穩定優質的雇用關係與提升員工留任意願是企業間日益激烈的競爭。雇主品牌為組織注入策略性人力資源管理的關鍵思維，反映企業對人才留任管理的重視。良好的雇主品牌可提升企業競爭優勢，也是激勵與吸引目標人才的重要策略。

本研究以臺灣食品產業從業人員為研究對象，透過問卷調查法探討雇主品牌、工作滿意度與員工留任意願之關係，以及工作滿意度於雇主品牌與員工留任意願之間關係的影響，共回收520份有效問卷，研究結果顯示：（1）雇主品牌與工作滿意度為顯著正向關係，（2）雇主品牌與員工留任意願為顯著正向關係，（3）工作滿意度與員工留任意願為顯著正向關係與（4）工作滿意度於雇主品牌與員工留任意願之間的關係具有部分中介效果。

本研究結果可作為食品產業推動雇主品牌實務參考。努力打造良好的企業品牌與優質穩定的雇用關係，有助於提升員工的工作滿意度與留任意願。本研究並提出對食品產業在建立、推動與強化良好雇主品牌的實務建議，以及後續研究的建議。

Good employer brand and high job satisfaction are essential for sustained competitive advantage and effective employee retention in the rapidly changing marketing environment. This study aimed to determine how the employer brand influences employees’ retention. Additionally, analyzed the mediating effect within these factors regarding employer brand, job satisfaction, and employee retention.
The approach adopted by a questionnaire survey of Taiwan food industry employees used to identify the relationship between employer brand and employee retention, the results indicated that these factors of employer brand were positively related to job satisfaction and employee retention. Job satisfaction affected positively on employee retention, and employer brand was positively related to employee retention through the job satisfaction as a mediator.
The findings based on the survey result noted that a positive employer brand can be considered as a retention method that influencing the entire employment experience, promoting the concept of a good place to work and strengthen the relationship between employees and organization. The conclusion from this study can be used as bases for further empirical research.

一、中文部分
公開資訊觀測站（無日期）。年報及股東會相關資料（含存託憑證資料）。取自https://mops.twse.com.tw/mops/web/t57sb01_q5
王振寰，陳家弘（2017），臺灣食品產業發展。載於王振寰（主編），食尚品衛：臺灣食品產業的發展，46-47。高雄市：巨流圖書。
王素梅、李怡蓁、林淨鈴、孫以倫、徐郁婷、莊承曄、陳玉玲、陳靖旻、陳麗婷、彭素玲、黃秋香、劉上綺、鄭佩真、蕭宜庭、賴孟利、簡政群（2019）。2019年食品產業年鑑。新竹市：財團法人食品工業發展研究所。
行政院主計總處（2016）。行業標準分類-第10次修訂（105年1月）。取自https://mobile.stat.gov.tw/StandardIndustrialClassification.aspx
吳姍蓉（2018）。雇主品牌對企業併購員工留任意願之影響：以侍僕領導為中介（未出版之碩士論文）。國立中央大學，桃園市。
李元墩、鐘志明、林育理（2000）。臺灣企業員工組織承諾衡量模式建構之研究。成功大學學報，35，133-157。
林淑芳、雲安琪、張書菁（2016）。工作滿意度、護理人員留任意願─以職場暴力為調節變數。健康管理學刊，14（2），43-68。
施雅茹（2007）。雇主品牌、組織認同與員工留任（未出版之碩士論文）。國立高雄師範大學，高雄市。
洪佳瑜（2015）。利用員工滿意度調查提升雇主品牌─以S公司為例（未出版之碩士論文）。元智大學，桃園市。
徐清鑣（2019）。知覺雇主品牌與工作壓力關係之研究─以自我效能為干擾變數（未出版之碩士論文）。大葉大學，彰化縣。
許中駿、許順旺、張文俞、倪維亞（2013）。國際觀光旅館內部行銷與留任意願之相關研究─以工作滿意度為中介效果。運動休閒餐旅研究，8（3），58-84。
許世昌（2017）。雇主品牌與知識分享之關係研究：留職意圖、知覺利害關係人重要性、員工幸福感之影響效果（未出版之碩士論文）。國立清華大學，新竹市。
陳怡君、劉廷揚（2019）。外包人員留任因素研究：交通運輸公司之個案研究。政策與人力管理，10（2），1-29。
陳麗婷（2019年2月）。2019全球食品產業趨勢-ITIS觀點。食品工業發展研究所。取自經濟部技術處網頁https://www.moea.gov.tw/MNS/doit/industrytech/IndustryTech.aspx?menu_id=13545&it_id=223
陸洛、林惠彥、楊士倫（2015）。經濟誘因之外─雇主品牌吸引力與員工工作後果之關聯。商略學報，7（2），113-128。
勞動部統計處（2019）。108年15-29歲青年勞工就業狀況調查。取自https://statdb.mol.gov.tw/html/svy08/0811menu.htm
勞動部統計處（2019）。108年職類別薪資調查報告。取自https://statdb.mol.gov.tw/html/svy08/0835menu.htm
就業服務法。（1992年4月17日）。
黃能堂、蔡麗娥（2020年6月）。公司的成功就是我的成功？從組織認同之中介效果探討雇主品牌與員工建言行為之關係。2020年勞動三校學術交流研討會。2020年三校勞動學術交流研討會，中國文化大學。
黃培瑄（2015）。雇主品牌與工作後果之關聯─知覺組織支持及組織認同之干擾與中介效果（未出版之碩士論文）。國立臺灣大學，台北市。
經濟部商業司（無日期）。商工登記公示資料查詢服務。取自https://findbiz.nat.gov.tw/fts/query/QueryList/queryList.do
蕭靜雅、賴于婷（2015）。國際觀光旅遊員工之職場幸福感、留任意願之相關性研究─以工作滿意度為中介變數。觀光與休閒管理期刊，3（2），31-42。
薛雅齡（2019）。用人資味。臺北市：寶鼎。

二、外文部分
Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of brand name, New York, NY: The Free Press
Abimbola, T., Foster, C., Punjaisri, K., & Cheng, R. (2010). Exploring the relationship between corporate, internal and employer branding. Journal of Product & Brand Management, 19(6), 401-409. doi:10.1108/10610421011085712
Adams, J. S. (1963). Towards an understanding of inequity. The Journal of Abnormal and Social Psychology, 67(5), 422-436. doi:10.1037/h0040968
Aldousari, A. A., Robertson, A., Yajid, M. S. A., & Ahmed, Z. U. (2017). Impact of employer branding on organization’s performance. Journal of Transnational Management, 22(3), 153-170. https://doi.org/10.1080/15475778.2017.1335125
Ambler, T., & Barrow, S. (1996). The employer brand. Journal of Brand Management, 4(3), 185-206. doi:10.1057/bm.1996.42
Arefin, S., Arif, I., & Raquib, M. (2015). The mediating role of psychological empowerment in the relationship between high-performance work systems and organizational citizenship behavior. European Scientific Journal, 11(2), 264-277.
Armstrong, M. A. (2009). A handbook of human resources management. (11th ed.). London, UK: Kogan Page. doi:10.1108/hrmid.2010.04418dae.001
Aselage, J., & Eisenberger, R. (2003). Perceived organizational support and psychological contracts: A theoretical integration. Journal of Organizational Behavior, 24(5), 491-509. doi:10.1002/job.21
Asikgil, B., & Aydogdu, S. (2011). An empirical study of the relationship among job satisfaction, organizational commitment and turnover intention. International Review of Management and Marketing, 1(3), 43-53. doi:10.24297/jssr.v6i2.3502
Backhaus, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International, 9(5), 501-517. doi:10.1108/13620430410550754
Balmer, J. (2001). Corporate identity, corporate branding and corporate marketing: Seeing through the fog. European Journal of Marketing, 35(3/4), 248-291. doi:10.1108/03090560110694763
Barich, H., & Kotler, P. (1991). A framework for marketing image management. MIT Sloan Management Review, 32(2), 94-104.
Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182. doi:10.1037/0022-3514.51.6.1173
Barrow, S., & Mosley, R. (2011). The employer brand: Bringing the best of brand management to people at work. New Jersey, NJ: John Wiley & Sons.
Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating company: Dimensions of attractiveness in employer branding. International Journal of Advertising, 24(2), 151-172.
Biswas, M. K., & Suar, D. (2016). Antecedents and consequences of employer branding. Journal of Business Ethics, 136(1), 57-72. doi:10.1007/s10551-014-2502-3
Bordin, C., Bartram, T., & Casimir, G. (2007). The antecedents and consequences of psychological empowerment among Singaporean IT employees. Management Research News, 30(1), 34-46. doi:10.1108/01409170710724287
Brass, D. J. (1981). Structural relationships, job characteristics, and worker satisfaction and performance. Administrative Science Quarter, 26, 331-348. doi:10.2307/2392511
Brayfield, A. H., & Rothe, H. F. (1951). An index of job satisfaction. Journal of Applied Psychology, 35(5), 307-311. doi:10.1037/h0055617
Brymer, C., & Runkel, K. (1997). The nature of brands. Brand Valuation, 3, 3-9.
Byars, L., & Rue, L.W. (2003). Management, skills & spplication (10th ed.). New York, NY: McGraw-Hill/Irwin.
Clark, A. E. (1998). Measures of job satisfaction: What makes a good job? evidence from OECD countries. OECD Labour Market and Social Policy Occasional Papers, 34. doi:10.1787/670570634774
Clark, A. E. (2001). What really matters in a job? Hedonic measurement using quit data. Labour Economics, 8(2), 223-242. doi:10.1016/S0927-5371(01)00031-8
Council, C. L. (1999). The employer brand: Building competitive advantage in the labour market. Washington, D.C: Corporate Leadership Council.
Cowden, T. L., & Cummings, G. G. (2012). Nursing theory and concept development: A theoretical model of clinical nurses’ intention to stay in their current positions. Journal of Advanced Nursing, 68(7), 1646-1657. doi:10.1111/j.1365-2648.2011.05927.x
Crewson, P. E. (1997). Public‐service motivation: Building empirical evidence of incidence and effect. Journal of Public Administration Research and Theory, 7, 499‐519. doi:10.1093/oxfordjournals.jpart.a024363
Currivan, D. B. (2000). The causal order of job satisfaction and organizational commitment in models of employee turnover. Human Resource Management Review, 9(4), 495-524. doi:10.1016/S1053-4822(99)00031-5
Dabirian, A., Kietzmann, J., & Diba, H. (2017). A great place to work!? Understanding crowdsourced employer branding. Business Horizons, 60(2), 197-205. doi:10.1016/j.bushor.2016.11.005
Davis, K., & Newstrom, J. W. (1981). Human behavior at work: Organizational behavior. New York, NY: McGraw-Hill.
Diaz-Serrano, L., & Cabral Vieira, J. A. (2005). Low pay, higher pay and job satisfaction within the European Union: Empirical evidence from fourteen countries. (Unpublished master’s thesis). National University of Maynooth, Ireland.
Dineen, B. R., & Allen, D. G. (2016). Third party employment branding: Human capital inflows and outflows following “best places to work” certifications. Academy of Management Journal, 59(1), 90-112.　https://doi.org/10.5465/amj.2013.1091
Fahey, C., Walker, J., & Sleigh, A. (2002). Training can be a recruitment and retention tool for emergency service volunteers. Australian Journal of Emergency Management, 17(3), 3-7.
Fatima, H. (2011). Does employee retention affect organizational competence? Industrial Engineering Letters, 1(1), 24-39.
Hackman, J. R., & Oldham, G. R. (1975). Development of the job diagnostic survey. Journal of Applied Psychology, 60(2), 159-170. doi:10.1037/h0076546
Hackman, J. R., & Oldham, G. R. (1980). Work redesign. Professional Psychology, 11(3), 445-455. doi:10.1037/0735-7028.11.3.445
Hatch, M. J., & Schultz, M. (2009). Of bricks and brands: From corporate to enterprise branding. Organizational Dynamics, 38(2), 117-130. doi:10.1016/j.orgdyn.2009.02.008
Herzberg, F., Mausner, B., & Snyderman, B. B. (1959). The motivation to work. New York, NY: John Wiley & Sons.
Hewitt Associates, (2004). "Strategies for cost management of the HR function", Timely Topics Survey Results.
Hillebrandt, I., & Ivens, B. S. (2013). Scale development in employer branding. In Impulse für die Markenpraxis und Markenforschun, 65-86. doi:10.1007/978-3-658-00427-9_4
Hobbs, M., Klachky, E., & Cooper, M. (2020). Job satisfaction assessments of agricultural workers help employers improve the work environment and reduce turnover. California Agriculture, 74(1), 30-39. https://doi.org/10.3733/ca.2020a0002
Hoppock, R. (1935). Job satisfaction. New York, NY: Harper.
Igbaria, M., & Greenhaus, J. H. (1992). Determinants of MIS employees' turnover intentions: A structural equation model. Communications of the ACM, 35(2), 34-49. doi:10.1145/129630.129631
Iverson, R. D., & Roy, P. (1994). A causal model of behavioral commitment: Evidence from a study of Australian blue-collar employees. Journal of Management, 20(1), 15-41. doi:10.1177/014920639402000102
Jain, S. (2013). Employer branding and its impact on CSR, motivation, and retention of employees using structural equation modelling. Delhi Business Review, 14(2), 83-98.
Kacmar, K. M., Bozeman, D. P., Carlson, D.S., & Anthony, W. P. (1999). An examination of the perceptions of organizational politics model: Replication and extension. Human Relations, 52, 383-416. doi:10.1177/001872679905200305
Kaliski, B. S. (2009). Encyclopedia of business and Finance-Two-volume set. New York, NY: MacMillan Reference Books.
Kapoor, V. (2010). Employer branding: A Study of its relevance in India. Journal of Brand Management, 7(1/2), 51-75. http://doi.org/10.1006/bbrc.1995.2566
Kaur, P., Malhotra, K., & Sharma, S. K. (2020). Employer branding and organizational citizenship behavior: The mediating role of job satisfaction. Asia-Pacific Journal of Management Research and Innovation, 16(2), 122-131. https://doi.org/10.1177/2319510X20931716
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22. doi:10.2307/1252054
Keller, K. L., & Lehamn, D. R. (2006). Brands and branding: Research findings and future porities. Marketing Science, 25(6), 740-759. doi:10.1287/mksc.1050.0153
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. London, UK: Pearson Education India.
Kimpakorn, N., & Tocquer, G. (2009). Employees’ commitment to brands in the service sector: Luxury hotel chains in Thailand. Journal of Brand Management, 16(8), 532-544. doi:10.1057/palgrave.bm.2550140
Lawler III, E. E., & Porter, L. W. (1967). The effect of performance on job satisfaction. Industrial relations: A Journal of Economy and Society, 7(1), 20-28. doi:10.1111/j.1468-232X.1967.tb01060.x
Lee, P., Miller, M. T., Kippenbrock, T. A., Rosen, C., & Emory, J. (2017). College nursing faculty job satisfaction and retention: A national perspective. Journal of Professional Nursing, 33(4), 261-266. doi:10.1016/j.profnurs.2017.01.001
Lelono, A., & Martdianty, F. (2013). The effect of employer brand on voluntary turnover intention with mediating effect of organizational commitment and job satisfaction. Universitas Indonesia, Graduate School of Management Research Paper, 13-66. doi:10.2139/ssrn.2328459
Lewis, R. E., & Heckman, R. J. (2006). Talent management: A critical review. Human Rsource Mnagement Review, 16(2), 139-154. https://doi.org/10.1016/j.hrmr.2006.03.001
Lievens, F., & Highhouse, S. (2003). The relation of instrumental and symbolic attributes to a company's attractiveness as an employer. Personnel Psychology, 56(1), 75-102. doi:10.1111/j.1744-6570.2003.tb00144.x
Light, J. N. (2004). The relationships and effects of employee involvement, employee empowerment, and employee satisfaction by job-type in a large manufacturing environment (Doctoral dissertation, Capella University).
Locke, E. A. (1976), “The nature and causes of job satisfaction”, in Dunnette, M.D. (Ed.), Handbook of Industrial and Organizational Psychology. Chicago, IL: Rand McNally.
Lyons, T. F. (1971). Role clarity, need for clarity, satisfaction, tension and withdrawal. Organizational Behavior and Human Performance, 6(1), 99-110. doi:10.1016/0030-5073(71)90007-9
Mak, B., & Sockel, H. (2001). A confirmatory factor analysis of IS employee motivation and retention. Information and Management, 38, 265-276. doi:10.1016/S0378-7206(00)00055-0
Martin, G., & Beaumont, P. (2003). Branding and people management: What's in a name? London, UK: CIPD Publishing.
Martin, G., Beaumont, P., Doig, R., & Pate, J. (2005). Branding: New performance discourse for HR? European Management Journal, 23(1), 76-88. doi:10.1016/j.emj.2004.12.011
Maslow, A. H. (1954). Motivation and personality. New York, NY: Harper and Row.
Maxwell, R., & Knox, S. (2009). Motivating employees to "live the brand": A comparative case study of employer brand attractiveness within the Firm. Journal of Marketing Management, 25(9-10), 893-907. doi:10.1362/026725709X479282
McCarthy, G., Tyrrell, M. P., & Lehane, E. (2007). Intention to leave or stay in nursing. Journal of Nursing Management, 15(3), 248-255. doi:10.1111/j.1365-2834.2007.00648.x
Meyer, J. P., & Allen, N. J. (1991). A three-component conceptualization of organizational commitment. Human Resource Management Review, 1(1), 61-89. doi:10.1016/1053-4822(91)90011-Z
Minchington, B. (2006). Your employer brand: Attract, engage, retain. South Australia, Australia: Collective learning australia pty. Ltd.
Minchington, B., & Thorne, K. (2007). Measuring the effectiveness of your employer brand. Human Resources Magazine, 12(4), 14-16.
Mone, M. A. (1994). Relationships between self‐concepts, aspirations, emotional responses, and intent to leave a downsizing organization. Human Resource Management, 33(2), 281-298. doi:10.1002/hrm.3930330208
Moore, S. J., Durst, P. T., Ritter, C., Nobrega, D., & Barkema, H. W. (2020). Effects of employer management on employee recruitment, satisfaction, engagement, and retention on large US dairy farms. Journal of Dairy Science, 103(9), 8482-8493. https://doi.org/10.3168/jds.2019-18025
Moroko, L., & Uncles, M. D. (2008). Characteristics of successful employer brands. Journal of Brand Management, 16(3), 160-175. doi:10.1057/bm.2008.4
Mosley, R. (2007). Customer experience, organisational culture and the employer brand. Brand Management, 15(2), 123-134.　doi:10.1057/palgrave.bm.2550124
Mowday, R. T., Steers, R. M., & Porter, L. W. (1979). The measurement of organizational commitment. Journal of Vocational Behavior, 14(2), 224-247. doi:10.1016/0001-8791(79)90072-1
Ohunakin, F., Adeniji, A. A., Oludayo, O. A., Osibanjo, A. O., & Oduyoye, O. O. (2019). Employees’ retention in Nigeria’s hospitality industry: The role of transformational leadership style and job satisfaction. Journal of Human Resources in Hospitality & Tourism, 18(4), 441-470. https://doi.org/10.1080/15332845.2019.1626795
Okolocha, C. B. (2020). Influence of employee-focused corporate social responsibility and employer brand on turnover intention. European Journal of Business and Management, 12(9), 53-61. doi:10.7176/EJBM/12-9-07
O'Reilly III, C. A., Chatman, J., & Caldwell, D. F. (1991). People and organizational culture: A profile comparison approach to assessing person-organization fit. Academy of Management Journal, 34(3), 487-516. doi:10.2307/256404
Otken, A. B., & Okan, E. Y. (2016). The role of social media in employer branding. Entrepreneurship, Business and Economics, 1(l), 245-260. doi:10.1007/978-3-319-27570-3_20
Porter, M. E. (1989). From competitive advantage to corporate strategy. In readings in strategic management. London, UK: Palgrave.
Price, J. L., & Mueller, C. W. A. (1981). A causal model of turnover for nurses, Academy of Management. 24(3), 543-565. doi:10.2307/255574
Priyadarshi, P. (2011). Employer brand image as predictor of employee satisfaction, afective commitment & turnover. Indian Journal of Industrial Relations, 46(3), 510-522.
Prockl, G., Teller, C., Kotzab, H., & Angell, R. (2017). Antecedents of truck drivers’ job satisfaction and retention proneness. Journal of Business Logistics, 38(3), 184-196. doi:10.1111/jbl.12156
Ritson, M. (2002). Marketing and HR collaborate to harness employer brand power. Marketing, 24, 18.
Robie, C., Ryan, A. M., Schmieder, R. A., Parra, L. F., & Smith, P. C. (1998). The relation between job level and job satisfaction. Group & Organization Management, 23(4), 470-495.
Rose, M. (2001). Disparate measures in the workplace. Quantifying overall job satisfaction. In BHPS Research Conference, Colchester, UK.
Schlager, T., Bodderas, M., Maas, P., & Cachelin, J. L. (2011). The influence of the employer brand on employee attitudes relevant for service branding: An empirical investigation. Journal of Services Marketing, 25(7), 497-508. doi:10.1108/08876041111173624
Schweyer, A. (2004). Talent management systems: Best practices in technology solutions for recruitment, retention and workforce planning. New York, NY: John Wiley & Sons.
Sehgal, K., & Malati, N. (2013). Employer branding: A potent organizational tool for enhancing competitive advantage. The IUP Journal of Brand Management, 10(1), 51-66.
Sellar, T., & Jayawardana, J. P. M. (2020). Impact of employer brand equity on employee attraction and retention in telecommunication industry. International Journal of Advance Research and Innovative Ideas in Education, 6, 177-186.
Setälä, T. (2020). The connection between well-being of the employees and job satisfaction and the employer brand and employer branding. (Unpublished doctoral dissertation). University of Turku, southwestern Finland, Finland.
Shrestha, B. (2020). Dimensions of attractiveness in employer branding for employee retention in Nepalese hospitality industry. Nepalese Journal of Hospitality and Tourism Management, 1(1), 13-26. http://dx.doi.org/10.2139/ssrn.3617466
Sluyter, G. V., & Mukherjee, A. K. (1986). Validation of a job satisfaction instrument for residential-care employees. Mental Retardation, 24(4), 223-227.
Smith, P. C. (1969). The measurement of satisfaction in work and retirement: A strategy for the study of attitudes. Chicago, IL: Rand McNally and Company.
Sokro, E. (2012). Impact of employer branding on employee attraction and retention. European Journal of Business and Management, 4(18), 164-173.
Sousa-Poza, A., & Sousa-Poza, A. A. (2000). Well-being at work: A cross-national analysis of the levels and determinants of job satisfaction. The Journal of Socio-Economics, 29(6), 517-538.doi:10.1016/S1053-5357(00)00085-8
Spector, P. E. (1985). Measurement of human service staff satisfaction: Development of the job satisfaction survey. American Journal of Community Psychology, 13(6), 693-713. doi:10.1007/BF00929796
Spector, P. E. (1997). Job satisfaction: Application, assessment, causes, and consequences. New York, NY: Sage publications.
Srivastava, P. (2010). An employer brand framework for prospective employees: Scale development & model testing. (Unpublished Ph. D. thesis). Management Development Institute, Gurgaon (India).
Statt, D. A. (2004). The routledge dictionary of business management. London, UK: Routledge.
Storsten, H., & Ampuero, D. (2013). Who are we? A quantitative study on the employer brand of Lycksele municipality. (Unpublished master’s thesis). Business Administration of Umeå University, Sweden.
Sullivan, J. (1999). Building an employment brand. Electronic Recruiting Exchange, 25(3), 457-475.
Sullivan, J. (2004). Eight elements of a successful employment brand. ER Daily, 23(2), 501-517.
Tanwar, K., & Prasad, A. (2016). Exploring the relationship between employer branding and employee retention. Global Business Review, 17(3), 186-206. doi:10.1177/0972150916631214
Tanwar, K., & Prasad, A. (2017), "Employer brand scale development and validation: A second-order factor approach", Personnel Review, 46(2), 389-409. https://doi.org/10.1108/PR-03-2015-0065
Taylor, C. R. (2002). The talent focus. Training and Development, 56(12), 26-31.
Tett, R. P., & Meyer, J. P. (1993). Job satisfaction, organizational commitment, turnover intention, and turnover: Path analyses based on meta‐analytic findings. Personnel Psychology, 46(2), 259-293. doi:10.1111/j.1744-6570.1993.tb00874.x
Thalgaspitiya, U. K. (2020). Employer branding as a predictor of employee retention. International Journal of Business and Administrative Studies, 6(3), 157-161. https://dx.doi.org/10.20469/ijbas.6.10004-3
Theurer, C. P., Tumasjan, A., Welpe, I. M., & Lievens, F. (2018). Employer branding: A brand equity‐based literature review and research agenda. International Journal of Management Reviews, 20(1), 155-179.　 https://doi.org/10.1111/ijmr.12121
Vroom, V. H. (1964). Work and motivation. New York, NY: John Wiley & Sons.
Warr, P. (1999). Well-being and the workplace. The foundations of hedonic psychology. New York, NY: Russell Sage Foundation.
Weiss, D. J., Dawis, R. V., & England, G. W. (1967). Manual for the Minnesota satisfaction questionnaire. Minnesota Studies in Vocational Rehabilitation, 22, 120.
Westlund, S. G., & Hannon, J.C. (2008). Retaining talent: Assessing job satisfaction facets most significantly related to software developer turnover intentions. Journal of Information Technology Management, 19(4), 1-15.
Wilden, R., Gudergan, S., & Lings, I. (2010). Employer branding: Strategic implications for staff recruitment. Journal of Marketing Management, 26(1-2), 56-73. doi:10.1080/02672570903577091
Yagnik, J. (2020). Employer branding and it's impact on employee retention in pharmaceutical industry of Gujarat. (Unpublished master’s thesis), Faculty of Management, GLS University, India. http://dx.doi.org/10.2139/ssrn.3607173