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研究生: 楊智凱
Yang, Chih-Kai
論文名稱: 以顧客信任度為基礎之車用電腦研發策略
Customer-Trusted Based R&D Strategies for In-Vehicle Computer Design
指導教授: 呂有豐
Lue, Yeou-Feng
學位類別: 碩士
Master
系所名稱: 工業教育學系
Department of Industrial Education
論文出版年: 2018
畢業學年度: 106
語文別: 英文
論文頁數: 192
中文關鍵詞: 信任修正式德菲法品質機能展開萃思法失效模式與效應分析多準則決策分析
英文關鍵詞: Trust, Modified Delphi Method, Quality Function Deployment (QFD), TRIZ, Failure Mode Effect Analysis (FMEA), Multiple-Criteria Decision Making (MCDM)
DOI URL: http://doi.org/10.6345/THE.NTNU.DIE.039.2018.E01
論文種類: 學術論文
相關次數: 點閱:153下載:0
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  • 近年來,隨著後個人電腦時代的來臨,電腦漸漸由個人用途轉變為專用機,廣泛運用於各種領域。工業電腦的應用需要更多的防護措施,注重在不同環境下的穩定,在惡劣的環境下要求穩定。例如:收銀機、提款機、公共資訊站、汽車生產線控制等,自動化時代已成為二十一世紀的必然趨勢。另一方面,網際網路的盛行,帶來新的應用及市場,因此工業電腦產業所面臨之市場潛力無窮。企業必須以滿足顧客信任的需求為其研發之最高指導原則,進而不斷的在其產品與服務上推陳出新,以維持其競爭優勢。然而,創新研發往往是個曠時費力的工作且具有高度的不確定性,如何及早確認研發方向並達到顧客信任,是為一項重要的研究議題。有鑑於此,本研究以顧客需求為基礎,以期在早期產品開發階段將顧客需求轉化為相關之產品規格,因此傳輸接口更改為U.2或M.2是提高客戶對產品信任度的最佳策略。使研發方向得以符合顧客之所需並提升客戶信任度。

    In recent years, with the advent of the post-PC era, PC has gradually being transformed from personal use into a dedicated machine which is widely used in various fields. Industrial computer applications require more protective measures, focusing on conditions, demanding stability in harsh environments. For example: cash registers, ATM, public information stations(KIOSK), automotive production line control, etc. The era of automation has become the inevitable trend of the 21st century. On the other hand, the prevalence of the Internet brings new applications and markets. Therefore, the industrial computer industry is facing immense market potential. For this reason, business must satisfy the needs of customer trust for their research and development of the highest guiding principles, and then continue to innovate in their products and services in order to maintain its competitive advantage. However, innovative research & development is often a time-consuming and time-consuming work with a high degree of uncertainty. How to identify R&D early and achieve customer trust is an important research topic. This study is based on customer needs as foundation, explores the early stage of product development and transforming customer needs into product specifications. Therefore, change the transmission interface to U.2 or M.2 is the best strategy for improving customer trust of the product. That can help the R&D to the right direction for product development to meet the customer needs and enhance customer trust.

    摘要 i Abstract ii List of Table v List of Figure viii Chapter 1 Introduction 1 1.1 Research Background 1 1.2 Research Motivations 5 1.3 Research Purposes 5 1.4 Research Process 6 1.5 Research Limitations 8 1.6 Thesis Structure 8 Chapter 2 Literature Review 9 2.1 Communication 9 2.2 Trust 11 2.3 Product Cognition 16 2.4 Customer Satisfaction 19 2.5 Loyalty 21 2.6 Information Quality 23 2.7 Service Quality 25 2.8 Product Quality 27 2.9 Reputation 29 2.10 Product Assurance 33 Chapter 3 Research Methods 37 3.1 Modified Delphi Method 37 3.2 Quality Function Deployment (QFD) 40 3.3 Theory of Inventive Problem Solving (TRIZ) 43 3.4 Failure Mode and Effect Analysis (FMEA) 47 3.5 Multiple Criteria Decision-Making 49 Chapter 4 Empirical Study 67 4.1 Modified Delphi Method to Confirm Customer Needs 67 4.2 Customer Needs Decision Structure by DEMATEL 75 4.3 Customer Needs Decision Structure by DNP 92 4.4 Quality Function Deployment Model 100 4.5 Grey Relational Analysis of Quality Function Deployment 103 4.6 Constructing the Correlation Among Design Characteristics 109 4.7 Failure Mode and Effect Analysis of Design Characteristics 111 4.8 Definition of Innovation Strategy for Design Characteristics 118 4.9 Enhancing Customer Trust Strategy 120 Chapter 5 Discussion and Implementation 123 Chapter 6 Conclusion 135 Reference 139 Appendix 157 Appendix A. 39 Engineering characteristics parameters 157 Appendix B. Description of 40 innovative rules of TRIZ 159 Appendix C. Questionnaire 163

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