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研究生: 張加璿
Jang, Jia-Shiuan
論文名稱: 大型多人線上角色扮演遊戲玩家社交動機與行為策略關聯性之研究
A Study of the relevance of Social Motivation and Behavioral Strategies of players in Massively Multiplayer Online Role-Playing Games
指導教授: 楊美雪
Yang, Mei-Hsueh
學位類別: 碩士
Master
系所名稱: 圖文傳播學系
Department of Graphic Arts and Communications
論文出版年: 2020
畢業學年度: 108
語文別: 中文
論文頁數: 74
中文關鍵詞: 大型多人線上角色扮演遊戲社交動機行為策略
英文關鍵詞: Massively Multiplayer Online Role-Playing Game, Social motivation, Behavioral Strategies
DOI URL: http://doi.org/10.6345/NTNU202001438
論文種類: 學術論文
相關次數: 點閱:143下載:15
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  • 本研究旨在探討大型多人線上角色扮演遊戲玩家社交動機與行為策略兩者間之關聯性。以問卷調查法,針對有遊玩大型多人線上角色扮演遊戲經驗者進行研究,共回收538份有效問卷。再以敘述性統計、獨立樣本t檢定、單因子變異數分析等統計方式進行分析比對。最後,根據研究所得之結論,補足相關研究,分別向線上遊戲設計者、線上遊戲營運者與後續研究者提供相關具體建議。茲將本研究重要發現分述如下:
    一、「團體動機」是社交動機中程度最高者。
    二、「成就策略」是行為策略中程度最高者。
    三、社交動機與行為策略有低至中度正相關。
    四、平均一天不同遊玩時間者、不同遊戲資歷者,其社交動機有顯著差異
    五、不同年齡者、平均一天不同遊玩時間者、不同遊戲資歷者,其助人策略有顯著差異;不同教育程度者,其成就策略有顯著差異。

    The purpose of this study is to explore the correlation of social motivation of Massively Multiplayer Online Role-Playing Game players and Behavioral Strategies. Through the questionnaires, a total of 538 valid questionnaires were recoverd. The collected data were analyzed by statistical methods, as Descriptive Statistics, the Independent sample t-test, One-Way ANOVA, Pearson's correlation.
    In the end, based on the conclusion, this study make some concrete suggestions to the operators of massively multiplayer online role-playing game and further study. The major findings are as follows:
    1. ‘Teamwork’ is highest among social motivation.
    2. ‘Achievement srategies’ is highest among behavioral strategies.
    3. Social motivation had a significant correlation for behavioral strategies.
    4. Player with different playing time and different game qualifications show significant difference in social motivation.
    5. Player of different ages, the helping strategies is significantly difference; Player with different playing time, the helping strategies is significantly difference; player with different game qualifications, the helping strategies is significantly difference; player with different education levels have significant differences in their achievement strategies.

    第壹章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與問題 4 第三節 名詞解釋 5 第四節 研究範圍與限制 6 第五節 研究流程 7 第貳章 文獻探討 8 第一節 大型多人線上角色扮演遊戲概述與體驗 8 第二節 大型多人線上角色扮演遊戲玩家的社交動機與相關研究 11 第三節 大型多人線上角色扮演遊戲玩家的行為策略 16 第四節 文獻探討小結 19 第參章 研究設計 20 第一節 研究架構 20 第二節 研究方法 21 第三節 研究對象 22 第四節 研究工具 23 第五節 研究實施 24 第六節 資料處理與分析 26 第肆章 研究結果與討論 27 第一節 受試者背景變項之敘述統計 27 第二節 大型多人線上角色扮演遊戲玩家之社交動機 30 第三節 大型多人線上角色扮演遊戲玩家之行為策略 34 第四節 大型多人線上角色扮演遊戲玩家社交動機與行為策略之關聯性 39 第五節 大型多人線上角色扮演遊戲玩家社交動機差異 41 第六節 大型多人線上角色扮演遊戲玩家行為策略差異 47 第伍章 研究結論與建議 54 第一節 研究結論 54 第二節 研究建議 57 附錄一 預試問卷 69 附錄二 正式問卷 72

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