隨著台灣政治經濟環境轉型，國人生活水準的提升，使得具知識性、創意性或是文化性之休閒活動越來越受歡迎，加上周休二日政策的實施，使得「文化觀光」日益興盛。文化旅遊自九十年代以後成為旅遊的新趨勢，推動相關活動之展開，成為台灣民間產業與政府單位的共識，也成為開展文化產業之契機。
國立傳統藝術中心為素地興建之案例，並非古蹟或閒置空間再利用，其性質介於創意文化園區與博物館間，反而較趨近於結合觀光遊憩多元化功能之常民生活展演場域，是以在經營管理策略上自當有別於創意文化園區與博物館之經營模式，本研究時間點正處於民間委外單位委外營運周期即將結束（民國93-105），政府以促進民間參與公共建設法第46條ROT(Rebuild Operation Transfer)之方式辦理徵選民間機構規劃構想之際。
本篇論文研究主題係針對國立傳統藝術中心委外經營之重定位為探討方向，而在實務方面則採用了個案研究法及參與觀察法來瞭解民間企業在過去實際運營時所會面臨到的課題，藉此提出具體之對策以供將來政府機構以及受託單位參考與借鏡，並將研究目的整理如下：
一、分析國立傳統藝術中心現況委外經營問題。
二、提出重定位方針與策略。
三、對文化園區之經營及永續發展提出建議。
四、歸納研究結果，提供相關文化園區規劃及經營策略之參考。

With the transformation of Taiwan's political and economic environment and the standard of people's living, the recreational activities have become increasingly popular. In addition, the implementation of the policy of the five-day workweek also makes cultural tourism increasingly prosperous. Cultural tourism has become a new trend in tourism since the nineties. Owing to the spread of related activities promotion, private industry and government agencies in Taiwan not only come to an unanimous conclusion but retain more opportunities to develop the cultural industry.
As a case the construction of prime land, National Center for Traditional Arts is not rebuilt from historic monuments or idle land. The property is between cultural and creative park and museum, but it is much more similar to a diversified functions field. The managerial strategy is different from the business model of cultural and creative park and museum. The time of this study is in the end of the outsourcing business period(Republic 93-105). According to our Act for promotion of private participation in infrastructure projects, the government selects the private institution to participate in an infrastructure project.
The purpose of this study is to reposition the National Center of Traditional Arts. In the practical aspects this study adopts case study method and participant observation to understand the actual operating problems when private institutions faced with in the past, thereby proposing specific suggestions for government agencies and units entrusted to refer and learn from. According to the research above, the research purposes are summarized as follows.
1. The analysis of the status of National Center for
Traditional Arts from outsourcing business problems.
2. Proposing the repositioning policy and strategy.
3. The recommendation of the business model of cultural
park to continually develop.
4. Summarizing the result of findings and providing a
reference related to culture and business strategy of
park planning.

一、中文部分
（一）專書及研究報告
1.Bob Mckercher & Hilary du Cros著，劉以德 譯(2010)，文化觀光；
觀光與文化遺產管理，台北：桂魯股份有限公司
2.文建會(1995)。傳統藝術中心新建計畫（核定本），台北：行政院文化建設委
員會
3.文建會(2002)。創意文化園區總報告，台北：行政院文化建設委員會。
4.行政院經濟建設委員會編(2008)。挑戰 2008：國家發展重點計畫，初版。台
北：行政院經濟建設委員會。
5.孫武彥，1995，文化觀光--文化與觀光之研究，三民書局。
6.高鵬翔,2010,文化觀光，鼎茂圖書出版股份有限公司。
7.劉大和(2002) ，台灣發展文化創意產業的思考，台灣經濟研究院。
8.蔡旺洲，2004，變動中的地方文化行銷策略-文化觀光與體驗產業，國立歷史
博物館館刊，第 14 卷第 1 期。
9.鄭景雯(2007)。文創新標地，華山文化園區，新台風，第八期，頁 9-11。

（二）學術論文
1.楊嵐雅，1993，臺灣主要民俗活動應用於文化觀光方式之研究，碩士論文，逢
甲大學建築及都市計畫研究所
2.蕭苑瑜，2010，公部門與非營利組織合作發展文化觀光產業之研究-以嘉義市
國際管樂節為例，碩士論文，南華大學非營利 事業管理研究所。
二、英文部分
1.Bob Mckercher & Hilary du Cros (2002), Cultural Tourism:
The Partnership between Tourism and Cultural Heritage
Management, New York : Haworth Hospitality Press
2.Frost-Kumpf, H.A., 2001, Cultural Districts: Arts
Management and Urban Development, Unpublished paper.
3.Montgomery, J. (2004). Cultural Quarters as mechanisms
for urban regeneration-Part 2: A review of four Cultural
Quarters in the UK, Ireland and Australia. Planning,
Practice & Research, 19(1), 3-31.
4.Pumhiran, Nolapot(2005). Reflection on the disposition of
creative milieu. Paper presented to the 41th ISOCARP
International Congress 2005.
5.Santagata, W. (2002). Cultural Districts, Property Rights
and Sustainable Economic Growth. International Journal of
Urban and Regional Research, Vol.26(1):9-23.
6.Scott, A.J. (2004). Cultural-Products Industries and
Urban Economic Development: Prospects for Growth and
Market Contestation in Global Context. Urban Affairs
Review, Vol.39(4):461-490.
7.Snedcof, Harold R.. 1985. Cultural Facility in Mixed-Use
Development. Washington D. C.: Urban Land Institute.
8.Throsby, D. (2001). Economics and Culture. Cambridge:
Cambridge University Press.
9.Wansborough, M., & Mageean, A. (2000). The role of urban
design in cultural regeneration. Journal of Urban Design,
5(2), 181-197.
10.Wynne, Derek. 1992. The Culture Industry. Hampshire:
Avebury.