Advertising, 41, 1-23. https://doi.org/10.1080/02650487.2021.1964226
    Lee, K.-T., & Koo, D.-M. (2012). Effects of attribute and valence of e-WOM on message adoption: Moderating roles of subjective knowledge and regulatory focus. Computers in Human Behavior, 28(5), 1974-1984. https://doi.org/10.1016/j.chb.2012.05.018
    Lee, S. S., Chen, H., & Lee, Y.-H. (2022). How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness. Journal of Product & Brand Management, 31(1), 149-162. https://doi.org/10.1108/JPBM-02-2020-2757
    Lee, Y., & Koo, J. (2015). Athlete endorsement, attitudes, and purchase intention: The interaction effect between athlete endorser-product congruence and endorser credibility. Journal of Sport Management, 29(5), 523-538. https://doi.org/10.1123/jsm.2014-0195
    Lehto Brewster, M. & Lyu, J., (2020). Exploring the parasocial impact of nano, micro and macro influencers. International Textile and Apparel Association Annual Conference Proceedings, 77(1). https://doi.org/10.31274/itaa.12254
    Leung, F., Gu, F., Li, Y., Zhang, J., & Palmatier, R. (2022). Influencer marketing effectiveness. Journal of Marketing, 86(6), 93-115. https://doi.org/10.1177/00222429221102889
    Li, H., & Lo, H.-Y. (2015). Do you recognize its brand? The effectiveness of online in-stream video advertisements. Journal of Advertising, 44(3), 208-218. https://doi.org/10.1080/00913367.2014.956376
    Li, X., & Feng, J. (2022). Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity. Global Media and China, 7(2), 219-240. https://doi.org/10.1177/20594364221094668
    Lim Siew, F., & Rashad, Y. (2014). Celebrity endorsement as a marketing tool. Global Journal of Management and Business Research, 14(E4), 37-40. https://journalofbusiness.org/index.php/GJMBR/article/view/1429
    Lim, X. J., Radzol, A. R. M., Cheah, J. H., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19-36. https://doi.org/10.14707/ajbr.170035
    Lin, H.-C., Bruning, P. F., & Swarna, H. (2018). Using online opinion leaders to promote the hedonic and utilitarian value of products and services. Business Horizons, 61(3), 431-442. https://doi.org/10.1016/j.bushor.2018.01.010
    Lin, J.-C., Wu, C.-S., Liu, W.-Y., & Lee, C.-C. (2012). Behavioral intentions toward afforestation and carbon reduction by the Taiwanese public. Forest Policy and Economics, 14(1), 119-126. https://doi.org/https://doi.org/10.1016/j.forpol.2011.07.016
    Linhart, Z. (2023). Why measure attitudes toward specific types of advertising in international contexts? Projectics / Proyéctica / Projectique, 34(1), 87-104. https://doi.org/10.3917/proj.034.0087
    Liu, H., Chu, H., Huang, Q., & Chen, X. (2016). Enhancing the flow experience of consumers in China through interpersonal interaction in social commerce. Computers in Human Behavior, 58, 306-314. https://doi.org/10.1016/j.chb.2016.01.012
    López-Barceló, A., & López, M. (2022). Influencers’ promoted posts and stories on Instagram: do they matter? Journal of Innovations in Digital Marketing, 3, 15-28. https://doi.org/10.51300/jidm-2022-45
    Lou, C. (2022). Social media influencers and followers: Theorization of a trans-parasocial relation and explication of its implications for influencer advertising. Journal of Advertising, 51(1), 4-21. https://doi.org/10.1080/00913367.2021.1880345
    Lou, C., & Kim, H. K. (2019). Fancying the new rich and famous? Explicating the roles of influencer content, credibility, and parental mediation in adolescents’ parasocial relationship, materialism, and purchase intentions. Frontiers in Psychology, 10. https://doi.org/10.3389/fpsyg.2019.02567
    Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73. https://doi.org/10.1080/15252019.2018.1533501
    Lu, L. C., Chang, W. P., & Chang, H. H. (2014). Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness. Computers in Human Behavior, 34, 258-266. https://doi.org/10.1016/j.chb.2014.02.007
    Lueck, J. A. (2015). Friend-zone with benefits: The parasocial advertising of Kim Kardashian. Journal of Marketing Communications, 21(2), 91-109. https://doi.org/10.1080/13527266.2012.726235
    Luo, Q., & Zhong, D. (2015). Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites. Tourism Management, 46, 274-282. https://doi.org/10.1016/j.tourman.2014.07.007
    Lutz R, J. (1985). Affective and cognitive antecedents of attitude toward the ad: A conceptual framework. Psychological Processes and Advertising Effects, 45-64. https://cir.nii.ac.jp/crid/1571417126312228352
    MacCallum, R. C., & Hong, S. (1997). Power Analysis in Covariance Structure Modeling Using GFI and AGFI. Multivariate Behav Res, 32(2), 193-210. https://doi.org/10.1207/s15327906mbr3202_5
    Machleit, K. A., Eroglu, S. A., & Mantel, S. P. (2000). Perceived retail crowding and shopping satisfaction: What modifies this relationship? Journal of Consumer Psychology, 9(1), 29-42. https://doi.org/https://doi.org/10.1207/s15327663jcp0901_3
    MacKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 23(2), 130-143. https://doi.org/10.2307/3151660
    Mahatmavidya, P. A., & Yasa, N. (2020). Advertising value of Instagram stories and the effect on millennial’s attitude. Russian Journal of Agricultural and Socio-Economic Sciences, 3, 29-39. https://doi.org/10.18551/rjoas.2020-03.04
    Maheshwari, S. (2018, November 11). Are you ready for the nanoinfluencers? The New York Times. https://www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html
    Manic, M. (2015). The Rise of Native Advertising. Bulletin of the Transilvania University of Brasov, 57, 53.
    Marinucci, J. (2018, September 14). Five social media trends that will impact digital advertising. Forbes. https://www.forbes.com/sites/forbesagencycouncil/2018/09/14/five-social-media-trends-that-will-impact-digital-advertising/?sh=3224cf072f05
    Marques, I. R., Casais, B., & Camilleri, M. A. (2021). The effect of macrocelebrity and microinfluencer endorsements on consumer–brand engagement in Instagram. In M. A. Camilleri (Ed.), Strategic Corporate Communication in the Digital Age (pp. 131-143). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80071-264-520211008
    Martínez-López, F. J., Anaya-Sánchez, R., Fernández Giordano, M., & Lopez-Lopez, D. (2020). Behind influencer marketing: Key marketing decisions and their effects on followers’ responses. Journal of Marketing Management, 36(7-8), 579-607. https://doi.org/10.1080/0267257X.2020.1738525
    Marwick, A. E., & Boyd, d. (2011). I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience. New Media & Society, 13(1), 114-133. https://doi.org/10.1177/1461444810365313
    McCormick, K. (2016). Celebrity endorsements: Influence of a product-endorser match on millennials attitudes and purchase intentions. Journal of Retailing and Consumer Services, 32, 39-45. https://doi.org/10.1016/j.jretconser.2016.05.012
    McGuire, W. J. (1985). Chapter attitudes and attitude change. Handbook of social psychology, 233-346.
    McLachlan, S. (2023, November 21). 35 Instagram statistics that matter to marketers in 2024. Hootsuite. https://blog.hootsuite.com/instagram-statistics/.
    McQuarrie, E. F., Miller, J., & Phillips, B. J. (2012). The megaphone effect: Taste and audience in fashion blogging. Journal of Consumer Research, 40(1), 136-158. https://doi.org/10.1086/669042
    McRoberts, S., Ma, H., Hall, A., & Yarosh, S. (2017). Share first, save later: Performance of self through snapchat stories. Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems, Denver, Colorado, USA. https://doi.org/10.1145/3025453.3025771
    Mediakix (2018a). What are mid-tier influencers. Mediakix. https://mediakix.com/blog/what-are-mid-tier-influencers/.
    Mediakix (2018b). How target does influencer marketing on Instagram. Mediakix. https://mediakix.com/blog/target-marketing-on-instagram-case-study/.
    Meersseman, E., Geuens, M., & Vermeir, I. (2021). Take a bite! The effect of bitten food in pictures on product attitudes, purchase intentions, and willingness to pay. Foods, 10(9), 2096. https://www.mdpi.com/2304-8158/10/9/2096
    Meire, M., Hewett, K., Ballings, M., Kumar, V., & Van den Poel, D. (2019). The role of marketer-generated content in customer engagement marketing. Journal of Marketing, 83(6), 21-42. https://doi.org/10.1177/0022242919873903
    Menon, D. (2022). Factors influencing Instagram reels usage behaviours: An examination of motives, contextual age and narcissism. Telematics and Informatics Reports, 5, 100007. https://doi.org/10.1016/j.teler.2022.100007
    Mersey, R. D., Malthouse, E. C., & Calder, B. (2010). Engagement with online media. Journal of Media Business Studies, 7(2), 39-56. https://doi.org/10.1080/16522354.2010.11073506
    Meta (2023a). Instagram stories: Create quick and memorable content. Instagram for Business. https://business.instagram.com/instagram-stories.
    Meta (2023b). Ad Solutions. Instagram for Business. https://business.instagram.com/ad-solutions.
    Mirabi, V., Akbariyeh, H., & Tahmasebifard, H. (2015). A study of factors affecting on customers purchase intention. Journal of Multidisciplinary Engineering Science and Technology (JMEST), 2(1).
    Mochon, D., Johnson, K., Schwartz, J., & Ariely, D. (2017). What are likes worth? A Facebook page field experiment. Journal of Marketing Research, 54(2), 306-317. https://doi.org/10.1509/jmr.15.0409
    Morteo, I. (2018). Influencers as enhancers of the value co-creation experience. Global Journal of Business Research, 12(2), 91-100.
    Mudambi, S. M., & Schuff, D. (2010). Research note: What makes a helpful online review? A study of customer reviews on Amazon.com. MIS Quarterly, 34(1), 185-200. https://doi.org/10.2307/20721420
    Munnukka, J., Uusitalo, O., & Toivonen, H. (2016). Credibility of a peer endorser and advertising effectiveness. Journal of Consumer Marketing, 33(3), 182-192. https://doi.org/10.1108/JCM-11-2014-1221
    Nafees, L., Cook, C. M., Nikolov, A. N., & Stoddard, J. E. (2021). Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility. Digital Business, 1(2), 100008. https://doi.org/10.1016/j.digbus.2021.100008
    Nisar, T. M., Prabhakar, G., & Strakova, L. (2019). Social media information benefits, knowledge management and smart organizations. Journal of Business Research, 94, 264-272. https://doi.org/https://doi.org/10.1016/j.jbusres.2018.05.005
    nsit0108. (2023a). Food blogger table Vlog summer Generate Ai. [Online image]. Freepik. https://pse.is/mastersthesispic7
    nsit0108. (2023b). Food blogger cook Digital lifestyle Generate Ai. [Online image]. Freepik. https://pse.is/mastersthesispic12
    Nusair, K. K., Bilgihan, A., Okumus, F., & Cobanoglu, C. (2013). Generation Y travelers’ commitment to online social network websites. Tourism Management, 35, 13-22. https://doi.org/10.1016/j.tourman.2012.05.005
    O’Sullivan, P. B., & Carr, C. T. (2018). Masspersonal communication: A model bridging the mass-interpersonal divide. New Media & Society, 20(3), 1161-1180. https://doi.org/10.1177/1461444816686104
    Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 19(3), 39-52. https://doi.org/10.1080/00913367.1990.10673191
    Ohanian, R. (1991). The impact of celebrity spokespersons' perceived image on consumers' intention to purchase. Journal of Advertising Research, 31(1), 46-54.
    Park, J., Lee, J. M., Xiong, V. Y., Septianto, F., & Seo, Y. (2021). David and Goliath: When and why micro-influencers are more persuasive than mega-influencers. Journal of Advertising, 50(5), 584-602. https://doi.org/10.1080/00913367.2021.1980470
    Pashkevich, M., Dorai-Raj, S., Kellar, M., & Zigmond, D. (2012). Empowering online advertisements by empowering viewers with the right to choose: the relative effectiveness of skippable video advertisements on YouTube. Journal of advertising research, 52(4), 451-457. https://doi.org/10.2501/JAR-52-4-451-457
    Pedroni, M. (2016). Meso-celebrities, fashion and the media: How digital influencers struggle for visibility. Film, Fashion & Consumption, 5(1), 103-121. https://doi.org/10.1386/ffc.5.1.103_1
    Perrin, N. (2019, March 20). US native advertising 2019. EMARKETER. https://www.emarketer.com/content/us-native-advertising-2019
    Perse, E. M., & Rubin, R. B. (1989). Attribution in social and parasocial relationships. Communication Research, 16(1), 59-77. https://doi.org/10.1177/009365089016001003
    Pew Research Center. (2021, April 7). Social Media Use in 2021. https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/
    Pikas, B., & Sorrentino, G. (2014). The effectiveness of online advertising: Consumer’s perceptions of ads on Facebook, Twitter and YouTube. Journal of Applied Business & Economics, 16, 70-81.
    Pikisuperstar. (2023). Top view hands holding chocolate chips cookie. [Online image]. Freepik. https://pse.is/mastersthesispic
    Pilgrim, K., & Bohnet-Joschko, S. (2019). Selling health and happiness how influencers communicate on Instagram about dieting and exercise: mixed methods research. BMC Public Health, 19(1), 1054. https://doi.org/10.1186/s12889-019-7387-8
    Piwek, L., & Joinson, A. (2016). “What do they snapchat about?” Patterns of use in time-limited instant messaging service. Computers in Human Behavior, 54, 358-367. https://doi.org/10.1016/j.chb.2015.08.026
    Pornpitakpan, C. (2004). The persuasiveness of source credibility: A critical review of five decades' evidence. Journal of Applied Social Psychology, 34(2), 243-281. https://doi.org/10.1111/j.1559-1816.2004.tb02547.x
    Pöyry, E., Pelkonen, M., Naumanen, E., & Laaksonen, S.-M. (2019). A call for authenticity: Audience responses to social media influencer endorsements in strategic communication. International Journal of Strategic Communication, 13(4), 336-351. https://doi.org/10.1080/1553118X.2019.1609965
    Puccinelli, N. M., Goodstein, R. C., Grewal, D., Price, R., Raghubir, P., & Stewart, D. (2009). Customer experience management in retailing: Understanding the buying process. Journal of Retailing, 85(1), 15-30. https://doi.org/10.1016/j.jretai.2008.11.003
    Quayle, A. R., Holt, S., & Clark, R. G. (1985). Jejunal perforation secondary to metastatic bronchogenic carcinoma. Postgraduate Medical Journal, 61(712), 163-165. https://doi.org/10.1136/pgmj.61.712.163
    Rasmussen, L. L. (2018). Parasocial interaction in the digital age: An examination of relationship building and the effectiveness of YouTube celebrities. Social media and society, 7, 280-294.
    rawpixel.com. (2023). Happy man having a doughnut. [Online image]. Freepik. https://pse.is/mastersthesispic1
    Reade, J. (2021). Keeping it raw on the ‘gram: Authenticity, relatability and digital intimacy in fitness cultures on Instagram. New Media & Society 23(3), 535–553. https://doi.org/10.1177/1461444819891699
    Rehnen, L.-M., Bartsch, S., Kull, M., & Meyer, A. (2017). Exploring the impact of rewarded social media engagement in loyalty programs. Journal of Service Management, 28(2), 305-328. https://doi.org/10.1108/JOSM-10-2015-0338
    Reichelt, J., Sievert, J., & Jacob, F. (2014). How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions. Journal of Marketing Communications, 20(1-2), 65-81. https://doi.org/10.1080/13527266.2013.797758
    Reinikainen, H., Munnukka, J., Maity, D., & Luoma-aho, V. (2020). ‘You really are a great big sister’ – Parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing. Journal of Marketing Management, 36(3-4), 279-298. https://doi.org/10.1080/0267257X.2019.1708781
    Renwarin, J. M. J. (2021). The increasing of brand awarness toward social media Instagram; A customer market survey of cafe in Indonesia. Journal of Industrial Engineering & Management Research, 2(3), 1 - 5. https://doi.org/10.7777/jiemar.v2i3.134
    Reynolds, S. (2022). Parasocial relationships with online influencers. LSU Master's Theses. 5637. https://repository.lsu.edu/gradschool_theses/5637
    Rezabakhsh, B., Bornemann, D., Hansen, U., & Schrader, U. (2006). Consumer power: A comparison of the old economy and the internet economy. Journal of Consumer Policy, 29(1), 3-36. https://doi.org/10.1007/s10603-005-3307-7
    Roscoe, J. T. (1975). Fundamental research statistics for the behavioral sciences (Second ed.). New York: Holt Rinehart and Winston
    Rotfeld, H. J. (2006). Understanding advertising clutter and the real solution to declining audience attention to mass media commercial messages. Journal of Consumer Marketing, 23(4), 180-181. https://doi.org/10.1108/07363760610674301
    Rubin, A. M., & Perse, E. M. (1987). Audience activity and soap opera involvement: A uses and effects investigation. Human Communication Research, 14(2), 246-268. https://doi.org/10.1111/j.1468-2958.1987.tb00129.x
    Rubin, A. M., Perse, E. M., & Powell, R. A. (1985). Loneliness, parasocial interaction, and local television news viewing. Human Communication Research, 12(2), 155-180. https://doi.org/10.1111/j.1468-2958.1985.tb00071.x
    Ruiz-Gomez, A. (2019). Digital fame and fortune in the age of social media: A classification of social media influencers. aDResearch ESIC International Journal of Communication Research, 19, 8-29. https://doi.org/10.7263/adresic-019-01
    Rundin, K., & Colliander, J. (2021). Multifaceted influencers: Toward a new typology for influencer roles in advertising. Journal of Advertising, 50(5), 548-564. https://doi.org/10.1080/00913367.2021.1980471
    Russell, C. A., & Rasolofoarison, D. (2017). Uncovering the power of natural endorsements: A comparison with celebrity-endorsed advertising and product placements. International Journal of Advertising, 36(5), 761-778. https://doi.org/10.1080/02650487.2017.1348033
    Ruvio, A., Gavish, Y., & Shoham, A. (2013). Consumer's doppelganger: A role model perspective on intentional consumer mimicry. Journal of Consumer Behaviour, 12(1), 60-69. https://doi.org/10.1002/cb.1415
    Sabate, F., Berbegal-Mirabent, J., Cañabate, A., & Lebherz, P. R. (2014). Factors influencing popularity of branded content in Facebook fan pages. European Management Journal, 32(6), 1001-1011. https://doi.org/10.1016/j.emj.2014.05.001
    Safitri, J. (2022). Impact of Instagram posts, Instagram stories, and Instagram reels on brand awareness of muslim clothing brand Zombasic. Journal of Islamic Economics Lariba, 8, 289-302. https://doi.org/10.20885/jielariba.vol8.iss2.art9
    Salisbury, M., & Pooley, J. D. (2017). The #nofilter self: The contest for authenticity among social networking sites, 2002–2016. Social Sciences, 6(1), 10. https://doi.org/10.3390/socsci6010010
    Sammis, K., Lincoln, C., Pomponi, S., Ng, J., Rodriguez, E. G., & Zhou, J. (2015). Influencer Marketing For Dummies. John Wiley & Sons. https://books.google.com.tw/books?id=Wgj9CgAAQBAJ
    Sánchez-Cobarro, P. d. H., Molina-Castillo, F.-J., & Alcazar-Caceres, C. (2021). The brand-generated content interaction of Instagram stories and publications: A comparison between retailers and manufacturers. Journal of Theoretical and Applied Electronic Commerce Research, 16(3), 513-524. https://www.mdpi.com/0718-1876/16/3/31
    Santora, J. (2022, July 15). 12 Types of influencers you can use to improve your marketing. Influencer Marketing Hub. https://influencermarketinghub.com/types-of-influencers/.
    Saputra, J., & Jonson, J. (2020). The impact of informativeness, credibility, entertainment, and irritation on Gen Z’s purchase intention mediated by advertising value in the case of Instagram stories advertising. iBuss Management, 8(2). https://publication.petra.ac.id/index.php/ibm/article/view/10532/0
    Scheer, L. K., & Stern, L. W. (1992). The effect of influence type and performance outcomes on attitude toward the influencer. Journal of Marketing Research, 29(1), 128-142. https://doi.org/10.1177/002224379202900111
    Schiappa, E., Gregg, P. B., & Hewes, D. E. (2005). The Parasocial Contact Hypothesis. Communication Monographs, 72(1), 92-115. https://doi.org/10.1080/0363775052000342544
    Schlosser, A. E., Shavitt, S., & Kanfer, A. (1999). Survey of Internet users’ attitudes toward Internet advertising. Journal of Interactive Marketing, 13(3), 34-54. https://doi.org/10.1002/(SICI)1520-6653(199922)13:3<34::AID-DIR3>3.0.CO;2-R
    Scholz, J. (2021). How consumers consume social media influence. Journal of Advertising, 50(5), 510-527. https://doi.org/10.1080/00913367.2021.1980472
    Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and product-endorser fit. International Journal of Advertising, 39(2), 258-281. https://doi.org/10.1080/02650487.2019.1634898
    Shan, Y., Chen, K.-J., & Lin, J.-S. (2020). When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motive. International Journal of Advertising, 39(5), 590-610. https://doi.org/10.1080/02650487.2019.1678322
    Shareef, M. A., Kapoor, K. K., Mukerji, B., Dwivedi, R., & Dwivedi, Y. K. (2020). Group behavior in social media: Antecedents of initial trust formation. Computers in Human Behavior, 105, 106225. https://doi.org/10.1016/j.chb.2019.106225
    Smith, A. N., Fischer, E., & Yongjian, C. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26(2), 102-113. https://doi.org/10.1016/j.intmar.2012.01.002
    Sokolova, K., & Kefi, H. (2020). Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. Journal of Retailing and Consumer Services, 53, 101742. https://doi.org/10.1016/j.jretconser.2019.01.011
    Song, Y.-A., Lee, S. Y., & Kim, Y. (2019). Does mindset matter for using social networking sites?: understanding motivations for and uses of Instagram with growth versus fixed mindset. International Journal of Advertising, 38(6), 886-904. https://doi.org/10.1080/02650487.2019.1637614
    Sparks, B. A., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management, 32(6), 1310-1323. https://doi.org/10.1016/j.tourman.2010.12.011
    Stafford, M. R., Stafford, T. F., & Day, E. (2002). A contingency approach: The effects of spokesperson type and service type on service advertising perceptions. Journal of Advertising, 31(2), 17-35. https://doi.org/10.1080/00913367.2002.10673664
    Statista. (2023, September 27). Global influencer marketing value 2016-2023. https://www.statista.com/statistics/1092819/global-influencer-market-size/
    Stephens, D. L., Hill, R. P., & Bergman, K. (1996). Enhancing the consumer-product relationship: Lessons from the QVC home shopping channel. Journal of Business Research, 37(3), 193-200. https://doi.org/10.1016/S0148-2963(96)00069-0
    Stever, G. S., & Lawson, K. (2013). Twitter as a way for celebrities to communicate with fans: Implications for the study of parasocial interaction. North American Journal of Psychology, 15(2), 339-354.
    Stever, G.S. (2017). Parasocial Theory: Concepts and measures. In the international encyclopedia of media effects (eds P. Rössler, C.A. Hoffner and L. Zoonen). https://doi.org/10.1002/9781118783764.wbieme0069
    Stoltman, J.J. (1991), Advertising effectiveness: the role of advertising schemas. Marketing Theory and Applications, 2, 317-318.
    Stubb, C. (2018). Story versus info: tracking blog readers’ online viewing time of sponsored blog posts based on content-specific elements. Computers in Human Behavior, 82, 54-62. https://doi.org/ 10.1016/j.chb.2018.01.001
    Stubb, C., & Colliander, J. (2019). “This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts. Computers in Human Behavior, 98, 210-222. https://doi.org/10.1016/j.chb.2019.04.024
    Stubb, C., Nyström, A.-G., & Colliander, J. (2019). Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness. Journal of Communication Management, 23(2), 109-122. https://doi.org/10.1108/JCOM-11-2018-0119
    Sweeney, E., Lawlor, M.-A., & Brady, M. (2022). Teenagers’ moral advertising literacy in an influencer marketing context. International Journal of Advertising, 41(1), 54-77. https://doi.org/10.1080/02650487.2021.1964227
    Taylor, C. R. (2020). The urgent need for more research on influencer marketing. International Journal of Advertising, 39(7), 889-891. https://doi.org/10.1080/02650487.2020.1822104
    Team Pepper. (2023, August 9). Benefits of micro-influencers: Why small can be mighty. Pepper Content. https://www.peppercontent.io/blog/benefits-of-micro-influencers-why-small-can-be-mighty/.
    Torres, P., Augusto, M., & Matos, M. (2019). Antecedents and outcomes of digital influencer endorsement: An exploratory study. Psychology & Marketing, 36(12), 1267-1276. https://doi.org/10.1002/mar.21274
    Trammell, K. D., & Keshelashvili, A. (2005). Examining the new influencers: A self-presentation study of a-list blogs. Journalism & Mass Communication Quarterly, 82(4), 968-982. https://doi.org/10.1177/107769900508200413
    Trivedi, J., & Sama, R. (2020). The effect of influencer marketing on consumers’ brand admiration and online purchase intentions: An emerging market perspective. Journal of Internet Commerce, 19(1), 103-124. https://doi.org/10.1080/15332861.2019.1700741
    Truong, Y., & Simmons, G. (2010). Perceived intrusiveness in digital advertising: Strategic marketing implications. Journal of Strategic Marketing, 18(3), 239-256. https://doi.org/10.1080/09652540903511308
    Tukachinsky, R., & Stever, G. (2018). Theorizing development of parasocial engagement. Communication Theory, 29(3), 297-318. https://doi.org/10.1093/ct/qty032
    Ullman, J. B., & Bentler, P. M. (2013). Structural equation modeling. In Handbook of psychology: Research methods in psychology (2nd ed., pp. 661-690). John Wiley & Sons, Inc.
    Uribe, R., C. Buzeta, and M. Velásquez. (2016). Sodedness, commercial intent and expertise in blog advertising. Journal of Business Research 69, no. 10,4403–4410.
    user13721808. (2023). Likes to eat clean vegetables after exercising for a healthy home diet and healthy food c. [Online image]. Freepik. https://pse.is/mastersthesispic3
    user22849314. (2023). A young man enjoying a food at a restaurant ai. [Online image]. Freepik. https://pse.is/mastersthesispic6
    Utz, S. (2010). Show me your friends and I will tell you what type of person you are: How one's profile, number of friends, and type of friends influence impression formation on social network sites. Journal of Computer-Mediated Communication, 15(2), 314-335. https://doi.org/10.1111/j.1083-6101.2010.01522.x
    Uzunoğlu, E., & Misci Kip, S. (2014). Brand communication through digital influencers: Leveraging blogger engagement. International Journal of Information Management, 34(5), 592-602. https://doi.org/https://doi.org/10.1016/j.ijinfomgt.2014.04.007
    van Dijck, J. (2013). The Culture of Connectivity: A Critical History of Social Media. Oxford, NY: Oxford University Press. https://doi.org/10.1093/acprof:oso/9780199970773.001.0001
    van Doorn, Jenny, Katherine N. Lemon, Vikas Mittal, Stephan Nass, Doreén Pick, Peter Pirner, and Peter C. Verhoef (2010), Customer engagement behavior: Theoretical foundations and research directions, Journal of Service Research, 13 (3), 253–66.
    van Musscher, J. (2019, October 22). Maar liefst 86% van de internetgebruikers zegt dat ze influencers niet vertrouwen. REPUTATIEFABRIEK. https://www.reputatiefabriek.nl/vertrouwen-influencer/
    van Reijmersdal, E. A., Fransen, M. L., van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., van Lieshout, F., & Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458-1474. https://doi.org/10.1177/0002764216660141
    van Reijmersdal, E. A., Rozendaal, E., Hudders, L., Vanwesenbeeck, I., Cauberghe, V., & van Berlo, Z. M. C. (2020). Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence. Journal of Interactive Marketing, 49, 94-106. https://doi.org/ 10.1016/j.intmar.2019.09.001
    Vaterlaus, J. M., Barnett, K., Roche, C., & Young, J. A. (2016). “Snapchat is more personal”: An exploratory study on Snapchat behaviors and young adult interpersonal relationships. Computers in Human Behavior, 62, 594-601. https://doi.org/10.1016/j.chb.2016.04.029
    vecstock. (2023a). Healthy bowl of homemade vegetarian salad variation generated by AI. [Online image]. Freepik. https://pse.is/mastersthesispic8
    vecstock. (2023b). Women enjoying refreshing summer meal and wine together generated by AI. [Online image]. Freepik. https://pse.is/mastersthesispic11
    Voorveld, H. A. M., van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with social media and social media advertising: The differentiating role of platform type. Journal of Advertising, 47(1), 38-54. https://doi.org/10.1080/00913367.2017.1405754
    Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45(4), 617-644. https://doi.org/10.1111/ijcs.12647
    Wang, L., Law, R., Hung, K., & Guillet, B. D. (2014). Consumer trust in tourism and hospitality: A review of the literature. Journal of Hospitality and Tourism Management, 21, 1-9. https://doi.org/10.1016/j.jhtm.2014.01.001
    Westerman, D., Spence, P. R., & Van Der Heide, B. (2012). A social network as information: The effect of system generated reports of connectedness on credibility on Twitter. Computers in Human Behavior, 28(1), 199-206. https://doi.org/10.1016/j.chb.2011.09.001
    Wibawa, R. C., Pratiwi, C. P., & Larasati, H. (2021). The role of nano influencers through Instagram as an effective digital marketing strategy. In Conference Towards ASEAN Chairmanship 2023 (TAC 23 2021) (pp. 233-238). Atlantis Press.
    Wimmer, R. D., & Dominick, J. R. (2000). Mass Media Research: An Introduction. Wadsworth Pub.
    Wojdynski, B. W., & Evans, N. J. (2016). Going native: Effects of disclosure position and language on the recognition and evaluation of online native advertising. Journal of Advertising, 45(2), 157-168. https://doi.org/10.1080/00913367.2015.1115380
    Wojdynski, B. W., Evans, N. J., & Hoy, M. G. (2018). Measuring sponsorship transparency in the age of native advertising. Journal of Consumer Affairs, 52(1), 115-137. https://doi.org/10.1111/joca.12144
    Woo, L.-J. & Suessmair, A. (2024). Purchase intention and attitude towards advertisements on Instagram: an empirical study using Instagram Stories. International Journal of Economics and Business Research, 27(3), 434-471. https://doi.org/10.1504/ijebr.2024.138074
    Woodroof, P. J., Howie, K. M., Syrdal, H. A., & VanMeter, R. (2020). What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions. Journal of Product & Brand Management, 29(5), 675-688. https://doi.org/10.1108/JPBM-05-2019-2362
    Xiang, L., Zheng, X., Lee, M. K. O., & Zhao, D. (2016). Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction. International Journal of Information Management, 36(3), 333-347. https://doi.org/10.1016/j.ijinfomgt.2015.11.002
    Xu, H., Oh, L.-B., & Teo, H.-H. (2009). Perceived effectiveness of text vs. multimedia location-based advertising messaging. International Journal of Mobile Communications, 7(2), 154–177. https://doi.org/10.1504/ijmc.2009.022440
    Xu, X., & Pratt, S. (2018). Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese generation Y. Journal of Travel & Tourism Marketing, 35(7), 958-972. https://doi.org/10.1080/10548408.2018.1468851
    Yang, J., Chuenterawong, P., & Pugdeethosapol, K. (2021). Speaking up on black lives matter: A comparative study of consumer reactions toward brand and influencer-generated corporate social responsibility messages. Journal of Advertising, 50(5), 565-583. https://doi.org/10.1080/00913367.2021.1984345
    Ye, G., Hudders, L., De Jans, S., & De Veirman, M. (2021). The value of influencer marketing for business: A bibliometric analysis and managerial implications. Journal of Advertising, 50(2), 160-178. https://doi.org/10.1080/00913367.2020.1857888
    Yoon, Y., Kim, A. J., Kim, J., & Choi, J. (2019). The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor.com. International Journal of Advertising, 38(5), 684-703. https://doi.org/10.1080/02650487.2018.1541391
    Yuan, C. L., Kim, J., & Kim, S. J. (2016). Parasocial relationship effects on customer equity in the social media context. Journal of Business Research, 69(9), 3795-3803. https://doi.org/10.1016/j.jbusres.2015.12.071
    Zanon, J., & Teichmann, K. (2016). The role of message strategies in promoting eco-friendly accommodations. International Journal of Culture, Tourism and Hospitality Research, 10(4), 410-423. https://doi.org/10.1108/IJCTHR-07-2016-0067
    Zhu, J., & Tan, B.C. (2007). Effectiveness of blog advertising: Impact of communicator expertise, advertising intent, and product involvement. ICIS 2007 Proceedings. 121.
    Zhu, Z., Wang, J., Wang, X., & Wan, X. (2016). Exploring factors of user’s peer-influence behavior in social media on purchase intention: Evidence from QQ. Computers in Human Behavior, 63, 980-987. https://doi.org/10.1016/j.chb.2016.05.037

    下載圖示
    QR CODE