簡易檢索 / 詳目顯示

研究生: 何佳鴻
HO, Chia-Hung
論文名稱: 探討汽車租賃業共享汽車之商業模式
Car Sharing Business Model in Renting and Leasing of Motor Vehicles Industry
指導教授: 蘇友珊
Su, Yu-Shan
口試委員: 蘇友珊
Su, Yu-Shan
黃啟瑞
Huang, Chi-Jui
顏敏仁
Yen, Min-Jen
口試日期: 2023/06/27
學位類別: 碩士
Master
系所名稱: 工業教育學系科技應用管理碩士在職專班
Department of Industrial Education_Continuing Education Master's Program of Technological Management
論文出版年: 2023
畢業學年度: 111
語文別: 中文
論文頁數: 136
中文關鍵詞: 共享汽車共享經濟商業模式分層式決策分析法模型
英文關鍵詞: carsharing, Sharing economy, Business model, HDM
研究方法: 多層次決策分析法
DOI URL: http://doi.org/10.6345/NTNU202301451
論文種類: 學術論文
相關次數: 點閱:145下載:0
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 隨著通訊技術及車聯網的快速發展,共享汽車近年以來被視為交通運具中,重要的一環,對城市交通的改善及環境的節能減碳,更為社會所重視,但因B2C的商業模式有許多成本上的因素與困難,本研究將聚焦於台灣國內的主要連鎖汽車租賃業者去做轉型發展共享汽車的研究。
    本研究經由資料整理出相關的五大構面及二十一項準則,進行分析與探討,主要能夠快速的了解到連鎖汽車租賃業者的營業規模及發展共享時所考量的面向,本次問卷發放的對象主要為產業界,均具有汽車租賃或汽車共享等相關背景之23位專家。利用多層次決策分析法 (HDM) ,評估計算各構面及準則之間的相對權重和進行權重的重新排序。
    本研究結果分析數據如下:此研究模型五大構面中首重便利性及可近性。各構面下的準則優先考量如下: (1) 車聯網構面:首重定位系統、(2)便利性及可近性構面:首重據點數量、(3) 運營成本構面:首重車輛購置、(4)顧客經營構面:首重租賃費率、(5) 永續環境構面下,首重減少碳足跡。本研究結果可提供傳統汽車租賃業對投入共享汽車業務發展之影響關鍵給予參考,能有效的制定出發展策略。

    As the rapid development of communication technology and the Internet of Things (IoT), car sharing has become increasingly recognized as an important part of transportation, contributing to the improvement of urban mobility and energy efficiency, as well as the reduction of carbon emissions. However, the business-to-consumer (B2C) model of car sharing involves various cost factors and challenges. Therefore, this study aims to focus on the transformation and development of major chain car rental companies in Taiwan to explore the implementation of car sharing.
    Through data consolidation, this study has identified five major dimensions and twenty-one criteria for analysis and discussion. It enables a quick understanding of the business scale and key considerations of car rental chain operators when transitioning to car sharing. The survey targeted industry experts, consisting of 23 professionals with backgrounds in car rental or car sharing. The Hierarchical Decision Model (HDM) was employed to evaluate and calculate the relative weights between dimensions and criteria, facilitating the reordering of weights.
    The analysis of the research findings is as follows: Within the five major dimensions of the research model, convenience and proximity are given the highest priority. The prioritized criteria under each dimension are as follows: (1) Vehicle-Internet integration dimension: priority given to the positioning system, (2) Convenience and proximity dimension: priority given to the number of locations, (3) Operational cost dimension: priority given to vehicle procurement, (4) Customer management dimension: priority given to rental rates, and (5) Sustainable environment dimension: priority given to reducing carbon footprint. These research findings provide key insights for traditional car rental businesses considering entering the car sharing industry, enabling them to effectively formulate development strategies.

    第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 4 第三節 研究流程與步驟說明6 第二章 文獻探討 9 第一節 傳統汽車租賃介紹與探討9 第二節 共享汽車定義及研究15 第三節 發展共享汽車的關鍵技術 19 第四節 共享車的商業模式 24 第五節 探討汽車租賃業-共享汽車商業模式之構面與準則 29 第三章 研究方法 43 第一節 研究對象專家分組 43 第二節 分層式決策模型 (HDM) 46 第三節 分層決策模型相關 55 第四章 研究結果分析 55 第一節 問卷專家分組 55 第二節 研究結果與數據分析 57 第五章 研究結論與建議 97 第一節 研究發現 97 第二節 研究貢獻 110 第三節 研究限制 112 第四節 未來研究方向 113 參考文獻 119 壹、中文部分 119 貳、英文部分 123 附錄 專家問卷 129

    MBA智庫百科(2010)。物聯網。MBAlib。取自https://wiki.mbalib.com/zh-tw/%E7%89%A9%E8%81%9。4%E7%BD%91
    MIO生活玩家(2022年3月)。自助租車正夯!台灣 3 大共享汽車介紹,誰說開車一定要買車?。Mio台灣官方網站。取自https://blog.mio.com/tw/life-style/unique/car-sharing/
    丁詩芸(2014年7月)。以產品延伸觀點探討不同品牌概念對消費者使用汽車共享意願的影響(未出版之碩士論文)。國立交通大學,新竹市。
    王文娟(2016年)。「物聯網概念及應用」。經濟前瞻,168,29-36。
    交通部公路總局統計查詢網(2022年)。汽車運輸業家數及車輛數,取自https://stat.thb.gov.tw/hb01/webMain.aspx?sys=100&funid=31300
    何佩珊(2018年7月)。共享汽車Zipcar登台一年,會員成長速率全球第一、但營運成本也是全球最高。Meet創業小聚。取自https://meet.bnext.com.tw/articles/view/43379
    李柏鋒(2019)。台灣賓士:將引進數十款純電車驅動未來,全球發展策略定調為「C.A.S.E.」。INSIDE。取自https://www.inside.com.tw/article/16119-mercedes-benz-case
    李懿修(2015年4月)。物聯網時代打造智慧停車管理系統。DIGITIMES,取自https://www.digitimes.com.tw/iot/article.asp?cat=158&id=0000420961_1tm86c6y74t45p0uwjovf
    汽車運輸業者管理規則(2002年6月)
    沈怡如(2018年1月)。智慧交通與車聯網發展趨勢。機械工業雜誌,418,70-75。
    周義豐(2012年6月)。RFID產業與物聯網之應用與發展:從創業的角度思考(未出版之碩士論文)。國立暨南國際大學,南投縣。
    林宗崎(2021年7月)。商家使用共享經濟外送平台之服務創新與顧客關係管理探討-以foodpanda與Uber Eats為例(未出版之碩士論文)。天主教輔仁大學企業管理學系,新北市。
    林香伶(2018年)。共享經濟發展策略之個案分析(未出版之碩士論文)。朝陽科技大學,壹中市。
    洪祥軒、莊茹茵、卓彥汝(2002年)。以5G MEC 技術實現低延遲 V2X 事件廣播應用。工程,95(2),157-170
    張祐禎(2017年8月)。影響「共享經濟」使用者意願之因素(未出版之碩士論文)。國立臺灣大學,台北市。
    許振華(2021年6月)。可持續商業模式發展以汽車共享為例(未出版之碩士論文)。國立政治大學,台北市。
    郭隆富(2019年6月)。iRent自助租車24小時皆可租還。中時新聞網。取自https://tw.news.yahoo.com/irent%E8%87%AA%E5%8A%A9%E7%A7%9F%E8%BB%8A24%E5%B0%8F%E6%99%82%E7%9A%86%E5%8F%AF%E7%A7%9F%E9%82%84-215009752.html?guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAC58U6125I7GZdx-eXUZcP18eVBg0-da3I5XhD75XYjvpaCbhDcaTg2GOaxMbEFegoPNQ2Eqjcgtu-19FgC47NiPRfc-WkbmgSivk0yNxJ182UFyJAw6ykdkbzgubkTCgE2WfYoYP-AY5ea2W3VscjwAszdPyeRGZD70YfkDYeIv&guccounter=2
    陳丹妮(2021年2月)。低碳旅遊與共享經濟之研究-以金門ROPO汽車為例(未出版之碩士論文)。國立中山大學,高雄市。
    陳建青(2015年11月)。 淺談車聯網技術應用-智慧停車系統。光連:光電產業與技術情報,120,14。
    陳昶宏(2009年)。共享汽車在台灣的市場潛力研究-以台灣北部縣市為例(未出版之碩士論文)。元智大學,桃園市。
    陳虹燕(2019年5月)。便利又安全 聯網汽車開新局。中時新聞網。取自https://tw.news.yahoo.com/%E4%BE%BF%E5%88%A9%E5%8F%88%E5%AE%89%E5%85%A8-%E8%81%AF%E7%B6%B2%E6%B1%BD%E8%BB%8A%E9%96%8B%E6%96%B0%E5%B1%80-215006592--finance.html
    陳嘉茹(2019年7月)。智慧交通發展趨勢與技術方向。DOIT經濟部技術處。取自https://www.moea.gov.tw/MNS/doit/industrytech/IndustryTech.aspx?menu_id=13545&it_id=244
    陳鴻裕、成力庚(2019年)。物聯網與車聯網發展 — 大同世界科技之經驗與展望。土木水利,46(2),59-65。
    黃琮淵(2018年10月)。共享汽車提升都市交通效率。中時新聞網。取自https://tw.news.yahoo.com/%E5%85%B1%E4%BA%AB%E6%B1%BD%E8%BB%8A-%E6%8F%90%E5%8D%87%E9%83%BD%E5%B8%82%E4%BA%A4%E9%80%9A%E6%95%88%E7%8E%87-215007964.html
    黃燦煌、吳嘉胤(2021年7月)。共享機車服務接受度之研究。管理資訊計算,10,86-95。
    廖子豪(2013年)。技術創新對商業模式之影響─以物聯網的智慧化服務應用為例(未出版之碩士論文)。中原大學,中壢市。
    慢性夫婦(2021年1月)。買車、養車的錢全拿來租iRent,可以租多久?專家實際試算,秒懂買車租車哪個最划算。風傳媒新聞。取自https://www.storm.mg/lifestyle/3362916?mode=whole
    趙鈺(2020年)。共享單車健康發展的影響因素分析。IETI Transactions on Social Sciences and Humanities,7,36-46。
    劉佩姍(2018年7月)。以使用者為中心之物聯網平台介面設計與研究-以車輛租賃業為例(未出版之碩士論文)。國立政治大學,台北市。
    劉尚昀(2017)。共享車輛風潮吹進台灣車聯網支撐遠端無人控管重任。DIGITIMES。取自https://www.digitimes.com.tw/iot/package_show.asp?cat=158&id=504150&packageid=12163
    劉嘉雯、游功揚、李昭慧&賴慧萍(2021年)。共享平台APP的介面有用性、介面易用性與黏著度對再使用意願的影響。觀光與休閒管理期刊,9,104-113。
    蔡宜君(2022年1月)。自動駕駛生態系發展。機械工業雜誌,466,71-75。
    學邑工程(2018年8月)。國內外汽車共享成功案例對都市之影響。學邑工程技術顧問股份有限公x學聯不曾產資訊顧問有限公司官網。取自https://www.wisdomfun.com.tw/insight1016.html
    盧傑瑞(2022年4月)。5G、毫米波雷達和UWB加速自駕車佈局。聯合新聞網。取自https://udn.com/news/story/6903/6224949
    蕭哲穎(2018年6月)。探討汽車共享之接受度:以台北都會區為例(未出版之碩士論文)。淡江大學,台北市。
    謝騰輝(2016年5月)。三層面告訴你到底什麼是車聯網。CARLINK。取自https://www.lian-car.com/articles/read/22245.html
    關華凌(2019年7月),自動駕駛/無人駕駛車輛立法研究(未出版之碩士論文)。國立台灣大學,台北市。

    Adams, R., Bessant, J., & Phelps, R. (2006). Innovation management measurement: A review. International journal of management reviews, 8(1), 21-47.
    Auer, S., Nagler, S., Mazumdar, S., & Mukkamala, R. R. (2022). Towards blockchain-IoT based shared mobility: Car-sharing and leasing as a case study. Journal of Network and Computer Applications, 200, 103316.
    Balac, M., Becker, H., Ciari, F., & Axhausen, K. W. (2019). Modeling competing free-floating carsharing operators–A case study for Zurich, Switzerland. Transportation Research Part C: Emerging Technologies, 98, 101-117.
    Bezai, N. E., Medjdoub, B., Al-Habaibeh, A., Chalal, M. L., & Fadli, F. (2021). Future cities and autonomous vehicles: analysis of the barriers to full adoption. Energy and Built Environment, 2(1), 65-81.
    Bi, J., Sai, Q., Xie, D., & Zhao, X. (2021). Bi-level optimisation model for one-way electric carsharing stations based on survival model. Sustainable Cities and Society, 65, 102528.
    Bohnsack, R., Pinkse, J., & Kolk, A. (2014). Business models for sustainable technologies: Exploring business model evolution in the case of electric vehicles. Research Policy, 43(2), 284-300.
    Caballero-Gil, C., Caballero-Gil, P., Molina-Gil, J., Martín-Fernández, F., & Loia, V. (2017). Trust-based cooperative social system applied to a carpooling platform for smartphones. Sensors, 17(2), 245.
    Chan, Y. L., & Lynn, B. E. (1991). Performance evaluation and the analytic hierarchy process. Journal of Management Accounting Research, 3(1), 57-87.
    Chen, H., & Kocaoglu, D. F. (2008). A sensitivity analysis algorithm for hierarchical decision models. European Journal of Operational Research, 185(1), 266-288.
    Chen, H., Ho, J. C., & Kocaoglu, D. F. (2008). A strategic technology planning framework: a case of Taiwan's semiconductor foundry industry. IEEE Transactions on Engineering Management, 56(1), 4-15.
    Cowan, K., Daim, T., & Anderson, T. (2010). Exploring the impact of technology development and adoption for sustainable hydroelectric power and storage technologies in the Pacific Northwest United States. Energy, 35(12), 4771-4779.
    Daim, T. U., Bhatla, A., & Mansour, M. (2013). Site selection for a data centre–a multi-criteria decision-making model. International Journal of Sustainable Engineering, 6(1), 10-22.
    Daim, T. U., Schweinfort, W., Kayakutlu, G., & Third, N. (2010). Identification of energy policy priorities from existing energy portfolios using hierarchical decision model and goal programming. International Journal of Energy Sector Management, 4, 24-43.
    Ehrenhard, M., Wijnhoven, F., van den Broek, T., & Stagno, M. Z. (2017). Unlocking how start-ups create business value with mobile applications: Development of an App-enabled Business Innovation Cycle. Technological forecasting and social change, 115, 26-36.
    Esfandabadi, Z. S., Diana, M., & Zanetti, M. C. (2022). Carsharing services in sustainable urban transport: An inclusive science map of the field. Journal of Cleaner Production, 131981.
    Felson, M., & Spaeth, J. L. (1978). Community structure and collaborative consumption: A routine activity approach. American behavioral scientist, 21(4), 614-624.
    Fenwick, D., & Daim, T. U. (2011). Choosing a hybrid car using a hierarchical decision model. International Journal of Sustainable Society, 3(3), 243-257.
    Gerdsri, N. (2007). An analytical approach to building a technology development envelope (TDE) for roadmapping of emerging technologies. International Journal of Innovation and Technology Management, 4(2), 121-135.
    Golalikhani, M., Oliveira, B. B., Carravilla, M. A., Oliveira, J. F., & Pisinger, D. (2021). Understanding carsharing: A review of managerial practices towards relevant research insights. Research in Transportation Business & Management, 41, 100653.
    Harell, G., & Daim, T. U. (2010). HDM modeling as a tool to assist management with employee motivation: The case of silicon forest. Engineering management journal, 22(1), 23-33.
    Hepler, C., & Mazur, G. (2007). The Analytic Hierarchy Process: Methodologies and Application with Customers and Management at Blue Cross Blue Shield of Florida. In Transactions of the 19th US and 13th International Symposia on QFD , 137-149.
    Jittrapirom, P., Boonsiripant, S., & Phamornmongkhonchai, M. (2021). Aligning stakeholders’ mental models on carsharing system using remote focus group method. Transportation Research Part D: Transport and Environment, 101, 103122.
    Kennedy, E., & Daim, T. U. (2010). A strategy to assist management in workforce engagement and employee retention in the high tech engineering environment. Evaluation and program planning, 33(4), 468-476.
    Khan, A. (1997). Capital Rationing, Priority Setting, and Budget Decisions: An Analytical Guide for Public Managers. Public administration and public policy, 64, 963-974.
    Kodali, R., & Chandra, S. (2001). Analytical hierarchy process for justification of total productive maintenance. Production Planning & Control, 12(7), 695-705.
    Kodali, R., Mishra, R. P., & Anand, G. (2009). Justification of world‐class maintenance systems using analytic hierarchy constant sum method. Journal of Quality in Maintenance Engineering. 15(1), 47-77.
    Lagadic, M., Verloes, A., & Louvet, N. (2019). Can carsharing services be profitable? A critical review of established and developing business models. Transport Policy, 77(C), 68-78.
    Lang, L., & Mohnen, A. (2019). An organizational view on transport transitions involving new mobility concepts and changing customer behavior. Environmental Innovation and Societal Transitions, 31, 54-63.
    Lempert, R., Zhao, J., & Dowlatabadi, H. (2019). Convenience, savings, or lifestyle? Distinct motivations and travel patterns of one-way and two-way carsharing members in Vancouver, Canada. Transportation Research Part D: Transport and Environment, 71, 141-152.
    Ma, N., Zeng, Z., Wang, Y., & Xu, J. (2021). Balanced strategy based on environment and user benefit-oriented carpooling service mode for commuting trips. Transportation, 48(3), 1241-1266.
    Martin, C. J. (2016). The sharing economy: A pathway to sustainability or a nightmarish form of neoliberal capitalism?. Ecological economics, 121, 149-159.
    Merfeld, K., Wilhelms, M. P., Henkel, S., & Kreutzer, K. (2019). Carsharing with shared autonomous vehicles: Uncovering drivers, barriers and future developments–A four-stage Delphi study. Technological Forecasting and Social Change, 144, 66-81.
    Monteiro, C. M., Machado, C. A. S., de Oliveira Lage, M., Berssaneti, F. T., Davis Jr, C. A., & Quintanilha, J. A. (2019). Maximizing carsharing profits: an optimization model to support the carsharing planning. Procedia Manufacturing, 39, 1968-1976.
    Münzel, K., Piscicelli, L., Boon, W., & Frenken, K. (2019). Different business models–different users? Uncovering the motives and characteristics of business-to-consumer and peer-to-peer carsharing adopters in The Netherlands. Transportation Research Part D: Transport and Environment, 73, 276-306.
    Okeke, O. B. (2020). The impacts of shared autonomous vehicles on car parking space. Case Studies on Transport Policy, 8(4), 1307-1318.
    Ostermeijer, F., Koster, H. R., & van Ommeren, J. (2019). Residential parking costs and car ownership: Implications for parking policy and automated vehicles. Regional Science and Urban Economics, 77, 276-288.
    Osterwalder, A., Pigneur, Y., & Tucci, C. L. (2005). Clarifying business models: Origins, present, and future of the concept. Communications of the association for Information Systems, 16(1), 1.
    Prieto, M., Stan, V., & Baltas, G. (2022). New insights in peer-to-peer carsharing and ridesharing participation intentions: Evidence from the “provider-user” perspective. Journal of Retailing and Consumer Services, 64, 102795.
    Pütz, F., Murphy, F., Mullins, M., & O'Malley, L. (2019). Connected automated vehicles and insurance: Analysing future market-structure from a business ecosystem perspective. Technology in Society, 59, 101182.
    Ramanathan, R. (2001). A note on the use of the analytic hierarchy process for environmental impact assessment. Journal of environmental management, 63(1), 27-35.
    Saaty, T. L. (1977). A scaling method for priorities in hierarchical structures. Journal of mathematical psychology, 15(3), 234-281.
    Saaty, T. L. (1990). How to make a decision: the analytic hierarchy process. European journal of operational research, 48(1), 9-26.
    Saaty, T. L. (2008). Decision making with the analytic hierarchy process. International journal of services sciences, 1(1), 83-98.
    Schröder, T., & Wolf, I. (2017). Modeling multi-level mechanisms of environmental attitudes and behaviours: The example of carsharing in Berlin. Journal of Environmental Psychology, 52, 136-148.
    Shrout, P. E., & Fleiss, J. L. (1979). Intraclass correlations: Uses in assessing rater reliability. Psychological bulletin, 86(2), 420.
    Silvestri, A., Foudi, S., Galarraga, I., & Ansuategi, A. (2021). The contribution of carsharing to low carbon mobility: Complementarity and substitution with other modes. Research in Transportation Economics, 85, 100968.
    Union, I. T. (2005). The Internet of Things—Executive Summary. ITU Internet Reports, 2.Retrieved from https://www.itu.int/pub/S-POL-IR.IT-2005
    Vanheusden, W., van Dalen, J., & Mingardo, G. (2022). Governance and business policy impact on carsharing diffusion in European cities. Transportation Research Part D: Transport and Environment, 108, 103312.
    Yun, J. J., Zhao, X., Wu, J., Yi, J. C., Park, K., & Jung, W. (2020). Business model, open innovation, and sustainability in car sharing industry—Comparing three economies. Sustainability, 12(5), 1883.
    Zahedi, F. (1986). The analytic hierarchy process—a survey of the method and its applications. Interfaces, 16(4), 96-108.
    Zhang, S., Sun, H., Wang, X., Lv, Y., & Wu, J. (2022). Optimization of personalized price discounting scheme for one-way station-based carsharing systems. European Journal of Operational Research, 303(1), 220-238.

    無法下載圖示 本全文未授權公開
    QR CODE