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研究生: 胡夢蕾
Meng-Lei Hu
論文名稱: 國際觀光旅館員工的知識分享意願與服務創新表現知覺間關係之研究-以團隊文化為調節變項
A Study of the Relationship between InternationalHospitality Hotels’ Knowledge Sharing Intention andService Innovation Performance – Team Culture asthe Moderator
指導教授: 洪久賢
Horng, Jeou-Shyan
孫瑜華
Sun, Yu-Hua
學位類別: 博士
Doctor
系所名稱: 人類發展與家庭學系
Department of Human Development and Family Studies
論文出版年: 2007
畢業學年度: 95
語文別: 中文
論文頁數: 168
中文關鍵詞: 知識分享意願團隊文化服務創新
英文關鍵詞: knowledge sharing intention, team culture, service innovation performance
論文種類: 學術論文
相關次數: 點閱:236下載:53
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  • 本研究目的在瞭解我國國際觀光旅館中知識分享意願、團隊文化與服務創新表現的現況,及建構我國國際觀光旅館以團隊文化在知識分享意願與服務創新表現之調節效果理論模式。本研究採取量化研究取向,以問卷調查方法,探討餐旅團隊之知識分享變項(互利主義、聲譽主義、利他主義)與服務創新表現變項(新服務發展及員工服務創新行為)之間的關係,並提出不同團隊文化(團隊支持、團隊協調、團隊黏著)及其交互作用對服務創新之影響,並驗證研究假設及團隊文化的調節效應。
    研究者透過文獻與前導研究,發展出本研究之相關量表-「知識分享意願量表」、「團隊文化量表」及「服務創新表現量表」,以配額抽樣方式對36家國際觀光旅館進行問卷施測,有效問卷共回收621份(共23家)。研究結果發現台灣國際觀光旅館之知識分享意願、團隊文化對服務創新表現均有顯著影響,「互利主義」、「聲譽主義」、「利他主義」之知識分享意願;及「團隊協調」、「團隊黏著」之團隊文化均可預測整體服務創新表現;團隊文化及知識分享意願之交互作用也可預測整體服務創新表現。最後,以線性結構模式建構及驗證以團隊文化調節知識分享意願及服務創新表現之理論模式。

    The purpose of this study is to present an overview of Taiwanese international hospitality hotels’ knowledge sharing intention, team culture, and service innovation performance, as well as to establish a theoretical framework of the moderator effect of Taiwanese international hospitality hotels’ team culture on knowledge sharing intention and service innovation performance. This study adopts a quantified research approach and questionnaire survey to explore the relationship between hospitality teams’ knowledge sharing variables (symbiosis, reputation, and altruism) and service innovation performance variables (new service development and employee service innovation behavior). This research also proposes different team culture variables (team support, team coordination, and team cohesiveness) and examines their interactive effect on service innovation. Research hypotheses and the moderator effect of team culture were then empirically tested.
    Through literature review and advanced research, this study developed the related scales – “knowledge sharing intention scale,” “team culture scale” and “service innovation performance scale.” Using the quota sampling method, questionnaires were distributed to 36 international tourism hotels. Six hundred twenty one valid surveys were returned from 23 hotels. Results indicated that Taiwanese international hospitality hotels’ knowledge sharing intention and team culture significantly influence service innovation performance; knowledge sharing intention’s symbiosis, reputation, and altruism, and team culture’s team coordination and team cohesiveness can predict overall service innovation performance; the interactive effect of team culture and knowledge sharing intention can predict overall service innovation performance. Finally, linear structure was adopted to construct and test the theoretical framework of how team culture moderates knowledge sharing intention and service innovation performance.

    目 錄 頁數 中英文摘要 第一章 緒論 第一節 研究背景與動機……………………………………….01 第二節 研究目的與問題……………………………………….04 第三節 名詞界定……………………………………………….05 第四節 研究流程……………………………………………….08 第二章 文獻探討與假設建立 第一節 知識分享意願……………………………………………11 第二節 服務創新表現……………………………………………23 第三節 團隊文化…………………………………………………38 第四節 研究變項間的關係………………………………………49 第三章 研究方法 第一節 研究設計………………………………………………..59 第二節 研究假設建立…………………………………………..61 第三節 研究對象………………………………………………..66 第四節 操作變項定義與測量工具……………………………..70 第五節 資料的分析方法………………………………………..85 第四章 研究結果分析 第一節 研究樣本與各變項之特性分析…………………………91 第二節 知識分享意願與團隊文化對知覺之服務創新表現 的直接效果檢定…………………………………….……98 第三節 團隊文化對知識分享意願與知覺服務創新表現的調節效果…………………………………………………………..102 第四節 整體理論模式之配適度分析…………………………....111 第五節 研究假設的驗證………………………………………....118 第六節 綜合討論…………………………………………………123 第五章 結論與建議 第一節 研究結論…………………………………………………131 第二節 研究限制…………………………………........................134 第三節 研究建議…………………………………………………135 參考文獻 壹、中文部份……………………………………………………………….139 貳、英文部份……………………………………………………………….140 附錄 附錄一:國際觀光旅館知識分享意願與服務創新表現知覺關係之研究(預試問卷)………………………………………………………………………....163 附錄二:國際觀光旅館知識分享意願與服務創新表現知覺關係之研究(正式問卷)………………………………………………………………………... 166 表次 表2-1國內外不同學者對知識分享之定義內涵彙總表…………………….15 表2-2為國內外不同學者認為影響知識分享意願因素之彙總表…………17 表2-3 服務創新的分類……………………………………………………...29 表2-4不同學者對服務創新表現構面內涵之彙總表………………………32 表2-5團隊管理者在領導創新與變革中應扮演的三種角色………………40 表2-6 不同學者對團隊文化構面內涵之彙總表…………………………...46 表2-7 餐廳工作地點學習的優點……………………………………...……50 表3-1台灣國際觀光旅館地理分區之家數、客房數、員工數及抽取代表.....69 表3-2 知識分享意願量表之意涵描述與文獻來源………………………...71 表3-3 知覺之服務創新表現量表之意涵描述與文獻來源……….………..72 表3-4 團隊文化量表之意涵描述與文獻來源……………………………...73 表3-5 知識分享意願量表項目分析-預試問卷……………………………..75 表3-6 團隊文化量表項目分析-預試問卷…………………………………..76 表3-7 服務創新量表項目分析-預試問卷…………………………………..77 表3-8 知識分享意願量表因素分析結果(N = 621)……………………….81 表3-9 團隊文化量表因素分析結果(N = 621)……………………………82 表3-10 服務創新表現量表因素分析結果(N = 621)…………………….83 表4-1 樣本結構分析表……………………………………………………...92 表4-2 各變項之描述性統計與變項間之相關係數表...................................97 表4-3 知識分享意願、團隊文化與服務創新表現之階層迴歸分析............................................................................................................99 表4-4國際觀光旅館知識分享意願與服務創新表現研究之驗證性因素分析模式配適度檢定結果……………………………………………….113 表4-5國際觀光旅館知識分享意願與服務創新表現研究模式配適度檢定結果…………………………………………………………………….115 表4-6國際觀光旅館知識分享意願與服務創新表現研究模式參數估計值…………………………………………………………………….117 表4-7 直接效果之研究假設結果彙整表…………………………………118 表4-8 直接效果之研究假設結果彙整表………………………………....120 圖次 圖1-1 研究流程圖…………………………………………………………...10 圖2-1 多元綜合應用的餐旅領域圖………………………………………...19 圖2-2 創意餐廳個人創造力至商業創新之運作機制……………………...43 圖3-1 研究架構圖…………………………………………………………...60 圖3-2 餐旅團隊知識分享意願與服務創新表現影響模式路徑圖…...……88 圖4-1「團隊黏著與互利主義之交互作用」對「服務創新發展」 之調節效果.........................................................................................104 圖4-2「團隊黏著與利他主義之交互作用」對「服務創新發展」 之調節效果………………………………………………………….105 圖4-3「團隊支持與聲譽主義之交互作用」對「員工服務創新行為」 之調節效果………………………………………………………….106 圖4-4「團隊支持與利他主義之交互作用」對「員工服務創新行為」 之調節效果.........................................................................................107 圖4-5「團隊協調與聲譽主義之交互作用」對「員工服務創新行為」 之調節效果.........................................................................................108 圖4-6「團隊協調與利他主義之交互作用」對「員工服務創新行為」 之調節效果.........................................................................................109 圖4-7國際觀光旅館組織團隊文化、知識分享意願與服務創新表現知覺間之驗證性因素分析圖.........................................................................112 圖4-8國際觀光旅館組織團隊文化對知識分享意願與服務創新表現知覺間 之調節模式路徑分析圖………………………….…………………122 附錄 附錄一:國際觀光旅館知識分享意願與服務創新表現知覺關係之研究(預試問卷)………………………………………………………………………....163 附錄二:國際觀光旅館知識分享意願與服務創新表現知覺關係之研究(正式問卷)………………………………………………………………………... 166

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