研究生: |
范嫣 Fan, Yen |
---|---|
論文名稱: |
LED Lighting Product Development and Marketing Strategies: A Business Plan for Energyled Corporation LED Lighting Product Development and Marketing Strategies: A Business Plan for Energyled Corporation |
指導教授: |
蕭中強
Hsiao, Chung-Chiang |
學位類別: |
碩士 Master |
系所名稱: |
國際企業管理雙碩士學位學程(NTNU-USC DIMBA) Double Degree Program for International Master of Business Administration |
論文出版年: | 2018 |
畢業學年度: | 106 |
語文別: | 英文 |
論文頁數: | 44 |
中文關鍵詞: | UV 、LED lighting 、niche market 、product development 、marketing |
英文關鍵詞: | UV, LED lighting, niche market, product development, marketing |
DOI URL: | http://doi.org/10.6345/THE.NTNU.DIMBA.004.2018.F08 |
論文種類: | 學術論文 |
相關次數: | 點閱:128 下載:14 |
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Energyled Corporation has been doing well in low temperature LED lighting for the past several years. But due to competition and the decline in the low temperature lighting market in particular, the penetration of a second niche market is needed for the company to continue to grow even further. Deep research of the LED industry was completed and found the UV LED market would be a potential market to pursue. Therefore, a business plan is proposed for developing high quality UV-B and UV-C LED light tubes and lamps, targeting the medical phototherapy and medical sterilization of the UV lighting market. Starting from research, design and prototype making to various testings of the new product, the development of the first product is estimated to take six months to complete. Total expected cost will be NTD 1,555,000 and is expected to break even five years after product launch.
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