研究生: |
彭玫琳 Melinda Plescan |
---|---|
論文名稱: |
制度,制度的改革:以IBM策略為例 Institution, Institutional Change: A Case Study of IBM’s Strategy |
指導教授: |
施正屏
Shih, Cheng-Ping |
學位類別: |
碩士 Master |
系所名稱: |
國際人力資源發展研究所 Graduate Institute of International Human Resource Developmemt |
論文出版年: | 2008 |
畢業學年度: | 96 |
語文別: | 英文 |
論文頁數: | 81 |
中文關鍵詞: | 經濟效益 、全球化策略 、IBM 、政策改革策略 |
英文關鍵詞: | economic performance, global strategic, policy changes strategies, IBM |
論文種類: | 學術論文 |
相關次數: | 點閱:178 下載:0 |
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Performance, in the context of an organization, is not only a concept synonym with productivity, but, it has also been a subject of study by human resource management (HRM) theorists. It has been accepted that human resource strategies can influence the economic performance of a company.
It is in this context that the present study will try to show the means through which, in a permanently evolving environment, characteristic for the knowledge-based economy, an IT company made history. IBM, as the majority of the IT companies in the 1980’s and 1990’s, had its ups and downs, but with the skills of a visionary CEO, it managed to revive. Therefore, two strategic paths emerge in discussing an IBM’s evolution: financial performance and human resource strategies
In order to attain this objective, and observe the evolution for the two directions mentioned above, a financial analysis enables a better understanding of the situation, by focusing on a longitudinal time series study – highlighting the periods when change has taken place, between 1990 and 2006, paying special attention to the years 1993 and 2002 and to the factors which influenced the progress and development of the company.
In the company’s financial statements, management discussions or reports of independence registered public accounting firms, various approaches can be seen, explaining the financial results. Also, hundreds of papers were published in various journals, using marketing, management or statistical approaches. However, none of these studies uses econometrics approach. Therefore, in order to measure the impact of global strategies, strategic business units, and policy changes strategies on IBM’s financial performance, an econometrics model was first built by Shih and Plescan. The empirical results show statistically significant differences, making the findings highly relevant.
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