研究生: |
姚乃文 Yao, Nai-Wun |
---|---|
論文名稱: |
電商遊戲化對購買決策的影響:以平台行銷與運營為例 The impact of e-commerce gamification on purchase decisions: Investigated with platform marketing and operations |
指導教授: |
邱于平
Chiu, Yu-Ping |
口試委員: |
邱于平
Chiu, Yu-Ping 張淑楨 Chang, Shu-Chen 謝艾芸 Hsieh, Ai-Yun |
口試日期: | 2023/06/28 |
學位類別: |
碩士 Master |
系所名稱: |
圖文傳播學系 Department of Graphic Arts and Communications |
論文出版年: | 2023 |
畢業學年度: | 111 |
語文別: | 中文 |
論文頁數: | 150 |
中文關鍵詞: | 購買決策 、遊戲化 、電子商務平台 、知覺享受 、知覺玩樂 |
英文關鍵詞: | purchase decisions, gamification, e-commerce platform, perceived enjoyment, perceived playfulness |
研究方法: | 深度訪談法 、 問卷調查法 |
DOI URL: | http://doi.org/10.6345/NTNU202300662 |
論文種類: | 學術論文 |
相關次數: | 點閱:159 下載:0 |
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