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研究生: 俞冠伶
Yu, Kuan-Ling
論文名稱: 以服務設計思維探討臺灣人力銀行網站介面設計
To Explore the Website User Interface of Taiwan Job Bank from the Perspective of Service Design
指導教授: 梁桂嘉
Liang, Kuei-Chia
口試委員: 梁桂嘉
Liang, Kuei-Chia
鄧建國
Teng, Chien-Kuo
李來春
Lee, Lai-Chung
口試日期: 2024/07/23
學位類別: 碩士
Master
系所名稱: 設計學系
Department of Design
論文出版年: 2024
畢業學年度: 112
語文別: 中文
論文頁數: 159
中文關鍵詞: 使用者介面設計使用者經驗設計服務設計網頁設計網路人力銀行
英文關鍵詞: user interface design, user experience design, service design, website design, employment website
研究方法: 半結構式訪談法案例分析法問卷調查法
DOI URL: http://doi.org/10.6345/NTNU202401604
論文種類: 學術論文
相關次數: 點閱:131下載:30
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  • 隨著傳播科技與互聯網的進步,個人資訊的流通變得更加迅速便利,這也促使早期傳統求職方式的變革,網路求職進而崛起。而網路人力銀行的蓬勃發展,儼然成為現代求職者獲取招聘訊息的重要途徑與求職的主要管道。而新興科技的發展及設計思潮與時俱進,不僅帶動網站形式的變更,使其類型越發多元,使用者在瀏覽或搜尋資訊上也變得更為快速方便;然而,根據研究顯示,網站在強調功能與使用性的同時,其介面視覺的呈現亦會影響使用者對網站是否實用的初步感知,進而產生使用率、愉悅性及實用性等回饋反應。由於身處邁入數位化轉型的時代,新興技術的創新應用為數位工具帶來許多改變,現代人越來越注重便捷及優良的數位體驗,故本研究將以服務設計的角度探討設計人力銀行網站介面的過程,首先針對國內外各三個求職網站進行案例分析,歸納網站介面易視性之原則;接著以問卷調查的方式,初步理解民眾使用人力銀行網站的概況與需求偏好,並規劃人物誌、使用者旅程地圖,從中深入探討使用者的行為模式與遇到的痛點,進而發想設計概念。最後根據研究結果,嘗試提出解決痛點及滿足使用者需求的創新介面設計原型「GooJob+」,並藉由易用性測試與訪談之回饋,針對介面進行迭代,以提出介面改善之建議。綜合上述,本研究提供人力銀行網站介面之設計流程建議,以期對未來從事相關業者進行網站設計的實務應用時有參考價值。

    With the advancement of communication technology and the internet, the circulation of personal information has become faster and more convenient, prompting a transformation in traditional job-seeking methods and the rise of online job searches. The thriving development of online job banks has become an important avenue and primary channel for modern job seekers to obtain recruitment information. The development of emerging technologies and the evolving design trends have not only led to changes in website formats, making them more diverse, but also made it faster and more convenient for users to browse or search for information. However, research shows that while websites emphasize functionality and usability, the visual presentation of the interface also influences users' initial perception of the site's practicality, leading to feedback on usage rates, pleasure, and practicality. In this era of digital transformation, the innovative application of emerging technologies has brought many changes to digital tools, making modern people increasingly value convenient and excellent digital experiences. Therefore, this study will explore the process of designing job bank website interfaces from the perspective of service design. It will first analyze three job-seeking websites both domestically and internationally to summarize the principles of interface visibility. Then, through questionnaire surveys, it will preliminarily understand the general usage and preference of job bank websites among the public, and plan personas and user journey maps to delve into users' behavior patterns and pain points, thereby brainstorming design concepts. Finally, based on the research results, it will attempt to propose innovative interface design prototypes “GooJob+” that address pain points and meet user needs, and iteratively improve the interface through usability testing and interview feedback, offering interface improvement suggestions. In summary, this study provides design process recommendations for job bank websites' interfaces, hoping to offer reference value for future practitioners in website design.

    誌謝 i 摘要 ii Abstract iii 目錄 iv 圖目錄 vii 表目錄 x 第壹章  緒論 01 第一節  研究背景與動機 01 第二節  研究目的與問題 04 第三節  研究範圍與限制 05 第四節  研究架構與流程 06 第貳章  文獻探討 08 第一節  臺灣網路人力銀行 08 2.1.1 網路人力銀行的定義 08 2.1.2 國內網路人力銀行發展 09 2.1.3 網路人力銀行的媒合模式 12 2.1.4 網路人力銀行提供的服務與價值 14 第二節  服務設計 18 2.2.1 服務設計的定義 18 2.2.2 服務設計的流程 24 2.2.3 服務設計的工具 27 第三節  介面設計 31 2.3.1 使用者介面的定義 31 2.3.2 使用者介面之建構 33 2.3.3 介面設計之原則 35 2.3.4 使用者經驗之定義 39 2.3.5 使用者導向之易用性原則 41 2.3.6 網站介面設計之視覺要素 45 第參章  研究方法 50 第一節  研究設計說明 50 第二節  人力銀行網站介面之案例分析 53 3.2.1 104 人力銀行 54 3.2.2 1111 人力銀行 59 3.2.3 Yourator 新創‧數位人才求職平台 64 3.2.4 LinkedIn 69 3.2.5 Glassdoor 74 3.2.6 Indeed 79 3.2.7 案例分析小結 84 第三節  問卷調查法 87 3.3.1 受測者基本背景資料 88 3.3.2 人力銀行網站使用情況調查 90 3.3.3 問卷調查小結 96 第肆章  研究創作 97 第一節  介面設計流程與方法 97 4.1.1 介面設計流程 97 4.1.2 介面設計方法 99 第二節  產品設計創作 103 4.2.1 定義目標族群 103 4.2.2 產品創作主題與發展概念 109 4.2.3 產品創作設計限制 113 4.2.4 線框圖稿設計 114 4.2.5 視覺風格設計 124 第三節  產品使用者經驗測試流程與迭代設計 132 4.3.1 測試流程與內容 132 4.3.2 測試結果 136 4.3.3 測試回饋修改與設計迭代 139 第四節  創作成果 143 第伍章  研究結論與建議 146 5.1 研究結論 146 5.2 研究建議 148 參考文獻 150 附錄 159

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