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研究生: 何佳鴻
HO, Chia-Hung
論文名稱: 探討汽車租賃業共享汽車之商業模式
Car Sharing Business Model in Renting and Leasing of Motor Vehicles Industry
指導教授: 蘇友珊
Su, Yu-Shan
口試委員: 蘇友珊
Su, Yu-Shan
黃啟瑞
Huang, Chi-Jui
顏敏仁
Yen, Min-Jen
口試日期: 2023/06/27
學位類別: 碩士
Master
系所名稱: 工業教育學系科技應用管理碩士在職專班
Department of Industrial Education_Continuing Education Master's Program of Technological Management
論文出版年: 2023
畢業學年度: 111
語文別: 中文
論文頁數: 136
中文關鍵詞: 共享汽車共享經濟商業模式分層式決策分析法模型
英文關鍵詞: carsharing, Sharing economy, Business model, HDM
研究方法: 多層次決策分析法
DOI URL: http://doi.org/10.6345/NTNU202301451
論文種類: 學術論文
相關次數: 點閱:127下載:0
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  • 隨著通訊技術及車聯網的快速發展,共享汽車近年以來被視為交通運具中,重要的一環,對城市交通的改善及環境的節能減碳,更為社會所重視,但因B2C的商業模式有許多成本上的因素與困難,本研究將聚焦於台灣國內的主要連鎖汽車租賃業者去做轉型發展共享汽車的研究。
    本研究經由資料整理出相關的五大構面及二十一項準則,進行分析與探討,主要能夠快速的了解到連鎖汽車租賃業者的營業規模及發展共享時所考量的面向,本次問卷發放的對象主要為產業界,均具有汽車租賃或汽車共享等相關背景之23位專家。利用多層次決策分析法 (HDM) ,評估計算各構面及準則之間的相對權重和進行權重的重新排序。
    本研究結果分析數據如下:此研究模型五大構面中首重便利性及可近性。各構面下的準則優先考量如下: (1) 車聯網構面:首重定位系統、(2)便利性及可近性構面:首重據點數量、(3) 運營成本構面:首重車輛購置、(4)顧客經營構面:首重租賃費率、(5) 永續環境構面下,首重減少碳足跡。本研究結果可提供傳統汽車租賃業對投入共享汽車業務發展之影響關鍵給予參考,能有效的制定出發展策略。

    As the rapid development of communication technology and the Internet of Things (IoT), car sharing has become increasingly recognized as an important part of transportation, contributing to the improvement of urban mobility and energy efficiency, as well as the reduction of carbon emissions. However, the business-to-consumer (B2C) model of car sharing involves various cost factors and challenges. Therefore, this study aims to focus on the transformation and development of major chain car rental companies in Taiwan to explore the implementation of car sharing.
    Through data consolidation, this study has identified five major dimensions and twenty-one criteria for analysis and discussion. It enables a quick understanding of the business scale and key considerations of car rental chain operators when transitioning to car sharing. The survey targeted industry experts, consisting of 23 professionals with backgrounds in car rental or car sharing. The Hierarchical Decision Model (HDM) was employed to evaluate and calculate the relative weights between dimensions and criteria, facilitating the reordering of weights.
    The analysis of the research findings is as follows: Within the five major dimensions of the research model, convenience and proximity are given the highest priority. The prioritized criteria under each dimension are as follows: (1) Vehicle-Internet integration dimension: priority given to the positioning system, (2) Convenience and proximity dimension: priority given to the number of locations, (3) Operational cost dimension: priority given to vehicle procurement, (4) Customer management dimension: priority given to rental rates, and (5) Sustainable environment dimension: priority given to reducing carbon footprint. These research findings provide key insights for traditional car rental businesses considering entering the car sharing industry, enabling them to effectively formulate development strategies.

    第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 4 第三節 研究流程與步驟說明6 第二章 文獻探討 9 第一節 傳統汽車租賃介紹與探討9 第二節 共享汽車定義及研究15 第三節 發展共享汽車的關鍵技術 19 第四節 共享車的商業模式 24 第五節 探討汽車租賃業-共享汽車商業模式之構面與準則 29 第三章 研究方法 43 第一節 研究對象專家分組 43 第二節 分層式決策模型 (HDM) 46 第三節 分層決策模型相關 55 第四章 研究結果分析 55 第一節 問卷專家分組 55 第二節 研究結果與數據分析 57 第五章 研究結論與建議 97 第一節 研究發現 97 第二節 研究貢獻 110 第三節 研究限制 112 第四節 未來研究方向 113 參考文獻 119 壹、中文部分 119 貳、英文部分 123 附錄 專家問卷 129

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