研究生: |
張勝翔 |
---|---|
論文名稱: |
綠色科技的採用行為:以油電車為例 Green Technology Adoption: HEV as an example |
指導教授: | 沈永正 |
學位類別: |
碩士 Master |
系所名稱: |
全球經營與策略研究所 Graduate Institute of Global Business and Strategy |
論文出版年: | 2012 |
畢業學年度: | 100 |
語文別: | 中文 |
論文頁數: | 48 |
中文關鍵詞: | 綠色科技採用 、比較利益 、油電混合車 、環保意識 、產品知識 |
英文關鍵詞: | Green Technology Adoptio, Relative Benefits, Hybrid Vehicle, Environmental Awareness, Product Knowledge |
論文種類: | 學術論文 |
相關次數: | 點閱:189 下載:0 |
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本次研究是利用比較利益的角度探討綠色科技的採用行為,就形象、功能、環境利益和財務動機這四個因素探討對油電混合車購買意願的影響,並且以消費者的環保意識和產品知識作為干擾變數。
This research examines green technology adoption from the angle of relative benefits. We observed how the four factors: Image, Function, Environmental Benefits and Financial Motivations influence the decision of buying a Hybrid Vehicle.
Moreover, we take environmental awareness and product knowledge as moderators.
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