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研究生: 范嫣
Fan, Yen
論文名稱: LED Lighting Product Development and Marketing Strategies: A Business Plan for Energyled Corporation
LED Lighting Product Development and Marketing Strategies: A Business Plan for Energyled Corporation
指導教授: 蕭中強
Hsiao, Chung-Chiang
學位類別: 碩士
Master
系所名稱: 國際企業管理雙碩士學位學程(NTNU-USC DIMBA)
Double Degree Program for International Master of Business Administration
論文出版年: 2018
畢業學年度: 106
語文別: 英文
論文頁數: 44
中文關鍵詞: UVLED lightingniche marketproduct developmentmarketing
英文關鍵詞: UV, LED lighting, niche market, product development, marketing
DOI URL: http://doi.org/10.6345/THE.NTNU.DIMBA.004.2018.F08
論文種類: 學術論文
相關次數: 點閱:128下載:14
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  • Energyled Corporation has been doing well in low temperature LED lighting for the past several years. But due to competition and the decline in the low temperature lighting market in particular, the penetration of a second niche market is needed for the company to continue to grow even further. Deep research of the LED industry was completed and found the UV LED market would be a potential market to pursue. Therefore, a business plan is proposed for developing high quality UV-B and UV-C LED light tubes and lamps, targeting the medical phototherapy and medical sterilization of the UV lighting market. Starting from research, design and prototype making to various testings of the new product, the development of the first product is estimated to take six months to complete. Total expected cost will be NTD 1,555,000 and is expected to break even five years after product launch.

    ABSTRACT……………I TABLE OF CONTENTS………………II LIST OF TABLES…………………IV LIST OF FIGURES……………… IV CHAPTER I EXECUTIVE SUMMARY………… 1 CHAPTER II GENERAL COMPANY DESCRIPTION………… 3 CHAPTER III PRODUCTS AND SERVICES…………… 5 Product Diversification………… 5 Services Provided…………… 7 Product Distribution…………… 8 Development of New Products……………… 9 CHAPTER IV DEFINITION OF THE MARKET………… 11 LED Industry………… 11 UV LED Market…………… 14 CHAPTER V ORGANIZATION AND MANAGEMENT…………… 23 CHAPTER VI PRODUCT DEVELOPMENT AND MARKETING STRATEGIES………… 25 Product Development…………… 25 Marketing Strategies…………… 26 CHAPTER VII FINANCIAL FORECAST………… 29 REFERENCES…………… 31 APPENDIX A-1: PRODUCTS for Indoor Lighting…………… 33 APPENDIX A-2: PRODUCTS for Indoor Lighting with Light Fixtures…… 35 APPENDIX A-3: PRODUCTS for Outdoor Lighting…………… 36 APPENDIX B: TESTING EQUIPMENTS…………… 39 APPENDIX C: DEFINITION OF CERTIFICATIONS……………… 41 APPENDIX D-1: INTERVIEW QUESTIONS for Sales……………… 42 APPENDIX D-2: INTERVIEW QUESTIONS for R&D……………… 44

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